$100$ Barter Deck

Negotiate with Retailers

Mission Statement

Barter Deck will enable shoppers and retailers to negotiate prices of products. Our goal is to give

retailers unrivaled price discimination power, and consumers the ability to buy products at prices

they can a!ord.

ProblemIn pre-industrial societies, negotiation was the standard in market places. Today,it is not feasible for large retailers to negotiate every transaction, making it di!cultto price discriminate.

Then Now

Individual store owners negotiatedwith their customers.

Individual store managers post prices that apply to all shoppers.

Merchants knew their customers, andwould price discriminate each sale.

Price discrimination is di!cult,inaccurate, and costly.

Through negotiation, merchants discoverwhat customers are willing to pay.

Stores only have data on purchases,and not what customers would like to pay.

Value toCustomer

Consumers

Selling Price

Costperunit

With Perfect Price Discrimination

All possible pro!ts arerealized.

All Consumers Above Cost/unit Make a Purchase

Value toCustomer

Consumers

Selling Price

Costperunit

Without Price Discrimination

Missed Pro!t Selling belowcustomer value.

Missed Pro!tTransactionsdo not occur.

Make Purchase No Purchase

Retail Pricing Technique

Our goal is to give retailers close to perfect price discrimination

SolutionBarter Deck will enable shoppers and retailers to negotiate prices. A shopper can negotiate with a brick and mortar retailer as follows:

Shopper scans a product with our appand enters their o!er.

Store acceptso!er?

YesShopper receivescon"rmation. Choses to purchase, or not.

No Barter Deck alertsall other registeredretailers of o!er.

Shopper’s o!er isaccepted by otherretailer.

Original retailer accepts o!er at alater date.

No retailer acceptso!er. Shopper canremake o!er, or wait for price reduction.

1 of 2

Solution We will initially launch a web widget that enables web retailers to negotiate with theironline customers.

If the retailer denies the o!er, we open the o!er to all registered retailers.

Canon EOS Rebel T3$499.99

Your o!er

Your email

Submit

Download the app$100$ Barter Deck

or Sign-in

Qty.

Shopper "ndsan item on retailer’swebsite. Wants it fora lower price. Make an O!er

Shopper clicks ourbutton, located nextto the retail price.

2 of 2

ExecutionCreating a market place takes a large promotional e!ort. Instead, we will start byproviding retailers with a service, then leveraging it’s usage to form a marketplace in3 steps:

Make an O!er

1. Sign-up Retailers to Use Our Widget* Free service for negotiating with customers* Only participating retailers receive open o!ers*Generates supply side of market

2. Interface with Consumers* Broadcast rejected o!ers to all retailers in our network* Launch consumer apps, and promote through the widget*Generates demand side of market

3. Launch Consumer Tools* Browser extensions, web app, mobile* Make o!ers from anywhere--in store, online, on social networks

Market Landscape

Shopping Apps-Barcode Scanners, price comparison, etc.-Not in direct competition-They can add our widget in their apps

-Use negotiation alredy-Barter Deck can give them smarter negotiation ability, and access to more o!ers

Name Your Own Price

$ .00

Name-Your-Own-Price Retailers

50%-Middle men -Do not acheive accurate price discrimination

Discount Sites

Monetization

Transaction Fees

Premium Services

For Retailers For ConsumersSetting variable price threshholds, based on the user’s buying historySetting variable price threshholds, based on the user’s buying history

Data reports on customer pricing behavior.

Targeted discounting based on pricing demographics

Setting variable price threshholds, based on the user’s buying history

Targeted discounting based on pricing demographics

For Retailers For Consumers

Nominal transaction fee on each purchase Nominal transaction fee on each purchase