Barrett on Communicating
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Transcript of Barrett on Communicating
COMMUNICATING IS A SCIENCE Some people think of communica1on as an art.
COMMUNICATING IS A SCIENCE Some people think of communica1on as an art.
I believe it is a science and the following will explain why (and how).
COMMUNICATING IS A SCIENCE Some people think of communica1on as an art.
I believe it is a science and the following will explain why (and how).
By David BarreA
RECOGNIZED IN EVERY ORGANIZATION
Great communicators are recognized in every organizaBon.
RECOGNIZED IN EVERY ORGANIZATION
Great communicators are recognized in every organizaBon.
So are the bad ones.
RECOGNIZED IN EVERY ORGANIZATION
Great communicators are recognized in every organizaBon.
So are the bad ones.
Which are you?
THE PREPARATION
THE PREPARATION
THE PREPARATION • Stop before you speak, present, or write.
THE PREPARATION • Stop before you speak, present, or write. • Think about your audience.
THE PREPARATION • Stop before you speak, present, or write. • Think about your audience. • Who are they?
THE PREPARATION • Stop before you speak, present, or write. • Think about your audience. • Who are they? • What is their problem, issue, or need, that you might be able to address?
THE PREPARATION • Stop before you speak, present, or write. • Think about your audience. • Who are they? • What is their problem, issue, or need, that you might be able to address? • Where are they on the decision tree or influence scale?
THE PREPARATION • Put yourself in the seat of your audience for just a moment and imagine that you are listening to you!
THE PREPARATION • Put yourself in the seat of your audience for just a moment and imagine that you are listening to you!
• Go over the environment in which you are delivering your presentaBon.
THE PREPARATION • Put yourself in the seat of your audience for just a moment and imagine that you are listening to you!
• Go over the environment in which you are delivering your presentaBon.
• If this is an in-‐person presentaBon, is the technology in place and does it work for you?
THE PREPARATION • Is the room big or small enough to make the message easy to receive?
THE PREPARATION • Is the room big or small enough to make the message easy to receive?
• If this is a wriTen report, do you understand the level of detail that your audience requires?
THE PREPARATION • Is the room big or small enough to make the message easy to receive?
• If this is a wriTen report, do you understand the level of detail that your audience requires?
• Do you really understand who the readers are?
THE PREPARATION • Are you ready for all possible responses?
THE PREPARATION • Are you ready for all possible responses? • Are you prepared for the quesBons?
THE PREPARATION • Are you ready for all possible responses? • Are you prepared for the quesBons? • Are you ready for the objecBons?
THE PREPARATION • Are you ready for all possible responses? • Are you prepared for the quesBons? • Are you ready for the objecBons? • There is no replacement for good preparaBon.
THE PREPARATION • Are you ready for all possible responses? • Are you prepared for the quesBons? • Are you ready for the objecBons? • There is no replacement for good preparaBon.
• Slow down.
THE PREPARATION • Are you ready for all possible responses? • Are you prepared for the quesBons? • Are you ready for the objecBons? • There is no replacement for good preparaBon.
• Slow down. • Do your homework and go into the situaBon with confidence.
THE DELIVERY
THE DELIVERY
THE DELIVERY • Let’s keep this one short and sweet…
THE DELIVERY • Let’s keep this one short and sweet… pracBce, pracBce, pracBce (presentaBons).
THE DELIVERY • Let’s keep this one short and sweet… pracBce, pracBce, pracBce (presentaBons).
• Or proof, proof, proof (wriBng).
THE DELIVERY • Let’s keep this one short and sweet… pracBce, pracBce, pracBce (presentaBons).
• Or proof, proof, proof (wriBng). • Many Bmes we spend too much Bme on the presentaBons…
THE DELIVERY • Let’s keep this one short and sweet… pracBce, pracBce, pracBce (presentaBons).
• Or proof, proof, proof (wriBng). • Many Bmes we spend too much Bme on the presentaBons and too liTle Bme making sure we deliver it well.
THE DELIVERY • PracBce a one-‐on-‐one sales call in front of a mirror.
THE DELIVERY • PracBce a one-‐on-‐one sales call in front of a mirror.
• PracBce a speech or presentaBon in front of a loved one, a peer, or even a one-‐month-‐old baby.
PRACTICE WITH FRIENDS
THE DELIVERY
THE DELIVERY • Have someone in your life read your report first.
THE DELIVERY • Have someone in your life read your report first.
• Get a professional to read your arBcle before publicaBon…
THE DELIVERY • Have someone in your life read your report first.
• Get a professional to read your arBcle before publicaBon, if it is that important.
THE DELIVERY • Have someone in your life read your report first.
• Get a professional to read your arBcle before publicaBon, if it is that important.
• A well-‐delivered message is imperaBve to your success.
THE DELIVERY • Have someone in your life read your report first.
• Get a professional to read your arBcle before publicaBon, if it is that important.
• A well-‐delivered message is imperaBve to your success. Therefore, you need to spend Bme reviewing and pracBcing before delivery.
THE FOLLOW-‐UP
THE FOLLOW-‐UP
THE FOLLOW-‐UP • Here’s the part where many of us miss the mark.
THE FOLLOW-‐UP • Here’s the part where many of us miss the mark.
• We need to spend Bme a]er the event or publicaBon, thinking about how we did.
THE FOLLOW-‐UP • Here’s the part where many of us miss the mark.
• We need to spend Bme a]er the event or publicaBon, thinking about how we did.
• Our follow-‐up should address quesBons like those on the following slides.
THE FOLLOW-‐UP • Did my audience understand my message?
THE FOLLOW-‐UP • Did my audience understand my message? • Do they have enough informaBon, as a result of my presentaBon or report?
THE FOLLOW-‐UP • Did my audience understand my message? • Do they have enough informaBon, as a result of my presentaBon or report?
• Did I deliver as well as I could have delivered it?
THE FOLLOW-‐UP • Did my audience understand my message? • Do they have enough informaBon, as a result of my presentaBon or report?
• Did I deliver as well as I could have delivered it?
• Was I prepared enough?
THE FOLLOW-‐UP • Did my audience understand my message? • Do they have enough informaBon, as a result of my presentaBon or report?
• Did I deliver as well as I could have delivered it?
• Was I prepared enough? • Is there anything I could do beTer next Bme?
IN SUMMARY…
CommunicaBng is a science.
IN SUMMARY…
CommunicaBng is a science. It should not be taken lightly.
IN SUMMARY…
CommunicaBng is a science. It should not be taken lightly. We need to
prepare, pracBce, and learn from our experience.
IN SUMMARY…
CommunicaBng is a science. It should not be taken lightly. We need to
prepare, pracBce, and learn from our experience. Great communicators
are well recognized in every organizaBon.
IN SUMMARY…
CommunicaBng is a science. It should not be taken lightly. We need to
prepare, pracBce, and learn from our experience. Great communicators
are well recognized in every organizaBon. So are the poor ones.
IN SUMMARY…
CommunicaBng is a science. It should not be taken lightly. We need to
prepare, pracBce, and learn from our experience. Great communicators
are well recognized in every organizaBon. So are the poor ones.
Which type are you?
UNDERSTANDING THE SCIENCE OF COMMUNICATING
WHO IS DAVID BARRETT? • A professional speaker. • Specializing in inspiring
leaders in all industries. • Specializing in the art
and science of ge`ng work done.
• Read more at DavidBarreT.ca
