Italy of Wine: “Slow Wine” and “I Vini del Piemonte” excellences

Stockholm1st editionFebruary 17th 2016

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Meaning of the partnership between Slow Wine and I Vini del Piemonte

For the first time since its inception, Slow Wine – the Italian wine guide of Slow Food– touches down in Sweden with its Slow Wine World Tour and to take part in a joint event with I Vini del Piemonte that, drawing upon the success enjoyed in recent years with the North European markets, it is now considered a leader in promoting wine producing companies abroad.

Slow Food started out almost thirty years ago in Piedmont. Despite the exponential growth of members worldwide and the huge spread of Carlo Petrini’s ideas, its headquartes remain in Bra, a small Piedmontese town. Its heart still beats in Piedmont and the first events were centred on the wine of this region. So, it was natural for Slow Food to choose the consortium I Vini del Piemonte as a partner, a strong and cohesive group of great wine producing companies, established in 2010 with the aim of enhancing and better communicating varieties and peculiarities of the different wine designations of Piedmont, a world leading region for the quality of its wines.

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Grand Hotel of Stockholm

Ranked as one of the most beautiful in the world, the Grand Hotel has sea views overlooking the Royal Palace. Inside one of the three amazing hotel halls, which has already hosted the Piedmontese producers during the last editions of the Italian Wine & Gourmet Days, a space will be set up to host the producers of Slow Wine and I Vini del Piemonte.

Location

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Event Programme Februaty 17th 2015

12.00am-5.00pmSession dedicated to tradeMeeting with importers, restaurateurs, monopoly representatives, sommeliers, journalists ect.

12.00am-1.00pmSeminar on Piedmontese wines dedicated to professionals, hosted by Jonathan Gebser

5.00pm-6.00pmSeminar on Italian wines dedicated to professionals, hosted by Jonathan Gebser

5.30pm-8.00pmSession open to final consumers The producers of the consortium I Vini del Piemonte and Slow Wine will give the Swedish public the opportunity to taste the best of their production.

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Side activities

Side activities dedicated to professionals and public will be organized, including:

• In-depth seminars;

• Dinners for the final consumers in selected restaurants of the city.

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Promotion

Invitations dedicated to the monopoly representatives and to all the subjects with import licences, to the sector press and to sommeliers;

Specific Invitation to Swedish wine clubs;

News diffusion on on-line portals and web sites of the sector;

Press office activities before and after the event addressed to the Swedish general press, that specializing in tourism, wine and food, both online and traditional.

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“I Vini del Piemonte” producersBel Colle – Verduno (CN)Boeri Alfonso S.S. – Costigliole d’Asti (AT)Cantina Rosoretto Srl – Castiglione Falletto (CN)Cascina Castlet – Costigliole d’Asti (AT)Casetta F.lli – Vezza d’Alba (CN)Ferraris Agricola – Castagnole Monferrato (AT)Giacomo Vico – Canale (CN)Malvirà – Canale (CN)Marchesi Incisa della Rocchetta Az. Agr. – Rocchetta Tanaro (AT)Pelassa – Montà d’Alba (CN)Poderi Roset Soc. Agr. – Verduno (CN)Réva – Monforte d’Alba (CN)Sant’Anna dei Bricchetti S.S. – Costigliole d’Asti (AT)Tenuta Tenaglia – Serralunga di Crea (AL)

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“Slow Wine” producers

Feudo Antico – AbruzzoCastelvecchio – Friuli-Venezia GiuliaDamijan Podversic az. agr. – Friuli-Venezia GiuliaEdi Keber – Friuli-Venezia GiuliaLe Due Terre – Friuli-Venezia GiuliaVistorta – Friuli-Venezia GiuliaZuani – Friuli-Venezia GiuliaCasale della Ioria – LazioBarone Pizzini – LombardiaCalatroni – LombardiaMontelio az. agr. – LombardiaSanta Barbara - MarcheUmani Ronchi – Marche460 Cascina Bric – PiemonteAdriano Marco e Vittorio – PiemonteAntichi Vigneti di Cantalupo - PiemonteCascina Ca’Rossa – PiemonteCastello di Neive – PiemonteCa’Viola – PiemonteDiego Conterno – PiemonteElvio Cogno – Piemonte

Giovanni Almondo – PiemonteIcardi az. agr. – PiemonteMossio – PiemonteOddero Poderi e Cantine – PiemontePiero Busso – PiemonteGianfranco Fino – PugliaBenanti – SiciliaI Custodi delle vigne dell’Etna – SiciliaTenuta Castellaro – SiciliaBadia A Coltibuono – ToscanaCol D’Orcia – ToscanaColognole - ToscanaFattoria Corzano e Paterno – ToscanaIsola e Olena – ToscanaPodere Il Carnasciale – ToscanaGrigolli Bruno – Trentino-Alto AdigeAlbino Armani – VenetoMalibran – VenetoRubinelli Vajol – VenetoRuggeri – VenetoSorelle Bronca – Veneto

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Partner

Nordic Wine Institute

Company for marketing and local development services

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Swedish Sommelier Association

“Munskankarna” Wine Club

Swedish Wine Magazine

STOCKHOLMSVINSÄLLSKAP

Stockholm Wine Society