Group : A5Presented by :

Kalpana V Anagha Dixit

Shubhangi Malkar Indravajra Pathak Rahul Badodekar

INTRODUCTION Barnes & Noble.com is a wholly owned subsidiary of

Barnes & Noble, Inc., a publicly traded company listed on the NYSE under the symbol "BKS."

Barnes & Noble.com leverages the power of the Barnes & Noble brand to offer online customers the Web’s premier destination for books, music, DVD, video games, and related products and services.

Mission

Our mission is to operate the best specialty retail business in India, regardless of the product we sell. 

Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. 

SEGMENTATION

Age Group :

7 years –70 years ………Its means all.

Geographic Segment

Urban & Semi – Urban

Target Group

Kids

Students

Corporate

Family

THE INTERNET'S LARGEST BOOKSTORE AFTER GRAND SUCCESS IN UNITED STATES, NOW ON

YOUR DESKTOP.

With so many titles, our fast search engine enables customers to locate books by title, author, or keyword in a few seconds at most.

To further assist the customer, we offer descriptions and review, in addition to editor recommendations and customer reviews on hundreds of thousands of titles.

We also offer wide-ranging bestseller lists.

MORE THAN BOOKS….

Wide range of children's books, videos, and music.

Our DVD & Video Store's 40,000 titles make it the destination of choice for movie lovers.

Our Music Store has been named the Web's best by Forbes.com. The premier site for Classical, Jazz, Rock, and World music, and many more.

CONTD…. Our website makes Shopping Easy and Safe. You can get FAST&FREE DELIVERY in less than 2 days. We

even offer Same Day Delivery in certain areas. You can e-mail alerts about new releases from your

favourites. You can buy or sell Used Books as well. You will obtain a Membership Number on every purchase and

reward points 5 for every purchase of Rs.1000.00 You can easily redeem these points to avail any product from

wide range. Services like Dial-a-book, and Email-a-book.

Our Spacious Stores

AND ………..A SEPARATE SECTION FOR YOUR CHILD

1-Door

2-Door

3 4

5-cash counter,

Enquiry

6

7

8

9

1011

12

13

14

15-

Facility to read the books

16- Periodicals,

DVD’Magazin es

17-Private Room for Staff

19 (Wall Painting,Murals,Portraits)

20 (Wall Painting,Murals,Portraits)

21 (Wall Paintings,Murals,Portraits)Layout of 1st floor.

22- coffee corner

(Shopping window for new arrivals)

(Space for Posters, Banner to display)

Book Racks

Book Racks

Book Racks

Book Racks

Book Racks

Book Racks

Book Racks

Book Racks

Book Racks

18- (Wall Paintings,Murals,portraits)

1-Staircase Entrance

2- Space for Listing,Stamping,Barecoding of newly arrived Books

3-Open space for just arrived stock,waiting for further process of Stamping,Labeling etc..

4-Common Room for staff with attached Toilet

5- Book Racks for old stock,slow moving goods,

6-Book Racks for old stock, slow moving goods

7- Book Racks for old stock,slow moving goods

8-Book Racks for old Stock,slow moving goods

9-Book Racks for old stock,moving goods 10-Administrative office cum security cell having close circuit TV Monitors for vigilance cameras.

Lay out of 2nd floor

PRODUCTS OFFERED…. Autobiographies Literature Dharmic Scientific Novels Magazines Special section for visually impaired (Braille books) Children's Books Fiction & Literature New Releases Nonfiction Teens Used & Out of Print Books

DVDS ON…. Action Movies, Music & Musicals, Classics Animation Art House Children Comedy Documentary Drama Fitness/Instructional International Sci-Fi/Horror Sports

TOYS & GAMES… Arts & Crafts Baby & Preschool Board Games Comics & Fantasy Collectibles Educational Games Electronic Toys Games Planes, Trains & Autos Puzzles

VIDEO GAMES ….. Game Boy Advance PC Games Sony PSP PC & Video Games

MANY MORE…..

• Journals & Diaries

• Pens & Fine Writing

• Scrap booking

• Stationery & Note cards

• Desk Calendars

• Wall Calendars

OUR COMPETITORS….

Crossword

Amazon.com

OFFERS…..

Heavy discounts on Bulk Purchases.

30% discount on New and Best-selling

Up to 20% on e - books.

Easy redemption of reward points.

Daily Discounts upto 40 % on Best - sellers

OUR INITIATIVES…

We have declared scholarship to 10 students from 15 streams for complete payment of their fees and Books

These students will be selected with co-operation with “CRY”.

LAUNCHING STRATEGY..

PRINT ADVERTISEMENT – (One month prior to the launch)

A Half page ad appearing thrice a month in 2 of the leading newspaper like Times & DNA.

BRAND ACTIVATION – (starts within a month after the launch)

Showcasing the bookstore through stalls/ stage put up , LCD display & events organized on weekends at 7-8 biggest malls in the city.

RADIO COMMERCIAL – (Goes on air from a week prior to the launch )

(giving the USP’s , Address, new release, bestsellers & discounts available at our store)

EDITORIAL REVIEW – (Starts on weekly basis after the launch)

(Review about the new releases / bestseller available at our store on every weekend supplementary copy in the leading newspapers)

ADVERTISEMENTS

Banners Hoardings Advertisement on net-pop ups We are arranging for exhibitions at corporate, schools and

colleges Sponsor a book review column. Story writing competition.

OUR CUSTOMER WILL ADVERTISE FOR US!!!

OUR BRAND PERSONNA

WHAT’S AT B & N…

A lifestyle bookstore

Fully Designed large, spacious, well laid out stores, with bright

cheerful interiors Methodical classifications

Clear signage

A dedicated enquiry /orders desk

Inventory control systems

Attractive displays - makes looking for books a pleasurable experience.

Welcoming café

Reading tables and chairs and toilets

EVENTS

Point of cultural and social interaction

INSTITUTIONAL PURCHASES…

To offer attractive discounts for bulk purchases

B & N - ALWAYS THERE FOR YOU…

At B & N our endeavor is to offer you a safe, reliable and comfortable shopping experience. However, despite our best efforts, things sometimes do go wrong. We promise to rectify any service failure as promptly as possible.

So, If you have encountered a problem with an order you placed at, just visit our website www.barnesandnobel.co.in , click on:

My book was received damagedMy order has only been partially fulfilledMy order has been delayedI have not received my refundAny other problem

Your feedback is important to us. So please write to us with any complaints, suggestions or comments you may have at feedback@barnesandnobleindia.co.in

FAST & FREE DELIVARY

Fast Delivery is available for all items marked "Fast & Free Delivery”.

Business Days are Monday through Friday, excluding holidays observed by the Post Office and National holidays.

Delivery times are not guaranteed. However, orders that qualify for FAST&FREE DELIVERY usually arrive before 7 p.m. local time.

DELIVERY LEAD TIME •Delivery time - within 24 hours inside Mumbai & its suburbs•Delivery time – within 48 hours for anywhere outside Mumbai & within Maharashtra.

BRAND AMBASSADOR DEREK O’ BRIEN

Asia's best-known knowledge game show host Derek O'Brien.

The host of India’s longest running quiz show on television, ‘The Cadbury Bournvita Quiz Contest’

In 1992, he started his own company , “Derek O’ Brien & Associate Pvt .Ltd”

His is the most recognized Indian face in the across countries, where he regularly conducts quiz shows.

So, an ideal person to be a Brand Persona.

Derek O’ Brien at the launch of B & N in

Mumbai

A FUN–FILLED LEARNING EXPERIENCE….

Punch Line

Thank you.

SEE YOU AGAIN AT OUR STORE……