Barnes and Noble Case Study: Roundtable 2014 Paul Wang
-
Upload
leap-media-solutions -
Category
Marketing
-
view
802 -
download
4
description
Transcript of Barnes and Noble Case Study: Roundtable 2014 Paul Wang
![Page 1: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/1.jpg)
Case Studies
• Barnes & Noble
• The Weather Company
(Parallel Realities)
![Page 2: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/2.jpg)
The Jane Austen Book Club
Becoming Jane
Lost in Austen
“Notice Things”
![Page 3: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/3.jpg)
The Power of Noticing
(Notice things that others don’t)
• Literature and Journalism
• Marketing and Advertising
• Technology and Transformation
• Leadership and Strategic Change
(Notice what you are noticing)
![Page 4: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/4.jpg)
http://www.youtube.com/watch?v
=NnEKQD1fS20
(Becoming Jane)
![Page 5: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/5.jpg)
“Notice Irony and Heroism”
![Page 6: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/6.jpg)
Uncle: Do I detect you in
irony? It is my considered
opinion that irony is insult
with a smiling face.
![Page 7: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/7.jpg)
Austen: No, irony is the bringing
together of contradictory truths to
make out of the contradiction a new
truth with a laugh or a smile, and
I confess that a truth must come
with one or the other, or I account
it as false and a denial of the
very nature of humanity itself.
![Page 8: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/8.jpg)
The Importance of the Journey:
• From Heroic to Ironic
• From Ironic to Heroic
The Mastery of Irony
The Responsibility of Heroism
![Page 9: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/9.jpg)
![Page 10: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/10.jpg)
Pride and Prejudice
“It is a truth universally
acknowledged, that a
single man in possession
of a good fortune must
be in want of a wife.”
![Page 11: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/11.jpg)
http://www.youtube.com/watch?v
=mP8dllTkpEg
(38:00 - 43:00)
![Page 12: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/12.jpg)
Case Write-Up
• What was the main problem in the
case?
• Why did it occur?
• What is your proposed solution
and why?
![Page 13: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/13.jpg)
Hypothesis Testing
Prepare a written
argument for one of the
following propositions:
![Page 14: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/14.jpg)
H1. In order for Barnes & Noble’s Nook to
remain a viable competitor in the e-book
market for at least the next three years
Barnes & Noble must take the following
actions (list and describe).
- OR -
H2. Despite any management actions
Barnes & Noble’s Nook will fail in the e-
book market in the next three years due
to the following factors (list and describe).
![Page 15: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/15.jpg)
H3. Five years from now it will be clear
that eBook will never be developing into a
market where there is a format or device
with a majority market share (> 50%)
- OR -
H4. Five years from now there will be an
eBooks format or device with a majority
market share (> 50%) and that will be
__________. (Identify the winner)
![Page 16: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/16.jpg)
The Unit of Analysis
![Page 17: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/17.jpg)
![Page 18: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/18.jpg)
![Page 19: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/19.jpg)
Key Players
• Amazon Kindle
• Apple iPad
• Barnes & Noble Nook
• Sony Reader
• Kobo Reader
(Laptop, Smart Phone, Tablet)
![Page 20: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/20.jpg)
Sellers
• Publishers
• Authors
• Literary Agents
![Page 21: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/21.jpg)
Buyers
• E-readers
• Heavy Readers (Fiction)
• Students
![Page 22: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/22.jpg)
Hidden Players
• Microsoft
• Walmart
• Advertisers
• (Others)
![Page 23: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/23.jpg)
Confusing Social Interactions
![Page 24: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/24.jpg)
http://www.youtube.com/watch?v
=rkoKP3dwP6w
Sex and the City
Season 3, Episode 16
![Page 25: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/25.jpg)
![Page 26: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/26.jpg)
![Page 27: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/27.jpg)
Telegraph Herald
Dubuque, IA
![Page 28: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/28.jpg)
TH Media’s mission is to
be the preferred provider
of local news, information
and advertising content in
the markets we serve.
![Page 29: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/29.jpg)
Designed to fit your life
![Page 30: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/30.jpg)
Weather the Storm
(The Weather Company)
![Page 31: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/31.jpg)
Apple
Yahoo
etc.
![Page 32: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/32.jpg)
![Page 33: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/33.jpg)
![Page 34: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/34.jpg)
http://www.youtube.com/watch?v
=57e4t-fhXDs
(Procter & Gamble:
“Thank You Mom”)
![Page 35: Barnes and Noble Case Study: Roundtable 2014 Paul Wang](https://reader034.fdocuments.in/reader034/viewer/2022051323/5486c2dfb4af9f8c0d8b52c9/html5/thumbnails/35.jpg)
“Pick Them Back Up”
“For teaching us that falling
only makes us stronger.”