Barclays waterslide advertMaya Forcione

LINK:

http://www.youtube.com/watch?v=1WlRcXIO5ik

INFORMATIONTarget Audience: Adults.. People who use credits cards and most probably have their own jobs and bills to pay.

Purpose of the ad: To show how easy everything is when you use a barclaycard. To show that you can get around easier and not waste any time when paying for things. Also makes paying a fun thing rather than a chore (the smiles on other peoples faces, and the fact he’s having fun going down a slide).

Where would you see the ad? On the television as an advert. Pictures of the scene may be used variously around the city e.g. on buses or billboards.

Message being conveyed: The general message being conveyed in this advert is the free and happy way to doing a horrible part of every adults lifestyle (paying bills etc.) Proving the fact it can be made into a fun thing to do when using barclaycard. The advert makes you smile and see horrible things in a nicer perspective.