Barbour_Product_Search_Brochure_2016

Promote your company and building products to specifiers with our digital marketing service

www.barbourproductsearch.info

UBM EMEA Built Environment is a division of UBM plc – a globally recognised media company supported by an unparalleled team of experts.

Brands include construction data specialists Barbour ABI, Building and BD publications, plus an array of live events including Ecobuild, kbb, Decorex and Sleep.

Your sales and marketing strategy will benefit immediately from advertising with Barbour Product Search, simply because you’ll be joining the largest multi-channel sales and digital marketing solution for building product manufacturers and suppliers in the UK.

WelcomeBarbour Product Search is a key digital marketing service within UBM EMEA Built Environment, which includes some of the most influential brands in the industry.

Barbour Product Search

Our aim is to promote your company and products to the full specification chain with our digital marketing service, which includes a company profile on Barbour Product Search as well as promotion through e-newsletters, social media and content syndication.

Our partnership with leading brands Barbour ABI, Building, BD and Ecobuild strengthens our reach to specifiers and key decision makers through digital and print channels, as well as at live events.

About Barbour Product SearchBarbour Product Search is an interactive, online building product search platform for the construction, architectural and interiors sectors.

Promote your company and products to a wide audience of specifiers with the Barbour Product Search digital marketing service


Key BenefitsPromote your company and products with Barbour Product Search to improve your brand awareness, generate leads and secure sales.

Our Digital Marketing Service BARBOUR PRODUCT SEARCH Company Page

Enhanced listing with featured product entries

Reach a wide audience of specifiers and decision makers

Integration with leading brands Barbour ABI, Building, BD and Ecobuild

Feature in targeted newsletters and social media to increase exposure

Host unlimited content including case studies, brochures and BIM

Dedicated Editorial Account Manager to manage your profile

Measure ROI through stats and receive insight about who is engaging with your information

Showcase your company and products Dedicated Client Area

Increase your brand exposure and showcase your products to a wider targeted audience


Enabled by the thousands of projects researched every month by our sister company Barbour ABI, we proactively drive specifiers to products they will need for projects they have told us they are working on.

Working with Building and BD, we can optimise response and conversion rates by placing your case studies next to relevant editorial, as well as in daily e-newsletters.

Featuring in the Ecobuild bi-weekly newsletter increases your reach to Ecobuild attendees all year round.

Audience ReachOur partnership with leading brands Barbour ABI, Building, BD and Ecobuild means we are in a unique position to drive engagement and enquiries.

Our Digital Marketing Service

Through e-newsletters, social media and content syndication we can promote your company and products to the Barbour Product Search, Building, BD and Ecobuild audiences

45,000

Unique users on Barbour Product

Search each month

350,000

Unique users across Building and BD

each month

175,000

Page views on Barbour Product

Search each month

265,000

Newsletter subscribers across

the brands

10,500

Ever increasing number of social media followers

Issue - 01 Jan 2016

Latest News3D Printing for the future, energy efficient lighting and more

Partnered with

Low roofline installation window option from FAKRODualchas Architects’ design of Taigh Learaige in Stanley, Perthshire shows the benefit of being able to install FAKRO roof windows at varying depths.

The visual aesthetic is greatly enhanced by their low profile in a structure which takes the timber from the roof into the walls with no visible rainwater goods.

Eight non-vented, triple-glazed FTV U5 centre pivot windows were used with thermal combination flashings and XDP fitted underfelt collars around each window.

Read more

Hueck chosen for redevelopment projectGlobal supplier of aluminium building systems, Hueck, has helped deliver 165 new homes within Europe’s largest regeneration scheme in London.

Kingspan chosen for Passivhaus schemeChester Balmore, the UK's largest residential scheme meeting the Passivhaus Standard, is the latest project to specify Kingspan KoolDuct System.

Del Carmen treatment for New Zealand houseThe roof of a residential property in Christchurch has been given a new lease of life following the installation of 13,500 of SSQ’s Del Carmen, Ultra grade, slates.




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Copyright © 2015 UBM (UK) Ltd. Place of registration: England and Wales Company number 370721 Registered office: 240 Blackfriars Road, London, SE1 8BF

www.barbourproductsearch.info | [email protected] | 0151 353 3531

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A Premier Profile allows you to include a full company description, logo and contact details as well as featured product entries and unlimited content such as case studies, product news, brochures, technical data, BIM objects, CPDs and videos.

Interactive features such as social sharing, endorsing products, adding product information to project boards and liking content makes it even easier for specifiers to engage with and share your content.

You’ll be assigned a dedicated editorial account manager who will build your profile, help you optimise your listing throughout your subscription and contact you regularly for new content.

Premier ProfileA Barbour Product Search Premier Profile is the starting point for showcasing your company and products to our specification audience.

The team at Barbour Product Search have helped me from inception to creation of my company entry. After featuring our Video Wall Panels in the newsletter, we received a number of contacts asking for further information about the product. Barbour Product Search is helping to get my products in front of the right people.

ACCORDIAL WALL SYSTEMS


Product Images Product Description Product Properties Social Media sharing Product Catalogue Product Endorsements

Product News Case Studies Catalogues Technical Data BIM Video

Company Profile Company Location

Additional products from your company

Specifiers are encouraged to engage with and share your content

BARBOUR PRODUCT SEARCH Product Page



Featured Product Entry


Our subscription list covers the entire specification chain including architects, buyers, surveyors, contractors, designers, engineers and private and public sector construction specialists.

Each week we also provide recent case studies to feature in the Building, BD and Ecobuild newsletters.

e-NewslettersWe send regular newsletters to key decision makers across the Barbour Product Search, Building, BD and Barbour ABI audiences helping you to further promote your products.


Engaging with our specifier audience through social media means we can direct even more traffic to your profile, helping to build your brand awareness and value.

Our Editorial team regularly talks to and builds relationships with specifiers via social media, meaning you will also benefit from our established connections and knowledge of the latest industry trends.

Social MediaWe will promote your product launches, case studies and product news across our range of social media platforms including Twitter, LinkedIn and Facebook.

We can help your social media strategy by promoting your case studies and news to our followers, as well as sharing content you feature on your own channels

Subscriber Sectors

> Architects/Building Surveyors – Private Practice

> Contractor

> Education

> Engineers – Private Practice

> General Practice Surveyors – Private Practice

> Government, Central

> Government, Local

> Health Authority/Hospital/Other Healthcare

> Housing Association

> House Builder/Developer

> Interior designer

> Manufacturing, Building Products

> Manufacturing, Other

> Multi-discipline Professionals – Private Practice

> Property/Estates Management

> Public Service/Utilities

> Quantity Surveyors – Private Practice

> Retail & Wholesale

Issue - 01 Jan 2016


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Issue - 01 Jan 2016


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28,000

Opt-in readers


Working with Building and BD, we’re able to display contextually relevant content next to editorial on Building.co.uk and BDonline.co.uk; optimising response and conversion rates by placing you in front of the right people at the right time.

We also have established relationships with other industry organisations, such as BIMStore and Society of British and International Design (SBID), and feature our content on professional blogs.

Content SyndicationSharing content with other brands within UBM as well as with external organisations enables us to further promote your content.


We’ve teamed up with BIMStore to provide a simple way to host your BIM objects if they are already in the BIMStore library – so they remain in one place for easy management and updating.

Alternatively, we can add links to BIM objects hosted on your own website, or upload them into folders so they can be downloaded directly from your profile.

Need advice on BIM?

Our blog is regularly updated with articles about BIM, or get in touch for further information.

BIMInvested in BIM content? Ensure specifiers can easily find and download your data by promoting it on your profile.

Showcase your BIM content

Issue - 01 Jan 2016


Partnered with




Read more


















Quick Links





Contact us >


We will provide you with clear and concise visitor reporting for your Premier Profile, from the number of page impressions and detail views to the number of document downloads.

When specifiers interact with your content, either by endorsing a product, submitting an enquiry or adding content to a project board, you will be notified in your activity feed – providing more insight into the companies that are engaging with your content.

Statistics & Specifier InsightMeasure your return on investment through statistics and insight into who is engaging with your company and products – all accessible in a dedicated client area.

Statistics & Specifier Insight

We’ve received a number of leads and enquiries directly from Barbour Product Search, and would not hesitate to recommend the service to other companies.

SILVA TIMBER

Keep track of content that specifiers have liked, added to project boards or endorsed products, for further insight into who is viewing your product information

Access detailed statistics 24/7 to see what’s working and what can be improved – your Editorial Account Manager will suggest ways to enhance your profile

Notes:Impressions: your company, product, news item has appeared in a search result

Detail views: your company, product, news item has been clicked on from a search result or visited directly

Your traffic statistics do not include robot traffic, so represents only real human visitors.

Products

News

Statistics for Schueco UK's Barbour Product Search Profile

Dec 2014 to Nov 2015

Overview

Impressions, all pages 419224

Detail views, all pages 11779

Click throughs 156

Company impressions 19955

Company detail views 1393

Product impressions 22688

Product detail views 1339

News item impressions 349519

News item detail views 7439

Document downloads 787

RFIs 3

Email click throughs 3

Breakdown

Product Impressions Detail views

Door Systems 8432 266

Façades Systems 7264 627

Windows Systems 6992 446

News item Impressions Detail views Total

Schueco façade systems at Upriver Business Park 36129 675 36804

Schueco windows systems at Student halls of residence in Heidelberg 35868 471 36339

Schüco windows and door systems for private home 31710 991 32701

Schueco windows for residential complex 31921 356 32277

Schueco Façades at Torre Telefonica 24062 877 24939

Schüco Façades at Cambridge Law Faculty 23490 924 24414

Schüco secures the windows at a private home 22078 527 22605

Schueco's library of BIM fenestration objects is UK's first 4762 61 4823

New Schueco slimline façade system is Passive House certified 4412 48 4460

Schueco provides valuable boost for its fabricator-partners 4424 25 4449

Schueco UK Opens New London Showroom 4340 29 4369

New Commercial Director for Schueco UK 4180 4 4184

Schueco UK's network days generate huge interest 4163 6 4169

Schueco UK has largest stand at Ecobuild 2011 4131 8 4139


To discuss your advertising requirements further, and how a Premier Profile package with Barbour Product Search can benefit your company, please contact our sales team:

0151 353 3500and ask for Barbour Product Search

[email protected]

Hinderton Point, Lloyd Drive, Cheshire Oaks, Cheshire CH65 9HQ

Barbour Product Search Website EnquiriesFor all editorial enquiries, please contact:

Grace LewisCONTENT & COMMUNITY MANAGER

0151 353 3559

[email protected]

@Grace_Barbour

Meet the Barbour Product Search team Grace Lewis

Content & Community Manager

Paul Ricci Editorial Account Manager

Katja Knox Editorial Account Manager

Emma Townley Regional Sales Account Executive (North)

Lorrayne Paiva Regional Sales Account Executive (South)

Nathan McCarthy Sales Executive

Contact Us


Barbour_Product_Search_Brochure_2016

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