PowerPoint Presentation

Barbie to wear a burqa?International Business PresentationAcknowledgements

Tripti Gawankar (44)Dhriti Udeshi (170)Vinit Shah (179)

Summary of the caseBrief History

Fashion Icon & Idol

Cultural Customization

Criticism of Barbie syndrome

Dolls for the Islamic world

Reasons for successReinvention was a constant in Barbies life

Teenage doll

Reflects the interest, activities, and aspirations of girls

Low cost of production

Went digital in the 90s

Cultural evolutionMeticulous product customization to suit diverse cultures across the world.

Since 1959, over a billion Barbie dolls representing over 45 nationalities and 80 occupations have been sold worldwide.

Criticism & BansBarbie Syndrome

Promoting materialism

First ban in Russia in 2002

Not enough culture sensitivity?

Barbie Vs FullaPromoting Barbie in Islamic countriesCDs with Islamic prayersGiving a hijab or a Abaya free to childrenIntroducing new pet eg. Persian catPromotion of Barbies in schoolsIntroducing Barbie stationeries, books and storiesBarbie based gamesTie ups with brands eg cadbury and barbieBarbie in clayBarbie packet foodRoom of BarbiePromotion in Countries where there is Muslim Population

Barbie GirlAqua188111.44