Barbara Maushard and Ernesto Mourelo: Mobile first, video first
-
Upload
reynolds-journalism-institute-rji -
Category
News & Politics
-
view
104 -
download
1
description
Transcript of Barbara Maushard and Ernesto Mourelo: Mobile first, video first
![Page 1: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/1.jpg)
Mobile First, Video First
![Page 2: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/2.jpg)
The Growth of Mobile
Jan-
12
Feb-
12
Mar
-12
Apr-1
2
May
-12
Jun-
12
Jul-1
2
Aug-1
2
Sep-
12
Oct-1
2
Nov-1
2
Dec-1
2
Jan-
13
Feb-
13
Mar
-13
Apr-1
3
May
-13
Jun-
13
Jul-1
3
Aug-1
3
Sep-
13
Oct-1
3
Nov-1
3
Dec-1
3
Jan-
14
Feb-
14
Page ViewsWeb Site Mobile
![Page 3: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/3.jpg)
The Growth of Mobile
Jan-
12
Feb-
12
Mar
-12
Apr-1
2
May
-12
Jun-
12
Jul-1
2
Aug-1
2
Sep-
12
Oct-1
2
Nov-1
2
Dec-1
2
Jan-
13
Feb-
13
Mar
-13
Apr-1
3
May
-13
Jun-
13
Jul-1
3
Aug-1
3
Sep-
13
Oct-1
3
Nov-1
3
Dec-1
3
Jan-
14
Feb-
14
VistorsWeb Mobile
![Page 4: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/4.jpg)
The Growth of Mobile
Jan-
12
Feb-
12
Mar
-12
Apr-1
2
May
-12
Jun-
12
Jul-1
2
Aug-1
2
Sep-
12
Oct-1
2
Nov-1
2
Dec-1
2
Jan-
13
Feb-
13
Mar
-13
Apr-1
3
May
-13
Jun-
13
Jul-1
3
Aug-1
3
Sep-
13
Oct-1
3
Nov-1
3
Dec-1
3
Jan-
14
Feb-
14
Video ViewsWeb Mobile
![Page 5: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/5.jpg)
The Origin of Video
Video
NewscastsMobile Other
![Page 6: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/6.jpg)
The Origin of Video
Video
NewscastsMobile Other
We’re still very traditional
![Page 7: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/7.jpg)
Becoming Untraditional Unused raw video
![Page 8: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/8.jpg)
Becoming Untraditional Unused raw video Still images to help tell a story non-
traditionally
![Page 9: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/9.jpg)
Becoming Untraditional Unused raw video Still images to help tell a story non-
traditionally Repackaging content
![Page 10: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/10.jpg)
Becoming Untraditional Unused raw video Still images to help tell a story non-
traditionally Repackaging content
◦ Others are already doing this with our video◦ Legality is in question
![Page 11: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/11.jpg)
Becoming Untraditional Unused raw video Still images to help tell a story non-
traditionally Repackaging content
◦ Others are already doing this with our video◦ Legality is in question
Content tailored for mobile
![Page 12: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/12.jpg)
Reality Check
People are still watching TV
![Page 13: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/13.jpg)
Reality Check Live TV
◦ ~80% Time shifting
◦ 7-12% of viewing Online and smartphones
◦ ~11% of viewing
Source: Nielsen
![Page 14: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/14.jpg)
Who is Watching Video?
TV Online Smartphone0
10
20
30
40
50
60
70
% of audienceTotal in Millions
P 18-34
Source: Nielsen
![Page 15: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/15.jpg)
Here’s Who You’re Going After
TV Online Smartphone0
5
10
15
20
25
P18-24
P18-24
![Page 16: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/16.jpg)
Digital Penetration Households with smartphones
◦ 67% Households with tablets
◦ 31% Households with Smart TVs
◦ 17% Households with game consoles
◦ 46%
![Page 17: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/17.jpg)
The Evolution Determine workflow
![Page 18: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/18.jpg)
The Evolution Determine workflow What roles in your newsroom have
downtime?
![Page 19: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/19.jpg)
The Evolution Determine workflow What roles in your newsroom have
downtime? Identify skills needed to help you hire
![Page 20: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/20.jpg)
The Evolution Determine workflow What roles in your newsroom have
downtime? Identify skills needed to help you hire Establish new deadlines
![Page 21: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/21.jpg)
The Evolution Determine workflow What roles in your newsroom have
downtime? Identify skills needed to help you hire Establish new deadlines Commit to training & retraining
![Page 22: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/22.jpg)
The Evolution Determine workflow What roles in your newsroom have
downtime? Identify skills needed to help you hire Establish new deadlines Commit to training & retraining Establish criteria for evaluation
![Page 23: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/23.jpg)
Making Video First Pick stories that appeal to a younger
audience
![Page 24: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/24.jpg)
Making Video First Pick stories that appeal to a younger
audience Quality, not quantity
![Page 25: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/25.jpg)
Making Video First Pick stories that appeal to a younger
audience Quality, not quantity Be nimble, strike with the story is hot
![Page 26: Barbara Maushard and Ernesto Mourelo: Mobile first, video first](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c8fc1e4a7959c6128b456d/html5/thumbnails/26.jpg)
Making Video First Pick stories that appeal to a younger
audience Quality, not quantity Be nimble, strike with the story is hot Determine what you can stop doing in order
to accomplish goals