A BUSINESS PLANPRESENTATION

TEOH JUN XIANGJUSTIN CHONG

LIM WOO LEONDARREN TAN

OW XUN CONG

with

A HEALTHY FOOD MANUFACTURING BUSINESS

BARBARABARS

OUR GREAT

DREAMEVERY CITIZEN OF MALAYSIA ARE ABLE TO

OUR ENJOY DELICIOUS AND HEALTHYFOOD ANYTIME, ANYWHERE AT A LOW

PRICE

MARKET ANALYSIS OF

GRANOLA BARS

HOW BIG IS

THE MARKET

THE OVERALL MARKET SIZE WAS ESTIMATED AT RM8 MILLION ON

MALAYSIA BY 2012THE SNACK BAR CATEGORY WILL

HAVE A STRONG 4% GROWTH FROM 2013-2017

Who are our customers?• School-studying children • Teenagers (high school and university)• Office workers • Working parents• Gym devotees • Basically anyone

MILLENIALS (persons between the ages of 18 and 34), are the PRIMARY CUSTOMERS.

Adults who consume the product range from 18 to 65 YEARS

CUSTOMER AGE

Large proportion of GRANOLA BARS are sold through modern grocery retailers, such as supermarkets and hypermarkets

The DISTRIBUTION of super and hypermarkets are mostly abundant in the cities as well as suburban areas

It is likely that CONSUMERS are living in cities, towns or suburban areas

GEOGRAPHICAL LOCATION

DISTRIBUTION of MODERNGROCERY RETAILERS

PENINSULAR MALAYSIA

P

GIANT MALAYSIA AEON MALAYSIA

COLD STORAGE MALAYSIA7 ELEVEN MALAYSIA

TASTES AND

PREFERENCES of

CUSTOMER

WHATS IN THE MARKET NOWChocolate Peanut Butter Strawberry Blueberry

Plain flavour Marshmallow Berry

CHOCOLATE REMAINS ONE OF THE MOST FAVORED AMONG CONSUMERS

Strawberry granola bars

Blueberry granola barsMarshmallow granola bars

Berry granola bars

Peanut Butter granola bars

NATURE VALLEY AND QUAKER CHEWEYGRANOLA BARS ARE SOLD IN HUGEQUANTITIES IN OUR LAND

GENERAL MILLS INC CONTINUED TO LEAD SALES AND ACCOUNTED FOR 45% VALUE SHARE WITH SALES OF MYR 4 MIL IN 2014

POTENTIAL COMPETITORS

NATURE VALLEY GRANOLA BARS

REASONABLE PRICE

VARIETY OF FLAVOURS

SUCCESSFUL MARKETING

FILLING

LIGHT & PORTABLE

STRENGTHS

NATURE VALLEY GRANOLA BARSTHE ADVERTISEMENT

https://www.youtube.com/watch?v=GEji221o7g0

WEAKNESSES

Reviews state that Nature Valley Granola Bars are not as natural and healthy as they promised

Contains high amounts of sugars, fat, sodium, and several genetically modified ingredients (GM).

NOT 100% HONEST WITH THEIR ADVERTISEMENT

STRENGTHS

QUAKER CHEWY GRANOLA BARSREASONABLE PRICE

VARIETY OF FLAVOURS SOLD ( 8

FLAVOURS )

SOLD IN BOXES RATHER THAN LOOSE

PACKETS

SECOND PLACE RIGHT BEHIND

NATURE VALLEY IN SALES

LIGHT & PORTABLE

WEAKNESSESNegative reviews regarding stating that unhealthy

food components such as corn syrup were found

to be present.

The 5 Keys of a

Great Marketing

Strategy

WHO IS OUR TARGET CUSTOMER?To start off a great business, we have to first determine who our target

customers are, be it children, adults or senior citizens

FOR MY TEAMS BUSINESS, AS WE ARE SELLING

BARS OF ASSORTED FLAVORS, OUR TARGET

CUSTOMER IS ACTUALLY UNLIMITED AND WE CAN

SELL TO PEOPLE OF ALL AGES

WHAT IS YOUR CATEGORY

YOUR CATEGORY IS SIMPLY A SHORT DESCRIPTION

OF WHA T BUSINESS YOU ARE IN ROLES

Clearly

defining

category

amplifies

marketing

& sales

For my team’s business, our category is

simply – Healthy bars, anytime, anywhere.

WHAT IS YOUR

UNIQUE

BENIFIT

YOUR UNIQUE BENEFIT

SHOULD HIGHLIGHT THE

MAIN THINGS YOUR

PRODUCT OR SERVICE

ACTUALLY DELIVERS THAT

YOUR TARGET CUSTOMER

ACTUALLY WANTS

granola bars are the epitome of healthy foods in

today’s era.

Granola bars are HEALTHY in the sense that they contain oats, fruits and nuts and also honey. So not only are they healthy for you, they are actually pretty delicious as well.

Granola bars are HEALTHY in the sense that they contain oats, fruits and nuts and also honey. So not only are they healthy for you, they are actually pretty delicious as well.

these bars are also packaged and designed in a way that they can be hand-held and brought around easily at ANYTIME, ANYWHERE

‘ What makes our bars special is

that the QUALITY of our granola

bars are much better, as they are

directly imported from other

countries the day they are

harvested ’

our granola bars are easy to carry around

Packaging for the granola bars

Transparent biodegradable plastic will be

used to package the granola bars.

An unspoken advertisement as consumers see

the products before buying.

OUR SELLING STRATEGY

By doing ONLINE COMMERCIALS, the public

would be required to watch our commercials before they can watch their videos

planting ADVERTISEMENT BOARDS along

highways or main roads would be an excellent

way to promote our bars as people tend to drive their cars along these roads every day

If they are interested, they can go online to our

website or onto our FACEBOOK page to learn more

There will also be a sales person there to explain on

all the info regarding our granola bars

Working people tend to go to go supermarkets to buy

groceries and basic necessities for their daily lives.

we can set up a stall right outside the gym for

interested athletes to purchase as our granola bars

MANAGEMENT STRATEGIES Legal structure

1ST PHASE

HOW IT IS ADVANTAGEOUS

Reduce double taxation.

Flexibility

Separate legal entities 1

Limited Liability Protection 1

Capital

2nd PHASE

PUBLIC LIMITED COMPANY

( BERHAD )

ADVANTAGESBETTER ACCESS TO CAPITAL

LIMITED LIABILITY 2

SEPARATE LEGAL ENTITY 2

CREDIBILITY * TRUST

EASILY MAKE ACQUISTIONS

MANAGEMENT STRATEGIES Business Structure

ADOPTS FLAT ORGANIZATIONAL STRUCTURE

1st Phase – Subchapter Corp

Cost Savings

Adaptability

Collaboration

High Productivity

Innovation and Creativity

THE CORNERSTONE OF FOOD MANUFACTURING COMPANIES

KEY MEMBERS ON FIRST PHASE

Finance & Accounting

Sales

Manufacturing / Production

Marketing

ADOPTS TALL ORGANIZATIONAL STRUCTURE

2nd Phase – Berhad

Sense of Job Security

Managerial Control

MEMBERS OF BIG BUSINESS

Key Members of 2nd Phase

Customer Service

Research & Development

Product Managers

ASIDE FROM THE KEY UNITS WHICH ARE FINANCE, MARKETING, SALES,

AND MANUFACTURING, SEVERAL MORE UNITS ARE INTRODUCED TO ENHANCE CUSTOMER SATISFACTION

Purchasing/ Procurement

Human Resources

Position / Division Manpower

CEO 1

General Managers 5

Supervisors 25

Manufacturing Team 200

Sales 150

Marketing 75

Accounting 25

TOTAL 481

TOTAL WORKFORCE

FINANCIAL PLAN - comprehensive evaluation of someone's

current and future financial state by using

currently known variables to predict future cash

flows, asset values and withdrawal plans.

- can alert an investor to changes that must be

made to ensure a smooth transition through

life's financial phases.

FINANCE OF CAPITALCAPITAL NEEDED

RM 1,000,000

CASH SHARE BY SHAREHOLDER

Darren Tan 200,000

Leon 200,000

Jun Xiang 200,000

Justin 200,000

Ow Xun Cong 200,000

USE OF FUNDITEM PRICE(RM)

Ingredient 50,000

Shop Rent 5,000

Worker 10,000(2,000 per worker)

Electric & Water Bill 300

Renovation 20,000

Advertising 1,000

Furniture 10,000

TOTAL 96,300

GRANOLA BARGRANOLA BAR

Selling price RM20

Production price RM10

Quantity able to produce

5,000

Total cost RM100,000

MONTHLY INCOMEITEM PRICE(RM)

Ingredient 50,000

Shop Rent 5,000

Worker 10,000(2,000 per worker)

Electric & Water Bill 300

Total 65,300

PROFIT

Profit Per Month RM

Total Cost 100,000

Monthly spending (65,300)

Total 34,700

Forecast Profit in 3 Years 1,249,200

Profit Split Among Owners 249,840

CONCLUSION

- The granola bar market is proven to be a growing market.

- Once our company is progressing smoothly with our sales, we will expand our market by researching and developing newer and healthier granola bar flavors to meet increasing requirements of our customers.

- Moreover, with increase in profit, we will seek advice from professionals to develop a more competitive marketing strategy to increase our popularity.

- The company will also adopt a better financial and management plan to ensure that the internal structure of our company can cope with the increasing sales and competition faced.

REFERENCES

NewspaperAuthor Unknown. (2015 March-April). How We Eat Determines Our Health. Utusan Konsumer. Author Unknown. (2015 March-April). Eat the Right Combination of Foods. Utusan Konsumer.

Journal ArticleSchultz, E. J. (2015). Big Food, Big Problems. America’s Supermarket Staples Are Facing Unprecedented Challenges From Smaller, Natural and Organic Brands. Advertising Age, 40-42.Woodger, D. (2015). Take Your Pick. Financial Management, 32-35.Bartram, P. (2015). 8 Ways To… Get More Bang For Your Marketing Buck. Financial Management, 40-41.Purcell, D. (2010). Research Spotlight: The Cereal and Snack Bar Market. Retrieved from https://www.specialtyfood.com/news/article/cereal-and-snack-bar-market/Bradley, B. (2015). Nature Valley or a Slippery Slope? Retrieved from: http://brucebradley.com/food/nature-valley-or-a-slippery-slope/

REFERENCES

Lance, R. (2012). Corn Syrup is in the Bars… Retrieved from http://www.amazon.com/Quaker-Chewy-Granola-Sixty-Variety/product-reviews/B00158Q2OYMichael, S. (2011). Nice Snack Food. Retrieved from http://www.amazon.com/Quaker-Chewy-Granola-Sixty-Variety/product-reviews/B00158Q2OYWildman, S. (2011). Quaker- A Good Snack. Retrieved from http://www.amazon.com/Quaker-Chewy-Granola-Sixty-Variety/product-reviews/B00158Q2OYV, Barathi. (2015). 6 Stocks that Soared on Bursa. Business Today. 15(07). 45.Jones, N. (2015). Business Leaders Aren’t Prepared. Business Today. 15(07). 61.Griffin, D. (2015). Tall Vs. Flat Organizational Structure. Retrieved fromhttp://smallbusiness.chron.com/tall-vs-flat-organizational-structure-283.htmlAuthor Unknown. (2015). How to start a food production business. Startups. Retrieved from http://startups.co.uk/how-to-start-a-food-production-business/

REFERENCES

InternetTypes of Business Entities in Malaysia - RISS Corporate Services. (n.d.). Retrieved September 8, 2015, from http://www.risscorporateservices.com/types-of-business-entities.html

Hearst Newspapers, LLC. (2015). The Advantages & Disadvantages of the Acquisition of Another Company in the Same Industry | Chron.com. Retrieved September 8, 2015, from http://smallbusiness.chron.com/advantages-disadvantages-acquisition-another-company-same-industry-31362.html

Entrepreneur Media Inc. (2015). Choose Your Business Structure. Retrieved September 8, 2015, from http://www.entrepreneur.com/article/38822

Wolters Kluwer. (2015). Copyright and Permission Policy Information | BizFilings. Retrieved September 8, 2015, from http://www.bizfilings.com/about/copyright.aspx

REFERENCES

Press Release. (2015). Retrieved September 8, 2015, from MarketResearch website: https://www.marketresearch.com/corporate/aboutus/press.asp?view=3&article=2752&g=1Financial Plan. (2015). Retrieved September 8, 2015 from Investopedia website: http://www.investopedia.com/terms/f/financial_plan.aspRISS. (2015). LIMITED LIABILITY PARTNERSHIP (LLP). Retrieved from http://www.risscorporateservices.com/setting-up-llp-in-malaysia.html

ReportAssessing Consumer Purchasing Intent of MARDI’s Granola Bar: An Ethnic Analysis. (2013). Retrieved from MARDI’s website: http://etmr.mardi.gov.my/Content/ETMR%20Vol.8%20%282013%29/8.%20Rashilah.pdfSnack, Cereal and Nutrition Bars in the United States. (2013, September). Retrieved from Agriculture and Agri-Food Canada’s website: http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/united-states/snack-cereal-and-nutrition-bars-in-the-united-states/?id=1421353894973#i

REFERENCES

VideoNature Valley Canada. (2015, July 7). Nature Valley 3 Generations - #RediscoverNature. Retrieved from https://www.youtube.com/watch?v=is5W6GxAI3cNature Valley. (2015, July 14). Nature Valley - Nature Comes in Many Flavors. Retrieved fromhttps://www.youtube.com/watch?v=1B96wAEPFcE

BooksCho, S. S., & Samuel, P. (2009). Fibre Ingredients. Florida, BR: Taylor and Francis Group,LLC.Janick, J., & Paull, R. E. (2008). The Encyclopedia of Fruits and Nuts. London, UK: CAB International.

TEOH JUN XIANG Business Background

Market AnalysisReferences

JUSTIN CHONGMarketing StrategyBrand logo design

LIM WOO LEONManagement Strategies (Legal structure)

References

OW XUN CONGManagement strategies (Business structure)

Powerpoint slides designer

DARREN TANFinancial Plan

Powerpoint slides coordinator

ROLES OF GROUP MEMBERS