Barb research
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Transcript of Barb research
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BARB ResearchThomas Atkinson
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What is itBroadcasting Audience Research BoardThe BARB was set up in August 1981 to
report on viewing figures to BBC 1, BBC 2 and ITV, at the time the only channels broadcasting in the UK. In 1982, when Channel 4 and Sky launched, BARB began collecting figures from them as well. They have been doing so for all UK channels since.
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Why is it usefulTV channels would generally use this information to judge:Whether a certain program is popular (so
they can decide whether it stays on the air and how much money can be spent on them)
Whether a type of program is popular (to judge future programs on)
To see what shows should come off the air
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BBC One CrimeIn the top 30 is only one crime drama
amongst mostly soaps, talk shows, news and sitcoms: Death Comes to Pemberley
It is also a period drama, set 6 years after Pride and Prejudice. It is clearly aimed at fans of the original book, reintroducing many characters from the original story.
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ITV CrimeThere were no crime dramas in BBC Two’s top 30. ITV’s list included two crime shows: Miss Marple and Midsomer Murders.Marple is usually broadcast as a TV movie,
with only three episodes airing last year. The episode in the top 30 aired a full 6 months after the previous episode.
Midsomer Murders started in 1997 and has been going since then. The episode in the top 30 was the first in a new series which was starting almost a year after the previous.
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Channel 4 CrimeOnly one crime work was in the top 30 on Channel 4: crime-comedy film The Italian Job. This was first released in the 1960s and was shown on Saturday evening.
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Channel 5 CrimeAbduction was shown twice over the week and both times entered into the top 3. This was probably aimed at younger audiences because of Taylor Lautner’s teenage popularity.
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Other CrimeMad Dogs’ final episode received a wide viewership on Sky in the other channels top 30. However, no others entered in the others category.