I wanted the background to be the same colour as the inside of the copy so the font looked like an outline. I wanted to include the slash from my can so people could tell that it is advertising that product. I wanted to include the Barr logo but I didn’t like the combo of the waterfall and the logo didn’t look right so I changed it to the other splash on the front of the can.

This banner started off as a still one. But once I added the flash marks around the ‘new’ I wanted them to flash on and off. To do this was simple, make a gif out of it. But since it was my making a gif moving the can back and forth made for difficult work. I quickly figured out what to do and the gif was born.

The background of the banner is still undecided. I don’t know whether to have a background or just have a border so it looks separate but not too separate.

The font looks nice on some of the words but on others it has left too many lines undefined. On some of the words I had to re-add the lines back into the font which made the quality of the banner go down.

However, the can is meant to be the focus of the banner and I think it is. It will draw away from the low quality font. Especially since it moves it will be the thing people will look at the most.

The first draft of the moving wave is the picture closest, I thought I could move the wave myself and create the wave. But when it got time for the wave to fall and crash against itself, this proven very difficult and time consuming.

I knew most gifs were made when people opened videos up in Photoshop so I found a wave that fit the bill of want I wanted and opened it up in Photoshop. This is the four images on the left, it shows the movement of the gif. When the water drains away ‘Irn-Bru 32’ is revealed, making the public know the advert is for that specific drink. I decided to go for a wave to fit in with the splash and water theme I have carried throughout my designs. It helps to say the drink is refreshing and a big wave like this must take some energy to produce.

This banner is supposed to look similar to the can. The effect is meant to look like the can is rolling, so the splash that was on the can is revealed and the copy at the bottom of the can is revealed, ‘Refreshing Energy’.

This text that flashed because of the white stroke I put around it.

I would of preferred it if the whole can was showing and you could see the can physically roll but this proved too difficult in the time we had left.

The last banner I made includes the product. Since Irn-Bru has a hyphen I thought that the can would fit inside it nicely. The can then disappears and the writing starts to shrink until you can see it all, and read it clearly.The can then pops up again at the side of the banner.

I tried to keep the hyphen in the same place so it looked like the text was really shrinking but after a while it has hard to do because the copy is uneven. There is more on the right side of the hyphen than on the left and I had to move to text over a little to fit it all on.