banks in social media
description
Transcript of banks in social media
+banks in social media
<Facebook>
There are 84 CBA related group pages on Facebook
Breakdown+ Popularity – Majority of groups have less than 50 members+ Sentiment
+ 81% (68 groups) positive group name+ 19% (16 groups) negative group name
+ Group types+ Employee groups (broad and branch/role specific)+ Advertising/marketing+ Hate groups+ Love groups+ Sponsorship related
<CBA on Facebook>
<CBA on Facebook>
Top 6 search results* are employee groups
+ The largest has 2,994 members and regular interaction (mostly positive)http://www.facebook.com/search/?init=quick&q=commonwealth%20bank&ref=ts#!/group.php?gid=3898084767&ref=search&sid=100000420923906.3676500304..1
The Dollarmite Account Appreciation Society is the only other
group in the top 100 search results* with more than 1,000 followers
+ The group has 1,542 members and sentiment is positivehttp://www.facebook.com/group.php?gid=6201373277&ref=search&sid=100000420923906.3676500304..1#!/group.php?gid=6201373277&v=wall&ref=search
* Facebook group search for ‘Commonwealth Bank’
There are more than 500 CBA related community pages on Facebook+ The majority were auto-created late April/early May from job titles (recent Facebook
initiative resulting in lots of duplication)+ Most include a Wikipedia entry at most+ All have a related posts tab (feed of mentions of the page title on Facebook – negative
sentiment on most CBA pages)
+ There are 5 notable community pages:+ B-B-B-B-B-B-B Basketball ad for Commonwealth Bank – 4,542 ppl ‘like this’, monthly posts/interaction+ Commonwealth Bank ODI Series – 106 ppl like this, no current activity+ Commonwealth Bank Ads – 55 ppl ‘like this’, links to ads on YouTube
<CBA on Facebook>
There are 4 profiles with CBA related names on Facebook
+ CommBank Tennis, Commbank Bmf and Commonwealth Bank x 5
<CBA on Facebook>
NAB
+ National Australia Bank group page+ 839 members+ Mixed sentiment+ “For employees and customers of NAB”+ Provides link to uBank website in recent news+ Notes that the page is not for customer service + Outlines that inappropriate comments will be removed
+ NAB closed group page with 75 members (no details, internal?)
<Other banks on Facebook>
<Other banks on Facebook>
http://www.facebook.com/search/?init=srp&sfxp&o=69&q=westpac#!/group.php?gid=2440846099&v=wall&ref=ts
UBank
+ UBank brand page+ 4,896 ppl like this+ Regular daily status updates+ High level of user interaction by comments (not wall posts)+ Mostly positive sentiment
+ UBank group page+ Closed – must request to join+ 60 members
<Other banks on Facebook>
<Other banks on Facebook>
http://www.facebook.com/search/?init=srp&sfxp&o=69&q=westpac#!/ubank?ref=search&sid=100000420923906.238352580..1
ANZ
+ ANZ group page for employees + Closed – must request to join+1,204 members
Westpac
+ No official Facebook page+ Unofficial employees page with 1,357 members
<Other banks on Facebook>
<Twitter>
NAB+ First and only tweet on 1 May, 2009+ Launched: 1 May, 2009, followers: 672, following: 21
<Other banks on Twitter>
https://twitter.com/nab
UBank+ Regular tweets (0 – 5 times per day, never miss more than 2
days)+ Launched: October, 2008, followers: 2,509, following: 2,157
<Other banks on Twitter>
https://twitter.com/nab
ANZ+ ANZ Money Manager account (tweets about blog posts) + Launched: 11 November, 2008, followers: 2,086, following:
2,227
<Other banks on Twitter>
https://twitter.com/anzmoneymanager
Westpac+ 6 main accounts: @westpac and @westpacsurryhil, @WestpacBank,
@Westpac_com_au, @flashrates, @WestpacProtect, @WestpacOnline
<Other banks on Twitter>
Corporate @westpac Local Branch initiative @westpacsurryhil
+ Launched: November 20, 2009+ Followers: 1,137+ Following: 266
+ Launched: September 5, 2009 + Followers: 170+ Following: 136
http://twitter.com/westpac and http://twitter.com/westpacsurryhil
<YouTube>
NAB+ NAB Direct channel+ Launched: August, 2007+ Subscribers: 4, Upload Views: 6,793, Channel Views: 705
<Other banks on YouTube>
http://www.youtube.com/user/NABDirect
UBank+ uBankMoneyBox channel+ Launched: November, 2008+ Subscribers: 311, Upload Views: 90,544, Channel Views: 48,672
<Other banks on YouTube>
http://www.youtube.com/user/UBankMoneyBox
ANZ+ No official presence on YouTube
<Other banks on YouTube>
Westpac+ WestpacBanking channel+ Launched: March, 2009+ Subscribers: 69, Upload Views: 7,984, Channel Views: 5,285
<Other banks on YouTube>
http://www.youtube.com/user/WestpacBanking
<CBA TVCs on YouTube>