Banks bank on UX - Harshit Desai
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Transcript of Banks bank on UX - Harshit Desai
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STC UX Conference | Banks Bank on UX
Harshit DesaiChief Experience Officer
27th August 2011
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Todays | Talk
Whats Worked | best online consumer bank
Whats Happening | current landscape
Whats Coming | unified ux
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PromotionDirect Mailer
CommunicationProducts
Advertising
PromotionDirect Mailer
CommunicationProducts
Advertising
PromotionDirect Mailer
CommunicationProducts
Advertising
PromotionDirect Mailer
CommunicationProducts
Advertising
Whats Happening | current landscape
SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
![Page 4: Banks bank on UX - Harshit Desai](https://reader033.fdocuments.in/reader033/viewer/2022042507/54576619af795998788b50ac/html5/thumbnails/4.jpg)
PromotionDirect Mailer
CommunicationProducts
Advertising
PromotionDirect Mailer
CommunicationProducts
Advertising
PromotionDirect Mailer
CommunicationProducts
Advertising
PromotionDirect Mailer
CommunicationProducts
Advertising
Whats Happening | current landscape
SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
![Page 5: Banks bank on UX - Harshit Desai](https://reader033.fdocuments.in/reader033/viewer/2022042507/54576619af795998788b50ac/html5/thumbnails/5.jpg)
PromotionDirect Mailer
CommunicationProducts
Advertising
PromotionDirect Mailer
CommunicationProducts
Advertising
PromotionDirect Mailer
CommunicationProducts
Advertising
PromotionDirect Mailer
CommunicationProducts
Advertising
Whats Happening | current landscape
SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
![Page 6: Banks bank on UX - Harshit Desai](https://reader033.fdocuments.in/reader033/viewer/2022042507/54576619af795998788b50ac/html5/thumbnails/6.jpg)
PromotionDirect Mailer
CommunicationProducts
Advertising
PromotionDirect Mailer
CommunicationProducts
Advertising
PromotionDirect Mailer
CommunicationProducts
Advertising
PromotionDirect Mailer
CommunicationProducts
Advertising
Whats Happening | current landscape
SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
![Page 7: Banks bank on UX - Harshit Desai](https://reader033.fdocuments.in/reader033/viewer/2022042507/54576619af795998788b50ac/html5/thumbnails/7.jpg)
Go Live
StakeHoldersInterview
Content Uploading
UCD &Usability Testing
User Centered Analysis
HTMLDevelopment
CMS Development
APPROACH FOR REVAMP
Whats Worked | best consumer bank
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BEFORE - AFTER FOR CITIBANK.CO.IN
Whats Worked | best consumer bank
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BEFORE - AFTER FOR CITIBANK.CO.IN
Whats Worked | best consumer bank
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Whats Worked | best consumer bank
ENHANCED WEB EXPERIENCE
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Whats Worked | best consumer bank
ENHANCED WEB EXPERIENCE
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Whats Worked | best consumer bank
ENHANCED WEB EXPERIENCE
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Whats Worked | best consumer bank
ENHANCED MOBILE EXPERIENCE
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Whats Worked | best consumer bank
ENHANCED MOBILE EXPERIENCE
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Whats Worked | best consumer bank
ENHANCED MOBILE EXPERIENCE
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What worked | citibank.co.in
NUMBERS MATTER - CITIBANK.CO.IN
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What worked | citibank.co.in
For Excellence in Internet Banking & In Asia Pacific, Central Asia and Gulf Region Winner across120 Banks in 22 Countries
Asian Banker Award 2010
AWARD FOR CITIBANK.CO.IN
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WHATS COMING
Whats Coming | unified ux
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Harshit Desai | Chief Experience Officer M: +91-9850880303 | E: [email protected]
About us | Company & Contact