BANKING SMARTE D I T O R I A L

This will be Our World's last issue of

2017, a stellar year for our Bank. On the

business front we were recognised for our

innovation and customer commitment, and

we achieved milestones within our product

categories; our CSR initiatives reached

farther than ever before, reaching its 750th

village under HRDP and organising the

largest blood donation drive.

Our Managing Director, Mr Aditya Puri, was

featured on the Forbes Businessperson

of the Year list. The year ended with our

InstaCard offering crossing 3 lakh cards!

When it comes to business, it is our

steadfast commitment to our Bank's core

values of product leadership and customer

first that has helped us be market leaders

on all fronts. In our Cover Story, Mr Parag

Rao, Country Head, talks about the journey

of the card and acquisition business, and

how the Bank's unique strategies have

helped us gain pole position in these

verticals. He speaks at length about how

our Bank keeps up with changing times and

takes steps towards designing our offerings

to best suit the ever-changing need of our

customers. The cards and transactions

options we provide make us truly a full-suite

bank.

We also have a special coverage of the Delhi

edition of The Learning Fest, where the

participants learnt special tips on creating a

harmonious work-life.

Don't miss our regular sections of Zonal

Updates, Humour, Break Time and

Shutterbug.

We hope that, as always, you enjoy reading

this issue and share your valuable feedback

too.

Cheers to the New Year!

Now read on the go!

Check it out on your Smartphone or Tablet,

simply type in ourworld.hdfcbank.com

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Christmas Quiz winners!

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instead of only 25!

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ecember 2017 was a landmark month for

the Bank’s card business. Our Bank became

the first in the country to achieve the milestone of

issuing one crore credit cards. What makes the

achievement even more noteworthy is that we

were late entrants in the business, which at

the time was dominated by heavyweights,

both Indian as well as foreign banks. Our

approach was guided by our Bank’s

core values – Product Leadership and

Customer First – enabling us to build

an envious portfolio. As a result, we

today enjoy pole position in credit

cards in India.

In a chat with Our World, Mr Parag

Rao, Country Head – cards,

payments, merchant acquiring

and marketing, takes us through

the journey from 2002 till today.

The cards business has come

a long way since 2002, feels

Mr Rao, when the Bank first

decided to foray into this

segment. While it was a space

dominated by competitors

who were well entrenched, a

presence in cards was needed

to complete our portfolio.

"Credit cards is an important

product that filled the gap in the

Bank's retail product offerings

and it was extremely necessary

from a customer engagement

point of view. It was a strategic

need for a large, full-suite bank

like ours to offer a complete

range of products," says Mr

Rao.

Cards are classified in three

categories – Pay Before

(prepaid cards), Pay Now (debit

cards), and Pay Later (credit

cards). While there’s no risk

of default in repayment in the

prepaid and debit cards, there

is definitely some inherent risk

in credit cards, given that it

is an unsecured product and

requires underwriting. The only

risk assessment a bank can

do is rely on information about

the customer, their lifestyle and

earnings.

Mr Rao says that the key to

the robust cards business is in

acquiring the right customers.

Our Bank has been focussing on

Leading the way C O V E R S T O RY

D

Mr Parag Rao talks about the Bank’s vision behind foraying into the cards business, and strategies that helped in leading the race

cross-selling credit cards to eligible existing

customers, also called internal customers,

using the branch network and also

outbound call centre. “The cost of customer

acquisition was lower, communication

with customer was easier and relationship

pricing increased the customer delight while

deepening his engagement with the Bank,”

says Mr Rao. This was done at a time where

competition were sourcing customers from

the market using Direct Sales Agent (DSAs),

which meant higher costs as well as higher

risk since there was minimal data on the

customers.

With the business since 2002, Mr Rao has

cut his teeth understanding the nuances of

the cards and merchant acquiring business.

He says, just like the FMCG business, cards

is also a business of scale. And to acquire

scale, ramping up distribution, investing

in channels and building the capacity of

internal channels was important. “Having

set up our processes to ensure that

customer service delivery was good, our risk

underwriting and debt management system

processes were also in place,” he adds.

Two years after the foray and having

acquired some scale, the Bank then started

sourcing customers from the open market

through the DSA route. However, open

market sourcing still accounts for only 20

per cent of our total credit card customer

base. No compromise on the Bank’s core

values of Product Leadership and Customer

First has

ensured

that there is

continuous

improvement

in the product

offering to

delight our

customers.

“A product

which is convenient to use and rewarding

for our customers – that’s the objective,”

says Mr Rao. This hawk-eyed focus enabled

the Bank to quickly ramp up and touch the

one million credit card mark in year 2004,

two million in 2005, five million in 2011 and

10 million in December 2017.

While the card business reached new

milestones, our Bank’s focus on the quality

of customers, in line with the thrust on

exercising due diligence and prudence,

helped in identifying the ‘bad apples’ early

on and keeping delinquency levels low.

At 1.06 per cent (90+ days), our Bank’s

delinquency level is among the best.

With credit card outstanding at `33,500

crore as of December 2017, our Bank has 51

per cent market share in credit card industry

outstanding. In terms of spends, our Bank

has 29 per cent market share. To give the

issuance business a further impetus, it

was important for the Bank to expand the

network where our cards could be used by

a wide range of customers. Consequently,

the merchant acquiring business would

grow too.

The growth in card issuance was helped by

our Bank’s merchant acquiring business, as

the two complement each other. “Cards and

the acquiring business are two sides of the

same coin and one cannot do without the

other,” says Mr Rao.

The acquiring business made inroads with

merchant establishments, which helped

the Bank set up strategic railroads for our

potentially large issuing business. This

ensured payments could be made with

cards in as many geographies as possible.

Acquiring businessThe acquiring business was set up 9 months

before the credit card business. It caters

to the banking needs of merchants, while

also making it possible for them to accept

payments electronically using credit, debit

or prepaid cards. Our Bank is present

in all merchant establishments where

payments can be made electronically. These

include large format stores, supermarkets,

educational institutes, medical industry,

self-employed professionals, and

government establishments. Catering to the

requirements of large institutions such as

schools, colleges, hospitals, transporters,

government, among others is our Bank’s

SmartHub offering. A specifically designed

payment solution, SmartHub integrates into

the billing system of the institution or ERP.

It allows the institution’s customers to make

payments electronically from wherever they

are, while making it easy for the institution to

collect and reconcile the payments.

According to the latest data, our Bank is

the largest acquirer in India with five lakh

merchants accepting electronic payments

using HDFC Bank’s robust, 24*7, secure

network to accept e-payments.

Being ahead of the timesIn line with government’s vision of Digital

India, several payment mechanisms were

introduced in 2017 such as UPI, QR Code,

BHIM-Aadhaar. Making it possible for

our large base of merchants to accept

payments digitally is our Bank’s DigiPOS

offering, introduced in October 2017. Using

a software update, it enables our existing

network of 4.5 lakh plus Point of Sale (PoS)

machines to accept payments using UPI,

QR Code, Aadhaar, BHIM, in addition to the

traditional instruments such as credit and

debit cards.

In a world which is increasingly mobile, how

can we make the physical plastic credit card

equally relevant and attractive on mobile,

Highlights of our acquiring business

40 per cent of all the electronic transactions in the industry are

carried on our channels

40 per cent market share in physical acquiring business

70 per cent market share in Bharat QR within the first

year of its launch

50 per cent market share in e-commerce and payment gateway business – one out of every two transactions are undertaken using our Bank’s payment gateway

SCAN

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NOWMR=mj

and give the customer more opportunities

for using our products online as well as

offline? Our Bank’s storefront SmartBuy

makes it possible. It gives merchants access

to our customers, and merchants in return

give attractive discounts to the customers,

making it a lucrative proposition for both.

“We are extending the capability to use

the credit lines embedded in credit card

onto your mobile and thereby enhancing

the value of the credit / debit card using

mobile form factor. In this process, we have

created a very large closed user group of

our consumers and our merchants, both of

whom bring significant value to the Bank.

The Bank benefits because our card volume

increases, merchant volume increases, the

engagement of the merchant with the Bank

increases and customer is happy as he gets

attractive discounts.”

SmartBuy can be accessed from our Bank’s

mobile ecosystem app PayZapp through

which payment can be made using credit

or debit card. While PayZapp enables

customers to shop, pay, and spend, it is

also designed to be a strong acquisition tool

for incrementally new credit cards, digitally.

If a PayZapp user is not our card customer,

our Bank can offer him an Instant Credit

Card virtually after the necessary due

diligence using the data from the credit

bureaus and transaction history while the

physical credit card is delivered in a few

days. Called InstaCard, our Bank’s virtual

credit card offering was launched in January

2017 and has issued over 3 lakh instant

cards as of December 2017.

“With a strong product, we have now

opened the doors to acquire a far larger

number of credit card customers, who today

spend instantly using their mobile,” says Mr

Rao. “Our Bank is in a dominant position in

all our markets. The plan is to strengthen

this leadership position not just in our

traditional businesses, but also with the new

kid on the block – digital.”

Going forward, Mr Rao plans to continue

growing our railroad by acquiring more

merchants while simultaneously fulfilling

the aspirational needs of our customers by

offering them rewarding credit cards.

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B A N K B U L L E T I N

ZONAL UPDATESA glimpse of the activities and events organised by our Bank’s zonal offices across the country

EAST 139 MoUs signed during North East Development Summit

The North East Development Summit,

organised by the India Foundation in

collaboration with the Government of

Manipur and Ministry of Commerce

& Industry, Government of India, was

sponsored by HDFC Bank.

The Summit was held on November 21

and 22 at Imphal (Manipur) and served as

a platform to discuss ways to develop the

North East region as an export hub so as

to link up India with our South East Asian

neighbours. It also highlighted the needs for

capacity building in th region and policies

to create an enabling environment of doing

business. This overlapped with the Sanghai

Annual Festival, where our team had put up

a stall.

The summit was inaugurated by Mr Ram

Nath Kovind, President of India. It was

attended by Ms Najma Heptullah, Governor

of Manipur, Mr Suresh Prabhu, Minister of

Commerce and Industry, Mr Nitin Gadkari,

Minister of Road Transport & Highways, Mr

N Biren Singh, Chief Minister of Manipur,

Mr Sarbananda Sonowal, Chief Minister of

Assam, Mr Pema Khandu, Chief Minister

of Arunachal Pradesh, and Mr T R Zeliang,

Chief Minister of Nagaland.

Representing the Bank were Mr Atul Barve,

Branch Banking Head – East; Ms Kavita

Jain, Circle Head – West Bengal; Mr Biswajit

Pathak, Cluster Head.

A total of 39 Memorandums of

Understanding (MoUs) were signed across

various sectors at the Summit, totalling

approximately `5,000 crore.

NORTH 1Swachh Safdarjung cleanliness drive launched at Deer ParkOn December 15, the Deer Park branch

organised a Swachh Safdarjung activity in

association with the South Delhi Municipal

Corporation. The cleanliness drive was

graced by dignitaries like Ms Radhika Abrol,

Councillor of Safdarjung Enclave Ward,

and Mr Akhilesh Kumar Roy, Zonal Head

for Delhi. More than 80 residents, and

resident welfare association office bearers

participated, along with the Municipal

Corporation team and branch staff. The

initiative was appreciated by Ms Abrol and

participants. A total of 100 message boards

were deployed at prominent locations,

displaying the HDFC Bank logo along with

messages promoting cleanliness.

NORTH 2HDFC Bank, Ludhiana participates in

HDFC Bank sponsored the recent North Eastern Development Summit

Taking a step towards Swachh Bharat, the Swachh Safdarjung cleanliness drive was launched

the Jagannath Yatra

The Jagannath Yatra is one of the biggest

events in Ludhiana (Punjab), where more

than 10 lakh devotees from different regions

come together each year. Top industrialists

and bureaucrats, in association with ISKON,

organise the yatra.

HDFC Bank has been participating in this

event for four years now. The objective

is to boost brand visibility and fortify our

relationship with the ultra-high networth

individuals of Ludhiana.

In preparation for the yatra, the team

installed banners and hoardings in two

of the top shopping malls in the city. We

carried out an ‘Awareness Rally March’ with

more than 300 key members, along with

the municipal commissioner, mayor and

commissioner of police of Ludhiana.

The team also promoted our ‘SAY -

Swacchta and You’ inititiative during the

rally, where all the participants carried HDFC

Bank branded boards.

‘Swacch Bharat, Swachh Ludhiana, Swacch

Yatra’ boards were installed across key

locations. A buzz was also created on social

media.

Scholarships awarded to children of Punjab PoliceOn December 15, our Bank organised a

scholarship awards programme for the

children of Punjab Police employees at

Jalandhar. HDFC Bank awarded education

scholarships to over 186 meritorious

children as a part of its CSR programme.

The programme for Punjab Police, now in

its third year, is open to all wards of Punjab

Police employees, studying from Class

10 up to post graduation or diploma, and

vocational training, whether full-time or part-

time, at colleges recognised by UGC/AICTE.

Mr Suresh Arora, Deputy General of Police

and Mr Vineet Arora, Regional Head, HDFC

Bank, handed the scholarship cheques to

the students, in the presence of Mr Sanjeev

Kalra, Assistant Deputy General of Police

– Welfare, Mr Kuldeep Singh, Assistant

Deputy General of Police – PAP, Mr Jatinder

Gupta and Mr Iqbal Singh Guliani, Zonal

Heads, HDFC Bank.

Our Bank is the sole banker for the Punjab

Police.

Supporting the All-India Hockey Championship

HDFC Bank sponsored the ‘66th All India

Police Hockey Championship 2017’, held

between December 5 to 12, at Moti Lal

Nehru Sports School, Rai, Sonipat. The

event was organised in association with

The Ludhiana team participates in the Jagannath Yatra in Punjab

Over 186 students were awarded education scholarships by our Bank in Punjab

HDFC Bank was the proud sponsor of the 66th All India Police Hockey Championship

Haryana Police.

The opening ceremony was graced by Mr

Ram Bilas Sharma, education minister of

Haryana. The support extended by our Bank

was appreciated by Mr H S Doon, Inspector

General of Haryana Police and other senior

police officials.

The Haryana Police also printed a magazine,

that was distributed among all the senior

police officials of different states of India, in

which they dedicated an entire page to the

Bank.

‘Digidhan Yatra’ launched in PunjabThe Digidhan Yatra was launched In Punjab

and in a span of three months 14 vans will

cover more than 120 semi-urban, 97 rural

and 5 urban branches in over 600 villages

and towns. In Nawashahr the Deputy

Commissioner IAS Amit Kumar flagged off

the van. Sessions were held in all schools

of the district and at electricity bill collection

centres. In Bhatinda, the launch event was

held at the Prof Mohan Singh International

Cultural Mela and Trade Fest, by District

Commissioner, Bhatinda IAS Mr Diprav

Lakhra.

OGO - HDFC Bank’s Invitational Golf Tournament kicked offThe 4th edition of OGO – HDFC Bank’s

Invitational Golf Tournament Series teed off

at Chandigarh Golf Club on November 18,

2017. Mr Karan Avtar Singh, Chief Secretary

of Punjab was the Chief Guest for the event,

which also saw many participating IAS and

IPS officers. HDFC Bank was represented

by Mr Vineet Arora, Regional Head; Mr Vikas

Kochhar, Cluster Head; Mr Puneet Sehgal,

Regional Marketing Head; and Mr Mohit

Garg, RMM. Even former sprinter, Mr Milkha

Singh, was present at the event.

HDFC Bank participates in the 13th Chandigarh Golfing TourOur Bank participated in the golf

tournaments organised at two locations in

the Tricity, on December 8 and 9. The event

saw 100 participating golfers, who were

mostly NRIs, business entrepreneurs, CEOs

and corporate executives. This event helped

reach out to potential customers.

Painting Ludhiana and Fazilka blueWith the objective of creating permanent

The Digidhan Yatra is launched in Punjab and will travel to over 600 villages and towns in the state

HDFC Bank's Invitational Golf Tournament series was kicked off in Chandigarh

HDFC Bank participated and engaged with potential customers at the 13th Chandigarh Golfing tour

Flyover pillars in Ludhiana and Fazulika painted with HDFC Bank's logo and social messages

visibility in Ludhiana and Fazilka, our

Bank has set up exclusive tie-ups with

the Municipal Corporation of Ludhiana

and Fazilka to paint flyover pillars with

social messages. So far 20 pillars across

prominent locations have been covered.

The initiative has been appreciated

by the Deputy Commissioner, Sub-

Divisional Magistrate and local Municipal

Commissioner as well.

WEST 1Stress management workshop at Crest Venture, MumbaiThe Nariman Point branch organised a

Stress Management Workshop for the

employees of Crest Venture. It included

an array of stress busters like head, neck

and foot massages. The event was an

opportunity to interact with the employees,

fostering relationships and generating

business.

Wealth Management session alongwith tea tastingA tea tasting and wealth management

session was arranged for Qatar Airways

employees at their office in Mumbai.

A presentation was made by a wealth

management expert, educating the staff

about various ways to invest, depending on

their age and salary. This included a detailed

explanation on various mediums to invest as

per the market conditions.

There was also a tea tasting session where

a variety of tea flavours were made available.

The activity garnered immense response

and the branch is planning to organise

similar sessions in different regional offices

of Qatar Airways.

WEST 2Team Lonavala organises a successful Swachh Lonavala MarathonThe Lonavala branch participated in the

Swachh Lonavala Marathon, in partnership

with the Lonavala Municipal Corporation.

This is the first-of-its-kind marathon in the

history of Lonavala, where the entire town

ran for a cause, which was to keep the city

clean under the Swachh Sarvekshan 2018

initiative. Special thanks to the Cluster Head,

Circle Head and the Regional Head of the

branch for supporting the event.

Highlights of the event:

Ms Zarina Wahab (former actress)

inaugurated the event, along with the

Lonavala municipal corporator,

Ms Surekha Jadhav, and Municipal Chief

Officer, Mr Sachin Pawar.

5,000 people including students,

teachers, residents, tourists

and the Bank staff participated.

Hoardings were put up at multiple

locations for better visibility, and street

announcements were made about the event.

Leaflets were handed out, newspaper

insertions created, a Facebook event page

set up, a selfie wall at the event put up,

along with a Dholwala, mascot and posters,

to create a buzz.

A stress management workshop by the Nariman Point team in Mumbai

The Swachh Lonavala Marathon in Maharahstra aims at promoting cleanliness and hygiene

Children’s Day celebrated in Navi Mumbai

Children’s Day was celebrated at KPIT

Technologies, located in Mahape, Navi

Mumbai.

The activities included a minion-themed

photo booth and exciting one-minute

games. A kiosk was also set up where the

Corporate Salary Team cross sold various

products and services.

Lonavala painted blue with 75 billboards

With its natural beauty and easy

accessibility, Lonavala, draws in over 60,000

tourists every weekend. This comes to a

about 3.2 million tourists annually!

The Lonavala branch team, in association

with Lonavala Municipal Corporation and

Lonavala Traffic Police, strategically placed

75 social messaging and direction boards

across key locations, with an aim to grab

maximum eyeballs. The locations include

schools, tourist attractions, highways,

junctions, market area, the railway station

and the Municipal Corporation office.

Marking World Disability Day at Turbhe, Navi MumbaiHDFC Bank observed World Disability

Day in association with the Hellen Keller

Institute for Deaf and Blind. A stall was set

up with fun goodies for the students. The

team also interacted with the kids learning

how they overcome everyday challenges.

The kids also put up a song performance,

and thanked HDFC Bank for organising the

event.

Secure Banking session for Silvassa Police

The Silvassa branch organised the

session for the Silvassa Police department

and also promoted our digital banking

products. The police staff praised the effort

wholeheartedly.

The Lonavala team worked on creating brand visibility with 75 branded boards

Children had a gala time at the Children's Day celebration in Navi Mumbai

HDFC Bank observes World Disability Day with students of the Hellen Keller Institute

Silvassa Police department appreciated the Secure Banking session coinducted by our Bank

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B R E A K T I M E

Hard at work? Here’s a well-deserved break. Tease your brain cells, laugh a little, learn some valuable tips… and feel free to send us your contributions!

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CALL FOR CONTRIBUTIONS We would love to feature your contributions in Our World and invite one and all to share. Send in your to the following sections:

HUMOUR AT WORK We often encounter random jokes and funny little moments at the workplace that can bring a smile to our faces. Whether it’s dealing with customers, colleagues or bosses, share your lighter moments.

FAMILY CORNER Won an award, aced an exam? We would love to hear about your and your family’s significant achievements. Share the highlights with your colleagues.

AMATEUR ARTISTS Got a passion for art? Write beautiful poems or stories? Share your creations with us right now, and get featured!

INSPIRATION AT WORK The influence of inspiration can never be erased. Share your story about a colleague/mentor who’s helped inspire and guide you at work.

Mail your contributions to: ourworld.hdfcbank@gmail.com

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Quiz

After the launch of The Learning Fest in

Mumbai in November, it was time for our

colleagues in Delhi to be a part of the fest

that promotes a healthy work-life balance.

The Learning Fest was held in Delhi on

December 16.

The workshop was inaugurated by our

senior colleagues Mr Vikram Shah, Head -

Phonebanking and VRM; Ms Vinny Bharat,

Head, Classic on Phone – North and East;

Mr Vaibhav Gandhi, Regional Head - Prime

Channel; and Mr Badal Mohanty, Head,

Audit – North 1, by lighting the ceremonial

lamp.

Our colleagues in Delhi were excited

to attend the Fest that comprises six

workshops – Happy Parenting, Healthy

Living, Magical Marriages, Financial

Planning, Learn Team Building Activities (for

supervisors) and a Movie Theater, where

the movie ‘Remember The Titans’ was

showcased. Mr. Gaurav Girotra from our

Trade and Forex team was generous in his

feedback after attending the workshops,

as he said, “The workshops were truly an

amazing exposure and experience. All the

credit to the Gurukul team.”

As you would know, the The Learning Fest

is organized by our bank's Learning and

Development team. Senior members of

the L&D team Mr Balaram Chandran, Mr

Prasad Menon, and Ms Priyanka Thaker

organized the fest in Delhi and encouraged

our colleagues to balance work and life.

For the convenience of our colleagues and

greater participation, the workshops were

conducted simultaneously throughout the

day. Another participant, Mr. Shiv Gupta

from RIC team was quoted as saying, “We

are thankful for this wonderful initiative for

helping us understand the finer aspects of

life. I look forward to more such events so

that people can attend the sessions which

we couldn’t this time around.” Apart from

the workshops, the event also featured

a Shopping Bazaar which served as a

platform for the NGOs our bank works

with to showcase and sell their products.

In Delhi, NGOs Khwaab Welfare Trust

and Samvedna showcased and and sold

handicrafts.

The Bazaar also included a Handmade Toys

stall put on display by an SLI customer of

the bank. Adding to the attractions at the

fest were a caricature artist, a tarot card

reader, a herbal tea stall, and a book stall.

Ending the Delhi editon of the fest on a high

note, our colleagues grooved on popular

beats as they tried to match steps with the

choreographer.

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THE LEARNING FEST COMES TO DELHITeam Gurukul organised The Learning Fest in Delhi on December 16

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L&D

6 SIMPLE WAYS TO GO GREEN AT WORK

D O I T Y O U R S E L F

Congratulations! You are a sensitive, sensible citizen on

a mission to reduce their carbon footprint. We need more

environment heroes like you. You don't need numbers and

statistics to know that we are our future is in jeopardy with

rising pollutyion levels. While you

might have already adopted ‘green’

ways of living at home, why not do

our bit at work too

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Use natural light and ventilation as much as possible. Air conditioners are one of the major emitters of greenhouse

gases. Turn them off and open a window. If that’s not possible,

use a fan. The same applies to artificial lighting.

Recycle empty toners and cartridges you use in your printer. Tossing them away will only add to the

already overflowing landfill problem.

Instead of printing out every single thing, maintain

a diary to write notes, reminders or even the minutes of a meeting.

And most important – STOP using plastic bottles! It is

unhealthy for the environment and for you. Use an

attractive reusable bottle that is available practically

everywhere.

Switch off electric outlets when leaving the office

or after taking your mobile phone off its charger. Switch

off all electrical outlets that are not in use.

Maintain an office plant. It will add some green to

your workspace and also help counter CO2

emissions in a small way.

WRAP UPFeaturing a wide range of news stories on the banking and financial sector, exclusively compiled by our Bank’s Learning and Development (L&D) division

N E W S

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Preference for Bigger, Pricier Vehicles, Longer Loan Periods Help Growth...

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The Reserve Bank of India (RBI) is likely to keep the key policy rates unchanged in 2018...

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Cannot be both adviser and distributor: Sebi

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CLICK HERE TO READ MORE STORIES

Cryptocurrency trades in India show no sign of slowing despite clampdown

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Mint | January 8, 2018

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Wooing women borrowers

Many banks offer special rates and schemes for women home buyers or entrepreneurs...

SHARE AND WIN!

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S H U T T E R B U G

Some breathtaking shots of nature, weather, wildlife and amazing locations that caught the fancy of our colleagues

CAPTIVATING CLICKS

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contributor an exciting prize...so start clicking.

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H U M O U R

FUNNY ONE LINERS

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HOW LONG HAVE YOU BEEN WITH HDFC BANK? I have been serving the Bank for the last 16 years.

Sandeep S KumarSr. Vice President II

Kolkata

1

WHAT DO YOU ENJOY THE MOST ABOUT YOUR WORK PROFILE?I like that I have the freedom of decision making for achieving management goals. Plus I am proud of working at the 'Best Branch' of HDFC Bank.

2

WHAT ARE THE CHALLENGES YOU FACE IN YOUR PROFILE?

It is challenging to maintain migration and digital initiatives in rural geographies at par with metro and urban areas.

3

WHAT QUALITIES DO YOU LIKE AND DISLIKE IN YOUR COLLEAGUES?

I like people who are achievers with a hunger to go on to the next level. I do not like when the quality of work is not compromised.

4

WHO HAS HAD A MEANINGFUL IMPACT ON YOU AND YOUR CAREER?

Mr Aditya Puri and Mr Navin Puri, for their guidance, as well as Mr Atul barve, Mr Madhusuan Hegde, Mr Ravi Narayanan and Mr Nitin Chugh.

5

WHAT IS ONE CHARACTERISTIC THAT YOU BELIEVE EVERY LEADER SHOULD POSSESS?

A leader must be visionary and lead by an example, and should have clear-cut objectives.

6WHAT WAS YOUR BIGGEST ACCOMPLISHMENT?

Working with a good team that is focussed on doing good business.

7

YOUR MANTRA FOR HANDLING STRESS AT WORK?

Resolving the reason of stress is the best de-stressor.

8

TELL US ABOUT YOUR FAMILY. My wife is a homemaker. I am blessed with two bright children - a daughter and a son.

9

10WHAT ARE YOUR HOBBIES?

I love to travel and explore places.

ONE WORD THAT DESCRIBES YOU THE BEST.

Passionate

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WHAT IS YOUR FAVOURITE MEAL?

Home made chicken curry and rice

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WHAT IS YOUR DREAM HOLIDAY DESTINATION?

My dream holiday destination is Florida, Miami in US.

12

A MOVIE THAT YOU CAN WATCH OVER AND OVER AGAIN

Guru - it inspires me a lot and I can watch over and over again.

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YOUR MESSAGE TO THE TEAM. Believe in yourself! Always be no. 1; no one remembers who was or who is no. 2.

15

WHAT ARE THE LATEST INITIATIVES UNDERTAKEN IN YOUR STATE?

We are working on a marketing initiative for the top 50 customers of rival banks in all districts.

16

RAPIDFIRE WITH…Q & A

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NEWS AT A GLANCEBank Bulletin canvasses a wide range of news related to our Bank’s events, launches and more

B A N K B U L L E T I N

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Sustainable Livelihood Initiative by HDFC Bank is helping empower women across villages in Chhattisgarh

HDFC Bank conducts cyber-crime responder training workshop for Bhopal Police under Secure Banking Initiative

HDFC Bank’s Digital Banking to further enhance customer experience

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S H I N I N G S TA R S

Shining Stars of the Delhi team who gave more than their 100 percent and did outstanding Auto loan business, along with meeting their Commercial Vehicle loan business targets! A huge round of applause for these achievers.

MEET THE ACHIEVERS

Manoj Monga

Sourcing 2 Super Premium Cases for Fortuner & Mercedes Loan Amout 95 lacs

Raj Kumar

First Jaldi 5 Case Disbursed by CV Team

Nitin S Goel

Sourcing Premium loan for Endeavor Loan Amount 20 lacs

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K N O W M O R E

FRDI BILLHere's everything you need to know about the much-debated FRDI Bill

The Financial Resolution and Deposit Insurance (FRDI) Bill was introduced in the Lok Sabha

in 2017, and immediately made headlines. It generated a lot of discussion and debate

among bankers and bank customers alike. But what is the FRDI Bill and what exactly does it

propose? Here are the answers:

What is the FRDI Bill?The FRDI Bill is essentially a plan for setting up a resolution corporation for monitoring

financial companies and categorising them as per their risk profiles. The resolution

corporation will have the authority to step in and prevent an institution’s bankruptcy (if need

be) by writing down their liabilities. The next natural question that arises is, if that is what it

aims to do, then why is it being feared? The answer to that is the Bill’s ‘bail-in’ clause.

The bail-in clause specifies that the resolution corporation can ‘rescue’ the failing financial

institution with the money of creditors and depositors of the bank. This, naturally, has

caused an uproar and a sense of insecurity among bank customers regarding their money.

However, it should be noted that bail-ins are just one of the many options that the resolution

corporation has for saving a flailing institution.

How serious is the risk of a customer losing money?

Trade experts are of the opinion that bank customers need not panic, because the banking

system in India is pretty sturdy, and there has not been a single bank liquidation in the last

50 years. Moreover, a bank will have the authority to use a customer’s money for bail-in

only if they had given consent at the time of signing the deposit form while depositing their

money. Also, banks can use only the deposited money that has not been insured. Though

right now only a small amount, Rs 1 lakh, of bank deposits is insured, this might change

once the resolution corporation replaces the Deposit Insurance and Credit Guarantee

Corporation (DICGC), which currently is the insurer for commercial banks.

Why do we need the FRDI Bill?This Bill, and by extension the resolution corporation, recognises that since the financial

firms and their modes of business are different, they need to be handled differently too. This

new bill aims at an orderly wind-up for financial institutions. Ths can help identify blind spots

and early signs of financial distress in an institution, and plan a timely rectification.

How can customers ensure their money’s safety

They need to be careful when filling in the deposit form, so as to not give an 'accidental consent’.

They can diversify their deposits across banks if their deposit money surpasses the specified insurance amount

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