Banking industry

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    24-May-2015
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commonwealth bank

Transcript of Banking industry

  • 1. BANKING INDUSTRY30106562 Deewesh Dhakal30106331 Subash Thapa30110687 Vincent Tarus

2. INTRODUCTION Traditionally banking refers to the act of deposit and withdrawal of financialtransaction. Banking Industries easily and rapidly accepts the new technologies. Now a days transfer of fund, withdrawal, deposits, and many more activities canbe done staying at home with use of latest technologies. This presentation consist of three recent technologies use by the banking sector. Mobile Banking. Online Marketing. Online Document Sharing. We have chosen Commonwealth Bank as our organization for the use ofmentioned technology. 3. MOBILE BANKING Mobile banking has given more freedom to customers to deal with theiraccounts without requiring them to actually step into a branch. The goal of mobile banking is to expand that freedom to users even more,by making it so the user is not even required to be near a computer. One of the newest interface of mobile technology that is becoming widelypopular is the iPhone and android application . Currently, mobile banking applications for the smart phone allow the userto view account balances, make transfers, and pay bills. 4. TYPES OF MOBILE BANKING Banking Transaction Account related request Fund transfer Card services Statement ATM/Branch Search. Personal Payment Remittance Utility bill payments Mobile wallet (NFC) 5. BENEFITS OF MOBILE BANKING Time Effective- paying visits to banks is no longer essential, it saves up on time fora customer. Easy to use- banking mobile apps are designed in such a way as will enable even anon technical customer to conduct financial operations anytime and fromanywhere. Secure option-security codes to their mobile customers in order to ensure addedsecurity while using apps for making transactions. (Net code SMS) Two way benefits- it helps the banks understand the way their customers makemonetary transactions, and hence they can improvise on means to better theircustomer care services. 6. DEMONSTRATION OF MOBILE BANKING 7. WHAT IS ONLINE MARKETING? Online Marketing is the marketing of products or services over the Internet & itties together creative and technical aspects of the Internet, including design,development, advertising and sale Online marketing is used by companies selling goods and services directly toconsumers as well as those who operate on a business to business model 8. MARKETING STRATEGIES OFCOMMONWEALTH BANK Websites and blogs are pull strategies Build websites & Blogs Companys social media profiles long-term success the company tries to draw in customers through different kinds of advertising,such as TV ads, online banner ads and social media 9. ADVANTAGES OF ONLINE MARKETING One to one approach Cater to specific interests Different content by choice Geo- marketing Relatively inexpensive Global business Measuring statistics is easy Accountability 10. SCOPE OF ONLINE MARKETING Clearly, the strengths of the Internet as a marketing medium far outweigh thenegatives Companies grappling with the issue of whether to market via the Internet arealready behind Companies attempting to build a coherent Internet marketing strategy mustbegin to believe that the Web is likely to be the center of their marketing future,not simply an adjunct to traditional marketing methods 11. DEMONSTRATION OF ONLINE MARKETING Online Brochure 12. DEMONSTRATION OF ONLINE MARKETING Websites 13. DEMONSTRATION OF ONLINE MARKETING Social Media 14. ONLINE DOCS SHARING An online file sharing is a way to store and access documents, data, photos andvideo in the cloud rather than storing the information locally on a device harddrive or removable media It allows a number of people to use the same file or file by some combination ofbeing able to read or view it, write to or modify it, copy it, or print it More and more businesses are turning to document management software tohelp boost productivity and reduce costs Helps us access file anywhere Send unlimited files and folders without size limitation 15. ONLINE DOC SHARING Types of document sharing used by banks Egnyte Maytech Zoho 16. BENEFITS OF ONLINE DATA SHARING Reduced Storage space Flexible Retrieval Controlled and Improved Document distribution Improved Security Improved customer service and satisfaction Preparing plans and schedules among staff Collect feed back and data Gather customers application and data electronically 17. DEMONSTRATION https://www.youtube.com/watch?v=lSkq-lMO9Hw&feature=player_embedded 18. DEMONSTRATION 19. CONCLUSION Commonwealth bank has been hugely benefit by the used of it and they are ableto have more customer and their business are growing rapidly compare to the lastfew years back. They can be found in first search result, gaining huge advantage over thecompetitiors,attending the highest rate of traffic for their websites . After they start using technologies their profit is in billions and their business hasnew peak level and the sustainability. 20. CONCLUSION There is decline in fraud transaction since everybody can track their account bythe use of emerging technology. Business can reach a wide array of targeted audience for a fraction of the cost bythe use of online marketing. Emerging technology is the very powerful medium of advertising. More and morebusiness are taking marketing strategies online with the use of it. 21. REFERENCES Balouch, f. (2013). Still in its infancy, mobile banking has major scope for growth .Karachi: The Express Tribune. Fiserv. (2013). Next Generation Mobile Banking:Potential Return on Investment.Fiserv White Paper. Adams, Barry (2012). "Geo-targeting Based on IP Address is Broken". Retrieved 29September 2014. Google Docs documentation for offline use. Accessed 27 September 2014. "Commonwealth Bank of Australia Annual Report 2013" . Retrieved 2014-09-06.