Banking in Philippines

Bridging the Divide

Mobile UsersTraditional Banks Mobile Banking

• No of Mobile Users

• Mobile Penetration.

• Banking Model

• Gaps in the Model

• Banked percentage of the Population

• Banking for the Unbanked

• User-friendly Technology

• Reducing Expenses

Understanding the Basics

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Central Banking• The Bangko Sentralng Pilipinas (BSP) located in

Manila, is the central bank of the Philippines. • BSP is given the power to maintain price stability

as well as “fiscal and administrative autonomy”.

Universal Banks

• Universal banks are the most powerful and have the broadest scope of services available.

• They have the ability to practice the functions of an investment house. This includes underwriting. Universal banks can also invest in non-allied activities.

Banking Model: Simplified

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Source: Business Wiki

Thrift and Savings Banks

• Thrift banks focus their services on smaller enterprises and individuals.

• There are a variety of banks that fall under this category, including, savings and mortgage banks and private development banks.

• Their main function is to accrue savings from customers and invest them.

Rural and Cooperative Banks

• These banks are most popular in rural areas. The purpose of these banks is to assist local farmers and merchants.

• They are authorized to provide loans, take savings deposits, offer negotiable order of withdrawal accounts.

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Banking Model: Simplified

Source: Business Wiki

Unbanked Philippines

• Three out of four Filipinos are unbanked.

• One-half (1.6 million) of the active mobile users in the Philippines are unbanked.

• 1 in 10 unbanked users saves an average of US$31 (one-quarter of their family savings) in a mobile wallet.

• Currently, the most popular means of saving are hiding cash at home (52%) and giving it to a friend or family member to keep (35%).

An average Filipino has no means of access to formal banking

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Source: CGAP

Mobile Connectivity

• Total Subscribers: 9 million in 2011.

• 90 to 97 have SIM cards in every 100 people.

• Population Penetration:- 100%

Mobile Users’ Growth

Source: Digital Media Asia

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Budde

The mobile phone industry should also look at how mobile money competes against the

informal options already used by the unbanked.

Targeting influential consumers and offering incentives to try the service must be a part of the marketing mix. Family and friends are also

a critical reference group.

For mobile money to be convenient, it must offer easy ways to convert cash to electronic

value and back again.

Mobile Banking: The Solution

Source: CGAP

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Targeting recipients of government-to-person (G2P) welfare payments is worth exploring.

Lack of diverse products and services for every section of the society.

Unbanked users are most enthusiastic about incentives that reduce the cost and risk of

trying mobile money.

Mobile Banking: The Solution

Source: CGAP

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Bringing it all Together

• Universal

• Ubiquitous

• UI

Consumer Linkages

GTM

Platform• High Performing

• Efficient

• Global

• Eco-system approach

• Direct integrations

• Inter-operable

• Investment in branding, distribution and operations

• Strategic partnerships

• Appetite to stay the course

Mass Market Offerings Drive Volume/Profitability Create Largest/Network Effect

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