Banking Awareness

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MARKETING SYLLABUSMarketing Awareness: This section is based on Fundamental of marketing and how to serve the customer.Also topics include:1. Banking policy2. Basic concept (7Ps of Marketing and 7 S of Marketing).3. Product life cycle4. Developing stage of organization5. Segmentation, positioning and targeting.

SBI PO: Marketing Quiz1. Which of the following is the best definition of a market?a) A shopping centerb) An arrangement of buyers and sellersc) An industry with many competitorsd) An industry that is not a monopolye) None of above

2. What two factors determine prices in a market?a) Demand and supplyb) Inflation and unemploymentc) Number of buyers and sellersd) Interest rates and exchange ratese) None of these

3. Which of the following is not an example of legal trading activity?a) Cartelsb) Price fixingc) Market sharingd) Discounting the price of new productse) None of these

4. Giffen goods are the goods for which demand decrease when their prices:a) Increaseb) Decreasec) Remains constantd) Reduce to a certain levele) None of these

5. A market where there are many sellers offering an identical product andwhere there is free entry to the market is known as -a) Monopolyb) Oligopolyc) Perfect competitiond) Monopolistic competitione) None of above

6. What tends to happen in the short term when there is excess demand ina market?a) Prices rises in the marketb) Prices fall in the marketc) Governments intervene by raising taxesd) Businesses makes lower profitse) None of the above

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7. Market Expansion means-a) hiring more staffb) firing more staffc) buying more productsd) buying more companiese) None of above

8. When price of good is held above equilibrium price, normal result will bea) Excess demandb) Increase in supplyc) Increase in demandd) Surplus of producte) None of these

9. In short run to stay in business, firm must cover?a) Total costsb) Fixed costsc) Variable costsd) Normal profite) None of these

10. Which of the following sector of economy produces unrefined raw materials?a) Primary sectorb) Secondary sectorc) Tertiary sectord) Public sectore) None of these

11. Profit is defined as:a) Value added less fixed assetsb) Total revenues less direct costsc) Total revenues less total costsd) Cash receipt less cash paymentse) None of above

12. Which of the following is an example of an indirect tax?a) Income taxb) Wealth taxc) Inheritance taxd) Corporation taxe) Value added tax

13. The market value of all final goods and services produced and/made with the geographical boundaries of a country in a year is known asa) Gross Fiscal Deficitb) Gross National Savingc) Gross Domestic Productd) Gross Domestic Capital Formatione) None of the above

14. Micro economics is concerned withA) Optimal production decisionsB) Optimal resource allocationC) Pricing policya) Only (A) b) Only (B)

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c) Only (C) d) Both (A) & (B) e) All (A), (B) & (C)

15. Government economic policy based on taxation and public expenditure isknown as :a) Monetary policyb) Fiscal policyc) Economic policyd) Spending policye) None of these

ANSWERS:1.b2.a3.d4.b5.c6.a7.e8.d9.c10.a11.c12.e13.c14.e15.b

SBI PO: Marketing QuizQ1. Service Marketing is resorted to in1) Insurance Companies and Banks2) All Manufacturing companies3) All Production houses4) Export Units5) All of these

Q2. Market Share refers to1) Share of Wallet2) Share Market price3) Price Fluctuation in the Market3) Share issue floated by the company5) Share of business of the company as compared to peers

Q3. Current Accounts can be freely opened by ________1) Government Department2) All NRI's3) All Businessmen4) Firms and Companies5) HUF's

Q4. Buyer Resistance can be overcome by1) Cordial relation between buyers and seller

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2) Persuasive Communication3) Good negotiation4) Good after sales service5) All of these

Q5. Situation analysis is useful for1) Analysis of sales person performance2) SWOT Sector banks3) Government concern4) Profit making companies5) All of these

Q6. The rural marketing is not required because1) It is sheer wastage of time2) Rural people do not understand marketing3) It is sheer wastage of time4) All are correct5) None of these

Q7. Market expansion means1) buying more companies2) buying more products3) hiring more staff4) firing more staff5) None of these

Q8. The service marketing is same as1) sales marketing2) telemarketing3) relationship marketing4) brand marketing5) None of these

Q9. The administrator in a organization consider a microcomputer as1) a simple electronic machine2) an important component of information system3) a powerful tool of productivity4) a calculating machine5) None of these

Q10. Marketing Channels means1) Delivery Objects2) Sales Target3) Delivery Outlets4) Delivery Boys5) Sales Team

ANSWERS:1. 12. 53. 54. 15. 26. 57. 58. 3

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9. 310. 3

Economics Questions For SBI PO ExamDear readers, here we are providing you a some Economics questions which can be useful in your upcoming SBI PO exam.

1. Which of the following measures should be taken when an economy is going through inflationary pressures?A. The Direct taxes should increasedB. The Interest rate should be reducedC. The public spending should be increased

Select the correct answer from the options given below(1) Only A (2) Only B(3) Only B & C (4) Only A & B

2. National Income is generated from:(1) Any money making activity(2) Any labourios activity(3) Any profit-making activity(4) Any productive

3. The term stagflation refers to a situation where:(1) Growth has no relation with the change in prices(2) Rate of Growth and Prices both are decreasing(3) Rate of Growth is faster than the rate of prices increase(4) Rate of Growth is slower than the rate of prices increase

4. Gross Domestic Product is defined as the value of all:(1) Goods produced in an economy in a year(2) Goods and services produced in an economy in a year(3) Final Goods produced in an economy in a year(4) Final Goods and services produced in an economy in a year

5. The Draft of the Five Year Plans in India is approved by the:(1) National Development Council(2) Planning Commission(3) National Productivity Council(4) Ministry of Finance

6. Deficit financing implies-(1) Printing new currency notes(2) Replacing new currency with worn out currency(3) Public revenue in excess of public expenditure(4) Public expenditure in excess of public revenue

7. Depreciation means:(1) Closure of a plant due to lockout(2) Closure of a plant due to labor trouble(3) Loss of equipment over time due to wear tear(4) Destruction of plant in a fire accident

8. During periods of Inflation, tax rates should:

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(1) Increase(2) Decrease(3) Remain Constant(4) Fluctuate

9. Devaluation of a currency means(1) reduction in the value of a currency vis-a-vis major internationally traded currencies(2) permitting the currency to seek its worth in the international market(3) fixing the value of the currency in conjunction with the movement in the value of a basket of pre-determined currencies(4) fixing the value of currency in multilateral consultation with the IMF, the World Bank and major trading partners

10. If the cash reserve ratio is lowered by the RBI, its impact on credit creation will be to(1) increase it(2) decrease it(3) no impact(4) None of the above

Answers:1 1 6 42 1 7 33 4 8 14 4 9 15 1 10 1

Marketing Questions For SBI PO Exam1. Consumer information sources are-

(1) personal source and commercial source(2) public source(3) experimental source(4) All (1), (2) & (3)(5) Only (1) & (2)

2. Zero-Based Budgeting (ZBB) means-(1) a tool for marketing cost analysis(2) a tool for financial analysis(3) each year, budgeting starts from a scratch(4) a certain percentage of sales(5) Only (1) & (2)

3. The advantages of telephone-interview are-(1) relatively low cost per interview(2) good for reaching important people who are inaccessible(3) securing co-operation which is not always possible(4) All of these(5) Only (1) & (2)

4. Which among the following is a disadvantage of an EDI system?

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(1) Speed (2) Errors(3) Expensive (4) Mismatch(5) None of these

5. In online marketing , there is ______(1) no exchange(2) exchange is the core of marketing(3) Guarantee(4) Only warranty(5) None of these

6. Sales forecasting involves___(1) Sales planning(2) Distribution Channels(3) Sales Pricing(4) Consumer Tastes(5) All of these

7. Marketing is____(1) Consumer oriented(2) Competitors oriented(3) Producer oriented(4) Both (1) & (2)(5) Both (2) & (3)

8. Warehousing management does not include____(1) Order picking procedure(2) Space determination(3) Stock layout(4) Stock design(5) Stock placement

9. In the case of such goods where consumer normally compares price, quality delivery etc are called____(1) Shopping goods(2) Specially goods(3) Stable goods(4) Derived demand(5) Luxury goods

10. In marketing Mix 4P’s imply___(1) Product, Price, Policy, Place(2) Product, Price, Public, Place(3) Product, Promotion, Policy, Place(4) Product, Price, Place, Promotion(5) Product, Price, Policy, Place

11. According to product life cycle theory, the profit is maximum in:(1) Matured stage(2) Developed stage(3) Early stage(4) Declined state

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(5) None of these

12. In the Era of globalization of business, M & A means_____(1) Money & Assets(2) Marketing & Alliances(3) Mergers & Acquisitions(4) Means & Acquisitions(5) Markets & Acquisitions

13. The long term objective of marketing is ______(1) Customer satisfaction(2) Profit maximization with customer(3) Profit maximization(4) Cost cutting (5) None of these

14. Which of the following is an example of teleconferencing?(1) Computer conferencing(2) Audio conferencing(3) Video conferencing(4) All of the above(5) None of these

15. Information systems can assist managers by___(1) providing information(2) providing data on internal sources(3) directing(4) All of the above(5) None of these

1. (4) 9. (1) 2. (3) 10. (4) 3. (4) 11. (1) 4. (3) 12. (3) 5. (2) 13. (2) 6. (5) 14. (4) 7. (4) 15. (4) 8. (1)9. (1) 2. (3) 10. (4) 3. (4) 11. (1) 4. (3) 12. (3) 5. (2) 13. (2) 6. (5) 14. (4) 7. (4) 15. (4) 8. (1)

SBI PO: Marketing QuizQ1. In ‘Double-win’ strategy-(a) Customer gets an additional benefit(b) Customer gets price debate.(c) Both customs and the sales person come out with sense of satisfaction(d) Both (a) and (b)

Q2. Consumer behavior, ‘Perception is a process through which(a) a consumer make ultimate purchasing(b) a consumer is satisfied(c) a consumer’s mind receives, organizes and interprets physical stimuli(d) Both (a) and (c)

Q3. Sales forecast implies(a) an estimate of the maximum possible sales opportunities present in a particular market segment(b) an estimate of sales, in physical units, in a future period(c) Both (a) and (b)(d) Neither (a) nor (b)

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Q4. In advertising for ………… is not allowed on T.V(a) Liquour(b) Cigarattes(c) Both (a) and (b)(d) Neither (a) nor (b)

Q5. A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain. This theory is called(a) Quickest the best(b) Instant service(c) Service on time(d) Timely effort

Q6. Entrepreneurs find direct marketing the attractive because of(a) Investment is low(b) It doesn’t required specialized skills(c) Returns are quick(d) All of the above

Q7. Demonstration is an exercise to(a) attractively pack and display the goods(b) prove the characteristic of the product(c) Both (a) and (b)(d) Neither (a) and (b)

Q8. Which among the following is not an example of Direct marketing ?(a) tele-marketing(b) sales on internet(c) mail order sales(d) Retail stores

Q9. In selling ‘consumption’ is the ultimate goal of the salesman while a marketer –(a) identify consumer needs(b) develop an appropriate product / service to attain customer satisfaction(c) accomplish organizational goals through integrated marketing approach(d) All of the above

Q10. In Banking services, market can be segmented on the basis of(a) density(b) customers(c) Both (a) and (b)(d) Neither (a) nor (b)

Q11. Which of the following is not a ‘Post testing’ Technique of advertisement ?(a) Sales test(b) Focus group(c) Enquiry test(d) Attitude test

Q12. ‘Casual’ research is basically concerned with(a) establishing cause and effect relationship(b) arriving at a forecast or prediction of interest(c) measuring and estimating the frequencies with which of things occur(d) All of the above.

Q13. A method, in which Brand equity is measured by comparing difference between the retail

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price of the brand and the retail price of an unbranded product in the same category is called:(a) Brand goodwill method(b) Price premium method(c) Both (a) and (b)(d) Neither (a) nor (b)

Q14. Media planning includes:(a) assessing lost(b) selecting the right medium(c) both (a) and (b)(d) Neither (a) nor (b)

Q15. In marketing ‘initiator’ is a term which describes(a) who determines that some need is not being met and authorities a purchase to rectify the situation(b) who most directly involved in the consumption of the product(c) Both (a) and (b)(d) Neither (a) nor (b)

ANSWERS:1. b2. c3. c4. c5. b6. d7. b8. d9. d10. c11. d12. a13. b14. c15. a

BI PO: Marketing QuizIn view of the upcoming SBI PO Exam, here we are presenting to you a quiz on Marketing. All the questions given below are the expected question, which can be asked in the SBI PO Exam. All the best :)

Q.1. Which of the following statements is correct?(1) Marketing is the term used to refer only to the sales function within a firm.

(2) Marketing managers usually don’t get involved in production or distribution decisions.(3) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole.(4) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, society at large.(5) None of these

Q.2. The term marketing refers to ———-(1) New product concepts and improvements(2) Advertising and promotion activities

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(3) A philosophy that stresses customer value and satisfaction(4) Planning sales campaigns(5) None of these

Q.3. In the history of marketing, when did the production period end?(1) In the late 1800s(2) In the early 1900s(3) In the 1920s(4) After the end of the Second World War(5) None of these

Q.4. A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the ——— period.(1) Production(2) Sales(3) Marketing(4) Relationship(5) None of these

Q.5. Which of the following factors contributed to the transition from the production period to the sales period?(1) Increased consumer demand(2) More sophisticated production techniques(3) Increase in urbanization(4) The Great Depression(5) None of these

Q.6. An organisation with a ———— orientation assumes that customers will resist purchasing products not deemed essential.(1) Production(2) Marketing(3) Relationship(4) Sales(5) None of these

Q.7. In the relationship marketing firms focus on ——— relationships with —————.(1) Short term; customers and suppliers(2) Long term; customers and suppliers(3) Short term; customers(4) Long term; customers(5) None of these

Q.8. Political campaigns are generally examples of ———.(1) Cause marketing(2) Organization marketing(3) Event marketing(4) Person marketing(5) None of these

Q.9. The Coca Cola organisation is an official sponsor of the Olympics. The firm is engaging in ——(1) Place marketing(2) Event marketing(3) Person marketing(4) Organization marketing(5) None of these

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Q.10. Today’s marketers need …....(1) Neither creativity nor critical thinking skills(2) Both creativity and critical thinking skills(3) Critical thinking skills but not creativity(4) Creativity but not critical thinking skills(5) None of these

Q.11. Which of the following is NOT an element of the marketing mix?(1) Distribution(2) Product(3) Target Market(4) Pricing(5) None of these

Q.12. The term “marketing mix” describes:(1) A composite analysis of all environmental factors inside and outside the firm(2) A series of business decisions that aid in selling a product(3) The relationship between a firm’s marketing strengths and its business weaknesses(4) A blending of four strategic elements to satisfy specific target markets.(5) None of these

Q.13. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of ———(1) Pricing(2) Distribution(3) Product development(4) Promotion(5) None of these

Q.14. The way in which the product is delivered to meet the customers’ needs refers to ——-(1) New product concepts and improvements(2) Selling(3) Advertising and promotion activities(4) Place or distribution activities(5) None of these

Q.15. The key term in the American Marketing Association’s definition of marketing is ————.(1) Process(2) Customers(3) Stake holders(4) Value(5) None of these

Q.16. A critical marketing perspective is the process of determining ———(1) The value of a product, person, or idea(2) How places compete with each other(3) The worth and impact of marketing activities(4) Which type of promotional strategy works best(5) None of these

Q.17. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, ———— is created.(1) Customer satisfaction(2) Planning excellence(3) A quality rift

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(4) A value line(5) None of these

Q.18. A market orientation recognizes that ———(1) Price is the most important variable for customers(2) The customer thinks he or she is buying what is important(3) Selling and marketing are essentially the same thing(4) Sales depends predominantly on an aggressive sales force(5) None of these

Q.19. Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which of the following is NOT a marketing management philosophy?(1) Customer Orientation(2) Profitability Orientation(3) Marketing Orientation(4) Competitor Orientation(5) None of these

Q.20. In order for exchange to occur ———-(1) A complex societal system must be involved(2) Organized marketing activities must also occur(3) A profit-oriented organization must be involved(4) Each party must have something of value to the other party(5) None of these

Answers:Q.1.(4) Q.11.(3)Q.2.(3) Q.12.(4)Q.3.(3) Q.13.(4)Q.4.(1) Q.14.(4)Q.5.(2) Q.15.(4)Q.6.(4) Q.16.(3)Q.7.(2) Q.17.(1)Q.8.(4) Q.18.(2)Q.9.(2) Q.19. (2)Q.10.(2) Q.20.(1)

SBI PO: Marketing QuizQ1. Which of the following statement is FALSE ?(1) Marketing is a consumer – oriented process.(2) Marketing is much more than selling and advertising.(3) The concept of marketing is a narrow term.(4) Marketing starts even before production starts.(5) Marketing helps the enterprise to adapt to the changing conditions and circumstances.

Q2. Which of the following organization gave the definition – ‘Marketing is concerned with the people and activities involved in the flow of goods and services from producer to consumer’(1) American Marketing Association(2) UK institute of Marketing(3) University of Regina(4) Harvard Law School(5) University of Chicago

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Q3. Which of the following is NOT one of the characteristics of services ?(1) Perishability(2) Variability(3) Customer Participation(4) Tangibility(5) Inseperability

Q4. Which of the following sector comes under the services sectors ?(1) Tourism(2) Legal(3) Transportation(4) Communication(5) All of these

Q5. Expand SWOT.(1) Strengths, Width, Opportunities, Threats(2) Security, Weaknesses, Opportunities, Threats.(3) Strengths, Weaknesses, Opportunities, Threats(4) Society, Weaknesses, Opportunities , Travel(5) Systems, Weaknesses, Opportunities, Travel

Q6. Which of the following is NOT a part of ‘Product Life Cycle’ ?(1) Introduction(2) Growth(3) Saturation(4) Inflation(5) Maturity

Q7. What is meant by B2B E-business Model ?(1) Bank-to Business(2) Business-to Bank(3) Building-to Business(4) Business –to Broadcast(5) Business-to Business

Q8. Describe B2C model of e-business.(1) Selling of products and services to corporates.(2) Selling of products and services directly to consumers.(3) Consumers name own prices, which businesses can accept or decline.(4) Businesses selling to local state, and federal agencies.(5) Consumers selling directly to other consumers.

Q9. Telemarketing is a form of _________(1) Indirect Marketing(2) Field Marketing(3) Virtual Marketing(4) Direct Marketing(5) Online Marketing

Q10. What is M-marketing ?(1) Mobile Marketing(2) Management Marketing(3) Model Marketing(4) Modern Marketing(5) Mind Marketing

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Q11. What are specialty stores ?(1) Stores that specializes in electronic goods only.(2) Stores that specializes in a single line of goods with a deep assortment to give wider choice to customers.(3) Stores that are managed by hawkers, pedlars, street vendors.(4) Stores that offer great shopping convenience to customers.(5) Stores that specializes in selling books only.

Q12. What is concept Marketing ?(1) It is the type of marketing in which manufactures own outlets and exclusive show rooms.(2) It is the factory outlets owned and operated by retailers.(3) It is an act of converting a new concept into a product.(4) It is the concept of marketing through sending messages on mobiles.(5) None of these

Q13. Expand ICDT Model.(1) Information, communication, Transaction and Distribution.(2) Investment, communication, transaction and distribution.(3) Internet, carrier, Transaction and Distribution.(4) Internet, communication, Transport and Distribution.(5) Information, communication, Transportation and Distribution.

Q14. An advertisement is not for _____________(1) Suggesting new uses of product.(2) Explaining how a product works.(3) Telling about a new product.(4) Building brand preferences.(5) None of these

Q15. Which of the following is NOT a base for Market segmentation ?(1) Behavioral Segmentation(2) Demographic Segmentation(3) Geographic Segmentation(4) Psychographic segmentation(5) Status Segmentation

Q16. Which of the following is NOT an important component of ‘PROMOTIONAL MIX’?(1) Advertising(2) Personal selling(3) Sales Promotion(4) Publicity(5) Total quality Management

Q17. Advertising is a non- personal mass communication by an _____________ sponsor.(1) Unidentified(2) Identified(3) Powerful(4) Spontaneous(5)Convenient

Q18. Which of the following factors do not affect the ‘Pricing Policy’ of a company ?(1) Cost(2) Demand(3) Competition(4) Distribution Channel

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(5) Standard of living

Q19. The task of creating strong customer loyalty is called ________(1) Accountable Marketing(2) Total Quality Marketing(3) Relationship Marketing(4) Direct Marketing(5) None of these

Q20. What is meant by the term ‘Brand insistence ?(1) A buyer will buy the brand but has an open mind to try another brand.(2) A buyer insists on purchasing one brand only and will not accept a substitute.(3) A buyer has no knowledge of the existence of brand.(4) A buyer favors the purchase of the brand(5) A buyer has a strong attachment to the brand and will not accept a substitute if brand is available.

ANSWERS:1. (3) 11. (2)2. (1) 12. (3)3. (4) 13. (1)4. (5) 14. (2)5. (3) 15. (5)6. (4) 16. (5)7. (5) 17. (2)8. (2) 18. (5)9. (4) 19. (3)10. (1) 20. (2)

SBI PO: Marketing QuizQ1. Customer’s Relationship with the Bank is influenced by -(1) Customer’s attitudes (2) Attitude of bank staff (3) Attitudes of salesperson (4) Good service (5) All of these

Q2. Delivery channel other than Bank counters are-(1) ATM’s (2) Internet Banking (3) Mobile Banking (4) Tele Banking (5) All of the above

Q3. The Sequence of a sales process is - (1) Lead generation, call, presentation & sale (2) Sales, presentation, lead generation, call(3) Lead generation, call, sale & presen tation (4) There is no sequence required(5) None of these

Q4. Automated Teller machines (ATMs) are innovation for the banking industry. In terms of the service industry this is an innovation in the – element of the marketing mix. (1) Pricing(2) Promotion

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(3) Distribution (4) Product(5) None of these

Q5. A brand is BEST defined as a -(1) Registered design or symbol that is displayed on the product.(2) Related group of words that describe the product. (3) Name, symbol, design or combination of these that identifies a seller’s product. (4) Copyrighted word(s) that give the manu facturer exclusive ownership.(5) Name of the manufacturer of the product.

Q6. One distinguishing factor between a brand name and a brand is that a brand Name.(1) Creates customer loyalty (2) Consists of word (3) Identifies only one item in the product mix(4) Implies an organization’s Name (5) None of these

Q7. When a firm uses one of its existing brand name as part of a brand name for an improved or new product, the branding is called________(1) Individual branding (2) Over all family branding (3) Line family branding (4) Brand extension branding (5) None of these

Q8. A carton of orange juice has no brand name and on the package only the name of the product ‘ Orange Juice’ is written. This is an example of -(1) a manufacturer’s brand (2) an own label brand(3) a no frills brand (4) a generic brand (5) None of these

Q9. When __________ branding is used, all of a firm’s products are branded with the same name or at least part of the name -(1) Individual (2) Trademark(3) Family (4) Selective(5) Extension

Q10. Labeling is important for three reasons- promotional and legal reasons. What is the third reason?(1) Marketing (2) Branding(3) Strategic (4) Informational (5) None of these

Q11. Labeling is important for informational, legal & - reasons - (1) Marketing (2) Branding(3) Strategic (4) Promotional (5) None of these

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Q12. The label an a soft drink can reads “ cool and reforesting for what reason are these words used? (1) To provide information (2) To encourage multiple purchases (3) To promote the product (4) To satisfy legal requirements (5) None of these

Q13. Multiple packaging is -(1) Likely to increase demand (2) The same as family packaging (3) The most effective type of packaging (4) The most expensive(5) None of these

Q14. Marketers should view packaging as a major strategic tool, especially for -(1) Consumer Convenience products (2) Industrial products(3) Consumer Shopping products (4) Specialty products (5) None of these

Q15. The first step in selling process-(1) Pre-approach (2) approaching the customer (3) Making the presentations (4) Prospecting(5) None of these

Q16. Before Contacting acceptable prospects, a salesperson for an industrial cleaning equipment company analyzes information about the prospects, product need, feeling about brands, and personal characteristics. This process is called - (1) Prospecting (2) pre approach (3) approach (4) making the presentation (5) Preparing

Q17. Which of the following is most likely to stimulate customer loyalty -(1) Coupons (2) Sweepstakes (3) Frequent user incentives (4) Premiums (5) Samples

Q18. A good definition of ________ would be that it consists of direct connections with care fully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships-(1) advertising (2) direct marketing (3) sales promotion (4) public relations (5) None of these

Q19. Personal selling tries to achieve three general goals finding prospects, convincing prospects

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to buy and - (1) Monitoring new products being developed(2) Being aware of competitors sales activities (3) Avoiding repeat sales (4) Keeping customer satisfied(5) None of these

Q20. "Pure Banking Nothing Else" - Advertisement title belongs to which Bank ?(1) Allahabad Bank(2) State Bank of India(3) Canara Bank(4) Union Bank(5) Indian Overseas Bank

ANSWERS:1. (5) 11. (4)2. (5) 12. (3)3. (1) 13. (2)4. (3) 14. (1)5. (3) 15. (4)6. (2) 16. (5)7. (4) 17. (3)8. (4) 18. (2)9. (3) 19. (4)10. (4) 20. (2)

BI PO: Marketing QuizQ1. Warehouse Management does not include -(1) Space determination(2) Stock layout(3) Stock design(4) Stock placement(5) Order picking procedure

Q2. A marketing technique where marketer plays a specific role in a particular segment is called -(1) Mass Marketing(2) Niche marketing(3) Strategic Marketing(4) Communication Marketing(5) None of these

Q3. Which among the following is not an example of convenience goods?(1) Tea(2) Newspaper(3) Coffee(4) Shirts(5) None of these

Q4. In Marketing Mix 4 P’s Imply -(1) Product, Price, Place, Promotion(2) Product, Price, Policy, Place(3) Place, People, Product, Promotion(4) All of the above(5) None of these

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Q5. In Market segmentation which among the following is not an economic component-(1) Age(2) Gender(3) Both 1 and 2(4) Income level(5) Taxes

Q6. Which among the following is a feature of good forecasting method -(1) Accuracy(2) Simplicity(3) Economy(4) Availability(5) All of these

Q7. A person who ultimately determines any part or whole of the buying decision is called-(1) Decider(2) Buyer(3) User(4) Influencer(5) None of these

Q8. When a firm sells off part of its business to another it is called-(1) Diversification(2) Divestment(3) Pruning(4) Strategy(5) Joint venture

Q9. Buyer Resistance means -(1) Buyers fighting with the salesman(2) Reluctant salesman(3) Indifferent Salesman(4) Hesitant buyers(5) None of these

Q10. Digital Bank can be resorted through -(1) Mobile phones(2) Internal(3) Telephones(4) All of these(5) None of these

Q11. Cross selling is very effective in the sale of one of the following -(1) Debit - Card(2) Credit- Cards(3) Internal- Banking(4) Auto Loan(5) All of these

Q12. Target market for debit card is -(1) All existing account holder(2) All sales persons(3) All NRI’s(4) All HNI’s(5) All of these

21

Q13. SME means -(1) Small and medium enterprises(2) Small scale marketing entities(3) Small & medium establishments(4) None of these

Q14. “Out-sourcing means service rendered by -(1) Outside agencies(2) Other departments of the company(3) Employees other than the sales person(4) Marketing department(5) None of these

Q15. Sales promotion involves, the incorrect option-(1) Building product awareness(2) Creating interest(3) Providing Intonation(4) Designing new product(5) None of these

Q16. DSA Means -(1) District sales Authority(2) Direct Selling Agent(3) Distributor and Sales agent(4) None of these(5) All of these

Q17. “Conversion” in sales language means -(1) Converting a buyer into a seller(2) Converting a seller into a buyer(3) Converting a prospect into customer(4) All of these(5) None of these

Q18. Bank Marketing is treated as -(1) Transaction marketing(2) Service marketing(3) Indoor marketing(4) all of these(5) None of these

Q19. Leads can be provided by -(1) friends relatives(2) Websites(3) Directories(4) All of these(5) None of these

Q20. Marketing is – Find the wrong option -(1) an ancient concept(2) a modern concept(3) a continuous affair(4) a team effort(5) None of these

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ANSWERS:1. (5) 11. (5)2. (2) 12. (1)3. (4) 13. (1)4. (1) 14. (1)5. (3) 15. (4)6. (5) 16. (2)7. (1) 17. (3)8. (2) 18. (2)9. (4) 19. (4)10. (4) 20. (1)

SBI PO: Marketing QuizQ.1. Market expansion means-(1) Hiring more staff(2) Buying more products(3) firing more staff(4) Buying more companies(5) None of these

Q.2. Effective marketing helps in-(1) Developing new products(2) Creating a competitive environment(3) Building demand for product(4) All of these(5) None of these

Q.3. A good seller should have the following qualities-(1) Developing the work(2) Submissive(3) Sympathy(4) All of these(5) None of these

Q.4. One of the following is a target for the marketing of internet banking-(1) All the customers(2) All the educated customers(3) All the computer educated customers(4) Only creditors(5) None of these

Q.5. Planned cost service means-(1) costly products(2) extra profit on the same cost(3) extra work by seller(4) all of these(5) None of these

Q.6. Rural marketing is not required because-(1) Rural people do not understand marketing(2) It is not practical from the cost point of view(3) It is sheer wastage of time(4) All of these(5) None of these

Q.7. In Consumer behavior 'Perception is a process through which-

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(1) a consumer make ultimate purchasing(2) a consumer is satisfied(3) a consumer's mind receives, organizes and interprets physical time(4) Both 1 and 2(5) All of the above

Q.8. Sale forecast implies-(1) an estimate of the maximum possible sales opportunities present in a particular market segment.(2) an estimate of sales, in physical units, in a future period(3) Estimating the number of sales person required to sell a product.(4) Both 1 and 2(5) Neither 1 nor 2

Q.9. Advertising for............. is not allowed on T.V.(1) Liquor(2) Cigarettes(3) Both 1 and 2(4) Soaps(5) None of these

Q.10. Entrepreneurs find direct marketing attractive because of -(1) Investment is low(2) It doesn't required specialized skills(3) Returns are quick(4) All of above(5) None of these

Q.11. The long term objective of marketing is-(1) Customer satisfaction(2) Profit maximization(3) Cost cutting(4) Profit maximization with customer satisfaction(5) None of these

Q.12. Which among the following is statistical indicator for equality in income distribution-(1) Gini Coefficient(2) Price Indices(3) GNP(4) GDP(5) None of these

Q.13. Short term planning focuses on-(1) Functional plans(2) Long term objective(3) Specific goal(4) Both 1 & 3(5) None of these

Q.14. In marketing terms Attitude can best be defined as a -(1) Rude behaviour of Salesperson(2) Rude behaviour of consumer(3) Mental state of consumer(4) Ego of the marketing executive(5) None of these

24

Q.15. Reference group influences Vis-a-Vis consumption decision is a function of the----(1) Product Category(2) Group characteristics(3) Group communication process(4) All of these(5) None of these

Q.16. Just in time (JIT) technique is getting wider acceptance world over. The technique was first introduced in-(1) India(2) America(3) Japan(4) None of these(5) All of these

Q.17. The level of commitment that consumers feel towards a given brand is called-(1) Brand equity(2) Brand Name(3) Brand loyalty(4) None of these(5) All of these

Q.18. Assigning specific Jobs and work places to the selected candidates is known as-(1) Placement(2) Recruitment(3) Transfer(4) Promotion(5) All of these

Q.19. As a Councillor, a personnel manager-(1) Reminds the management of moral obligations towards employees.(2) Encourages the employees.(3) Tries to settle the disputes between labour & management.(4) All of these(5) None of these

Q.20. Information systems can assist manager by -(1) Providing information(2) Providing data on internal sources(3) Directing(4) All of the above(5) None of these

ANSWERS:1. (5) 11. (4)2. (4) 12. (1)3. (4) 13. (4)4. (3) 14. (3)5. (2) 15. (4)6. (5) 16. (3)7. (3) 17. (3)8. (4) 18. (1)9. (2) 19. (2)10. (4) 20. (4)

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History Of State Bank Of India(SBI)Imperial Bank of India was created in Jan 1921, by amalgamation of 3 presidency banks,Those

are

Bank of BengalBank of BombayBank of Madras

After natilnalization in 1955, the imperial Bank of India was named as State Bank of India (SBI).SBI has 7 subsidiaries, They are

State Bank of HyderabadState Bank of MysoreState Bank of IndoreState Bank of PatialaState Bank of SaurastraState Bank of TravancoreState Bank of Bikaner & JaipurAll These were formed in 1959

State Bank of Saurashtra and State Bank of Indore were merged with SBI. State Bank of Indore merged on 26th August 2010 with SBI. SO the total no. of associate banks of SBI currently working in the country is 5.

SBI is the largest commercial bank in India. SBI launched a new scheme “Parivarthan” to attract more customers by rendering better services.Govt of India’s holding in SBI is reduced From 55% to 51%.

SBI is to acquire Rupali Bank of Bangladesh and Giro Comercial Bank of Kenya.

SBI launched a “Crore Pathi Only” branch in Hyderabad. The criterion to open an account is the minimum opening balance of as one Crore.

SBI and Bharathi Airtel entered into MOU on 13th Jan 2011 to from joint venture to make available banking services to the uncovered population of the country with Rs. 100 Cr. investment. This joint venture will become business correspondent of SBI, In this , SBI has 51% state.

SBI has 137 foreign offices in 32 countries across the globe.

SBI has about 27,000 ATMs as on March 2011.

SBI group including associate banks has about 45,000 ATMs.

SBI has 21,500 branches including associate banks.

SBI has 99,345 offices in India.

SBI is the first Bank to open its branch in China. Green Banking Channel is started by SBI.

SBI is the first bank to work as Registrar for the “Unique Identification Authority of India”.

SBI is the 2nd largest commercial Bank in the world in number of Branches (First is ICBC of China).Headquarters of SBI : MumbaiStock Exchanges of SBI : Mumbai, Kolkata, Chennai, Ahmedabad, Delhi, New York, London.Chairman : Pratip Chaudhuri

http://www.bankingmaterials.com/history-state-bank-indiasbi/

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Revenue : US$ 32.44 billionProfit : US $ 2.34 billionTotal equity : US $ 18.71 billion.Total Employees : 222,933 (by 2011)

SBI PO: Marketing QuizQ.1. For effective marketing the salesmen should have which of these qualities-(1) Creativity(2) Team spirit(3) Motivation(4) Effective communication skill(5) All of these

Q.2. Market Research is needed for-(1) Deciding the market area(2) Deciding the right-product to be sold.(3) Making proper marketing decisions(4) Deciding right time to sell(5) All of these

Q.3. Which of the following statement is true-(1) Marketing makes the company to go into loss due to higher expense(2) Marketing is not required in profitmaking companies(3) Marketing sharpens the mind of the employees(4) Marketing is wastage of time.(5) All of these

Q.4. Marketing plan helps in-(1) Better lead generation(2) Better systems(3) Better results(4) Better customer service(5) All of the above

Q.5. Motivation means-(1) Inspiring employees to perform better(2) Better communication skills(3) Sales coaching(4) Market research(5) None of these

Q.6. In a Marketing process in today's world-(1) Only standard products are sold(2) The seller needs to have product knowledge(3) The seller should ensure customer satisfaction(4) Only quantum of sales matters.(5) All of these

Q.7. Sale forecasting involves-(1) Sales planning(2) sales pricing

27

(3) Distribution channel(4) Consumer Tastes(5) All of these

Q.8. In addition to product , price, promotion, the augmented marketing mix for services include all of the following EXCEPT;(1) People(2) Packaging(3) Process(4) Physical evidence(5) Both 1 and 2

Q.9. Dumping relates to the sale of-(1) Products in foreign markets that cannot be sold in the home market(2) Products discontinued in the home market sold to a foreign market(3) Production in foreign markets that cannot pass safety standards in the home market(4) None of these(5) All of these

Q.10. The following does not represent a market situation-(1) A bank run dispensary located in its, staff quarters.(2) A fund raising charity show for the members of an NGO(3) A meditation camp of a religious organization concluded for its members.(4) A stall distributing Kada Prasad in a Gurudwara(5) All of these

Q.11. The following offering is not a service-(1) Fixed deposit receipt(2) Postage stamp(3) Insurance policy(4) Gift coupon of the chain store.(5) All of these

Q.12. The act of obtaining a desired object from some one by offering some in return is called as a-(1) Transaction(2) Exchange(3) Relationship(4) Value(5) None of these

Q.13. --------- is a group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets.(1) Group(2) Product line(3) Category(4) Market(5) None of these

Q.14. Goods that are typically bought by consumer based on a comparison of suitability, quality price and style are called------------ goods-(1) Industrial(2) Speciality(3) Shopping(4) Convenience(5) None of these

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Q.15. Out of the following ------ is not an objective of pricing-(1) Profit(2) Stabilizing demand an sales of the product(3) Improvement in product quality(4) Expansion of business.(5) All of these

Q.16. Out the following ------- is not the three level of the product-(1) Core(2) Symbolic(3) Augmented(4) fragmented(5) None of these

Q.17. Of the following pricing methods----- is not for new product-(1) Market skimming(2) Penetration(3) Discriminatory pricing(4) None of these(5) All of the above

Q.18. In market skimming pricing strategy-----(1) Initially price is lower then it is reduced(2) Initially price is higher then it is reduced(3) Initial price is high and is maintained high(4) None of these(5) All of these

Q.19. Bank of Mathura is offering higher interest-ratio on fixed deposit to senior citizens of 60 years and above- It is practicing-(1) Promotional pricing(2) Psychological pricing(3) Segmental pricing(4) Product mix pricing(5) All of these

Q.20. With---- pricing, the products are priced below list price (or even cost) for a temporary period to create buying urgency-(1) Reference(2) By-product(3) Promotional(4) Market penetration(5) All of these

Answers:Q.1.(5) Q.11.(4)Q.2.(5) Q.12.(2)Q.3.(3) Q.13.(2)Q.4.(5) Q.14.(3)Q.5.(1) Q.15.(4)Q.6.(3) Q.16.(4)Q.7.(5) Q.17.(1)Q.8.(2) Q.18.(2)

29

Q.9.(2) Q.19.(3)Q.10.(4) Q.20.(3)

SBI PO: Marketing QuizQ.1 A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-(1) Quickest the best(2) Instant service(3) Service on time(4) Timely effort(5) Matter theory

Q.2 Demonstration is an exercises to-(1) attractively pack and display the goods(2) Prove the characteristic of the product(3) Both 1 and 2(4) Window shop(5) Neither 1 nor 2

Q.3 In selling "Consumption" is the ultimate goal of the sales while a marketer-(1) Identifies consumer needs and wants.(2) Develop an appropriate product/service to attain customer satisfaction.(3) Accomplish organizational goals through integrated marketing approach(4) all of the above.(5) None of these

Q.4 'Casual' research is basically concerned with-(1) Establishing cause and effort relationship(2) Arriving at a forecast or prediction of interest.(3) measuring and estimating the frequencies with which of things occur(4) all of above(5) None of these

Q.5 A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-(1) Brand goodwill method(2) price premium method(3) Production method(3) Both 1 and 2(4) Neither 1 nor 2

Q.6 Bank Marketing means-(1) Selling of Banks(2) Merger of Banks(3) Selling bank's products and services(4) None of these(5) All of these

Q.7 Credit cards are used for-(1) Cash withdrawals(2) Purchase of air tickets(3) Purchase of consumable items from retail outlets(4) all of these(5) None of these

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Q.8 Home loans are granted to-(1) Individuals(2) Institutions(3) Builders(4) all of these(5) None of these

Q.9 ATMs are-(1) Branches of Banks(2) Manned counters of Banks(3) Unmanned cash dispensers(4) All of these(5) None of these

Q.10 Relationship selling means-(1) Preparing a list of relatives(2) Cross selling(3) Selling to relatives(4) Selling to strangers(5) Telemarketing

Q.11 Proper pricing is needed for-(1) Extra charges of extra services(2) Levy of VAT(3) Good customer services(4) Putting burden on the customers(5) Depositing money in bank.

Q.12 The abbreviation ISP stands for-(1) International Spy Project(2) Indian Social Planning(3) Initial Service Provider(4) Internet Service Provider(5) None of these

Q.13 ESOP stand for-(1) Efficient Service of Promises(2) Effective System of Projects(3) Employee Stock Option Plan(4) Essential Security of Project(5) Equity Stock Option Plan

Q.14 The balance sheet of an organization gives information regarding-(1) Result of operations for a particular Period(2) The financial position as on a particular date(3) The operating efficiency of a firm.(4) Financial position during a particular period(5) All of the above

Q.15 The advantage of telephone interview are-(1) Relatively low cost per interview(2) Good for reaching important people who are inaccessible(3) Securing Co-operation which is not always possible(4) All of these(5) Both 1 & 2

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Q.16 The best advertisement is-(1) Glow sign boards(2) On internet(3) TV media(4) Print media(5) A satisfied Customer

Q.17 Acid Test of a brand is-(1) Brand preference(2) Brand awareness(3) Brand loyalty(4) Brand equity(5) Band acceptability

Q.18 In banks loans and advances are considered as-(1) Assets(2) liabilities(3) Resources(4) cause of expenditure(5) None of these

Q.19 In the context of globalization, BPO means-(1) British Petroleum Organization(2) British Passport Office(3) Business Process Outsourcing(4) Business Process Orientation(5) All of the above

Q.20 Modern method of marketing include-(1) Publicity on the net(2) Advertisement on the net(3) Soliciting business through e-mails(4) Both 1 and 2(5) All of the above

ANSWERS:1. (2) 11. (3)2. (2) 12. (4)3. (4) 13. (3)4. (1) 14. (2)5. (2) 15. (5)6. (3) 16. (5)7. (4) 17. (3)8. (1) 18. (1)9. (3) 19. (3)10. (2) 20. (5)Q1. Regulation that arise to ensure that firm takes responsibility for the social costs of their products or production processes stem from which reason for government legislation of business-(1) To protect companies from each other.(2) To protect companies from unfair business practices.(3) To protect the interests of the society.(4) To businesses from unfair consumer demands.(5) All of these

Q2. The last stage in selling process-

32

(1) approach(2) handling objections(3) closing(4) follow up(5) All of these

Q3. The Major advantage of survey research is its-(1) Simplicity(2) Structure(3) Organization(4) flexibility(5) All of these

Q4. A ----- is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.(1) Demand(2) Basic staple(3) Product(4) Service(5) All of these

Q5. ------- is a person's distinguishing psychological characteristics that-lead to relatively consistent and lasting responses his or her own environment-(1) Psychographics(2) Personality(3) Demographics(4) lifestyle.(5) All of these

Q6. The plan in the business buying behaviour model where interpersonal and individual influence might interact is called the-(1) Environment(2) Response(3) Stimuli(4) Buying center(5) All of these

Q7. The course of a product's sale and profit over its lifetime is called-(1) The sales chart(2) The dynamic growth curve.(3) The adoption process(4) The product life cycle.(5) All of these

Q8. All of the following are thought to be sources of new product ideas Except-(1) Internal Sources(2) Customers(3) Competitors(4) Local library(5) All of these

Q9. If Honda uses its company name to cover such different products as its automobiles lawn mowers and motorcycles, it is practicing which of the following-(1) New brand strategy(2) Live extension strategy(3) Multi-brand strategy

33

(4) Brand extension strategy(5) All of these

Q10. If a company (considering its options on the product/market expansion grid) chooses to move in to different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies.(1) Market-Penetration(2) Market development(3) Product development(4) Diversification(5) All of these

Q11. When the market research organization chooses a segment of the population that represents the population as a whole, they have chosen a-(1) Group(2) Bi-variant-population(3) Sample(4) Market Target(5) None of these

Q12. Joining with foreign companies to produce or market product and service is called-(1) Direct exporting(2) Indirect exporting(3) Licensing(4) Joint-Venturing(5) None of these

Q13. A --- is a name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service-(1) Product feature(2) Sponsorship(3) Brand(4) Logo(5) None of these

Q14. The study of human population in terms of size, density, age, gender, race, occupation and other statistics is called(1) Geothermy(2) Demography(3) Ethnography(4) Geography(5) None of these

Q15. The process that turns marketing strategies and plans in to marketing action in order to accomplish strategic marketing objective is called-(1) Marketing strategy(2) Marketing Control(3) Marketing analysis(4) Marketing implementation(5) None of these

Q16. If your company were to make a product-such as suit of clothes and sell that product your company will come under which sector ?(1) Retailer(2) Business

34

(3) Government(4) Service(5) None of these

Q17. Cost that do not vary with production or sales level are called-(1) fixed costs(2) Variable cost(3) Standard costs(4) Independent-costs(5) None of these

Q18. Consumer Information source-(1) Personal source and commercial source(2) Public source(3) experiential source(4) all of the above(5) None of these

Q19. Zero-based budgeting (ZBB) means-(1) A tool of marketing cost(2) a tool for financial analysis(3) each year, budgeting starts from a scratch.(4) a certain percentage of sales(5) both 1 & 2.

Q20. Which of the following expresses Maslow's Motivation theory best----(1) Importance of Motivation for customer development(2) Why people are driven by particular need at particular times.(3) Where human needs are arranged in a hierarchy.(4) all of these

ANSWERS:1. (3) 11. (3)2. (4) 12. (4)3. (4) 13. (3)4. (4) 14. (2)5. (2) 15. (4)6. (4) 16. (2)7. (4) 17. (1)8. (3) 18. (4)9. (4) 19. (3)10. (4) 20. (4)

SBI PO: Marketing QuizQ.1. Warehouse Management does not include -(1) Space determination(2) Stock layout(3) Stock design(4) Stock placement(5) Order picking procedure

Q.2. A marketing technique where marketer plays a specific role in a particular segment is called -(1) Mass Marketing(2) Niche marketing(3) Strategic Marketing

35

(4) Communication Marketing(5) None of these

Q.3. Which among the following is not an example of convenience goods?(1) Tea(2) Newspaper(3) Coffee(4) Shirts(5) None of these

Q.4. In Marketing Mix 4 P’s Imply -(1) Product, Price, Place, Promotion(2) Product, Price, Policy, Place(3) Place, People, Product, Promotion(4) All of the above(5) None of these

Q.5. In Market segmentation which among the following is not an economic component-(1) Age(2) Gender(3) Both 1 and 2(4) Income level(5) Taxes

Q.6. Which among the following is a feature of good forecasting method -(1) Accuracy(2) Simplicity(3) Economy(4) Availability(5) All of these

Q.7. A person who ultimately determines any part or whole of the buying decision is called-(1) Decider(2) Buyer(3) User(4) Influencer(5) None of these

Q.8. When a firm sells off part of its business to another it is called-(1) Diversification(2) Divestment(3) Pruning(4) Strategy(5) Joint venture

Q.9. Buyer Resistance means -(1) Buyers fighting with the salesman(2) Reluctant salesman(3) Indifferent Salesman(4) Hesitant buyers(5) None of these

Q.10. Digital Bank can be resorted through -(1) Mobile phones(2) Internal(3) Telephones

36

(4) All of these(5) None of these

Q.11. Cross selling is very effective in the sale of one of the following -(1) Debit - Card(2) Credit- Cards(3) Internal- Banking(4) Auto Loan(5) All of these

Q.12. Target market for debit card is -(1) All existing account holder(2) All sales persons(3) All NRI’s(4) All HNI’s(5) All of these

Q.13. SME means -(1) Small and medium enterprises(2) Small scale marketing entities(3) Small & medium establishments(4) None of these

Q.14. “Out-sourcing means service rendered by -(1) Outside agencies(2) Other departments of the company(3) Employees other than the sales person(4) Marketing department(5) None of these

Q.15. Sales promotion involves, the incorrect option-(1) Building product awareness(2) Creating interest(3) Providing Intonation(4) Designing new product(5) None of these

Q.16. DSA Means -(1) District sales Authority(2) Direct Selling Agent(3) Distributor and Sales agent(4) None of these(5) All of these

Q.17. “Conversion” in sales language means -(1) Converting a buyer into a seller(2) Converting a seller into a buyer(3) Converting a prospect into customer(4) All of these(5) None of these

Q.18. Bank Marketing is treated as -(1) Transaction marketing(2) Service marketing(3) Indoor marketing(4) all of these

37

(5) None of these

Q.19. Leads can be provided by -(1) friends relatives(2) Websites(3) Directories(4) All of these(5) None of these

Q.20. Marketing is – Find the wrong option -(1) an ancient concept(2) a modern concept(3) a continuous affair(4) a team effort(5) None of these

Answers:Q.1.(5) Q.11.(5)Q.2.(2) Q.12.(1)Q.3.(4) Q.13.(1)Q.4.(1) Q.14.(1)Q.5.(3) Q.15.(4)Q.6.(5) Q.16.(2)Q.7.(1) Q.18.(2)Q.8.(2) Q.17.(3)Q.9.(4) Q.19.(4)Q.10.(4) Q.20.(1)

SBI PO: Marketing QuizQ1. In ‘Double-win’ strategy-(a) Customer gets an additional benefit(b) Customer gets price debate.(c) Both customs and the sales person come out with sense of satisfaction(d) Both (a) and (b)

Q2. Consumer behavior, ‘Perception is a process through which(a) a consumer make ultimate purchasing(b) a consumer is satisfied(c) a consumer’s mind receives, organizes and interprets physical stimuli(d) Both (a) and (c)

Q3. Sales forecast implies(a) an estimate of the maximum possible sales opportunities present in a particular market segment(b) an estimate of sales, in physical units, in a future period(c) Both (a) and (b)(d) Neither (a) nor (b)

Q4. In advertising for ………… is not allowed on T.V(a) Liquor(b) Cigarettes(c) Both (a) and (b)(d) Neither (a) nor (b)

Q5. A theory states that no matter how efficiently goods / services are produced, if they cannot be

38

delivered to the customer in the quickest possible time it is vain. This theory is called(a) Quickest the best(b) Instant service(c) Service on time(d) Timely effort

Q6. Entrepreneurs find direct marketing the attractive because of(a) Investment is low(b) It doesn’t required specialized skills(c) Returns are quick(d) All of the above

Q7. Demonstration is an exercise to(a) attractively pack and display the goods(b) prove the characteristic of the product(c) Both (a) and (b)(d) Neither (a) and (b)

Q8. Which among the following is not an example of Direct marketing ?(a) tele-marketing(b) sales on internet(c) mail order sales(d) Retail stores

Q9. In selling ‘consumption’ is the ultimate goal of the salesman while a marketer –(a) identify consumer needs(b) develop an appropriate product / service to attain customer satisfaction(c) accomplish organizational goals through integrated marketing approach(d) All of the above

Q10. In Banking services, market can be segmented on the basis of(a) density(b) customers(c) Both (a) and (b)(d) Neither (a) nor (b)

Q11. Which of the following is not a ‘Post testing’ Technique of advertisement ?(a) Sales test(b) Focus group(c) Enquiry test(d) Attitude test

Q12. ‘Casual’ research is basically concerned with(a) establishing cause and effect relationship(b) arriving at a forecast or prediction of interest(c) measuring and estimating the frequencies with which of things occur(d) All of the above.

Q13. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:(a) Brand goodwill method(b) Price premium method(c) Both (a) and (b)(d) Neither (a) nor (b)

Q14. Media planning includes:

39

(a) assessing lost(b) selecting the right medium(c) both (a) and (b)(d) Neither (a) nor (b)

Q15. In India, which commission can be approached to curb misleading advertisements?(a) MRTP(b) MTP(c) ISPT(d) QTP

Q16. In marketing ‘initiator’ is a term which describes(a) who determines that some need is not being met and authorities a purchase to rectify the situation(b) who most directly involved in the consumption of the product(c) Both (a) and (b)(d) Neither (a) nor (b)

Q17. What is the full form of LIC(a) Life Insurance Corporation(b) Life Insurance Commission(c) Life India Corporation(d) None of these

Q18. …………… recently has raised its stake beyond 10% in a few blue chip companies even after the insurance regulator IRDA decided to impose a cap of 10% on the institution’s investment in a single company.(a) Life Insurance Corporation(b) General Insurance Corporation(c) Tata-AIG Insurance(d) None of these

Q19. Life Insurance Corporation has made fresh investments in which of the following companies in which the investor now holds more than 10% of their respective equity capital.(a) Siemens(b) PTC India(c) Tata Power(d) Cipla(e) All of these

Q20. RATAN Tata has finally pulled out its Nano car project from ………. ending months of speculations about the fate of the country’s most awaited car.(a) Singur(b) Salboni(c) Pantnagar(d) None of these

Q21. Name India’s largest company by market capitalization.(a) Reliance Industries(b) Tata Steel(c) Jindal Steel(d) None of these

Q22. The promoters of Reliance Industries (RIL) recently converted their 12 crore warrants into an equal number of shares hiking the promoter’s holding in the company to 49%, with 52% voting rights. This involves an infusion of around …………. into the company.

40

(a) Rs 15,142 crore(b) Rs 16,142 crore(c) Rs 5,142 crore(d) Rs 10,142 crore

Q23. SAP consultancy Axon Group is based on which country ?(a) UK(b) India(c) Germany(d) Italy

Q24. Which is SAP consultancy Axon Group in the news recently ?(a) SAP consultancy Axon Group will recommend HCL Technologies’ £441.1-million buyout offer to its shareholders, withdrawing its earlier recommendation of Infosys’ £407-million offer.(b) SAP consultancy Axon Group will open 500 training centres in Asia(c) SAP consultancy Axon Group will recommend buying of TCS(d) None of these

Q25. ICICI Bank, CEO and managing director KV Kamath is taking the help of ………………….to find his successor. The professor will obtain independent data regarding the leadership attributes of the shorlisted senior management executives. Name the professor(a) Professor Wayne Brockbank, a clinical professor of business at the University of Michigan’s Ross School of Business(b) Director of IIM, Ahmedabad(c) Ministry of Human Resource, Govt of India(d) A committee formed of Professor from all IITs

ANSWERS:1. b 11. d 21. a2. c 12. a 22. a3. c 13. b 23. a4. c 14. c 24. a5. b 15. a 25. a6. d 16. a7. b 17. a8. d 18. a9. d 19. e10. c 20. a

BANKING AWAREESS: Different Types of BankBanks can be classified into various types on the basis of their functions, ownership, domicile, etc. The following are the various types of banks:1. Commercial Banks:The banks, which perform all kinds of banking business and generally finance trade and commerce, are called commercial banks. Since their deposits are for a short period, these banks normally advance short-term loans to the businessmen and traders and avoid medium-term and long-term lending.However, recently, the commercial banks have also extended their areas of operation to medium-term and long-term finance. Majority of the commercial banks are in the public sector. However, there are certain private sector banks operating as joint stock companies. Hence, the commercial banks are also called joint stock banks.2. Industrial Banks:Industrial banks, also known as investment banks, mainly meet the medium-term and long-term financial needs of the industries. Such long-term needs cannot be met by the commercial banks, which generally deal with short-term lending.The main functions of the industrial banks are:

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(a) They accept long-term deposits.(b) They grant long-term loans to the industrialists to enable them to purchase land, construct factory building, purchase heavy machinery, etc.(c) They help selling or even underwrite the debentures and shares of industrial firms,(d) They can also provide information regarding the general economic position of the economy.3. Agricultural Banks:Agricultural credit needs are different from those of industry and trade. Industrial and commercial banks normally do not deal with agricultural finance. The agriculturists require:(a) short-term credit to buy seeds, fertilizers and other inputs, and(b) long-term credit to purchase land, to make permanent improvements on land, to purchase agricultural machinery and equipment, etc. In India, agricultural finance is generally provided by co-operative institutions. Agricultural co-operatives provide short-term loans and Land Development Banks provide the long-term credit to the agriculturists.4. Exchange Banks:Exchange banks deal in foreign exchange and specialise in financing foreign trade. They facilitate international payments through the sale, purchase of bills of exchange, and thus play an important role in promoting foreign trade.5. Saving Banks:The main purpose of saving banks is to promote saving habits among the general public and mobilise their small savings. In India, postal saving banks do this job. They open accounts and issue postal cash certificates.6. Central Bank:Central bank is the apex institution, which controls, regulates and supervises the monetary and credit system of the country. Important functions of the central bank are:(a) It has the monopoly of note issue;(b) It acts as the banker, agent and financial adviser to the state;(c) It is the custodian of member banks reserves;(d) It is the custodian of nation's reserves of international currency;(e) It serves as the lender of the last resort;(f) It functions as the bank of central clearance, settlement and transfer; and(g) It acts as the controller of credit. Besides these functions, India's central bank, i.e., the Reserve Bank of India, also performs many developmental functions to promote economic development in the country.7. Classification on the Basis of Ownership:On the basis of ownership, banks can be classified into three categories:(a) Public Sector Banks: These arc owned and controlled by the government. In India, the nationalized banks and the regional rural banks come under these categories,(b) Private Sector Banks: These banks are owned by the private individuals or corporations and not by the government or co-operative societies,(c) Cooperative Banks: Cooperative banks are operated on the cooperative lines. In India, coopera¬tive credit institutions are organised under the cooperative societies law and play an important role in meeting financial needs in the rural areas.8. Classification on the Basis of Domicile:On the basis of domicile, the banks are divided into two categories:(a) Domestic Banks: These are registered and incorporated within the country,(b) Foreign Banks: These are foreign in origin and have their head offices in the country of origin.9. Scheduled and Non-Scheduled Banks:In India, banks have been broadly classified into scheduled and non-scheduled banks. A Scheduled Bank is that which has been included in the Second Schedule of the Reserve Bank of India Act, 1934 and fulfills the two conditions:(a) it has paid-up capital and reserves of at least Rs. 5 lakhs. It ensures the Reserve Bank that its operations are not detrimental to the interest of the depositors;(b it is a corporation or a cooperative society and not a partnership or a single owner firm.The banks which are not included in the Second Schedule of the Reserve Bank of India Act are non-scheduled banks.

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Banking Awareness: Fiscal CliffFiscal Cliff: The phrase "fiscal cliff" was first used by former Fed Chairman Ben Bernanke to refer to the combination of tax increases and spending cuts that would come into effect.

Impact of Fiscal Cliff:A number of tax cuts, including Bush-era tax cuts, and unemployment benefits will expire almost together at the year-end.The result would be a drop in government spending and lower disposable incomes. These tax benefits and higher government spending had supported the economic recovery at a time when private sector demand was low.Expiry of tax benefits and lower government spending would help reduce the federal budget deficit but could temporarily arrest economic recovery, possibly even driving the US into a recession during the first half of the next year.What does it imply for the rest of the world?The current fiscal policy in the US has raised concerns over the country's long term fiscal stability and solvency. The increase in taxes and lower government spending are part of the solution.But if the tax increases and spending cuts are allowed, the resulting recessionary climate would then cloud the prospects of even the fastest-growing economies, China and India.So what is the alternative?The two parties could arrive at a compromise before the elections start, which could calm financial markets. But so far they haven't shown any inclination to talk; probably both are waiting to see who will have more negotiating leverage after the November elections.

SBI: The largest commercial Bank of IndiaDear readers, In continuation in our Banking Awareness series today we are presenting you a post on SBI (State Bank of India) the largest commercial bank of India. Hope you like the post.

State Bank of India (SBI), with a 200 year history, is the largest commercial bank in India in terms of assets, deposits, profits, branches, customers and employees.

The Government of India is the single largest shareholder of this Fortune 500 entity with 61.58% ownership.

Chairperson: Arundhati Bhattacharya is the first female head of SBI. She was born in a Bengali Hindu Kulin Brahmin family in the city of Kolkata .

Before being the Chairperson, she held the posts of managing director and chief financial officer at SBI. Arundhati became the 24th Chairperson of the bank by succeeding Pratip Chaudhuri who retired on 30 September 2013.The headquarter of SBI is in Mumbai, India.

History: The origins of State Bank of India date back to 1806 when the Bank of Calcutta (later called the Bank of Bengal) was established.

In 1921, the Bank of Bengal and two other banks (Bank of Madras and Bank of Bombay) were merged to form the Imperial Bank of India.

In 1955, the Reserve Bank of India acquired the controlling interests of the Imperial Bank of India and SBI was created by an act of Parliament to succeed the Imperial Bank of India.In 1959, the government passed the State Bank of India (Subsidiary Banks) Act, which made 8 state banks associates of SBI.

In 1963, State Bank of Bikaner and State Bank of Jaipur were merged to form State Bank of Bikaner & Jaipur (SBBJ).

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In 13 September 2008, State Bank of Saurashtra merged with the parent bank - SBI.

In 2010, State Bank of Indore was merged with – SBI.

Now currently SBI group consists of SBI and 5 associate banks.

1. State Bank of Bikaner & Jaipur2. State Bank of Hyderabad 3. State Bank of Mysore 4. State Bank of Patiala 5. State Bank of Travancore

SBI has 27,000+ ATMs and SBI group (including associate banks) has 32,752 ATMs.

SBI has become the first bank to install an ATM at Drass in the Jammu & Kashmir Kargil region. This was the Bank's 27,032nd ATM on 27 July 2012.

LOGO and Slogan: The logo of the State Bank of India is a blue circle with a small cut in the bottom that depicts perfection and the small man the common man - being the center of the bank's business.

‘WITH YOU ALL THE WAY’

The logo came from National Institute of Design (NID), Ahmedabad and it was inspired by Kankaria Lake, Ahmedabad

Note: Kankaria Lake is one of the biggest lakes in Ahmedabad, Gujarat. A lakefront was developed around it, which has many public attractions such as a zoo, toy train, kids city, tethered balloon ride, water rides, water park, food stalls, and entertainment facilities.

Slogan of SBI: Slogans: 1. "With you - all the way",2. "Pure banking,3. Nothing else",4. "A bank of the common man",5. "The banker to every indian",6. "The nation banks on us"

Some of the major competitors for SBI in the banking sector are Axis Bank, ICICI Bank, HDFC Bank, Punjab National Bank, Bank of Baroda, Canara Bank and Bank of India. However in terms of average market share, SBI is by far the largest player in the market

The group has an extensive network, with over 20,000 plus branches in India and another 186 offices in 34 countries across the world. As of 31st March 2013, the group had assets worth USD 392 billion, deposits of USD 299 billion and capital & reserves in excess of USD 23.03 billion. The group commands over 23% share of the domestic Indian banking market.

Non-banking subsidiariesApart from its five associate banks, SBI also has the following non-banking subsidiaries:1. SBI Capital Markets Ltd2. SBI Funds Management Pvt Ltd3. SBI Factors & Commercial Services Pvt Ltd4. SBI Cards & Payments Services Pvt. Ltd. (SBICPSL)5. SBI DFHI Ltd6. SBI Life Insurance Company Limited

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7. SBI General InsuranceSBI and its five subsidiaries control over one-fifth of the nation’s banking assets and is the 66th largest bank in the world.

Banking Awareness: Bitcoins

What is Bitcoin?Bitcoin is a distributed peer-to-peer digital currency that can be transferred instantly and securely between any two people in the world. It's like electronic cash that you can use to pay friends or merchants.Who created bitcoins?According to various newspaper article, a 64-year-old Japanese-American physicist Satoshi Nakamoto is speculated as the creater of Bitcoin.What are bitcoins?Bitcoins are the unit of currency of the Bitcoin system. A commonly used shorthand for this is “BTC” to refer to a price or amount (e.g. “100 BTC”). There are such things as physical bitcoins, but ultimately, a bitcoin is just a number associated with a Bitcoin Address. A physical bitcoin is simply an object, such as a coin, with the number carefully embedded inside. See also an easy intro to Bitcoin.

How can I get bitcoins?The entire bitcoins currency is generated by algorithms, it is very easy to make sure that once the 21 million mark is reached there are no more bitcoins to be issued. Bitcoins, their issue and their maximum circulation have been predetermined from the beginning and therein lies its innate value.

You can obtain Bitcoins by purchasing them from someone else using regular currency or by earning them through a system called Bitcoin Mining. Bitcoins are stored in Bitcoin wallets which also manage addresses from which you can send and receive payments. New and different addresses can be generated for different transactions and can be done as many times as required.

How does it work?As a new user, you can get started with Bitcoin without understanding the technical details. Once you have installed a Bitcoin wallet on your computer or mobile phone, it will generate your first Bitcoin address and you can create more whenever you need one. You can disclose your addresses to your friends so that they can pay you or vice versa. In fact, this is pretty similar to how email works, except that Bitcoin addresses should only be used once.

Balances - block chains - The block chain is a shared public ledger on which the entire Bitcoin network relies. All confirmed transactions are included in the block chain. This way, Bitcoin wallets can calculate their spendable balance and new transactions can be verified to be spending bitcoins that are actually owned by the spender. The integrity and the chronological order of the block chain are enforced with cryptography.

Transactions - private keys - A transaction is a transfer of value between Bitcoin wallets that gets included in the block chain. Bitcoin wallets keep a secret piece of data called a private key or seed, which is used to sign transactions, providing a mathematical proof that they have come from the owner of the wallet. The signature also prevents the transaction from being altered by anybody once it has been issued. All transactions are broadcast between users and usually begin to be confirmed by the network in the following 10 minutes, through a process called mining.

Processing - mining - Mining is a distributed consensus system that is used to confirm waiting transactions by including them in the block chain. It enforces a chronological order in the block chain, protects the neutrality of the network, and allows different computers to agree on the state

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of the system. To be confirmed, transactions must be packed in a block that fits very strict cryptographic rules that will be verified by the network. These rules prevent previous blocks from being modified because doing so would invalidate all following blocks. Mining also creates the equivalent of a competitive lottery that prevents any individual from easily adding new blocks consecutively in the block chain. This way, no individuals can control what is included in the block chain or replace parts of the block chain to roll back their own spends.

How do we do business? Using bitcoins!You offer to pay me for my services via bitcoins and I accept the same. Why bitcoins? Because bitcoins are anonymous and are not traceable by anyone. They are the perfect way for people to do business with each other without revealing identities. They don't leave any digital footprints like credit card records, bank transactions, etc.

So let's say that we agree to a 'deal' and you agree to send me bitcoins in advance to pay me for my job. I set the price at 3 bitcoins for my work. The current rate is about Rs 38,000 per bitcoin. So, you are paying me about Rs 1.15 lakh for this covert operation.

Why are bitcoins so valuable?The absolute brilliance of bitcoins is that only 21 million bitcoins will ever be made available in the market. (So far 13 million are in circulation and 8 million more will be gradually released into the system by the end of 2140). Given that the entire bitcoins currency is generated by algorithms, it is very easy to make sure that once the 21 million mark is reached there are no more bitcoins to be issued.

Does Bitcoin guarantee an influx of free money?Since Bitcoin is a new technology, what it is and how it works may be initially unclear. Bitcoin is sometimes presented as being one of three things:A. Some sort of online 'get-rich-quick' scam.B. A loophole in the market economy, the installation of which guarantees a steady influx of cash.C. A sure investment that will almost certainly yield a profit.In fact, none of the above is true.

Is Bitcoin a 'get-rich-quick' scheme?

If you've spent much time on the Internet, you've probably seen ads for many 'get-rich-quick' schemes. These ads usually promise huge profits for small amounts of easy work. Bitcoin is in no way similar to these schemes. Bitcoin doesn't promise windfall profits. There is no way for the developers to make money from your involvement or to take money from you. Bitcoin is an experimental, virtual currency that may succeed or may fail.

As an investment, is Bitcoin a sure thing?Bitcoin is a new and interesting electronic currency, the value of which is not backed by any single government or organization. Like other currencies, it is worth something partly because people are willing to trade it for goods and services. Its exchange rate fluctuates continuously, and sometimes wildly. It lacks wide acceptance and is vulnerable to manipulation by parties with modest funding. Anyone who puts money into Bitcoin should understand the risk they are taking and consider it a high-risk currency.

How are new bitcoins created?New bitcoins are generated by the network through the process of "mining". In a process that is similar to a continuous raffle draw, mining nodes on the network are awarded bitcoins each time they find the solution to a certain mathematical problem (and thereby create a new block). Creating a block is a proof of work with a difficulty that varies with the overall strength of the network. The reward for solving a block is automatically adjusted so that, ideally, every four years of operation of the Bitcoin network, half the amount of bitcoins created in the prior 4 years are created.

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Blocks are mined every 10 minutes, on average and for the first four years (210,000 blocks) each block included 50 new bitcoins. As the amount of processing power directed at mining changes, the difficulty of creating new bitcoins changes. Is Bitcoin a Ponzi scheme?In a Ponzi Scheme, the founders persuade investors that they’ll profit. Bitcoin does not make such a guarantee. There is no central entity, just individuals building an economy.A ponzi scheme is a zero sum game. Early adopters can only profit at the expense of late adopters. Bitcoin has possible win-win outcomes. Early adopters profit from the rise in value. Late adopters, and indeed, society as a whole, benefit from the usefulness of a stable, fast, inexpensive, and widely accepted p2p currency.Facts about Bitcoin- Bitcoin is a real currency that fluctuates in price and which can be exchanged to conduct real business.- The business of transacting bitcoins and earning bitcoins in return is really the nerve centre of this esoteric currency, and this is what makes it unique.- Bitcoin is a work of not one but many geniuses. Satoshi Nakamoto may have been the chief blueprint architect whose master design many other super clever architects used to build on.- Bitcoins will get harder and harder to earn. Hence they will only keep growing in value as the years roll by.- Bitcoin is vulnerable despite being proclaimed as a digital currency with a permanent trace. But its theft only points to the fact that it is potentially very valuable.- Bitcoin is here to stay. It may have its share of troubles, but its acceptability is growing leaps and bounds.

Money and Banking Terminology1. ATM

Meaning: Abbreviation of Automated Teller Machine: a machine, usually in a wall outside a bank, from which you can take money out of your bank account using a special card.

2. Bank balance Meaning: The amount of money in a bank account.Example: I'd like to check my bank balance, please.

3. Bank statement Meaning: A printed record of the money put into and removed from a bank account

4. BounceMeaning: when a check cannot be paid or accepted by a bank because of a lack of money in the account:Example: I had to pay a penalty fee when my check bounced.

5. CashMeaning: (noun) money in the form of notes and coins, rather than checks or credit cards:Example: Do you have any cash on you?

6. Cash a check/ChequeMeaning: (verb) to exchange a check for cash:Example: Would you cash a check for me?

7. Checkbook (US) / Chequebook (UK)Meaning: a book of checks / cheques with your name printed on them which is given to you by your bank to make payments with.

8. Check (US) / Cheque (UK)Meaning: a printed form, used instead of money, to make payments from your bank account:Example: I wrote him a check for $100.

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9. Credit1. Money in your bank account.Example: I was relieved to see from my statement that my account was in credit

2. A method of paying for goods or services at a later time, usually paying interest as well as the original money.Example: They decided to buy the car on credit.

10. Credit cardMeaning: a small plastic card which can be used as a method of payment, the money being taken from you at a later time.

11. Checking account (US) / Current account (UK)Meaning: a bank account that you can take money from at any time and which usually earns little or no interest.

12. DebitMeaning: (a record of) money taken out of a bank account.The account was in debit at the end of the month (= more money had been spent than was in the account at that time).

13. DebtMeaning: money, which is owed to someone else, or the state of owing something:Example: He managed to pay off his debts in two years.Example: The firm ran up huge debts.

14. Deposit (US) / pay in (UK)Meaning: to put money into a bank account.Example: If you go to the bank, will you deposit these checks for me?

15. Direct debitMeaning: an arrangement for making payments, usually to an organization, in which your bank moves money from your account into the organization's account at regular times:Example: I pay my electricity bill by direct debit.

16. ExpenseMeaning: when you spend or use money.Example: Buying a bigger car has proved to be well worth the expense.Example: We've just had a new garage built at great expense.

17. InsuranceMeaning: an agreement in which you pay a company money and they pay your costs if you have an accident, injury, etc:Example: life/health/car/travel insurance

18. Interest1. money which is charged by a bank or other financial organization for borrowing money.Example: I got a loan with an interest rate of 10%.

2. money that you earn from keeping your money in an account in a bank or other financial organization.Example: You should put the money in a savings account where it will earn interest.

19. LoanMeaning: a sum of money which is borrowed, often from a bank, and has to be paid back, usually together with an additional amount of money that you have to pay as a charge for borrowing.

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Example: She's trying to get a $100 000 loan to start her own business.

20. PayeeMeaning: a person who money is paid to or should be paid to.

21. Savings account (US) / deposit account (UK)Meaning: a bank account in which you usually leave money for a long time and which pays you interest.

22. Standing account (UK)Meaning:an instruction to a bank to pay a particular amount of money at regular times from a person's bank account to another bank account (compare direct debit)

23. TaxMeaning: (an amount of) money paid to the government, which is based on your income or of the cost of goods or services you have bought:Example: They're putting up the tax on cigarettes.

24. Traveler's checkMeaning: a piece of paper that you buy from a bank or a travel company and that you can use as money or exchange for the local money of the country you visit

25. WithdrawMeaning: to take money out of a bank account.

Trend of Internet BankingDear readers, here we are presenting an article on Internet Banking. As Internet Banking service is provided by every Banks and has common activity and also plays an important role in our daily life.Internet Banking: Banking is one of the oldest professions known to mankind. It has undergone many a transition and internet banking is the latest in the list of such transformations.

Internet banking has brought about a 360 degree change in the entire banking industry. Such is the change in scenario that timing is no longer a constraint and you can finish your day-today chores and bank leisurely when you have the time. This method has also made shopping and bill payment very easy and convenient. Long queues for these activities have now become history.Functions of internet banking:-1. An access to account data: Internet banking systems help customers in acting as a medium through which data related to their accounts (like transaction details, balance enquiry, status of particular transaction etc) can be accessed from any point where internet facility is available. This can be further extended to gathering of information related to credit card balances, bill payment date etc.2. A mode of operational interaction: Perhaps one of the popular functions of internet banking is that it can transfer funds. This includes transfer of money from a customer’s account to another person’s account in a different or same bank, payment of utility bills (telephone, gas, electricity etc) or any other transfer where the bank has channels with the point where the money is supposed to reach. These operations require instructions from the account holder and this instruction or request can be made through internet.Security and operation:-One of the major concerns of people with respect to internet banking is the safety related to data of bank account, transactional information and also the access path (account number, PIN etc) of their accounts. There are set of regulations laid down by Reserve Bank of India, that guide banks on the security aspects of internet banking.The banks are bound to maintain certain security policies related to internet banking that are approved by the managing directors of the bank. Further there are specifications related to use of updated technology for banking sites and also the network and data base is to be administered

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and tested on regular intervals by a separate department of a bank that works on these major aspects.

There will be a unique user ID and password provided to individual accounts of a customer and the web page where these details of an account are to be updated will generally be secured.

Transfer of fund is done through two basic modes:1. Real Time Gross Settlement is a mode where the transaction to an account takes place more spontaneously (quickly). There are certain minimum limits (Rs 2 lakh) above which this mode of transaction can be used.2. National Electronic Funds Transfer (NEFT) and this mode of transaction takes place in batches (batch of transactions say 4 or 5) in specified regular intervals of time.Benefits of Internet banking:Businesses rely on efficient and rapid access to banking information for cash flow reviews, auditing and daily financial transaction processing. E-banking offers ease of access, secure transactions and 24-hour banking options.From small start-up companies to more established entities, small businesses rely on e-banking to eliminate runs to the bank and to make financial decisions with updated information. In an information-driven business climate,Risks Involved in internet banking:-There are many threats that deter a person from using internet banking. These threats are also being faced by banking channels of developed countries. The names of such threats include Phishing, viruses, theft of user identity and password through other means etc. There are few basic points a customer has to remember when it comes to use of internet banking facility.

The net banking facility should be availed from personal computer only and not at cyber centers or any other places.

The address of the site of the bank should be noted by the customer and it is good to type the address of site instead of reaching the site through other links.

It is good to provide relevant details of the user ID and password only in relevant pages of banking site.

1. The central banking functions in India are performed by theI. Central Bank of IndiaII. Reserve Bank of IndiaIII. State Bank of IndiaIV. Punjab National BankA. I, IIB. IIC. ID. II, III

2. Development expenditure of the Central government does not includeA. defence expenditureB. expenditure on economic servicesC. expenditure on social and community servicesD. grant to states

3. ICICI is the name of aA. chemical industryB. bureauC. corporationD. financial institution

4. Gilt-edged market meansA. bullion market

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B. market of government securitiesC. market of gunsD. market of pure metals

5. In the last one decade, which one among the following sectors has attracted the highest foreign direct investment inflows into India?A. Chemicals other than fertilizersB. Services sectorC. Food processingD. Telecommunication

6. Devaluation of a currency meansA. reduction in the value of a currency vis-a-vis major internationally traded currenciesB. permitting the currency to seek its worth in the international marketC. fixing the value of the currency in conjunction with the movement in the value of a basket of pre-determined currenciesD. fixing the value of currency in multilateral consultation with the IMF, the World Bank and major trading partners

7. In the second nationalization of commercial banks, ___ banks were nationalized.A. 4 B. 5C. 6 D. 8

8. Since independence, both development and non-development expenditures have increased; the increase in the former being a little more than in the other. Non-development expenditure involvesI. interest paymentsII. subsidiesIII. defenceIV. irrigation

A. I, IIB. IC. I, II, IIID. II, III, IV

9. Depreciation meansA. closure of a plant due to lock outB. closure of a plant due to labour troubleC. loss of equipment over time due to wear and tearD. destruction of a plant in a fire accident

10. Deficit financing leads to inflation in general, but it can be checked ifA. government expenditure leads to increase in the aggregate supply in ratio of aggregate demandB. only aggregate demand is increasedC. all the expenditure is denoted national debt payment onlyD. All of the above

ANSWERS:1.B2.A3.D4.B

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5.D6.A7.C8.C9.C10.DGeneral Awareness Quiz1. An account holder draws a cheque on a?a) Banker of the Payeeb) Banker of the Draweec) Banker of the Drawerd) Banker of the Endorsee e) None of the above

2. The Bank should comply and intimate the compliance of Award to Ombudsman?a) Within Two Monthsb) Within 3 monthsc) Within one monthd) Within one yeare) None

3. Capital adequacy is worked out based on?a) Total demand and time liabi-litiesb) Net demand and time assetsc) Risk weighted assetsd) Risk weighted liabilities e) None of the above

4. Statutory Liquidity Ratio (SLR) can be maintained in the follow ing ways?a) Cash b) Goldc) Unencumbered approved se- curitiesd) All of thesee) None of the above

5. What was the deposits criteria of 14 Banks nationalized on 19th July 1969?a) Rs.1000 Croreb) Rs. 500 Crorec) Rs. 100 Crored) Rs. 50 Croree) None of the above

6. What are the features of sele-ctive credit control?a) They distinguish between essential and non-essential uses of Bank creditb) Only non-essential uses are brought under the scope of Credit Bank controlsc) They effect not only the lenders but also the borrowersd) All the abovee) None of the above

7. Which of the following are the targets for different categories of priority sector?a) Overall target 40% of net Bank creditb) Agriculture loans (direct and indirect) 18%c) Priority sector target for foreign Banks is 32%d) All the abovee) None of the above

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8. Benefits in core Banking is ?a) Reliable centralised data recoveryb) Data warehousing and data mining technologiesc) Integrated customer centric servicesd) None e) All the above

9. Cheque truncation can be done by?a) Using MICR datab) Sending cheque by speed postc) Using image processingd) A&Ce) None of the above

10.Bank rate is decided by?a) Indian bank associationb) Individual commercial bankc) Finance ministryd) Any one of the above can decidee) None of the above

11. What is nomination? a) A facility given to depositors by the Governmentb) It confers a right to the nomi-nee to receive payment of a deposit after death of de- positorsc) It is a process of appointing legal heir by the depositorsd) It is a part of will on behalf of a depositore) None of the above

12. BFS- Board for Financial Supervision constituted in 1994 by RBI to undertake consoli-dated supervision of?a) Commercial Banksb) Financial Institutionsc) Non Banking Finance Companiesd) None of the abovee) All the above

13. 'One Family one Bank' is the tagline of which Bank?a) Bank of Indiab) Indian Bankc) Bank of Maharastrad) Union Bank of Indiae) None of the above

14. Research Institutions set up by Reserve Bank of India are?a) IDRBT (Institute for Deve- lopment and Research in Ban- king Technology), Hyderabadb) IGIDR(Indira Gandhi Insti- tute of Development Resea-rch), Mumbaic) NIBM (National Institute of Bank Management), Puned) Only a & be) All the above

15.Who is the Chairman of the Technical Committee formed to make a study on improvement in Mobile Banking:a) Bimal Jalanb) Rahuram Rajanc) B Sambamurthyd) Pulak Kumar Sinha

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e) None of the above

ANSWER:1) c � 2) c 3) c 4) d 5) d 6) d 7) d 8) e 9) d 10) e 11) b 12) e 13) c 14) e 15) c

1. Full form of CTS- Cheque Truncation System

2. Who won the Best Actress award in 85th Academy Awards – Jennifer Lawrence

3. Pandit Ravi Shankar Received which award after his death- Grammy

4. What are memory of computer -RAM and ROM

5. What do you mean by ‘ To close a call’ -

6. In Mid Quarter Policy Review Reserve Bank of India changed which rate? Repo and Reserve Repo

7. EMV stands for – EuroPay, Master, Visa

8. What is the feature which often prompt in ms office to offer help – office assistant

9. What is the Tenure of 12th five year plan in India? – 2012-2017

10. Australia won the Women’s cricket world cup by defeating which country? – West Indies

11. Former governor of Reserve Bank of India Y V Reddy recently appointed as the chairman of ? – 14th Finance commission.

12. Vargheese Kurien is associated with – White Revolution.

13. On February 28, 2013 Finance Minister P. Chidambaram presented Union Budget in Parliament where he allotted what amount to set up India’s first all woman bank? – 1000Cr

14. Who is present China premier - Xi Jinping

15. What is the full of AA in GAAR - General Anti Avoidance Rules

16. Speaker in a computer is used to – Output Sound and Music.

17. What is the mission of JNNURM

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18. Who is the present Managing Director (MD) of International Monetary Fund (IMF) ?

19. TATA is now associated with which airlines? – Air Asia

20. Limited liability partnership (LLP) consist of how many partners.?

21. Income deduction limit under article 80c of IT act on investment

22. KYC Forms used for – Know Your Customer

23. Two types of budget plans, one given planned budget and asking for other plan – Non-Plan expenditure budget

24. What is market penetration?

25. What is the meaning of Lead?

26. In Union Budget 2013, tax credit of Rs 2000 given to an individual who has an income up to – 5 lakh

27. What is the cross selling means? – Selling additional products and services to an existing customer

28. Target group for savings account – Any Individual

29. What is file in Computer – A Computer File is a resource for storing information

30. What is used in optical mouse – Light

31. According to the guideline issued by RBI for new banks, the new private sector banks to get banking licence shall open how much of it’s branch in un-banked rural areas? – 25%

32. What is Reverse Repo Rate?

33. According to the guideline issued by RBI for new banks, the new private sector banks to get banking licence shall maintain minimum capital adequacy ratio?

34. What is Captive Marketing

35. Target Group for Personal Loan

Read more: http://www.bankersadda.com/2014/04/sbi-po-2013-gkcomputer-marketing.html#ixzz2yFyePk2V

Read more: http://www.bankersadda.com/2014/03/general-awareness-quiz.html#ixzz2xJYZGtVJ

Qs. Consider the following with respect to different liabilities of a bank:

(A) Demand Drafts (DDs)(B) Outstanding Telegraphic Transfers (TTs)(C) Unclaimed deposits

Which of the above is/are categorized as the Demand Liabilities of a bank?

http://www.bankersadda.com/2014/03/general-awareness-quiz.html#ixzz2xJYZGtVJ

http://www.bankersadda.com/2014/04/sbi-po-2013-gkcomputer-marketing.html#ixzz2yFyePk2V

http://www.bankersadda.com/2014/04/sbi-po-2013-gkcomputer-marketing.html#ixzz2yFyePk2V

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(1) Only A (2) Only A & C(3) Only A, C & D (4) All the above(5) None of these

Ans is 4. All the above

SBI: India's largest Commercial BankDear readers, we are presenting you a post on SBI (State Bank of India) the largest commercial bank of India. Which will give you insight about SBI.

State Bank of India (SBI), with a 200 year history, is the largest commercial bank in India in terms of assets, deposits, profits, branches, customers and employees.

The Government of India is the single largest shareholder of this Fortune 500 entity with 61.58% ownership.

Chairperson: Arundhati Bhattacharya is the first female head of SBI. She was born in a Bengali Hindu Kulin Brahmin family in the city of Kolkata .

Before being the Chairperson, she held the posts of managing director and chief financial officer at SBI. Arundhati became the 24th Chairperson of the bank by succeeding Pratip Chaudhuri who retired 30 Sep 2013.The headquarter of SBI is in Mumbai, India.The origins of State Bank of India date back to 1806 when the Bank of Calcutta (later called the Bank of Bengal) was established.In 1921, the Bank of Bengal and two other banks (Bank of Madras and Bank of Bombay) were merged to form the Imperial Bank of India.

In 1955, the Reserve Bank of India acquired the controlling interests of the Imperial Bank of India and SBI was created by an act of Parliament to succeed the Imperial Bank of India.In 1959, the government passed the State Bank of India (Subsidiary Banks) Act, which made 8 state banks associates of SBI.

In 1963, State Bank of Bikaner and State Bank of Jaipur were merged to form State Bank of Bikaner & Jaipur (SBBJ).

In 13 September 2008, State Bank of Saurashtra merged with the parent bank - SBI.

In 2010, State Bank of Indore was merged with – SBI.

Now currently SBI group consists of SBI and 5 associate banks.1. State Bank of Bikaner & Jaipur2. State Bank of Hyderabad 3. State Bank of Mysore 4. State Bank of Patiala 5. State Bank of Travancore

SBI has 27,000+ ATMs and SBI group (including associate banks) has 32,752 ATMs. SBI has become the first bank to install an ATM at Drass in the Jammu & Kashmir Kargil region. This was the Bank's 27,032nd ATM on 27 July 2012.

LOGO and Slogan: The logo of the State Bank of India is a blue circle with a small cut in the bottom that depicts perfection and the small man the common man - being the center of the bank's business.

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The logo came from National Institute of Design (NID), Ahmedabad and it was inspired by Kankaria Lake, Ahmedabad

Note: Kankaria Lake is one of the biggest lakes in Ahmedabad, Gujarat. A lakefront was developed around it, which has many public attractions such as a zoo, toy train, kids city, tethered balloon ride, water rides, water park, food stalls, and entertainment facilities.

Slogan of SBI: Slogans: 1. "With you - all the way",2. "Pure banking,3. Nothing else",4. "A bank of the common man",5. "The banker to every indian",6. "The nation banks on us"

Some of the major competitors for SBI in the banking sector are Axis Bank, ICICI Bank, HDFC Bank, Punjab National Bank, Bank of Baroda, Canara Bank and Bank of India. However in terms of average market share, SBI is by far the largest player in the market

The group has an extensive network, with over 20,000 plus branches in India and another 186 offices in 34 countries across the world. As of 31st March 2013, the group had assets worth USD 392 billion, deposits of USD 299 billion and capital & reserves in excess of USD 23.03 billion. The group commands over 23% share of the domestic Indianbanking market.

Non-banking subsidiariesApart from its five associate banks, SBI also has the following non-banking subsidiaries:

1. SBI Capital Markets Ltd2. SBI Funds Management Pvt Ltd3. SBI Factors & Commercial Services Pvt Ltd4. SBI Cards & Payments Services Pvt. Ltd. (SBICPSL)5. SBI DFHI Ltd6. SBI Life Insurance Company Limited7. SBI General Insurance

SBI and its five subsidiaries control over one-fifth of the nation’s banking assets and is the 66th largest bank in the world.

SBI - PO Marketing QuizQ.1. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-(1) Quickest the best(2) Instant service(3) Service on time(4) Timely effort(5) Matter theory

Q.2. Demonstration is an exercises to-(1) attractively pack and display the goods(2) Prove the characteristic of the product(3) Both 1 and 2(4) Window shop(5) Neither 1 nor 2

Q.3. In selling "Consumption" is the ultimate goal of the sales while a marketer-(1) Identifies consumer needs and wants.

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(2) Develop an appropriate product/service to attain customer satisfaction.(3) Accomplish organizational goals through integrated marketing approach(4) all of the above.(5) None of these

Q.4. 'Casual' research is basically concerned with-(1) Establishing cause and effort relationship(2) Arriving at a forecast or prediction of interest.(3) measuring and estimating the frequencies with which of things occur(4) all of above(5) None of these

Q.5. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-(1) Brand goodwill method(2) price premium method(3) Production method(3) Both 1 and 2(4) Neither 1 nor 2

Q.6. Bank Marketing means-(1) Selling of Banks(2) Merger of Banks(3) Selling bank's products and services(4) None of these(5) All of these

Q.7. Credit cards are used for-(1) Cash withdrawals(2) Purchase of air tickets(3) Purchase of consumable items from retail outlets(4) all of these(5) None of these

Q.8. Home loans are granted to-(1) Individuals(2) Institutions(3) Builders(4) all of these(5) None of these

Q.9. ATMs are-(1) Branches of Banks(2) Manned counters of Banks(3) Unmanned cash dispensers(4) All of these(5) None of these

Q.10. Relationship selling means-(1) Preparing a list of relatives(2) Cross selling(3) Selling to relatives(4) Selling to strangers(5) Telemarketing

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Answers:Q.1.(2)Q.2.(2)Q.3.(4)Q.4.(1)Q.5.(2)Q.6.(3)Q.7.(4)Q.8.(1)Q.9.(3)Q.10.(2)

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