Bankers Adda_ Marketing Quick Notes for SBI Exam

20/10/2014 Bankers Adda: Marketing Quick Notes For SBI Exam

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Marketing Quick Notes For SBI ExamDear readers, Here we are presenting you some quick notes on Marketing which

will be helpful in the upcoming SBI PO and SBI Clerk exams.

Quick Notes:

1. Marketing is the process of communicating the value of a product orservice to customers, for the purpose of selling that product or service.

2. Mass Marketing means marketing the mass produced goods.

3. Strategic marketing means decision making process that involves theanalysis of the internal capabilities and external environment of a company.

4. Stimulation marketing means there is no demand for the product andpeople are not interested to purchase the product hence special offers aregiven to stimulate the people.

5. Synchrome marketing means irregular demand.

6. De-marketing means the demand for the product exceeds the supply.

7. Producer goods means goods which are priced high and required a few toproduce other goods in the industry ex: lathe, motor etc

8. Consumer goods are required in large number and directly used by theconsumer.

9. Derived goods means the demand for the product is derived from thedemand of other products ex: the selling of stabilizer depends upon theselling of TVs and refrigerator.

10. The client of an advertising agency is called Customer.

11. CRM means Customer Relationship Management.

12. Segmentation of consumer market is based on consumercharacteristics and consumer responses.

13. B2B means business to business

14. Database marketing is direct form of marketing.

15. A Buyers Market means supply exceeds demands

16. Niche market means a specified market for the target group.

17. HNI marketing means High Networth Individual.

18. Relationship marketing is useful for cross selling of products.

19. Good public relations indicate

Improved marketing skillsImproved brand imageImproved customer service

20. Marketing functions includes

Designing new productsAdvertisementsPublicityAfter sales service

21. Effective selling skills depends on

Effective lead generationSales call planningTerritory allocationEffective communication skills

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22. Marketing channels mean

Delivery periodDelivery outletsDelivery timeDelivery place

23. Marketing information means

Knowledge level of marketing staffsInformation about marketing staffInformation regarding share marketKnowledge of related markets

24. A DSA means Direct Selling Agent.

25. Service marketing resorted to in Insurance companies and banks.

26. Service marketing is same as

Internet marketingTelemarketingInternal marketingRelationship marketing

27. Market segmentation helps to determine target groups.

28. The seven Ps of marketing

ProductPricePlacePromotingProcessPeoplePhysical Evidence

29. SWOT Strengths Weakness Opportunities Threats.

30. Standard marketing practices include lowering the selling price.

31. USP of a product means Unique Selling Proposition.Rosser Reeves coined the term USP.

32. MBO means Management by Objectives (Peter Drucker)

33. AIDA Attention Interest Desire Action

34. BTL Below the line

35. Right-time marketing is an approach to marketing which selects anappropriate time and place for the delivery of a marketing message.

36. A group of related products manufactured by a single company is calledproduct line.

37. MDSS Marketing Decision Support System.

38. Target group for the marketing of Internet Banking All the computereducated customers.

39. Innovation means new ideas and product designing.

40. Service after sale is not the function of marketing staff.

41. A good seller should have the following quality/qualities

Devotion to the workSympathySubmissive

42. Planned cost service means additional profit on same cost.

43. A non-traditional, low-cost, flexible and highly effective marketing istermed as Gorilla marketing.

44. The aim of successful marketing is to increase the outlet of the seller.

45. Low end market means a market for lower price products.

46. The strategy used to charge different prices for the same product iscalled price discrimination.

47. The system designed to support marketing decision making is

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Labels: Daily Quiz, Marketing, SBI Clerk, SBI PO

Quick notes onMarketing

Marketing Notes forSBI Clerk Exam

SBI PO: MarketingQuiz

47. The system designed to support marketing decision making is marketing information system.

48. Conversion in marketing means converting suspect into prospect.

49. MC means Marginal Cost.

50. Personalized marketing (also called personalization, and sometimescalled one-to-one marketing) is an extreme form of database marketing.Personalization tries to make a unique product offered for each customer.

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BA Addict !! 4 months agoAnswer it...

88

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159 4 months ago> BA Addict !!only II follows.

4

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Guest 4 months ago> 159Yes it should be only 2 follows.. becoz 1 isclearly not following... and in 2nd case thereare two possibilities either some 6 will be 3 /some 6 will not be 3..so clearly 2 follows...

2

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Guest 4 months ago> 159Yes it should be only 2 follows.. becoz 1 isclearly not following... and to solve the 2ndcase:there are two possibilities either some 6 willbe 3 / some 6 will not be 3..so some 6 not being 3 is a possibility willdefinitely follow.

1

Reply

Learner 4 months ago> BA Addict !!both follows.......but still a doubt in second stat..if itwas some 6 not being 3 ..then it would definitelyfollow.....but still i will go with BOTH follows

2

Reply

Kruthika 4 months ago> Learnerya both follows,i got ur doubt, in venndiagram we can directly observe 3 is not partof 6,but we can draw 6 is part of both 3 and 6(notconsidering possibility)

1

Reply

Kruthika 4 months ago

> Kruthika

Figure

2

Reply

Arpit Singh 4 months ago

> Kruthika

Hey kruthika the diag u hav drawncan be drwan in other way ..... in thatcase both will be true

Reply

Learner 4 months ago

> Kruthika

I also drew d same diagrams as udid.... :)..both follows

Reply


> Learner

:-), when is ur exam

Reply


> Kruthika

it was on 22 morning.....117attempts...missed some scoringareas in the paper.and my ga ishorrible so.i dont have anyexpectations becoz..paper waseasy....and cutoff will hover around100 for obj.

Reply


> Learner

ok,if accuracy was good, u wouldclear it, lets hope for the best :-))


> Kruthika

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Reply

cant say anything about accuracy inga and eng...

Reply


> Learner

y many getting none follows?

Reply


> Kruthika

cant say... :) 1

Reply


> Learner

29th, not preparing :-(just going!

1

Reply


> Kruthika

all d best...prepare only ga.rest u cando ..and dont miss scoring areasbecoz paper is not dat tough....All thebest

1

Reply


> Learner

yes, Thank u. but for us(general)cuttoff is very high...want to stat preparation for po4!

1

Reply


> Kruthika

yups...and i am starting prep. for po4as well as for cgl....

Reply


> Learner

oh,gud all the best,This time u will get both :)

Reply


> Kruthika

thanxx...and all d best again

Reply


> Learner

Thank u.. 1

Reply

Popy 3 months ago> KruthikaHey Kruthika can SEnd me previousQuestion paper of sbi clerk 2013

Reply


> Kruthika

when is ur exam

Reply


> Learner

hmmm

chandan 4 months ago

> Kruthika

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Reply

4 months agokruthika but second option is sayingaout possibility . wy u are notconsidering possibility . only 1 follows. ur figure is right .and make anotherfigure without possibility than only ucome to the conclusion .

Reply

rahul 3 months ago> Learnerboth follows......

Reply

BA Addict !! 4 months ago> BA Addict !!Answer is None follows :( But how??

1

Reply

Ipsit Roy 4 months ago> BA Addict !!All 3 are not 5 the reverse of the statementmeans all 5 are not 3 ..so Statement I invalid.

In statement II, some 3 might be or might notbe 6 ..so there is no surety for that. HenceNone follows

Reply

DHIRAJ tripathy 4 months ago

> Ipsit Roy

bhai all 3 are not 5 but all 5 can be 3..so 1 follows

Reply

Ipsit Roy 3 months ago

> DHIRAJ tripathy

no its none check once again

Reply

avni 4 months ago> BA Addict !!yes answer is correct as the secondstatement means"no 3 is 5"

Reply

mahmood 4 months ago> BA Addict !!first conclusion is definately not following!!!from second statement we can say some 5are not 3! third statement says some 5 are 6,combining these two we can say some 6 arenot 3!!! so the probability of a true stayementis wrong hence accordimg to me 2nd doesnot follow

Reply

priyanka 4 months ago> BA Addict !!First dont follow we can clearly see fromvenn diagram. And second doesn't followbecause it is already true ...

Reply

Nitish 4 months ago> priyankaboth follows itika..check it again

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Indrajeet 4 months ago> Nitishsorry bro both does not follows

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159 4 months ago> IndrajeetII folows

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Indrajeet 4 months ago> 159How Can you Explain it?

Reply

159 4 months ago> Indrajeetsorry I was wrong both follows.

Reply

Indrajeet 4 months ago> 159"All 3 are not 5"means "some 3 are 5"

But i thought"All 3 are not 5" means"No 3 are 5"

that's why i got None follows

Reply

159 4 months ago> Indrajeetwait ..let me upload the pic

Reply

mahmood 4 months ago> BA Addict !!dont follow any specific rule, just think withyour common sense n u will reach theanswer ,no venn diagrams no aeio.

Reply

Indrajeet 4 months ago> BA Addict !!None Follows

1

Reply

Keyur 2 months ago> BA Addict !!Only || follows

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Popy 3 months ago> BA Addict !!Mruthy Do u hv SBI previous Question Paper of SBICLERK 2013 if So den plz send me

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BA Addict !! 3 months ago> PopySorry, i don't have

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Samarpita 3 months ago> BA Addict !!only 2 follows..

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Rohit Chauhan 3 months ago> BA Addict !!Bas 4

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Abhishek krishna 3 months ago> BA Addict !!both follows

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Shivani Awasthi 4 months ago> BA Addict !!both follows kyoki can not say me possibility sahihoti hai

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