Bank Report Pitch

1 © 2016 Ipsos.

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© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

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What Is The Product Used For… WHAT IS BRANDPULS

Marketing Tool that analyses consumers’ attitude towards different brands.

It gives an In-Depth Analysis of various Consumer Segments by combining different market indicators

Includes large number of product categories & covers more than 80 FMCG & NON FMCG categories “Various Market Indicators”

More than 100 Lifestyle & Attitude statements

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How We Do It … METHODOLOGY

Is a Self-completion Survey

Visit random houses for recruitment

Process takes 1 week per Questionnaire

Training respondent

Calls to check if the questionnaire is filled

Collect the filled questionnaire

Data Entry & Processing

Give respondent the Incentive

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Where Do We Do It … MENA MARKETS COVERED

Waves Sample Size

2012 5,000

2013 5,000

2014 5,000

2015 Launched

Waves Sample Size

2012 2,000

- -

2014 2,000

2015 Launched

Waves Sample Size

2012 3,000

2013 3,000

2014 3,000

2015 Launched

Waves Sample Size

2012 3,000

2013 3,000

2014 3,000

2015 Launched

Waves Sample Size

- -

- -

2014 2,000

2015 Launched

- National Representative Sample - Age 15+ - Willing To participate in this survey

SAMPLE SELECTION

BANKING SECTION

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WHO ARE BANK USERS

72% of UAE’s population are

bank users

8 out of every 10 males use banking

services…

…while for females, the rate is 2 out of 10

Majority of Bank Users

67% are aged between

20-39 YO

Based on Brandpuls UAE 2013 data

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AWARENESS VS. USAGE OF BANKS (TOP 15)

79%

73% 73% 73% 72% 70% 68% 67% 65% 64% 63% 63% 62% 61%

59%

40% 39%

22% 20% 19%

19% 18%

16% 15%

15% 14% 12% 12% 11% 9%

ADCB DIB MASHREQ

BANK

CITI BANK ADIB ENBD HSBC FGB RAK BANK CBD EIB NBAD Standard

chartered

Dubai

bank

Barclays

Awareness Usage

All the awareness questions measured in BrandPuls is based on show cards since it is a self completion survey


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CONSIDERING ENBD AS THEIR MAIN BANK WHICH OTHER BANKS DO THEY USE

10%

10%

9%

8%

8%

7%

7%

6%

5%

4%

HSBC

MASHREQ BANK

RAK BANK

DIB

CITI BANK

FGB

ADCB

STANDARD CHARTERED

BARCLAYS

BANK OF BARODA

Base are All Users of


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FUNNEL ANALYSIS – FUNCTIONALITY Recognition – Aware of the bank

Usage – Use at least one product/service

Main – Consider the bank as their main bank

Best – Consider the bank as best bank based on general impression

Loyal – Loyal to a particular bank

Loyal:

19%

Best: 21%

Main: 24%

Usage: 32%

Recognition: 91%

Loyal:

16%

Best: 20%

Main: 19%

Usage: 27%

Recognition: 87%

Loyal:

7%

Best: 8%

Main: 10%

Usage: 17%

Recognition: 87%

Loyal:

1%

Best: 2%

Main: 2%

Usage: 14%

Recognition: 80%

Funnel Analysis or The Pyramid is the kind of analysis that allows you to measure the progress of your Brand conversion through the use of a conversion funnel. A conversion is the outcome of the Brand trial that turns the trial into a Regular/Loyal consumers

These slides & the figures used are not real figures they are only used as an example

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BRAND POSITIONING OF BANKS

Brands on this side of the quadrant have low loyalty and low % of users considering their main bank.

Brands on this side of the quadrant have low loyalty and more users considering their main bank

Brands on this side of the quadrant is the best position for every brand. Brands have high % of loyalty and users considering their main bank.

Brands on this side of the quadrant have above average loyalty and a smaller % of users considering their main bank.

LOY

ALT

Y

MAIN BANK


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Savings Account

65%

WHAT SERVICES DO THEY AVAIL WITH THEIR BANK

Credit Card

78%

Current Account

55%

Salary Domiciliation

63% Cheque Book

35%

Car Loan

33% Housing Loan

30%

Whichever their main bank is

we look at what services do

they use with the bank


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SERVICES THEY AVAIL WITH OTHER BANKS

Personal loan 30%

House loan 22%

Auto loan 20%

Islamic banking

17%

Funds 12%

Trading stocks

and bonds

7%

Current account

20% Debit

account 19%

Saving account

17% Cheque

Book 15%

Auto loan 15%

House loan 11%

Personal loan 20%

House loan 19%

Auto loan 17%

Current account

17%

Saving account

15%

Salary domiciliation 15%


We can analyze services

used with competitor banks

as well

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BANK USERS’ ATTITUDE TOWARDS USING NEW BANKING SERVICES

47% believe there are

some financial products

and services that are

very interesting to them,

but they do not use

them yet

55% want to use only

basic services, like

current accounts, etc. 51% will start using new

services only if it becomes

necessary, like loans

In the near future, 45% will use more financial

products and services

that are offered by banks

and other financial

institutions

37% are interested in new

financial products and

investments, and are

already using or planning

to use a financial advisor

32% will probably try to

reduce their business activities with banks

37% feel most of the

bank services are unnecessary to them


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BANK USERS WHO SHOP ONLINE 75% Males

25% Females

majority are aged between

25-34 YO (45%)

49% believe it is safe to

do online

transactions

17%

27%

45%

11%

45+

35-44

25-34

15-24

AGE

18%

25%

57%

Locals

Arabs

Expats

NATIONALITY


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WHAT DO THEY PURCHASE & METHODS FOR PAYMENT

40% 40% 38%

38% 35% 30%

Airline Booking Purchasing

Money Transfer

Hotel Booking

Movie Tickets

Debit Card

6%

Credit Card

40%

Cash on Delivery

33%

PayPal

19%

CashU

10%

33% 36%

Paying

Bills


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BANK USERS AWARENESS & OWNERSHIP OF CARS

AWARENESS ON CAR BRANDS

91% 86% 82% 91% 84%

BRANDS OWNED BY BANK USERS

38% 6% 7% 22% 11%


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20% Of Bank Users Intend To Buy A Car In The Coming 2 Years

70%

BANK USERS INTENTION TO BUY A CAR


30%

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29%

11%

9%

5%

5%

Toyota

BMW

Nissan

Kia

Hyundai


WHICH BRANDS DO BANK USERS CONSIDER

New Car 29%

19%

11%

6%

5%

Toyota

Nissan

Ford

Mercedes

Honda

Used Car

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ENBD BANK USERS WHAT CAR BRANDS DO THEY CONSIDER BUYING

36% 20%

15% 5% 5%

4% 4%

3% 3% 3%

Toyota

Nissan

Honda

Lexus

Hyundai

Mercedes

Ford

Jeep

BMW

Mazda

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39% 12%

10% 10%

7% 6% 6% 6%

4% 4%

Toyota

Nissan

Honda

Hyundai

Mercedes

Land rover

BMW

Ford

Jeep

Infiniti

DIB BANK USERS WHAT CAR BRANDS DO THEY CONSIDER BUYING

41%

22%

10%

6% 5% 4% 3% 3% 2% 2%

Deira city

centre

Marina

mall AD

Mirdiff city

centre

MOE Ajman

city

centre

Grand

Buhaira

Grand

festival

city

Grand AD Grand Al

Raha mall

Grand

Metroplex

Which Cinema Do They Go To

How often do bank users go to the movies?

1-7 times a week or more

10%

Once a week

2-3 times a month

Once a month

Less than once a

month

17% 22% 45% 6%

of Bank Users

GO TO THE MOVIES 70%


Airline

80% of Bank

Users travel by air

1% 5% 18% 50% 20%

2-3 times a month or more

once a month

once every 2-3 months or less

once a year

less than once a

year

45% consider the brand name

important when travelling

using airline services

How often do they travel by air?


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65%

It is important to be

informed about everyday events & developments in

the society

60%

I try to follow swift developing

technologies

57%

Social events spark my level of interest

55%

I am typically the first or second person to

try new things. I consider myself a

real experimental

45%

My car should catch people’s attention

These slides & the figures used are not real figures they are only used as an example c

THEIR LIFESTYLE BEHAVIOR

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BEHAVIORAL ATTRIBUTES FOR ADCB CLIENTS Vacation

It is important to travel where the nature is beautiful 70%

Vacation places should have various types of entertainment for the whole family 67%

Going on vacation is the best time to socialize with family members 66%

Nutrition

I read labels on food products 58%

I don’t mind spending a lot on good quality products 55%

I prefer paying more on food that doesn’t contain any additives 53%

Opinions & Attitudes

Happy family environment is important to me 81%

I dedicate myself to family as much as possible 78%

Want to achieve a successful career 76%

Interest

I pay great attention to my own appearance 60%

I try to protect my health with my lifestyle 57%

I try to keep my body in the best possible shape 57%


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30%

21%

13%

13%

6%

4%

3%

3%

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67%

54%

41%

11%

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Top Social Media Platforms + Google

WHICH MEDIUMS DO BANK USERS USE – LOCALS & ARABS


30%

22%

20%

18%

18%

17%

16%

13%

13%

12%

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150 170

200 190 189 190

220 215 230

150 170 180

200 190

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110

200 215

230

170 150

250

210

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55%

50%

47%

45%

30%

20%

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3%

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45%

15%

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WHICH MEDIUMS DO BANK USERS USE – EXPATS


50%

45%

40%

35%

30%

25%

20%

20%

15%

10%

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170 140

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100 80 70

170

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150 170

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Bank Report Pitch

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Transcript of Bank Report Pitch