Bank of Georgia - SOLO brand positioning & TP design project
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Transcript of Bank of Georgia - SOLO brand positioning & TP design project
THE CHALLENGETo create and deliver a soft redefinition of the brand identity and the new service and branch design for SOLO in order to:
Engage new clients
Reflect differentiation and reassurance
Improve customer base growth and deliver one to one relationship
Generate cross selling
Create a new language and visual communication
Be aligned to international standards
IMAGINARYMOOD
FONTS
LOGO
COLOR
VALUES
CHARACTERAND TONE OF VOICE
PROPOSITIONAND COPY
STORYTELLING
BRAND IDENTITY
SYMBOL
BRANDPROMISE
BRAND POSITIONING CORPORATE IDENTITY
BANK PRODUCT IDENTITY- service system- credit cards
BRANCH DESIGN
IMAGINARYMOOD
FONTS
LOGO
COLOR
VALUES
CHARACTERAND TONE OF VOICE
PROPOSITIONAND COPY
STORYTELLING
BRAND IDENTITY
SYMBOL
BRANDPROMISE
BRAND POSITIONING CORPORATE IDENTITY
BANK PRODUCT IDENTITY- service system- credit cards
BRANCH DESIGN
IMAGINARYMOOD
FONTS
LOGO
COLOR
VALUES
CHARACTERAND TONE OF VOICE
PROPOSITIONAND COPY
STORYTELLING
BRAND IDENTITY
SYMBOL
BRANDPROMISE
BRAND POSITIONING CORPORATE IDENTITY
BANK PRODUCT IDENTITY- service system- credit cards
BRANCH DESIGN
IMAGINARYMOOD
FONTS
LOGO
COLOR
VALUES
CHARACTERAND TONE OF VOICE
PROPOSITIONAND COPY
STORYTELLING
BRAND IDENTITY
SYMBOL
BRANDPROMISE
BRAND POSITIONING CORPORATE IDENTITY
BANK PRODUCT IDENTITY- service system- credit cards
BRANCH DESIGN
Brand positioning and brand identity Brand visual identity Design touchpoints development
BRANDREPOSITIONINGAND NEWBRAND DESIGN
THE CLIENT
We have been engaged to innovate SOLO brand dna and identity to better compete in the market and catch new clients.
Bank of Georgia, the leading bank in Georgia based on total assets, offers a broad range of retail and corporate banking, investment management and insurance services to its clients in Georgia.
The new corporate identity of Solo is eye catching and memorable. Research has allowed us to reach a visual solution, that through its soft form, remembers Georgian letters as well as gives a premium character to logo.
A great impact with luxury lifestyle products delivering you a sense of precious and exclusivity look and feel.
NEW BRANCH DESIGNThe premium bank, SOLO.We didn’t create a bank.We revolutionary the bank and its way to compete in the market.
SURPRISE
the customer, even from the
window branch, is attracted and invited to enter
the customer is always welcomed at
the reception desk and he is invited to sit at
one location
the customer is involved in the discovery of SOLO
banking and lifestyle products when the
consultant comes to him
the level of privacy is always guaranteed thanks to several
solutions designed for the customer
REASSURANCE ENGAGEMENT PRIVACY
THE NEW SOLO PREMIUM CUSTOMER EXPERIENCEZONING CONCEPT
The concept of SOLO is more than a bank, it is a status symbol. It is not a bank that customers need but the one they want.