Bank of America Digital strategy
-
Upload
qiaoya-wang -
Category
Marketing
-
view
248 -
download
2
Transcript of Bank of America Digital strategy
![Page 1: Bank of America Digital strategy](https://reader035.fdocuments.in/reader035/viewer/2022062223/587063a21a28ab48378b4753/html5/thumbnails/1.jpg)
Digital Strategy
ADV420 FINAL PRESENTATIONBY: QIAOYA WANG
![Page 2: Bank of America Digital strategy](https://reader035.fdocuments.in/reader035/viewer/2022062223/587063a21a28ab48378b4753/html5/thumbnails/2.jpg)
Who is Bank of America? Bank of America is the most
famous bank in the United States, it is also the second largest public bank in the United States by assets.
Over 200 years of helping people around the world connect with what matters most to them.
![Page 3: Bank of America Digital strategy](https://reader035.fdocuments.in/reader035/viewer/2022062223/587063a21a28ab48378b4753/html5/thumbnails/3.jpg)
Purposes & Target Audiences“At Bank of America, our purpose is to help connect our customers and clients to what matters most to them.”—Helping to improve financial lives through the power of every connection<Bank Of America official website>.
As a bank, it is facing wide range of different publics including customers and clients. The target audiences are mostly families, college students, business owners, investors, and many more other publics.
![Page 4: Bank of America Digital strategy](https://reader035.fdocuments.in/reader035/viewer/2022062223/587063a21a28ab48378b4753/html5/thumbnails/4.jpg)
My Big IdeaAn Unique APP for ONLY students
Investment funds have become an important investment instrument all over the world.
When students have a large amount of additional money, investment fund is a great way to manage their money through the bank.
![Page 5: Bank of America Digital strategy](https://reader035.fdocuments.in/reader035/viewer/2022062223/587063a21a28ab48378b4753/html5/thumbnails/5.jpg)
How Can We Expand? Be personalized
Focus on our target audiences
College students & International students
![Page 6: Bank of America Digital strategy](https://reader035.fdocuments.in/reader035/viewer/2022062223/587063a21a28ab48378b4753/html5/thumbnails/6.jpg)
Use the RIGHT Social Media in Right ways
Use the most popular social media platforms to reach the target audiences.
Create different unique ways to reach audiences, such as putting the app into humor ads.
![Page 7: Bank of America Digital strategy](https://reader035.fdocuments.in/reader035/viewer/2022062223/587063a21a28ab48378b4753/html5/thumbnails/7.jpg)
Keep the Customers Connected Always keep the connection with the customers.
Provide the best service on various social media platforms.
![Page 8: Bank of America Digital strategy](https://reader035.fdocuments.in/reader035/viewer/2022062223/587063a21a28ab48378b4753/html5/thumbnails/8.jpg)
AdvertisementsMake the ads on
television, on college websites and anywhere that our target audiences will notice, and have interest to know what it is.
![Page 9: Bank of America Digital strategy](https://reader035.fdocuments.in/reader035/viewer/2022062223/587063a21a28ab48378b4753/html5/thumbnails/9.jpg)
Related to the Society To develop the popularity of this mobile
app, it must related to the social events. Have corporation with the society.
![Page 10: Bank of America Digital strategy](https://reader035.fdocuments.in/reader035/viewer/2022062223/587063a21a28ab48378b4753/html5/thumbnails/10.jpg)
Estimate Budget
42%
36%
22%
Estimate Budget
App Creation & DesignSocial Media PaysSocial Events Corporate pays