Bank of America
12
New Kids on the FINANCIAL Block
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kelsey-ellefson -
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Now is the time for advertising agencies to look at financial institutions to
Transcript of Bank of America
New Kids on the FINANCIAL
Block
CONSUMER: Emerging Adult
40% of Americans 18-29 out of work
1in8 move back in with Mom & Dad
Their financial thought process.
Getting married LATER.Starting career LATER.having families LATER.
Adult responsibilities: OBLIGATIONS
Life can’t all be about ice cream & flowers,
Creates: UNCERTAINTYMentality: FEAR OF UNKNOWN
BUT
emerging adults want trust,before they give trust.
WHO can alleviate their fear,
while still trusting them?
BRAND: Bank of America