Band For Your Buck: Underused Features of Your Insurance Website
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Transcript of Band For Your Buck: Underused Features of Your Insurance Website
![Page 1: Band For Your Buck: Underused Features of Your Insurance Website](https://reader031.fdocuments.in/reader031/viewer/2022030317/5a65758a7f8b9a931a8b5aad/html5/thumbnails/1.jpg)
Masters of MarketingBang for your Buck: Underused Features of Your Insurance Website
Matt FarrellWebsite Coordinator
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Welcome to Masters of Marketing!We will begin the webinar promptly at 12:00pm, CST.
• Today we'll be talking about how you can make use of ALL features included with your Insurance Website and maximize your investment.
• We’ll be live-tweeting this webinar. Follow along with the hashtag #MastersMktg
• If you have questions during the webinar, please use the chat window and I will answer all questions at the end.
• Join us next time on September 21st at 12pm, CDT for Are You Missing the Mark: Email Marketing Opportunities You
May Be Missing Out On hosted by AgencyBuzz Coordinator Malika James.
Thanks for joining us today.
Matt Farrell
800-383-3482 x 135
![Page 3: Band For Your Buck: Underused Features of Your Insurance Website](https://reader031.fdocuments.in/reader031/viewer/2022030317/5a65758a7f8b9a931a8b5aad/html5/thumbnails/3.jpg)
Websites can be costly
• Make sure you’re using EVERYTHING you’re paying for• Several areas of your website that you may have missed can be money-making
features• For example:
• Blogging can help maximize SEO and help you be found
• Referral Forms can turn into leads…which can become new customers.
• Other missed features may provide additional customer service benefits to your site visitors
• For example:
• Event calendars can alert customers to Open Enrollment or community events
• FAQs can answer questions that customers may not even know they had.
![Page 4: Band For Your Buck: Underused Features of Your Insurance Website](https://reader031.fdocuments.in/reader031/viewer/2022030317/5a65758a7f8b9a931a8b5aad/html5/thumbnails/4.jpg)
Today, we’ll be going over the following features
• Blogging
• Mailing Lists
• FAQs
• Event Calendars
• News Feeds
![Page 5: Band For Your Buck: Underused Features of Your Insurance Website](https://reader031.fdocuments.in/reader031/viewer/2022030317/5a65758a7f8b9a931a8b5aad/html5/thumbnails/5.jpg)
Blogging
• VERY Underused• Can have SEO Benefits
• Possible return on investment
• Made very easy in Insurance Website Builder
• Unique Content and Consistent Activity
• No science to creating a blog• Your thoughts on paper
• Connect to your Client-Base
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Example
Timely Content
Unique Content
Connects with
audience
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Mailing List
1. Organize your contacts1. Surefire way to lose somebody’s interest
2. Easy Importing into Agency Marketing Systems1. Like AgencyBuzz
3. Easy Importing into Agency Management Systems1. Like InsurancePro
![Page 8: Band For Your Buck: Underused Features of Your Insurance Website](https://reader031.fdocuments.in/reader031/viewer/2022030317/5a65758a7f8b9a931a8b5aad/html5/thumbnails/8.jpg)
Simple Form
Long forms can be daunting. A
Newsletter signup form can be as
short as 3 fields. Very easy for a
client to fill out.
![Page 9: Band For Your Buck: Underused Features of Your Insurance Website](https://reader031.fdocuments.in/reader031/viewer/2022030317/5a65758a7f8b9a931a8b5aad/html5/thumbnails/9.jpg)
Benefits of Insurance Website Builder
• Once people sign up for your newsletter, you can then export it from Insurance Website Builder as a CSV file which can be opened with Microsoft Excel.
• Thus you have a nice spreadsheet with all of your contents.
We take the guesswork out of it.
![Page 10: Band For Your Buck: Underused Features of Your Insurance Website](https://reader031.fdocuments.in/reader031/viewer/2022030317/5a65758a7f8b9a931a8b5aad/html5/thumbnails/10.jpg)
FAQs
• FAQ stands for “Frequently Asked Questions• The name is fairly self-explanatory
• These can actually answer questions people didn’t know they had
• Allows the customer to answer some questions before their initial consultation with you.
• Efficient use of time.
![Page 11: Band For Your Buck: Underused Features of Your Insurance Website](https://reader031.fdocuments.in/reader031/viewer/2022030317/5a65758a7f8b9a931a8b5aad/html5/thumbnails/11.jpg)
Example
Questions organized at the top
as hyperlinks.
Clicking on a question will take
a reader straight to the answer
for that question.
![Page 12: Band For Your Buck: Underused Features of Your Insurance Website](https://reader031.fdocuments.in/reader031/viewer/2022030317/5a65758a7f8b9a931a8b5aad/html5/thumbnails/12.jpg)
Benefits of Insurance Website Builder
Our Administration Console uses an
easy-to-use Fill-In-The-Blank system
to allow you to input your Frequently
Asked Questions. The platform then
does all the work for you, organizing
the FAQ page itself.
![Page 13: Band For Your Buck: Underused Features of Your Insurance Website](https://reader031.fdocuments.in/reader031/viewer/2022030317/5a65758a7f8b9a931a8b5aad/html5/thumbnails/13.jpg)
Event Calendars
• Very useful for customers• Can let them know about events coming up
• Office outings
• Seminars
• Deadlines & Enrollment periods
• Customer Service can lead to retention
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Example
• Handy Calendar Display
• Any links can be clicked for
more information
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Insurance Website Builder Makes It Easy as 1,2,3!
1
2
3
Give the event a name
Pick a start/end time
Enter a brief description
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News Feeds
• Few know the benefits of this ‘hidden’ feature• RSS Feeds
• Really Simple Syndication
• Syndication:
• the sale or licensing of material for publication or broadcasting by a number of television stations, periodicals, etc
• How does this apply to websites?
• Someone else writes the articles and they automatically populate on your website.
• How do you take advantage of this?
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Step 1 – Find an RSS Feed
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Step 2 – Pick a feed
• In this case, I’ve clicked on the 3rd Google Result “RSS Feeds –
Business Insurance”
• Number of feeds to choose from
• Let’s choose the “Workers Comp channel”
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Step 3 – Uh oh…It’s just a bunch
of XML
code…how is
any of this
useful? Did we
do something
wrong?
The answers to
the 2 questions
are “It’s not” and
“no”
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Step 4 - Exhale
• Blissfully, we don’t need ANY of that code.
• All we need is the URL.
• Copy the URL from the RSS Feed and then open up your
Insurance Website Builder Administration Console or any other
website platform that you may be using.
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Insurance Website Builder makes it easy.
• Just paste the URL you copied into the “News Feed URL”
box and click “Add News Feed”
• That’s it. You’re done.
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Meanwhile, back on the website…
• Now that you’re subscribed to an
RSS Feed, your website has MUCH
more content than it did before…and
you didn’t have to write a single word
of it.
• This will NOT help with SEO, as it is
not original content, BUT there may
be useful information for your
customers, and we ALL know the
benefit of a happy customer
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In conclusion…
• Make sure you’re using all of your tools
• Can make the cost of a website seem less obtrusive
• Benefits for your customers AND your bottom line
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Questions?
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Thank You for Joining Us!
• We will be posting the link to today’s recording on our blog:http://www.getitc.com/blog/marketing/
• Join us next time (9/21 at 12pm, CDT). AgencyBuzzCoordinator Malika James be presenting: Are You Missing the Mark?: Email Marketing Oppurtunities You May Be Missing Out On.
Matt Farrell
800-383-3482 x 135