Band Aid Marketing
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Transcript of Band Aid Marketing
Band
Aid
Marketing
What is it?
It is . . .
NOT THE SOLUTION
YOU ARE!
What is it?
Stop throwing the next band
aid on your broken marketing
ideas, when really the issue
is you.
What is it?
People don’t do business with
your marketing.
What is it?
Instead, be the person your
potential customer wants to
do business with.
What is it?
And remember this, social
media is a tool, nothing
more.
What is it?
You are the solution to your
potential customers problem.
So Go Be The Solution . . .
What is it?
. . . to their needs and
wants, and STOP HIDING
behind broken marketing.
What is it?
No matter what, having a
professional brand is
paramount these days.
What is it?
And you are the brand, so who
are you to the customer?
What is it?
Marti Barletta said, “The shortest
distance between you and business
success is marketing to women.”
What is it?
Dan Schawbel said, Be consistent.
You should constantly get your
face, name, and expertise out
there, so you become the top-of-
mind brand in your field.
What is it?
Seth Godin said, "Our job is to
connect to people, to interact with
them in a way that leaves them
better than we found them more able
to get where they’d like to go."
What is it?
Band Aid Marketing is . . .
where you hide the real you from
your potential clients because you
are afraid of being successful.
STOP THAT
And do what Marti, Dan and Seth
said to do.
BRAND YOURSELF to the right people!http://www.co-ownerhip.us
http://www.co-ownerhip.us