[Fruit-Teller]By

The Bananna’s! (spelt wrong!)

Intro – view video at :https://www.youtube.com/watch?v=bGYs4KS_djg

[Megan Davies, Ellie Brogan and krystina Hayes]

Who: Both young children and adults What: Children don’t know how to identify different fresh

fruits and vegetablesWhen: When they are shopping, in a restaurant or on

televisionWhere: It occurs when you are looking for new fruits to taste Why: Most students don’t have the opportunity to learn about

the range of fruits and vegetables unless their parents choose to go through it with them. Shopping can be

stressful for parents so educating them whilst they shop can be difficult.

The problem is…

Children in the UK and USA have difficulty in identifying fruits and vegetables when they are fresh. They have very little education on the subject in school and it is dependent

on their parents being motivated to help them learn.

Q. Can children identify common fruits and vegetablesQ. Can children identify less common fruits and vegetablesQ. How can children remember what fruits are called and what they look like?Q. Where can you buy the fruits and vegetables locally?

Q. Can children identify common fruits and vegetables – no they can’t Q. Can children identify less common fruits and vegetables – no they can’tQ. How can children remember what fruits are called and what they look like? – no they need reinforcement, this might be a good platform to introduce some aspect of gaming to our appQ. Where can you buy the fruits and vegetables locally?- we could go onto a different website (local supermarket) and search, but this would be inconvenient… it is much better being integrated into the app

[Mini Elevator Pitch]

My team, [team name], is developing [platform] to help [target audience] [solve a problem] [with secret sauce]

[our user is a young child ( ages 7+ ) they are both male and female.

They are all school aged. They all study some aspect of food technology and food preparation in primary schools. They all study ICT

at primary school – can we merge the two: food tech and ICT?

[another similar app on the market to ours is fruit name teller, this app

only tells you about some fruits, however our app you can order and taste our fruit ]

Our unique feature is the ability to photograph a fruit or vegetable and our app will be able to identify which fruit or

vegetable it is. The app will also store the image and use it in our games so that you learn the fruit and the name for next

time.

HOMEPAGE

About us Take a pic Search the fruit Log in

help

camera Library

Contact us

Nearest supplier Sign up

[]

[]

]

[Camera, to be able to compare fruits, to be able to keep all the pictures of the fruit, a list of all the fruit.

The local supermarkets and their prices will be stored, this will involve access to a large database of information stored externally ]

EXAMPLE Business ModelThe App is Free Targeted advertising

Fruit -teller Community £1.99 a month

As a fruit-teller

community member you

get a portal to our website. Great advice on parenting,

exclusive offers,

television, free online backup of recordings, and lots more.

[We will make advertisements , posters, websites, business cards for

our app]Top three marketing ideas:

1. Social networking campaigns – Facebook, BBM, Instagram, twitter etc

2. App is free to school children – discount codes to sent to all primary schools in a mail shot

3. YouTube channel to show how the app works.

App Design Mock-up

• [We are going to make a website and all the posters, business cards

and advertisements]