Banana republic final
-
Upload
emma-whittemore -
Category
Education
-
view
65 -
download
0
Transcript of Banana republic final
Chuck Boddy, Marielle Cohen, Charley Fullerton, Preston Metz, Jason Shim and Emma Whittemore
AGENDA● Analysis of retail space● Window displays● Women’s business section● Demographics● Interviews● Recommendations
Men’s sectionFormal flow
Women’s sectionSectioned
ANALYSIS OF RETAIL SPACE
Casual/ Denim
Business Casual
Business formal
New items/ Jewelry
Business CasualSalesBusiness formal
Entrance
Ent
ranc
e
VARYING FEMALE BUSINESS CLOTHES DISPLAYS
WINDOW DISPLAYS
Gender/Age
Saturday (2/11)
Monday (2/13)
Male:
18-30 6 3
31-50 2 2
51+ 2 0
Female:
18-30 6 4
31-50 6 3
51+ 8 2
DEMOGRAPHICSBR Overall Market
25-34 age range (31%)$100K-150K income (36%)College educated (66%)57% female
Barracks RoadMajority of shoppers 18-3070% female
INTERVIEW WITH CUSTOMERS
“If I go to the mall I’m going to stop in BR. I’m a regular.”
“It’s a pretty well established company with reliable quality. I have the assurance that I know what I’m going to get.”
Justin
4th yearRegular shopperCurrent ensembleDress shirt
Adam
~ 40 years oldNot regular shopperKhaki pantsWife’s loyalty card
● Colors for months● Studio in NYC● Unique men’s section● Differing demographics based on
the time of the week● 5 week cycle● What are women buying?
INTERVIEW WITH MANAGER
RECOMMENDATIONS
RECOMMENDATIONS● New Paint● Maintain sales displays● Reorganize layout to
prioritize female shoppers● Utilize all available window
space● Advertisement
Questions?