Baltimore City DrillDown:Results, Lessons Learned, and Opportunities

Matthew KachuraProgram ManagerBNIA-JFIUniversity of BaltimoreNovember 12, 2008

Baltimore City DrillDown

• Background

• Process

• DrillDown Results

• Next Steps/Opportunities

Background

• Initial Need • Oldtown Grocer

• Problem• Traditional vs. Asset-Based Market

Analysis• Social Compact

Asset-Based Market Analysis

• Inner cities have investment potential• Traditional market profiles undervalue and cloud the

investment potential of inner cities.• Information gap as a key barrier to development

• There is a lack of reliable and specialized market intelligence about urban neighborhoods.

• Development begins with the neighborhood• City-level information obscures neighborhood

market characteristics.

Response to 3 themes in community economic development:

Traditional vs. Asset-Based Market Analysis

Traditional

• Poverty/Unemployment• Overcrowding• Aging housing stock/low

homeownership rates• High crime (media focus)

Asset-Based Analysis

• Higher market density• Concentrated spending power• Prime housing stock/alternate view

of homeownership• Accurate portrayal of crime

Social Compact

• Asset-based market analysis• DrillDown

• Cities• San Francisco, Oakland, Chicago,

Cleveland, New York, Washington DC, Baltimore, Miami, Houston

• Endorsements:• Federal Reserve• Urban Institute• ICSC• General Growth Properties

DrillDown Analysis

• Measures core market drivers• Size/Growth• Buying power• Stability/risk

• Methodology• Integrate diverse datasets to understand urban

communities• Households and population• Income and expenditures• Business and leakage• Crime

Baltimore City DrillDown - Process

• Initial need – expansion of scope• Partners• Funding• Data• Community input• Analysis• Validation• Release• Next Steps (NEW)

DrillDown - Process

• Initial need• Grocer• Expansion of scope

• Partners• City – BDC, Planning• State - Transportation• Foundations – Annie E. Casey, Enterprise, Citi• Other

• BNIA-JFI

DrillDown - Process

• Funding• Greater cost• Single year• Funders

• Data• Who• What • How

DrillDown – Process Datasets• Tax Assessor Records• Building Permits• Home Sales• Utility Hook-Ups and Usage• Utility Payment Methods• Mortgage Records• InfoUSA Records• Credit Bureau Records• USPS Delivery Points• IRS• HMDA• Crime incidents

DrillDown - Process

• Community Input• Who• How• What

• Analysis• Social Compact

• Methodology• Indicators

DrillDown – Process

• Validation• Partners

• City• Foundations• BNIA-JFI

• Community and other• Community/Neighborhood groups• Residents• Other

DrillDown – Process

• Release• Event• Media• Web• Other - Presentations

• NEXT STEPS

DrillDown – Results (Baltimore City)

• Population – 663,717• Households – 267,068• Average HH income - $51,800• Aggregate income - $13.8 billion• Income density - $265,000 per acre• Owner Occupancy – 53% (unit) & 68% (building)• Grocery demand - $217 million (633,000 sq ft.)• % HH lacking credit histories – 17%

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Study Area Neighborhoods

Baltimore City

Baltimore County0 1 20.5 Miles

1. Belair Edison2. E. Baltimore

Development Area3. Edmondson Village4. Govanstowne5. Highlandtown6. Oldtown7. Park Heights8. Pennsylvania Avenue9. Pigtown10.Reservoir Hill-North

Avenue11.Station North12.West Baltimore MARC13.West Baltimore Street

 

Baltimore DrillDown - Snapshots

DrillDown – Snapshot Results

• Population – CBP (+15%), Belair Edison (+2%)• Median HH income – Pigtown (+21%), CBP (+11%),

Oldtown (+3%)• Informal economy – Highlandtown (12%), Oldtown

(11%), CBP (11%), City (7%), EBDI (6%)• Owner occupancy (building) – Edmonson Village

(79%), EBDI (50%), CBP (43%)• New residential units – Oldtown (287), CBP (13),

Reservoir Hill (2)• Crime – Total (-46% to -12%) & Violent (-41% to -8%)

DrillDown – Snapshot Results

• % HH lacking credit histories – 39% to 5%• Average distance to bank – ½ mile

• Sq ft. of grocery space per person – 1.4 to 3.2• Average distance to grocer - .53 miles

Next Steps - Opportunities

• Uses• Current – market analysis

• Retail attraction• Grocery/Financial attraction

• Potential• Support community initiatives• Data for grants, annual reports, funding• Business development• Public policy (banking, health, TOD..)

Next Steps - Opportunities

• Completed• Data and methodology transfer• Website

• Mailing list• Request Snapshots• Static Maps• Info• Report

www.ubalt.edu/bnia/drilldown

Next Steps – Opportunities

• Completed• Processes

• University – Snapshot contracts• Costing (Snapshots)

• Based on hourly rates• New Snapshots

• Fells Point CDC• Main Streets• BDC Grocery Analysis• Downtown Business District• Charles Street Corridor

Next Steps – Opportunities

• In progress• Training

(Use of data & indicators)• Foundations/Non-profits/Community groups• Developers• Government• Other

• Presentations• Colleges and University classes• Business Groups• Foundations/Non-profits/Community groups• Other

Next Steps - Opportunities

• To be done• Updates

• Partners (funding/data)• Data (who, what)• Costing

• Methodology/Indicators• Market Analysis (Social Compact, other)• Other

• NNIP• BNIA-JFI

With generous support from Baltimore DrillDown Leadership and Funding Partners

Matthew KachuraBNIA-JFI

University of Baltimore

mkachura@ubalt.edu410-837-6651

http://www.ubalt.edu/bnia/www.Baltimore-DrillDown.org