BALIKESIR UNIVERSITY İsmail İKİZ – Elt 2. year Seher ÇOLAK – Elt 2. year.
BALIKESIR UNIVERSITYbtioyo.balikesir.edu.tr/eskisite/ectsseying.doc · Web view1. GENERAL...
29
BALIKESIR UNIVERSITY THE SCHOOL OF TOURISM AND HOTEL MANAGEMENT TRAVEL MANAGEMENT DEPARTMENT SOCRATES II – ERASMUS INFORMATION PACKAGE SCHOOL MANAGER Prof. Cevdet AVCIKURT Telephone: (+90-266) 612 13 55 Fax: (+90-266) 612 13 57 E-mail: [email protected] SOCRATES /ERASMUS-ECTS Coordinator Assistant Prof. Ahmet KOROĞLU Telephone: (+90-266) 612 13 54 Fax: (+90-266) 612 13 57 E-mail: [email protected] Address: Balikesir University The School of Tourism and Hotel Management Cagis Campus 10240 Balikesir-Turkey Telephone: (+90-266) 612 13 55 Fax: (+90-266) 612 13 57 1
Transcript of BALIKESIR UNIVERSITYbtioyo.balikesir.edu.tr/eskisite/ectsseying.doc · Web view1. GENERAL...
BALIKESIR UNIVERSITYTHE SCHOOL OF TOURISM AND HOTEL MANAGEMENT
TRAVEL MANAGEMENT DEPARTMENT
SOCRATES II – ERASMUSINFORMATION PACKAGE
SCHOOL MANAGERProf. Cevdet AVCIKURT
Telephone: (+90-266) 612 13 55Fax: (+90-266) 612 13 57
E-mail: [email protected]
SOCRATES /ERASMUS-ECTS CoordinatorAssistant Prof. Ahmet KOROĞLU
Telephone: (+90-266) 612 13 54Fax: (+90-266) 612 13 57
E-mail: [email protected]
Address:Balikesir University
The School of Tourism and Hotel ManagementCagis Campus
10240 Balikesir-Turkey
Telephone: (+90-266) 612 13 55Fax: (+90-266) 612 13 57
E-mail: [email protected]: http://btioyo.balikesir.edu.tr
1
CONTENTS
Page
1. General Information About Balikesir University The School of Tourism
and Hotel Management and Travel Management Department 3
2. Academic Personnel 5
3. Curriculum of Travel Management 6
4. Undergraduate Course Descriptions of Travel Management 7
2
1. GENERAL INFORMATION
HISTORY
Balıkesir University, School of Tourism and Hotel Management was first established in 1975
with the name of Balıkesir School of Tourism and Hotel Management as a sub-unit of Bursa
Academy of Economic and Administrative Sciences. Until 1982 it consisted of two
departments, management and tourism. Under the Act 2547, the name and status of the school
was turned into Uludağ University, Balıkesir School of Tourism and Hotel Management.
Since 1992, under the Act 3837, the School of Tourism and Hotel Management has been a
school of Balıkesir University.
Balıkesir University School of Tourism and Hotel Management has made its name heard in
tourism education through its bright background for over 29 years, contemporary education
atmosphere, and experienced academic staff. School is a state school shaping management of
tourism in Turkey, keeping this shape up-to-date, offering modern education and training
atmosphere to the students, educating the students in such a way to compete with the other
rivals in national and international platform.
The main objective of the school is to bring up executives for tourism sector. With the
departments of Travel Management, Hospitality Management and Tourist Guiding, the
school has aimed to meet the need for qualified work power in the sector. Besides general
occupational education and training, the students are supported with a professional foreign
language and a second language to be graduated in more advantageous way for the tourism
sector. At the school the academic staff of which is quite rich, various professional formation
programs are also available.
EDUCATIONAL PROGRAMS
Balıkesir University School of Tourism and Hotel Management is in the status of a 4 years
school training at the level of license. School, since 1998-1999 Training and Education Term,
has rendered education and training in the fields of Accommodation Management, Travel
Management, and Tourist Guiding. Students are applied an intensive foreign language
program in the first year and as from the first year students are required to take the second
3
foreign language. Since the term of 2001-2002, students have been enrolled at our school in
night education as well as former.
PRACTISING UNITS
Computer Lab: The lab consisting of 30 computers where computer programs (Galileo,
Fidelio, Sentez, Odeon) utilized in tourism enterprises are taught and it supplies computerized
study place for student.
Foreign Language Lab: There exist two foreign language labs hosting 30 persons. The
Center organizes language courses in Russian, French and Italian. These courses are offered
during the academic year.
Service- Bar Lab: There exist a lab for 40 persons to have the students practise in service,
food and beverage management courses.
Internet: Academicians and students have been rendered an internet network.
Conference Room: There exist a conference room hosting 200 persons. Educational
programmes, conferences that the managers of tourism establishments and sector
professionals give to the students, seminars, symposiums, congress, etc... are held in
conference room.
Library: There exist a comprehensive library regarding tourism management. Library
embodies foreign resources as well as local ones. Besides apart from basic books on
management and economics, it has 7000 books and 68 kinds of magazines.
4
2. ACADEMIC PERSONNEL
Prof. Necdet HACIOĞLU [email protected]
Prof. Bedriye TUNÇSİPER [email protected]
Prof. Cevdet AVCIKURT [email protected]
Prof. Ali Kemal GÜRBÜZ [email protected]
Assistant Prof. Burhan AYDEMİR [email protected]
Assistant Prof. Ömer Lütfü MET [email protected]
Assistant Prof. Önder MET [email protected]
Assistant Prof. Düriye BOZOK [email protected]
Assistant Prof. Yusuf AYMANKUY [email protected]
Assistant Prof. Sebahattin KARAMAN [email protected]
Assistant Prof. Ahmet KÖROĞLU [email protected]
Assistant Prof. Murat DOĞDUBAY [email protected]
Assistant Prof. Barış ERDEM [email protected]
Research Assistant Gülay YILMAZ [email protected]
Research Assistant Bayram ŞAHİN [email protected]
Research Assistant Özlem KÖROĞLU [email protected]
Research Assistant Seda ŞAHİN [email protected]
Research Assistant Nuray TETİK [email protected]
Research Assistant Mehmet SARIOĞLAN [email protected]
Research Assistant Göksel Kemal GİRGİN [email protected]
Research Assistant İbrahim GİRİTLİOĞLU [email protected]
5
3. CURRICULUM OF TRAVEL MANAGEMENT DEPARTMENT
1st SEMESTER 2nd SEMESTERCOURSES T+U Credit ECTS COURSES T+U Credit ECTSGeneral Tourism 2+0 2 3 Computer 2+0 2 3Travel Agent 3+0 3 5 Transp. Sys. in Tourism 2+0 2 3Tourism Geography 2+0 2 3 Labor Law 2+0 2 3Basic Concepts of Law 2+0 2 3 General Management 2+0 2 3Voc. For. Lan. (English) (German
4+44+4
66
99
Voc. For. Lan. (English) (German)
6+26+2
77
1010
2nd Foreign Lan (German) (English)
4+24+2
55
77
2nd Foreign Lan (German) (English)
4+24+2
55
88
Principles of Atatürk and History of Revolution 2+0 2 0
Principles of Atatürk and History of Revolution 2+0 2 0
Turkish Language 2+0 2 0 Turkish Language 2+0 2 0
20 30 20 303rd SEMESTER 4th SEMESTERCOURSES T+U Credit ECTS COURSES T+U Credit ECTSMarketing 2+0 2 3 Tour Operating 2+0 2 3Accounting I 3+0 3 4 Accounting II 3+0 3 4Economics I 2+0 2 3 Management and Organ. 2+0 2 3European Union and Tourism 2+0 2 3
International Tourism Movements 2+0 2 3
Statistics 2+0 2 3 Economics II 2+0 2 3Voc. For. Lan. (English) (German)
2+62+6
55
88
Voc. For. Lan. (English) (German)
2+62+6
55
88
2nd Foreign Lan (German) (English)
2+42+4
44
66
2nd Foreign Lan (German) (English)
2+42+4
44
66
20 305th SEMESTER 6th SEMESTERCOURSES T+U Credit ECTS COURSES T+U Credit ECTSInternational Economy 2+0 2 3 Galileo 2+2 3 5Ticketing 2+2 3 5 Financing in Travel Buss. 2+0 2 3Tourism Marketing 2+0 2 3 Legislation of Tourism 2+0 2 3Human Resource Mang. 2+0 2 3 Adv. and Pro. in Tourism 2+0 2 3Organizational Behaviour 2+0 2 3 Research Methodologies 2+0 2 3Voc. For. Lan. (English) (German)
2+62+6
44
66
Voc. For. Lan. (English) (German)
2+42+4
44
66
2nd Foreign Lan (German) (English)
2+42+4
55
77
2nd Foreign Lan (German) (English)
4+24+2
55
66
20 30 20 307th SEMESTER 8th SEMESTERCOURSES T+U Credit ECTS COURSES T+U Credit ECTSTourism Policy and Planning 2+0 2 3
Entrepreneurship in Tourism Management 2+0 2 3
New Mang. Techniques 2+0 2 3 Cont. Tourism Problems 2+0 2 3Recreation Management 2+0 2 3 Public Relations 2+0 2 3Tourism Economy 2+0 2 3 Tourism Sociology 2+0 2 3Org.of Congress and Fair 2+0 2 3 Final Project 1+2 2 3Final Project 1+2 2 3 Travel Applications 0+2 1 1Voc. For. Lan. (English) (German)
4+24+2
55
77
Voc. For. Lan. (English) (German)
4+24+2
55
88
2nd Foreign Lan (German) (English)
2+22+2
33
55
2nd Foreign Lan (German) (English)
4+04+0
44
66
6
20 30 20 30
4. CONTENT OF THE LESSONS OF THE DEPARTMENT OF TRAVEL MANAGEMENT
FIRST CLASS FIRST SEMESTER
Name of the Lesson and its Credit : General Tourism (2+0) 2ECTS Credit : 3Content of the Lesson : The relation between tourism and the other science branches, The concepts of tourism and tourist, The demand and supply of tourism, Alternative tourism varieties, International tourism movements, The evaluation of Turkey tourism.
Name of the Lesson and its Credit : Travel Agent (3+0) 3ECTS Credit : 5Content of the Lesson : The development of travel management, Marineline, railway, airline, motorway transportation, Charter and scheduled flights, The organization of travels, The arrangement of law about travel organization, The definition about travel agency, the function and variety of travel agencies, Travel agency in Turkey , Association of Turkish Travel Agencies, The activities of travel agencies, The procedure of ticket.
Name of the Lesson and its Credit : Tourism Geography (2+0) 2ECTS Credit : 3Content of the Lesson : This lesson aimed to inform the students about the Turkey’s touristic potential. The lesson begins with emhasizing the relations between tourism and geography. Historical, cultural, arkeological and naturel values of cities in Turkey is studied.
Name of the Lesson and its Credit : Basic Concepts of Law (2+0) 2ECTS Credit : 3Content of the Lesson : The concept of law, The quality of law rules and law system, Branches of public and private law, Sources of law, The definition and types of right, Individual and the types of individiual, The real persons license, Kindship and residance, Provide the personality, Juristic personal , Proprietor, Register of title deeds.
Name of the Lesson and its Credit : Vocational Foreign Language (English) (4+4) 6ECTS Credit : 9Content of the Lesson : A Branch: Stiffen pre-intermediate grammer subjects, Intermediate vocabulary , Cause the students to gain the skill to listen, understand and speak in aimed foreign language at intermediate level. B Branch: Teaching the basic subjects at elementary level, To encourage the students to learn foriegn language by motivating them, To improve the students from elementary to pre-intermediate level.
7
Name of the Lesson and its Credit : 2nd Foreign Language (German) (4+2) 5ECTS Credit : 7Content of the Lesson : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Zinmmer Frei Mix is the book that is used during the lessons and it is aimed to give the first half of the book in the first class.
Name of the Lesson and its Credit : Principles of Atatürk and History of Revolution (2+0) 0ECTS Credit :0Content of the Lesson : General view of the period before and after the World War I and II, The preparation period from Turkish Independence War to the Turkish Republic, The evaluation of Turkish Revolution history and principles of Atatürk.
Name of the Lesson and its Credit : Turkish Language (2+0) 0ECTS Credit : 0Content of the Lesson : What is Turkish? The description and true nature of language, the connection between language – tought and sensation, The relation between language and culture, National Culture elements, relations of language and culture, the place of language in culture and national existence, Atatürk and national culture, Language on earth and the palce of Turkish among the world languages, Voice structure of Turkish, voices and features of voices, voice, letter, alphabet, stres in Turkish, Spelling, spelling types, general spelling rules, Spelling rules,spelling mistakes, applications about spelling, punctuation marks, Shape structure of Turkish, roots and suffix systems, The ways to meet new concepts in language, word and the place of words in the language, Words from the point of view of voice and shape stucture, adverbs and particles, Parts of speech, Sentence, sentence structure of Turkish and the features of Turkish sentences types, Right sentence in writing and speaking, General expression defects in Turkish, voice and harmony defects, Sentence defects, correcting sentence defects, Forming a composing for a right and beautiful writing, paragraph, main sentence in paragraph, main idea, community of ideas in paragraph, Application Works about paragraph, written expression, Ways of written expressions, Prepearing conference plan, sample of conference, Communication writings, sample of petition,Scientific writings and research writings, types of article, scientific article plan, reading and writing sample of article, Prepearing research writings, plan in research writings, saples of research and report, Investigate and read the literary arts, Atatürk’s speech to Turkish Youth, text analysis, Analyse the Turkish national anthem, sample texts from Turkish and west literature.
8
FIRST CLASS SECOND SEMESTER
Name of the Lesson and its Credit : Computer II (2+0) 2ECTS Credit :3Content of the Lesson : Windows 2000, Desktop, Accessories, Control Panel, Settings, Printers, Office 2000, Word, Exel, Knowledge of Internet using, Knowledge of packet programms.
Name of the Lesson and its Credit : Transportation Systems in Tourism(2+0) 2ECTS Credit : 3Content of the Lesson : The ralations of transportation, tourism and the development of tourism, Economical evaluation of transportation network, Features of scheduled and nonscheduled voyages, The concept of less development viciouscircle in transportation policy, The comparison of transportation systems, Transportation problems in Turkish tourism, Shocks in tourism transportation and the solutions, The history and results of state interferences in transportation sector.
Name of the Lesson and its Credit : Labor Law (2+0) 2ECTS Credit : 3Content of the Lesson : The basic concepts of labor law, Business agreement, Social labor law, The right and membership to a labor union, Social business agreement, Strike and lockout, Working hours and place, Permissions.
Name of the Lesson and its Credit : General Management(2+0) 2 ECTS Credit : 3Content of the Lesson : Research subject of management dicipline, Human necessity and economic activities, The relations between necessity, economy and production, The born of management and its historical development, The relations between management and the other diciplines, Management’s enviornment, Management’s true nature, Management’s aim system, Basic management concepts: income, cost concept, profit concept, productivity, Classify management, Growing in management, Founding management.
Name of the Lesson and its Credit : Vocational Foreign Language (English) (6+2) 7ECTS Credit : 10Content of the Lesson : A Branch: Stiffen pre-intermediate grammer subjects, Intermediate vocabulary, Cause the students to gain the skill to listen, understand and speak in aimed foreign language at intermediate level. B Branch: Teaching the basic subjects at elementary level, To encourage the students to learn foriegn language by motivating them, To improve the students from elementary to pre-intermediate level.
9
Name of the Lesson and its Credit : 2nd Foreign Language (German) (4+2) 5ECTS Credit : 8Content of the Lesson : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Zinmmer Frei Mix is the book that is used during the lessons and it is aimed to give the first half of the book in the first class.
SECOND CLASS FIRST SEMESTER
Name of the Lesson and its Credit : Marketing (2+0) 2ECTS Credit : 3Content of the Lesson : Subject, definition and development of marketing, Marketing environment, Marketing information system and marketing research, The features of consumer market, Market segmentation and selecting target markets, Marketing mix: product, price, promotion and distribution.
Name of the Lesson and its Credit : Accounting I (3+0) 3ECTS Credit : 4Content of the Lesson : Management and accounting concepts, introduction to balace sheet and income table, Concept of account and its classification, accounting notebook, uniform chart of account, The process of accounting, Principles of accounting, Liquid Assets and Marketable Securities and entering liquid assets and marketable securities in the accounts, Stocks and entering stocks in the accounts, Trade Receivables and entering trade receivables in the accounts, Long-Term Assets and entering long-term assets in the accounts, Debs and entering debs in the accounts, Core Sources and entering core sources in the account, Incomes – Outgoings and entering incomes – outgoings in the account, Arrange preclosing trial balance at the end of fiscal period.
Name of the Lesson and its Credit : Economics I (2+0) 2ECTS Credit : 3Content of the Lesson : Introduction: The main problems in every economy, The main economic problems and economic orderliness, Theory of Consumer: Determine the prference line, Consumer equilibrium (Kordinal Approach), Consumer equilibrium (Ordinal Approach), Consumer’s preferences, Theory of Producter: Function of production and production analyse, Production with the lowest cost,Cost theory, Supply analyse, Theory of Price: Market equilibrium in complete competition, Types and the reasons of defective competition, Firm equilibrium in complete competition market, Monopol, Two sided monopol, Monopolistic competition market, Oligopol, Criticisim of price theory, Product Analyse of Production Functions: Pricing the production functions, Labor and salary, Soil and unearned income, Capital and interest, Enterprise and profit, General Equilibrium and Prosperity Economy: General equilibrium, Prosperity economy.
10
Name of the Lesson and its Credit : European Union and Tourism (2+0) 2ECTS Credit : 3Content of the Lesson : The history of European Union, The associations of European Union, The policies of European Union, The relations between Turkey and European Union, The tourism policy of European Union, Tourism movements in European Union countries, The harmony of Turkish tourism policy and European Union.
Name of the Lesson and its Credit : Statistics (2+0) 2ECTS Credit : 3Content of the Lesson : Interval forecast, Central tendencies measures, Hypothesis tests, Chi square distribution variety measures, T test.
Name of the Lesson and its Credit : Vocational Foreign Language (English) (2+6) 5 ECTS Credit : 8Content of the Lesson : A Branch: Teach the students the new gramer structures (reported speech, if clauses, adjectival clauses), Intermediate vocabulary, reading comprehension, translation, listening comprehension, Applicate the activities that improve student’s creativeness by using visual and audioal methods, B Branch: Basic tenses in English grammer, Basic rules of English grammer, Passive verbs, moods, reported speech, conjunctions, Provide to move the students from pre-intermediate to intermediate level, Intensify pre-intermediate grammer subjects and show the different uses of this subjects at intermediate level, Intermediate vocabulary, Listening, understanding and conversating at intermediate level.
Name of the Lesson and its Credit : 2nd Foreign Language (German) (2+4) 4ECTS Credit : 6Content of the Lesson : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Zinmmer Frei Mix is the book that is used during the lessons and it is aimed to give the second half of the book in the second class.
SECOND CLASS SECOND SEMESTER
Name of the Lesson and its Credit : Tour Operating (2+0) 2ECTS Credit : 3Content of the Lesson : The concept of tour operating, International tour operators, The differencies between travel agency and tour operator, The concept, history and principles of package tour, Package tour – consumer problems, The production process of package tour, The relations of tour operators and hotels, The principles of management of in travel business, The functions of management, The management of staff, The staff and their quality in travel business, Staff problems, Marketing in travel business, The policy of distribution, Sale techniques in travel business.
11
Name of the Lesson and its Credit : Accounting II (3+0) 3ECTS Credit : 4Content of the Lesson : Inventory and evaluation, Application according to Turkish business law, Application according to tax procedure law, Balance sheet inventory operations, End year act of asset account, End year act of liability account, Inventory act of closing account, Inventory and evaluation of income account, Inventory and evaluation of expense account, Arrange the financial tables of end-of-period, Samples about single order account plan.
Name of the Lesson and its Credit : Management and Organization (2+0) 2ECTS Credit : 3Content of the Lesson : Conceptual analyse of management, Conceptual analyse of manager, Classical management theory, Detailed analyse of planning function, Detailed analyse of organizing function, Detailed analyse of management function, Detailed analyse of coordination function, Detailed analyse of control function, Leadership and contemporary leadership approaches, Communication and develop the skills to be social in communication, Managerial and organizational problems in tourism organizations.
Name of the Lesson and its Credit : International Tourism Movements (2+0) 2ECTS Credit : 3Content of the Lesson : The factors that affect international tourism movements, International tourism all over the world, International tourism at regional level, International tourism accourding to important economic groups in the world, Turkey’s place in international tourism market, The future of internetional tourism.
Name of the Lesson and its Credit : Economics II (2+0) 2ECTS Credit : 3Content of the Lesson : National Income Accounting and National Product: Economic Equilibrium, Various Ways of Presenting Macroeconomic Relationships, Nominal and Real National Income; Introduction to Monetary Theory: Theories Describing the Value of Money, Calculation of Purchasing Power, Inflation, International Economic Equilibrium (Exchange Rates), Primary Tools of the Monetary Theory; Factors Determining Business Cycles and National Income: Introduction to Business Cycles Theories, Consumption Expenditures, investment Expenditures, Employment; International Economic Relations: International Mobility of Goods and Services, International Mobility of Factors of Production; Economic Growth and Development.
12
Name of the Lesson and its Credit : Vocational Foreign Language (English) (2+6) 5ECTS Credit : 8Content of the Lesson : A Branch: Teach the students the new gramer structures (reported speech, if clauses, adjectival clauses), Intermediate vocabulary, reading comprehension, translation, listening comprehension, Applicate the activities that improve student’s creativeness by using visual and audioal methods, B Branch: Basic tenses in English grammer, Basic rules of English grammer, Passive verbs, moods, reported speech, conjunctions, Provide to move the students from pre-intermediate to intermediate level, Intensify pre-intermediate grammer subjects and show the different uses of this subjects at intermediate level, Intermediate vocabulary, Listening, understanding and conversating at intermediate level.
Name of the Lesson and its Credit : 2nd Foreign Language (German) (2+4) 4ECTS Credit : 6Content of the Lesson : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Zinmmer Frei Mix is the book that is used during the lessons and it is aimed to give the second half of the book in the second class.THIRD CLASS FIRST SEMESTER
Name of the Lesson and its Credit : International Economy (2+0) 2ECTS Credit : 3Content of the Lesson : The topic, concept and sections of international statistic, The theory of international trade: supply analysis, Foreign trade policy, Custom schedules, European Union and the other economic seperated groups in the world, Exchange market , Foreign trade and national income, External payment and balance sheet, Direct foreign capital invetments, International development problems.
Name of the Lesson and its Credit : Ticketing (2+2) 3ECTS Credit : 5Content of the Lesson : International Air Transport Association (IATA), BSP, MPM, TPM, sales characteristic (Y/OW-Ema Mil discount, Y/RT), Charge remuneration according to Pricing Unit Concept, (OW Pricing Unit - RT Pricing Unit), Excursion and PEX tickets, Lowest Combination, Add-on, Mixed Class, Reissure, Reouting, Baby and Child charges.
Name of the Lesson and its Credit : Tourism Marketing (2+0) 2ECTS Credit : 3Content of the Lesson : History and aim of marketing, The need, features, goals and functions of tourism marketing, Tourism market, Market segmentation, Concept and policy of touristic product, Distribution channels in tourism, Classification f distribution channels, Concept of presentation in tourism, Techniques of presentation, Tourism marketing investigation, Management and organization in tourism marketing, Policy of tourism marketing, Global tourism marketing.
13
Name of the Lesson and its Credit : Human Resource Management (2+0) 2ECTS Credit : 3Content of the Lesson : Introduction to human resource management, Planning the work force, Job analyses and work desgin techniques, Finding, selecting and placing workers, Orienting human resources and carier managing, The development and education of workers, Price and salary management, Evaluation of workers performance, Global human resources management, The last developments in human resource management, The problems of human resource in tourism business.
Name of the Lesson and its Credit : Organizational Behaviour (2+0) 2ECTS Credit : 3Content of the Lesson : Fundamentals of Organizational Behavior; Historical Perspective; Research Techniques; Individual Organizations and Personality; Attitudes and Job Satisfaction; Personal Differences: Biographical characteristics, Abilities, Learning; Organizational Culture; Social Groups and Group Dynamics in Organizations; Participative Management; Motivation Process and Theories of Motivation; Leadership and Leadership Theories in Organizations; Conflict in Organizations; Stress and Stress Management; Organization, Environment and Technology; Organizational Change; Organizational Development; Team Work in Organizations; Power and Politics.Name of the Lesson and its Credit : Vocational Foreign Language (English) (2+6) 4ECTS Credit : 6Content of the Lesson : Complete the grammer subjects that couldn’t be given in the first and second classes and also reading comprehensions that include contemporary issuse. Study on vocational practices by using the structures that the students have learned in the first and second classes. On-going to speaking, writing, reading, understanding, answering the questions and asking questions in English.
Name of the Lesson and its Credit : 2nd Foreign Language (German) (2+4) 5ECTS Credit : 7Content of the Lesson : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Herzlich Willkommen Mix is the book that is used during the lessons and it is aimed to give the first half of the book in the third class.
THIRD CLASS SECOND SEMESTER
Name of the Lesson and its Credit : Galileo (2+2) 3ECTS Credit : 5Content of the Lesson : Enter into and exit from Galileo system, Galileo information systems, Sales codes, Obligated areas and non obligated areas, Booking file functions, Availability, Seat taking, Detailed seat reservations, Price showing, Price loading, Rezervation queues, Message queues.
14
Name of the Lesson and its Credit : Financing in Travel Business (2+0) 2ECTS Credit : 3Content of the Lesson : Introduction to financial management in hospitality businesses, A short look into financial tables, Financial ratio analyse, Cash budget, Working capital management, Financial markets and financing sources, Financing methods special to tourism.
Name of the Lesson and its Credit : Legislation of Tourism (2+0) 2ECTS Credit : 3Content of the Lesson : Arrangements that formative the law of tourism, Law on encouraging tourism, Travel agencies regulations, Yacht tourism regulations, Professional tourist guide regulations, Law arrangements that arouse tourism’s interest indirectly, Law of national parks, Law of coasts, Law of environment, Consumer rights in tourism.
Name of the Lesson and its Credit : Advertising and Promotion in Tourism (2+0) 2ECTS Credit : 3Content of the Lesson : International advertising and tourism, Advertising sorts, Country advertising and image, Advertising strategies of Turkey’s tourism sources, Organization in tourist advertising, Suggestions for Turkey’s advertising and image problems, The role of advertising agencies, Promotion and its features, Interior promotion efforts, Promotion techniques, Relational marketing and recoup the customer, Customer complains, The basic losses in hospitality managements.
Name of the Lesson and its Credit : Research Methodologies (2+0) 2ECTS Credit : 3Content of the Lesson : Science and science research, The process of science research and selecting the subject of research, Investigation of critical resources, hypothesis and strategy development, Data in science research, Criterion and measurement in researches, The universe of research and illustration, Introduction to qantitative analyse, Analyse techniques in order to investigate differences, Analyse techniques in order to investigate relations, Main qualitative research methods, Qualitative analyse techniques, Preparing research report, Applications of SPSS.
Name of the Lesson and its Credit : Vocational Foreign Language (English) (2+4) 4ECTS Credit : 6Content of the Lesson : Complete the grammer subjects that couldn’t be given in the first and second classes and also reading comprehensions that include contemporary issuse. Study on vocational practices by using the structures that the students have learned in the first and second classes. On-going to speaking, writing, reading, understanding, answering the questions and asking questions in English.
15
Name of the Lesson and its Credit : 2nd Foreign Language (German) (4+2) 5ECTS Credit : 6Content of the Lesson : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Herzlich Willkommen Mix is the book that is used during the lessons and it is aimed to give the first half of the book in the third class.
FOURTH CLASS FIRST SEMESTER
Name of the Lesson and its Credit : Tourism Policy and Planning (2+0) 2ECTS Credit : 3Content of the Lesson : Generally planning, Tourism planning, The causes of tourism planning, Planned development as a tourism management plan, The feasibility of the plan, Coordinational tourism planning process, The history of tourism planning, The typs of tourism planning, Regional planning stage : research stage, Regional planning stage : adjudication stage, The application of tourism plans.
Name of the Lesson and its Credit : New Management Techniques (2+0) 2ECTS Credit : 3Content of the Lesson : The history of management idea, Strategic management, Total quality management, Redesgin the work processes in organizations, Downsizing strategies, Focus on core competece strategy : outsourcing, Benchmarking as an organizational learinig tool, Network organizations and imaginory organizations, Ethical management in organizations, Applicate the new management techniques in tourism organizations.
Name of the Lesson and its Credit : Recreation Management (2+0) 2ECTS Credit : 3Content of the Lesson : Concepts of recreation and space time, Stages and principles of recreation planning, Recreation management, The relations of recreation and tourism, The concept of animation, Functions of animation and its success conditions, The importance of animation in tourism organizations and planning animation, Managing animation activities and sample applications.
Name of the Lesson and its Credit : Tourism Economy (2+0) 2ECTS Credit : 3Content of the Lesson : Investigate the relations between economy and tourismDetermine the borders of tourism sector, The features of the markets which the tourism firms are working, The reasons of the largeness of firms which work in the tourism sector and the advantage and disadventages, The contribution of tourism to economic growth and development.
16
Name of the Lesson and its Credit : Organization of Congress and Fair (2+0) 2ECTS Credit : 3Content of the Lesson : Types of convention, The relations of convention and tourism, The reasons of the development of congress calendar, The effects of congress tourism, Congress, Organization in tourism, Planning the congress time ned place, Congress services management, Activities before and after the congress, International congress market, Turkey’s congress calendar, opportunities and problems, Fair organization, Projections about congress and fair sector’s future.
Name of the Lesson and its Credit : Final Project (1+2) 2ECTS Credit : 3Content of the Lesson : Controlling and analysing the final project that the students studied on one of tourism themes they chose.
Name of the Lesson and its Credit : Vocational Foreign Language (English) (4+2) 5ECTS Credit : 7Content of the Lesson : Giving information about reservation, front Office, hotel service, food&beverage service and also travel agencies and tour operators, Showing the differencies and similarities between the native language and foreign language in order to giving the students the ağabeylity to speak English more consiciously, The place and importance of translation in language education, translation approaches, translate English texts into Turkish, Translate Turkish texts into English, Improve the skills of students to understand reading texts and to found the relations between word, stucture and meaning.
Name of the Lesson and its Credit : 2nd Foreign Language (German) (2+2) 3ECTS Credit : 5Content of the Lesson : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Herzlich Willkommen Mix is the book that is used during the lessons and it is aimed to give the second half of the book in the fourth class.
FOURTH CLASS SECOND SEMESTER
Name of the Lesson and its Credit : Entrepreneurship in Tourism Management (2+0) 2ECTS Credit : 3Content of the Lesson : Importance and Evolution of Entrepreneurship: Entrepreneurship within the framework of Manager, Concepts of Entrepreneur, Employer, Boss and Investor; Leadership in Entrepreneurship and Importance of Management Characteristics; Characteristics of Entrepreneurship; Changing Views of Entrepreneurship; General Evaluation of Entrepreneurship in Turkey: Change and Entrepreneurship; Entrepreneurship before and after the Republic; Female Entrepreneurs.
17
Name of the Lesson and its Credit : Contemporary Tourism Problems (2+0) 2ECTS Credit : 3Content of the Lesson : The developments and changes in world and Turkish tourism sector, Tourism education, Tourism education in Turkey, The effects of economic, politic and enviromental crisis on tourism sector, Tourists travel tendencies of today and future, The strategies that the sector developed toward the changes in travel tendencies, Product variation, New systems in the sector, Seminar studys about contemporary tourism subjects.
Name of the Lesson and its Credit : Public Relations (2+0) 2ECTS Credit : 3Content of the Lesson : Intoduction to public relarions, Applications of public relations, The place and management of public relations department in organizations, Public relations enviornment, Public opinion, The way that should be folowed in public relations, Public relations in tourism organizations, Providing efficiency in public relations.
Name of the Lesson and its Credit : Tourism Sociology (2+0) 2ECTS Credit : 3Content of the Lesson : The definition and subject of sociology, The general goals of sociology, Sociology and the other sciences, Methods and techniques in sociology, Social structure and social relations, Social change, The approach of sociology to tourism, The basic factors that designate the effects of tourism on public, Tourism’s economic effects, Tourism’s phisical effects, Tourism’s sociocultural effects, Tourism and cultural change, The dimension of the relations between the tourists, Tourism communication and cultures that are interaction, Symbols, The role of tourist guides of cultural interaction, The dimension of tourist and local public meetings, The approach of sustainability in tourism, Ethic of tourism as a new approach in tourism, Culture and communication, Social categories and sterotyps, Some social fearures of the tourists that come to Turkey.
Name of the Lesson and its Credit : Travel Applications (0+2) 1ECTS Credit : 1Content of the Lesson : Controlling and analysing students’ training report and their training period.
Name of the Lesson and its Credit : Vocational Foreign Language (English) (4+2) 5ECTS Credit : 8Content of the Lesson : Giving information about reservation, front Office, hotel service, food&beverage service and also travel agencies and tour operators, Showing the differencies and similarities between the native language and foreign language in order to giving the students the ağabeylity to speak English more consiciously, The place and importance of translation in language education, translation approaches, translate English texts into Turkish, Translate Turkish texts into English, Improve the skills of students to understand reading texts and to found the relations between word, stucture and meaning.
18
Name of the Lesson and its Credit : 2nd Foreign Language (German) (4+0) 4ECTS Credit : 6Content of the Lesson : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Herzlich Willkommen Mix is the book that is used during the lessons and it is aimed to give the second half of the book in the fourth class.
19
