Evaluation 2016

Table of Contents

• Sziget Cultural Management Ltd.

• Introduction of Balaton Sound

• Balaton Sound 2016

• 10th Birthday

• Research Data

• Digital Channels

• Interests

• Sponsors

Sziget Cultural Management Ltd.

One of Europe’s best-known festival organizers, and the biggest in the Hungarian festival market.Established in 1993, the office currently has 50 full-time employees.Market leader in event and festival organization in the CEE region.

Sziget Cultural Management Ltd. Portfolio:Gyerek Sziget, Date: June 2017 (4 weekends), Location: Hajógyári Island

Gourmet Fesztivál, Date: 18 – 21 May 2017, Location: Budapest, Millenáris Park

Telekom VOLT Fesztivál, Date: 27 June – 1 July 2017, Location: Sopron, Lővér camping

Balaton Sound, Date: 5 – 9 July 2017, Location: Zamárdi, beach

Sziget, Date: 9 – 16 August 2017, Location: Hajógyári Island

STRAND: 23 – 26 August 2017, Location: Zamárdi, beach

BmyLake: 23 – 26 August 2017,

Introducing Balaton Sound::

In a unique way in Europe, the festival site is located directly on the waterside, the several kilometers long coastline is suitable for swimming.Consequently, beyond the music programs of the festival, the Balaton, the water, and the recreation programs get a bigger emphasis.Beachfront or on water built terraces, docks, bars, program venues along the beaches, water sports complete the electronic music programs of the festival.The electronic music styles expanded over the years, especially with hip hop, r'n'b and other similar genres.The event is characterized by a unique visual world, individual stages, program venues with special decoration, visual design elements, custom installations, as well as spectacular show- and pyrotechnics.Balaton Sound won the „Best Medium-sized European festival” award in 2012.

2012 2013 2014 2015 20160

20,00040,00060,00080,000

100,000120,000140,000160,000180,000

108,000127,000

145,000 145,000 157,000

Visitor number

Balaton Sound 2016:

With a sold-out Saturday Balaton Sound broke the previous record and closed the 10th Balaton Sound with 157 thousand visitors.The stars-beach-sun trio is still the most important attraction, not only for the Hungarian audience, but also for the international visitors. Visitors came from around 50 countries and several international stars also attended Balaton Sound this year. At Balaton Sound, on a total surface of 2000 square meters, there were several water based program venues: The sandy Jana pier was very popular, also the Heineken beach, which was a giant pyramid built on water, and the new Akvárium beach.

Balaton Sound in 2016

The festival was more spectacular with the 35 m high wheel – Balaton Eye, on the top of it not only the south and the north coast attractions, but almost the whole panorama of the lake could be admired.

A lot of football fans could follow the European Football Championship on a giant screen which was set up on the sport beach venue.

10th Birthday of Balaton Sound

Balaton Sound is 10 years old:

The 10th anniversary of the festival was celebrated with lots of „surprise parties". On the first day hundreds of birthday T-shirts were handed out to the audience, but they made more than 10,000 birthday selfies and the candles of the birthday cake was blown by the audience while there was a huge confetti show.The Boat Party debuted with a great success too.

Boat party:

Between 15 and 19 hour every day of the Balaton Sound, the "Badacsonyi" catamaran was transformed into a party boat.The participants could enjoy a four-hour program. While the international star DJs performed their exclusive DJ sets they could admire the Balaton, the towns of Balaton and the festival itself. The Boat was very exclusive: cocktail bars, lounge furnitures and the sun terrace.   

Ipsos research – Statistic dataTraffic counting: item number 972 ,

Main interview: item number 808 379 Hungarian and 429 foreigner interviews)

Demography

Demography

71% of the Hungarian visitors came from Budapest. 50% of the foreigner visitors arrived from Belgium, but a lot of people also visited from Austria, UK and France. The gender distribution ratio is roughly the same, considering the age groups typically people between 18 and 25 years took part on Balaton Sound.

The entertainment and the appearence mean a lot for the visitors of the Balaton Sound.

The most popular venues: Mainstage, Jäger Arena, Jana Pier, Telekom Arena, Heineken Beach

TOP10 venues

Heineken Beach

Budapest 2024

Jana Pier

MasterCard VIP

The majority of the respondents would like to return next year.

The number is increasing of those who visit other cities too (mainly Budapest) after the Festival.

Digital Channels:

Digital chanels (website, facebook) are becoming more and more important.

Digital Channels

Data of Attendance and Download

Balaton Sound website1st of Marc – 31th July 2016HUUsers: 546 474Pageviews: 3 791 879ENUsers: 190 439Pageviews: 691 458

Balaton Sound facebook245 852 likes*

Balaton Sound Instagram20 300 followers*

Balaton Sound application31 981 active users

Balaton Sound 2015 aftermovie472 348 watches*

* September 2016.

Interests:

During the event 25 concerts were streamed, hence people who stayed at home could enjoy the musical experience of Balaton Sound in 1,685,939 minutes; so in total 207 025 visits were realized.

About 200 international journalists were accredited for the event from 15 countries.

Quotations from the international media: „Tenth edition of Balaton Sound breaks all records” - Partyscene.nl„Highlight after highlight, all week long” - Guestzone.nl„Imagine five days of sunshine, a beautiful lake, fresh cocktails and cold beers within reach, wonderful people around you and your favorite DJs. For 157,000 visitors, this dream scenario became reality. „ - Partyscene.nl"Balaton sound: one of the world's most scenic music festivals" - euronews.com

Performers about Balaton Sound

Official Balaton Sound aftermovie

Thank You!

Sponsors - 2016

The Sziget Cultural Management Ltd.- Marketing Department

Thank you for your attention!