Balanced Marketing Approach - 2014
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Transcript of Balanced Marketing Approach - 2014
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8/13/2019 Balanced Marketing Approach - 2014
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A BALANCED MARKETING APPROACH
That gets results
Review 2013
Business Plan for 2014
Lead Generation
Balance & Organization
Tools You Can Use
.
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Keep itSimple
Life is really simplebut we insist on making
it complicated.
Confucius
A BALANCED MARKETING APPROACH
That Gets Results
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REVIEW
Before you jump into planning take some time to review
what worked (and what didnt) in 2013.
How much business did you have?
How many buyers vs. sellers did you represent?
What was your average sales price?
Average days on market?
How many listings did you have?What percentage of your listings sold?
How many face to face appointments?
Where did your business come from?
What marketing efforts worked?
Whats getting better?
Whats not working?What needs more consistency?
What strategic adjustments need to be made?
Look for some bragging rights to include in your listing presentation or marketing.
Properties listed with me sell 50% faster than the average listing in the area
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REVIEW
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From your friends at WVMLS:
In Paragon, go to Search
Under Specialty Search, choose Inventory(2ndcolumn)
Status: Sold
Selling/Listing: Choose Listed or SoldStatus Date: 01/01/2013 to 12/31/2013
Click Search to pull up a spreadsheet report
Click on the green Reports button (upper right)
Click on the yellow Report folder to expand it
Select Inventory Report
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Business PlanKeep it simple and focused
The majority of business plans are too
complicated
If you invest a great deal of time into
creating an overly complicated business planand then never look at it again you have just
wasted your time!
Keep it simple, focused & client centric
S M A R T
Specific | Measurable | Attainable | Relevant | Timed
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What is the gap between your goals and reaching them?
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Rank these 1 to 5.#1 being the areawhere you perform
best.
1.)2.)3.)
4.)5.)
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Business Planthe basics
Set a realistic number for income.
Calculate how many closed sales per month this
requires.
Calculate how many face to face appointments it will
take to get you to that number.What lead generation sources will you use?
What is your marketing budget?
What steps will you take to stay organized and manage
your time?
How will you stay motivated and on track?
S M A R T
Specific | Measurable | Attainable | Relevant | Timed
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Business PlanStart with the basics
1. A clear outline of your production goals
2. How you will generate leads for your
business
3. Develop what methods you will use forcommunication
4. Tracking and organization make it a
habit.
Goals | Tracking | Sales Stats
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Lead GenerationChoose your focus
What works for you?
Working your sphere
Referrals
Internet presence (be specific)
Postcards / mail
Email campaigns
Open housesFarming / Prospecting
FSBOs
Expired listings
Floor time
Networking
NewspaperOther
Referrals ranked the number one most effective marketing strategy in 2011
based on a survey of 1,910 real estate agents.
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http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011
http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011http://activerain.com/blogsview/2641172/real-estate-marketing-plans-most-effective-marketing-of-2011 -
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Lead Generation - C.R.M.Client Relationship Management
Client Relationship Management-
Ben Kinney37 ways to not suck at real estatemarketing
In the last installment of this series, tools he talks
about CRM (which is his #1 recommended tool).
Realty Juggler ($99 per year)
Wise Agent ($25 per month)
Top Producer ($40 per month)
Outlook Google Apps
Its your job to handle hundreds of transaction details & deadlines,
as well as your client & prospect list.What is the most efficient method of doing this for you?
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http://www.imsd.net/open-webinars/37ways -
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Lead Generation
Put a SYSTEM in place
Do the least amount of contact with the largest number of people.
This saves you time for consistent and focused time spent on your core.
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Lead Generation
Balance your contact formats
Take all of your effective marketing formats
and balance them on a schedule.
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SurveyEmailMailerBlogVideo
Referral blitzPhone callsVisitsEvents
Client appreciation partyHome ownership classWhat else?
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Lead Generation
A month of social media content at a glance
Credit: Katie Lance / Inman
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Lead GenerationShow up where people are landing
Top ranking real estate sites
1. Zillow
2. Yahoo! Homes
3. Trulia
4. Realtor.com
5. Homes.com
Other places to show up
Your site / blog
ActiveRain (or other blog)
Google+
FaceBook
InstagramPinterest
YouTube
LinkedIn
Do you have a quality bio? This is step one.
Then put on your expedition hat and show up where people are landing.
Use About.Me
to tie it together
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Web Presence / Social Networks
Priority List / Action Plan / Schedule
Get a handle on your web presence.
Prioritize your time to be spent on what gets results.
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BALANCE & ORGANIZATIONPlan itorganize itimplement it
Balance & Organization
Goal / Action plan
12 month plan
Strategy & content plan
Social media organizer
Use what works for YOU
A clean and organized space = productivity.
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TOOLS YOU CAN USERandom fun to research and implement
Google Apps RealQuest
DropBox ATLIS
Zip Forms & DocuSign Area Trend Report
Evernote
AirDroid MyNeighborhoodAgent
Jing MailChimp
PicMonkey Happy Grasshopper
DepositPhoto RealtyJuggler (CRM)
Animoto CloudCMA
Scribd
SurveyMonkey Get an iPad or Tablet (if you havent already its time.)
A usefultool is one that will increase your business or save you time & money.
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Top 5 Must-Have iPad Apps for Agents
Credit: Katie Lance at Inman Next
Keynote or Prezigood for listing presentations
Open Home Pro - gather info from visitors at open houses
DropBoxstore, sync, share files online
DocuSign- send, track, sign documents anytime, anyplace
ZipForms Plusreal estate forms
iAnnotate & PDF Expertgreat for paperless signatures
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TOOLS YOU CAN USEProductivity Specific
A usefultool is one that will increase your business or save you time & money.
Clear off your space & time blockPomodoroTechnique.com
Unroll.meAnti-Social/Freedom/Self Control
SlyDialCall Bliss (iPhone DND app)SMS Text Auto Responder
Use lists in FaceBook
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Tools You Can UseStay motivated and in the know
Education / Motivation
AgentReboot (Seattle 3/12 - $59)
ActiveRain
1000 Watt Blog
Productivity Junkies
Agent Genius
Realtor.com (news / stats)
MyTechOpinion
Ben Kinney (IMSD)
Tom Ferry, YourCoach.com
The Good Life Team
Local Success
Knowing your business is a service to your clients.
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Tools You Can UseStay inspired
Knowing your business is a service to your clients.
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Were here for YOU!
Willamette Valleys #1 choice for title & escrow services
Award winning customer service & social media
Put our years of experience in
business development and customer service
to work for you.
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Yes! Please send me follow up information
Willamette Valleys #1 choice for title & escrow services
Award winning customer service & social media
Business Plan Tracking Sheet
Goals / Action Plan Template
12 Month Planner
Social Media Organizer Template
30 Days of Social Media Content
Links to tools / resources
Sample ATR / ATLIS
Your Name: ____________________
Your Email: ____________________
Sample Property:________________
______________________________