BALANCE WITHIN PROBIOTIC Insider’s Guide

BALANCE WITHIN™ PROBIOTIC

Insider’s Guide

2 PROBIOTIC INSIDER’S GUIDE

Table of Contents03. THE OPPORTUNITY:

GUT HEALTH

04. WHY GUT HEALTH IS IMPORTANT

07. HOW PROBIOTICS CONTRIBUTE TO GUT HEALTH

08. INTRODUCING NUTRILITE™ BALANCE WITHIN™ PROBIOTIC

11. HOW PREBIOTICS AND FIBER CONTRIBUTE TO GUT HEALTH

12. FROM START TO SALE – SIMPLE STEPS

13. SPONSORING AND SELLING: START THE CONVERSATION

14. PROVEN PRODUCT SELLING FRAMEWORK

15. WHAT’S NEXT ONCE THEY SAY YES ...

16. FOLLOW UP FOR GREATER EARNINGS

17. USE YOUR POWER TOOLS

18. SWITCH YOUR CUSTOMER TO NUTRILITE™ BALANCE WITHIN™ PROBIOTIC

20. KNOW THE ANSWERS BEFORE THEY ASK

22. GLOSSARY OF TERMS

*

3PROBIOTIC INSIDER’S GUIDE

The Opportunity Gut HealthBY THE NUMBERS

PROBIOTICS

DIETARY SUPPLEMENT CATEGORY*

ARE T

HE FASTEST GROWING21%

OF SUPPLEMENT USERS SAY THEY HAVE USED A PROBIOTICUP FROM JUST 4% IN 2009!

IN YOUR BODY, MICROBES OUTNUMBER HUMAN CELLS

10:170% OF OUR IMMUNE SYSTEM IS WITHIN OUR

Gut* NMI, 2018 Supplements/OTC/Rx Consumer Insights & Trends Report.

PROBIOTIC INSIDER’S GUIDE

STOMACH


Why Gut Health Is Important

The gut is a system of organs (stomach, pancreas, liver) responsible for keeping our bodies running smoothly. The community of bacteria, or microbiome, inside the gut aids in digestion as it:

BREAKS DOWN FOOD

ABSORBS NUTRIENTS

EXTRACTS ENERGY

TRILLIONS OF BACTERIA MAKE UP YOUR GUT MICROBIOME AND

HAVE THE BIGGEST IMPACT ON YOUR DIGESTION AND IMMUNITY


LIVER STOMACH

INTESTINES


WHEN THE BALANCE OF GOOD AND BAD BACTERIA GETS OUT OF CONTROLIt can lead to an overabundance of bad bacteria in your microbiome, resulting in occasional gas, bloating and unfortunate runs to the bathroom. Not a good thing.

YOUR GUT MICROBIOMEThe microbiome helps our bodies distinguish between good bacteria and substances that our bodies need, versus things that pose a threat.

THE GOODGood bacteria help break down food, add an extra layer of protection to the lining of the intestines and perform thousands of other functions.

THE BADBad bacteria can come from poor diet, pollution, stress and lack of sleep. They can keep your microbiome from functioning like it should.



Maintaining the right balance of microbes in the gut is vital to your physical and mental health, immunity and more. Here are some ways to support your gut health:

MAINTAIN a healthy body weight

REDUCE simple sugars

INCREASE fruits and vegetables

ADD dietary fiber, complex carbs and plant proteins

ADD probiotics

*


How Probiotics Contribute to Gut HealthWhy ProbioticsProbiotics are good or helpful bacteria that help support immunity and healthy digestion. They come from food or supplements and are linked to many health benefits. PROBIOTICS• SUPPORT IMMUNITY• SUPPORT DIGESTION • WORK NATURALLY WITH YOUR BODY TO

KEEP YOUR DIGESTIVE SYSTEM IN BALANCE

Why Nutrilite™ productsWe control every step of the process – from seed to finished product – ensuring you pure, safe and effective Nutrilite™ supplements. We back that up with a 180-day, 100% Customer Satisfaction Guarantee.**

Many Nutrilite™ products are tested and certified by NSF International, one of the world’s leading independent test labs.

*The NSF logo is a registered trademark of NSF International. ** Exclusions and additional fees may apply. For complete

details, visit Amway.com and search: AMWAYPROMISE.


Introducing Nutrilite™ Balance Within™ ProbioticNutrilite™ Balance Within™ Probiotic is a once-a-day foundational supplement that fills the nutritional gaps in your diet with the probiotics you need to help support gut health.†

Nutrilite™ Balance Within™ ProbioticHelps your body maintain a balance of good bacteria in the gut.†, †† Promotes immunity and natural defenses.†

120571

† This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

††With continued use.

THE RIGHT AMOUNT OF THE RIGHT STRAINS IS IMPORTANTProbiotics deliver very specific results, so knowing the bacteria strain name is the only way to understand its benefits. It´s also important to have the right amount of the right strains. Nutrilite™ Balance Within™ Probiotic contains an exclusive blend of 6.3 billion CFU of clinically tested, beneficial bacteria. Other brands may have more, but our focus is on quality over quantity.

Bifidobacterium animalis ssp. lactis HN019• Bile salt and acid tolerant• Increases beneficial bacteria in gut • Hero strain, one of the most clinically

supported and well-studied probiotic strains delivering digestive and immune benefits

Lactobacillus acidophilus NCFM®• May help relieve occasional

constipation in elderly• Hero strain, one of the most clinically

supported and well-studied probiotic strains delivering digestive and immune benefits

Lactobacillus paracasei Lpc-37• Reinforces and supports the

benefits driven by Bifidobacterium lactis HN019 and Lactobacillus acidophilus NCFM® in the gut

• Bile salt and acid tolerant

Lactobacillus acidophilus La-14• High tolerance to gut conditions• Reinforces and supports the benefits

driven by Bifidobacterium lactis HN019 and Lactobacillus acidophilus NCFM® in the gut

Bifidobacterium animalis ssp. lactis Bl-04• Excellent adhesion properties • Helps restore intestinal microbiota

70%


Introducing Nutrilite™ Balance Within™ ProbioticNutrilite™ Balance Within™ Probiotic delivers the right strains to the right places to help promote a good digestive Flora.†

ARRIVE ALIVE TECHNOLOGYNaturally strong strains resist the harsh conditions of the stomach so they arrive in the gut alive and ready to work for you.

IMMUNITY 70% of your immunity is found in your gut. Nutrilite™ Balance Within™ Probiotic is a natural and effective way to support your immune system.†

STICK TO THE GUTStrains selected have a natural ability to adhere to the gut helping to promote a balance of good bacteria.††


††With continued use.


Introducing Nutrilite™ Balance Within™ ProbioticContinuous daily use helps promote digestive comfort and regularity† for the whole family.


Note: Do not mix with warm beverages or warm food.

ON-THE-GO CONVENIENCENo refrigeration necessary.

EASY TO TAKEJust sprinkle on your tongue, on cold food or in a cold beverage.

+ =


How Prebiotics and Fiber Contribute to Gut Health

Good BacteriaFiber

Why PrebioticsPrebiotics are “take-out” for your gut – the indigestible parts of foods you eat that bacteria in your gut actually need to stay alive and healthy. They feed the good bacteria in your gut.

Why FiberFiber acts like a cleaning crew for your gut by grabbing onto things that don’t need to stay in your intestines and carrying them out of the body.

ON AVERAGE, ADULTS AREN’T GETTING ENOUGH FIBERRecommended daily fiber intake for adult

men 30–38 grams*

Recommended daily fiber intake for adult

women 21–25 grams* grams per day,

Current total fiber intake among U.S. adults

15AVERAGES ABOUTFAR BELOW RECOMMENDED STANDARDS**

Nutrilite™ Fiber Powder 102736

*(IOM, 2005).

**(NHANES, 2005–2006).

BUY SAMPLE POUCHES TODAY401908

Pat

SEPTEMBER 4, 2019 – MARCH 10, 2020


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2

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MAKE IT PERSONAL: TAB IT!

USE YOUR PERSONAL RETAIL WEBSITE, OR AMWAY.COM!

ASK FOR THE SALE• Share the value and price,

then help your customer place an order.

CREATE AN EXPERIENCE

• Share a sample, do a demo or help customers make the switch from products they already use.

• Make it a personalized experience with a mini catalog tabbed just for them and a sample pouch.

• Share your personal testimonial with these products – it’s your most powerful selling tool.

CARRY FAVORITES

• Keep Customer Favorites with you so you are always ready to share.

• Use them in public to spark a conversation and uncover a need.

From Start to Sale – Simple Steps


Sponsoring and Selling Start the ConversationConnect with customers. Use the F.O.R.M. method to get to know people you meet, and ask questions to identify their needs.

FAMILY AND FRIENDS

OCCUPATION RECREATION MAKE THE CONNECTION

Ask about their family and friends to learn about their life and values.

Do you have kids?

What do you like to do with friends?

Ask about their job or occupation to learn more about their motivations and talents.

Where do you work?

What do you do?

Ask questions about what they like to do for fun and fitness.

What are your hobbies?

How do you stay fit?

Once you know what they need, connect to solutions and things you have in common.

I’ve found a product that really helps me with that same issue!

17:18 50%

MiaMessages Details

Send

17:18 50%

MiaMessages Details

Send


Proven Product Selling Framework

Once you understand a customer’s needs, follow the proven Six-Step Product Selling Framework as you offer Nutrilite™ Balance Within™ Probiotic that they will love.

CREATE AN EXPERIENCE

CLOSE THE SALE

BUILD A PERSONAL CONNECTION

IDENTIFY THE NEED

USE FEATURES & BENEFITS

ADDRESS PRICE VALUE

Nice, that seems easy!

Balance Within Probiotic is a really convenient way to take care of your gut. You can carry a pack with you and add it to cold food or a cold drink anywhere!

Hi Mia! Here’s the Nutrilite Supplement Recommender I told you about. It only takes a couple minutes to finish! https://nutriliterecommender. amway.com/en_us.html#/

Just finished. It recommended Balance Within Probiotic, as a way to support my immunity and digestion. What do you think?

That makes sense. I just learned that gut health and immunity are connected!

Check out the Conversation Card to learn more.

And each pack is just $1.63 per day!

It’s true! Can I order you your first month’s supply?

Awesome, it will come in about a week.

Wow – I didn’t realize that my gut could have that big of an impact.

That would be great!

PROBIOTIC INSIDER’S GUIDE 15

Amway.comPlace an order for your customer from wherever you are.

Personal Retail WebsiteLink customers to your very own Amway™ website. Create it in the Business Center.

Customer Order FormThis easy-to-use paper form option is all you need to take orders, create wish lists and follow up.

SELL YOUR WAY! Choose any of these three easy options to help customers make a purchase.

What's Next Once They Say Yes ...

Don’t miss out on customer PV!Remember to always register your customer so all of their future orders are connected to you.

Amway.com/registration/customer

https://www.amway.com/Shop/PersonalWebSites/PWSLanding.aspx

https://www.amway.com/registration/customer

Thank you!


Why follow up?

thanking your customer for supporting your business.

a product recommender such as the Nutrilite™ Supplement Recommender.

Send a card or text message

Guide them through

like mobile Conversation Cards or shareable videos to introduce them to other Amway™ products they might like.

Use tools

when new products and seasonal promotions become available. Always share the new mini catalog!

Let them know

set up DITTO™ scheduled orders for products they love.

Reach out to help them

5ON AVERAGE, IT TAKES

Xto sell to a new customer than to follow up with an existing one.*

LONGER OF CUSTOMERSWILL STOP BUYING70%

if they are getting little to no follow-up.*

*2008 Amway Learning Lab.

Follow Up for Greater Earnings

After every sale, you have an opportunity to maximize your earnings, convert first-time customers into loyal buyers and create repeat volume. Try these effective follow-up techniques.

1 PRODUCT NEED

2 PERSONAL CONNECTION

3 BENEFITS

4 PRODUCT EXPERIENCE

5 PRICE VALUE

• Your gut (intestines) is doing so much more than you realize.

• Your gut is an instrumental part of your immune system.

• It is important to promote good bacteria to balance and support immunity and digestive health.

LEARNING POOL – Please add a video button to this page that launches this video shown on the next card (do not do a separate card for it, but have the video button launch it): http://players.brightcove.net/1437117782001/default_default/index.html?videoId=NEED NUMBER

DO YOU KNOW THAT 70% OF YOUR IMMUNITY IS IN YOUR GUT?

DO YOU KNOW YOU NEED A BALANCE OF GOOD GUT BACTERIATO MAINTAIN A HEALTHY IMMUNE SYSTEM?


*2008 Amway Learning Lab.

Use Your Power Tools

DISCOVER YOUR FAVORITE DIGITAL TOOLS!These effective digital tools and resources are yours to use as you connect with customers, have confident and compelling sales conversations – and build valuable knowledge and skills.

All the tools to grow your business in one convenient place.

Step-by-step, mobile-friendly tool you can use directly with

customers for a complete selling conversation.

Available in the Amway Resource Center.

Customers can look inside for the newest and best-selling

Amway™ products, as well as special promotions.

Find digital courses on selling skills. Plus teach your team about

getting started with Nutrilite™.Available in the

Amway Resource Center.

Exciting videos you can use to share with customers.

Available in the Amway Resource Center.

Answer a few quick questions to uncover gaps in your current

nutrition. Find the perfect products for you and place an order!

AMWAY RESOURCE CENTER APP

CONVERSATION CARDS

MINI CATALOGCAMPAIGN

AMWAY™ EDUCATION

SHAREABLE VIDEOS

NUTRILITE™ SUPPLEMENT RECOMMENDER

http://amway.com/resourcecenter




Switch Your Customer to Nutrilite™ Balance Within™ Probiotic

BRAND COMPARISON CHART*

Garden of Life®†

Doctor-formulated Fitbiotic®†

Olly®†

Extra Strength ProbioticRenew Life®†

Ultimate FloraCulturelle®† Digestive Health Daily Probiotic

Nutrilite™

Balance Within™ Probiotic

14 not specified strains

50 Billion CFU14 Strains – not specified

Cannot determine without strain identification.

Yes, according to the label*

* Cannot determine without knowing what their strains are.



NSF (for Gluten-free), Non-GMO Project Verified, USDA Organic.

Dairy-free, Soy-free, Sugar-free, Gluten-free, Vegetarian.

4g

Stick Packs

$46.99$2.35 per day

2 specified strainsBacillus coagulans MTCC 5856Bacillus subtillis DE111

6 Billion CFU2 Strains – strains are

specified

Yes

Yes

Yes

No

Gluten-free. No artificial colors or flavors.

No

Gummies

$17.99$0.72 per day

10 not specified strains

15 Billion CFU10 Strains – not specified

Cannot determine without strain identification.



Not specified in label

No

Free of GMOs, wheat, gluten, soy, dairy, eggs, shellfish, tree nuts and artificial ingredients.

No

Capsules

$21.99$0.73 per day

1 specified strainLactobacillus rhamnosus LGG

10 Billion CFU1 Strain – strain is specified

Yes

Yes

Yes

No

Dairy-free, Gluten-free, Soy-free, Sugar-free; No artificial dyes or preservatives, no-yeast, no-wheat.

200mg

Capsules

$23.99$0.80 per day

5 specified strainsBifidobacterium animalis

ssp. lactis HN019Lactobacillus acidophilus

NCFMLactobacillus acidophilus

La-14Lactobacillus paracasei

Lpc-37Bifidobacterium animalis

ssp. lactis Bl-04

6.3 Billion CFU5 Strains – strains are

specified

Yes

Yes

Yes

NSF (certified for quality and safety)

No artificial colors, flavors or preservatives.Soy-free, Dairy-free, Gluten-free.

1g

Stick Packs

$49.00$1.63 per day

STRAINS SPECIFIED

CFU STRAINS

SCIENTIFIC RESEARCH ON THE STRAIN

DIGESTION/IMMUNITY CLAIMS

ARRIVE ALIVE, STICK TO GUT

THIRD-PARTY CERTIFICATIONS

CLEAN LABEL

PREBIOTIC FIBER

CONVENIENCE

PRICE

*Comparisons based on label information and pricing available online on label as of September 2019

† Garden of Life® and Fitbiotic® are registered trademarks of Société des Produits Nestlé S.A. Société Anonyme (SA). Olly® is a registered trademark of Olly PBC Corporation. Renew Life® is a registered trademark of Renew Life Formulas, LLC. Culturelle® is a registered trademark of DSM IP Assets B.V.


Switch Your Customer to Nutrilite™ Balance Within™ Probiotic

BRAND COMPARISON CHART*

Chobani®†

Greek YogurtLifeway®†

KefirKimchi KeVita®†

KombuchaNutrilite™

Balance Within™ Probiotic

CALORIES PER SERVING

TOTAL FAT

CHOLESTEROL

SUGARS PER SERVING

PROTEIN PER SERVING

DIETARY FIBER PER SERVING

SODIUM

PROBIOTICS PER SERVING

STRAINS

130

2.5g

15mg

14g

11g

<1g

0g

Total CFUs not specified

No strains specified. 4 probiotic cultures (cultures are not probiotics; they are added to the product to ferment it).

200

13g

50mg

12g

8g

0g

0g

Total CFUs not specified

No strains specified. 12 probiotic cultures (cultures are not probiotics; they are added to the product to ferment it).

10

0g

0g

0g

1g

1g

180mg

50 billion CFU per serving (28g)

No strains specified.

35

0g

0g

8g

0g

0g

0g

528 million CFU per serving (240ml)

You would have to drink 12 servings of Kombucha (~3 liters) in order to get the same CFU count as in 1 stick pack of Nutrilite™ Balance Within™ Probiotic

1 strain specified.

4

0g

0g

0g

0g

1g

0g

6.3 billion CFU per serving (1g)

5 strains specified.

*Comparisons based on label information and pricing available online on label as of September 2019

† Chobani® is a registered trademark of Chobani, LLC. Lifeway® is a registered trademark of Lifeway Foods, Inc. KeVita® is a registered trademark of KeVita, Inc.


Know the Answers Before They Ask

What are probiotics and why are they important to a person’s health?Probiotics are living microorganisms that contribute to a healthy balance of gut bacteria, supporting both digestive

and immune health. Because processed foods, stress and environmental factors negatively affect your gut health,

continuous daily use of probiotics can help promote balance with beneficial bacteria.

Why is gut health so important? Your gut is home to trillions of bacteria, which make up your microbiome. These bacteria play important roles in

digestive health and immunity, as 70% of your immune system is located in your gut. Because our modern diet,

stress and environmental factors can disrupt the delicate balance of good bacteria in the gut, it’s helpful to take a

daily probiotic to support your immune system and digestive health.

What’s in Nutrilite™ Balance Within™ Probiotic?Consult the product label for a complete list of ingredients. Plant-based ingredients in this product include

European-sourced chicory root inulin. The product also features five strains of lactic acid, including clinically

supported levels of Bifidobacterium animalis ssp. lactis HN019 and Lactobacillus acidophilus NCFM®, two of the

most well-researched probiotic strains supporting both digestive health and natural immune defenses.†



How do the ingredients in Nutrilite™ Balance Within™ Probiotic support gut health? The Nutrilite™ Balance Within™ Probiotic formula offers a convenient way to help balance and maintain the gut

microbiota and contribute to a healthy intestinal environment with continuous daily use.† The five probiotic

strains are naturally bile and acid tolerant and pass into the intestines where they stick to the walls of the gut

to colonize and contribute to the natural gut mucosal barrier. This barrier is one of the first natural defense

mechanisms contributing to healthy immune function.

What scientific evidence is there to support Nutrilite™ Balance Within™ Probiotic?The strains contained in Nutrilite™ Balance Within™ Probiotic are backed by more than 100 third-party scientific

and technical publications, including human clinical trials.

Who should take a product like Nutrilite™ Balance Within™ Probiotic?Nutrilite™ Balance Within™ Probiotic is formulated for the entire family (age 4 and up) to help support digestive

health and immunity by maintaining a balance of good bacteria in the gut with continuous daily use. Please

consult with your primary care provider before taking this supplement.

Can children take Nutrilite™ Balance Within™ Probiotic? Nutrilite™ Balance Within™ Probiotic is formulated for the entire family (age 4 and above). The dosage is the

same as adults (one stick, once a day). It is recommended that your child’s healthcare provider be consulted

before starting any new dietary supplement.

Know the Answers Before They Ask



Bacteria: A large group of microorganisms, such as those inhabiting the human body. Bacteria are 10 to 50 times smaller than human cells. In the human body there are an estimated 40 trillion microorganisms, including at least 1,000 different known species of bacteria. Large bacterial communities live on the skin and in our body. The largest community lives in our gut: gut microbiota. Good bacteria are those bacteria that have a beneficial impact on the host. Bad bacteria are those bacteria that may, under the right circumstances, cause harm to the human in whom they are living.

Bowel Function: A bowel movement is the last stop in the movement of food through your digestive tract. Your stool passes out of your body through the rectum and anus. Healthy bowel function refers to normal frequency of bowel movements (3–5 per day) with stool consistency that is easily expelled by the body without need to strain or otherwise force out. Diets rich in fiber such as those found in Nutrilite™ Fiber Powder and supplemented with healthy bacteria as found in Nutrilite™ Balance Within™ Probiotic are associated with maintaining normal bowel function and regularity.

CFU: Colony Forming Units; an estimate of the number of viable (live) bacterial cells in a sample or product. And an indication of the potency of a probiotic supplement. Probiotic products must maintain the label CFUs through end of shelf-life.

Dietary Fiber: A type of plant material that is indigestible by human digestive enzymes and that has a demonstrable physiological benefit on human health when consumed in adequate amounts. Fiber is grouped by its physical properties and is called soluble, insoluble or resistant starch.

Digestive Health: Digestive health refers to the normal functioning of all aspects of your digestive system.

Digestive System: The system of organs with primary responsibility for digestion and absorption of food and nutrients. The digestive system includes the mouth, esophagus, liver, pancreas, stomach, gall bladder, and large and small intestines. Also called: Digestive Tract, Gastrointestinal Tract, Gut.

Hero Strains: The strains contained in a probiotic product largely responsible for driving product benefits. The hero strains in Nutrilite™ Balance Within™ Probiotic are Bifidobacterium animalis ssp. lactis HN019 and Lactobacillus acidophilus NCFM®, both of which are provided at clinically supported levels for delivering digestive and immune support.†

Immune System: The body’s defense system against foreign substances, infectious organisms and other potential harmful invaders. The immune system includes the skin, thymus, spleen, lymph nodes, special deposits of lymphoid tissue (as found in the gastrointestinal tract and bone marrow), and lymphocytes, including B cells, T cells and antibodies. Nutrilite™ Balance Within™ Probiotic supports a healthy immune system.†

Intestinal Balance: Refers to the balance between good and bad bacteria living in your gut.

Intestinal Flora: The community of tiny, living microorganisms living in your gut. Primarily bacteria, with yeasts, viruses, fungi, protozoa and others. Includes both good and bad microorganisms. Also called: Intestinal Microbiota, Intestinal Microflora.

Glossary of Terms



Microflora: Refers to all bacteria and other microscopic organisms, especially those living in a particular site. Also called: Microbiota.

Microbiome: Refers to the total of all living microorganisms – and their DNA – inhabiting a particular ecosystem.

• Gut microbiome or intestinal microbiome refers to all living microorganisms and their DNA inhabiting the gut.

• The gut microbiome is often referred to as an individual’s “second genome.” Unlike the human genome – or human DNA – a person receives from his or her parents and which is relatively fixed at birth, this “second genome” can change and individuals have some control of the factors that influence the gut microbiome – for better or for worse.

• A healthy gut microbiome is one that favors good bacteria.

Natural Defenses: Processes that your body’s immune system operates continually, without being prompted by a foreign invader. Natural defenses include the skin, your body’s largest immune organ. Your gut barrier is another important natural defense mechanism operated at all times by your body. Its role is to keep harmful substances and organisms from having access to systemic circulation by acting as a gatekeeper in the gut.

Prebiotic: A category of dietary fibers that is indigestible by human digestive enzymes but is selectively fermented by good bacteria in the gut to provide benefits. Prebiotic fibers are food for good bacteria that permit them to grow and flourish in the human gut. Nutrilite™ Balance Within™ Probiotic contains the prebiotic fiber inulin from European chicory root, which along with other prebiotic fibers in your diet helps feed the probiotics that support healthy digestion and immunity.†

Probiotic: Live microorganisms that, when consumed in adequate amounts, confer a health benefit to the host. Probiotic benefits are strain specific. Consequently, it is important to know how to recognize and identify probiotic supplements based on the specific strains they contain.

(Genus) Lactobacillis (Species) acidophilus (Strain) NCFM®

(Genus) Bifidobactrium (Species) animalis (Species) ssp. lactis (Strain) HN109

In order to be called a “probiotic,” bacteria must be fully characterized at the strain level and be characterized and shown to perform favorably against the following criteria:

• Strong Strains are those able to resist harsh gastrointestinal conditions. Nutrilite™ Balance Within™ Probiotic uses naturally strong strains that are bile salt tolerant and acid resistant so that they survive transit through the stomach and upper small intestine without need for a coating, encapsulant or capsule delivery format. Nutrilite™ brand prefers naturally strong strains because we view coatings, encapsulants and capsules as just another barrier your body must remove before the probiotics can start working for you.

• Arrive Alive Technology means that probiotics reach the gut – lower small intestine and colon – alive and ready to do their job.

• Stick to the Gut refers to probiotics being able to adhere to the intestinal mucosa and colonize the gut, an absolute necessity for realizing probiotic benefits. Colonizing the gut means that the probiotics adherent to the intestinal mucosa can proliferate and multiply in numbers for the benefit of the host.

Glossary of Terms


BALANCE WITHIN PROBIOTIC Insider’s Guide

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