Performance Report for the Year Ending December 31, 2015

Actual Results Budgeted Results Variance

Sales:

Websites design 27572 eur 25000 eur 2572 eur

CRO(convertion rate optimization)

16478 eur 14000 eur 2478 eur

SEO(search engine optimization)

19652 eur 17000 eur -2652 eur

Google Adwords/Youtube video ads

24489 eur 26000 eur 1511 eur

Social media marketing 24147 eur 23000 eur 1147 eur

Total Sales: 112338 eur 105000 eur 7338 eur

Less: Variable Expenses

Labour Cost 47200 eur 47200 eur 0 eur

Marketing 7430 eur 7000 eur 430 eur

Taxes 13480,56 eur 15000 eur 1519,46 eur

Rent 5450 eur 5450 eur 0 eur

Other expenses 2568 eur 2000 eur 568 eur

Contribution Margin 36800 eur 36000 eur 800 eur

Less: Traceable Fixed Costs

22410 eur 22410 eur 0 eur

Location A Margin 17200 eur 17200 eur

36209 eur (final profit balance)

1. Design website,illustration,brochures,e-Newsletters

2. Conversion Rate Optimization A/B Testing, Analysis and Reporting, User Experience

3. Search Engine Optimization SEO auditing, site optimization, analysis and reporting, PPC advertising

4. Google Adwords/Youtube video ads

5. Social Media marketing