Baku Sponsor Brochure2-1

MARKETINGKINGDOM BAKU

4-5 April 2013

BAKU, AZERBAIJAN

www.thepworld.com

The Marketing Kingdom is an annual marketing event taking place in 5 different locations in South East Europe and the Euro – Asia region.

In 2011 and 2012 combined, more than 3000 delegates have attended the event in Belgrade, Zagreb, Sarajevo and Georgia, making it one of Europe’s biggest marketing events.

The first ever Marketing Kingdom event took place in Belgrade in October 2010. Since then the event has expanded to four other markets and has featured presentations by some of the world’s biggest names in marketing. Aside from bringing top notch global experts the Marketing Kingdom was also the first event in Southeast Europe that featured a speaker from Facebook.

Founded in 2010, the P World is a boutique experience agency with offices in Dubai, Skopje and Prague. In the past three years the company has organized some of the largest PR and marketing events in Europe as well as the first ever global HR, retail banking, telecom and sales events in Serbia and Croatia. The company has created three world class event brands aiming to change today’s business reality:

With over 3000 delegates in 2011 and 2012, the Marketing Kingdom is P World’s most exclusive event brand. In the past two years the event has been held in Belgrade, Zagreb, Sarajevo and Georgia, making it Europe’s biggest marketing series of events. In 2013 aside from the annual events in the above mentioned markets the event will also take place in Baku, Paris and London.

With annual events in Belgrade, Zagreb, Prague, Moscow, Dubai and Baku, the PR Experience is Europe’s largest global PR event. More than 2500 delegates have attended the series in the past two years and speaker such as Princess Diana’s private Secretary and William and Kate’s PR have presented at the event.

The HR Experience series of events have been held in Sofia, Zagreb and Croatia. Supported by the national HR associations of the respected countries, the event has become one of the biggest HR events in South East Europe with more than 1500 visitors in just over two years.

The PR Experience

The Marketing Kingdom

The HR Experience


ABOUT THE ORGNISER - The P World

ABOUT THE MARKETING KINGDOM

Global marketing directors from Yahoo!, Facebook, Lego, Jaguar Land and SAP are only some of the speakers that have shared their experience at the Marketing Kingdom series of events.

Brands That Have Presented At The Marketing Kingdom


BRANDS THE MARKETING KINGDOM

Lars Silberbauer Head of Social Media LEGO Group

Serhad BolukcuLead, Central AndEastern EuropeGMS, Facebook

Philip TaylorHead of DigitalVisitBritain

Johnny KroneldLead Marketing Manager Direct SalesHewlett Packard

Joshua PartridgeDirector, Yahoo! Expansion MarketsYahoo!

Ian HunterGlobal Head Of Cloud MarketingFujitsu

Chris StockManaging DirectorFourThirds

Frank van der HeijdenFormer Commercial DirectorCoca-Cola Hellenic

Lillo BuhnikCustomer Strategy And Marketing DirectorUnilever

Justin HannemannMarketing DirectorAmerican Express

Marija RoozLaunch Planning & Campaigns ManagerJaguar Landrover

Hubert GrealishGlobal Head of Brand CommunicationDiageo

Irina PashinaMarketing Localization ManagerSAP Global Marketing

Jan NowakHead of Developer Tools & Engagement Nokia

Daniel AckermannFounding PartneriSTUDIO

Sietse BakkerEvent SupervisorEurovision Song Contest And AuthorHow To Live Wow

Bruce BaleHead of SalesCEEMEAGMS, Facebook

Marc RougierPresident And Co-founderScoop.it

Martijn de JongGlobal Head of Consumer Online ServicesTele2

Julian PlateHead of MarketingManchester City Football Club

Rebecca JonesHead of Marketing PlanningBBC Worldwide

Timothy WhiteHead of eMarketingNovartis

Andrija FrincicHead of DevelopmentSAGENA

Mads HolmenPlanning DirectorGo Viral

Zuzanna GierlinskaDirector Scale Display EMEAMicrosoft Advertising

Ryan EckelHead of MarketingEEMEAPUMA

Dennis van HeezikProgram Director Digital MarketingPhilips

Simon DupuyHead of Online AdvertisingExpedia

The Marketing Kingdom Complete List Of Event Speakers


SPEAKERS THE MARKETING KINGDOM

Delphine Remy-BoutangDigital Social Media Marketing ManagerIBM

Annemieke BossenHead of B2B MarketingKLM

Jason HughesHead Of Branded Content And Product PlacementBSkyB

Andrea MonaciMarketing DirectorHewlett Packard

David DelbridgeDirector, CRM And Direct MarketingSony Music Entertainment

Karim MokhnachiVice President Marketing ECEMEAOracle

Anna RufoBusiness Development European PartnershipsTripAdvisor

Dan HealyFounder and CEOReal Opinions

Aliza KnoxManaging Director Online Sales, Asia And PacificGoogle, Singapore

Marvin LiaoCommercial DirectorYahoo!, UK

Martin MollHead Of MarketingHonda, UK

Peter VogtSenior Director Employee Engagement and Internal CommuniationseBay

Tom LucasFormer Marketing DirectorUKTV, UK

Tolga SezerGeneral Manager MarketingUlker, Turkey

Madlen NicolausSocial Media Manager Europe Africa & Middle East RegionKodak, UK

Greg JarrettManaging DirectorFuertewww.fuerteint.com

Lars LudwigManaging DirectorLow Cost Travel Group, Germany

Chris LentonChairmanChartered Insitute Of Marketing, UK

Graham BroomsfieldFormer Head Of Product And MerchandisingYahoo! and Director Of Group Marketing And Development, Galoo

Keynotes / The Marketing Kingdom



SPEAKERS THE MARKETING KINGDOM



PHOTOS THE MARKETING KINGDOM

user

Sticky Note

promeni u Take a peek at the atmosphere at the Marketing KIngdom events.

The Marketing Kingdom Baku - For The First Time In Azerbaijan


ABOUT THE MARKETING KINGDOM BAKU

The Marketing Kingdom Baku, taking place from 4th – 5th April 2013 in Baku, the capital of Azerbaijan, is officially the first ever global marketing event to take place in the country.Featuring presentations by the world’s biggest marketing experts, the event focuses on the latest trends, challenges and issues in the global marketing industry!

Johnny KroneldLead Marketing Manager Direct SalesHewlett Packard

Ian HunterGlobal Head Of Cloud MarketingFujitsu

Chris StockManaging DirectorFourThirds

Irina PashinaMarketing Localization ManagerSAP Global Marketing

Timothy WhiteHead of eMarketingNovartis

Marvin LiaoFormer Commercial DirectorYahoo!, UK

Lars Silberbauer Head of Social Media LEGO Group

Steffen Ruebke General Manager Henkel Cosmetics

Greg NugentMarketing Director London Olympic Games

Mads HolmenPlanning DirectorGo Viral

Tomas JenssenDirector Corporate CommunicationsMicrosoft

Topics Dicussed At The Marketing Kingdom Baku


TOPICS THE MARKETING KINGDOM BAKU

Using Customer Insight To Build Social Loyalty Through Community And Fan Engagement

The Key Principles of Effective Marketing In A Connected World

Exploring how Social Media can help you reach to wider, new and international markets – What are the risks in going global?

How To Measure The Effect Of Social Media

From Global Guessing To Local Knowing: Location Based Services As The Core Of Every Worldwide Customer Engagement

Marketing From The Heart

From Consumer To Shopper Marketing: How Understanding The Needs & Habits of Shoppers Will Help You To Sell More

Content, Content, Content: The Continued Importance Of Great Content Both For Audiences And

Advertisers Whatever The Platform

The 'Membership Effect' - Bringing buyers and sellers together

Integrated Launch Planning As A Critical Enabler For Your Marketing Strategy

'Broadcast Reversal' - Brands In The Hands Of Consumers

Talking To Your Customer: Should You Go Local, Social, Or Mobile?

Sponsorship opportunities and packages


SPONSORSHIP THE MARKETING KINGDOM BAKU

The Marketing Kingdom Baku, as Azerbaijan’s first ever global marketing event will be an ideal platform for your company to position itself as a market leader. Please take a look at the selection of our sponsorship packages. Please note that we can also create a brand new package based on your company’s needs.

PLATINUM SPONSOR: EXCLUSIVE - 1 PACKAGE ONLY € 20.000

Benefits:As exclusive platinum sponsor – you will be our only partner from your industry sector holding this title. All benefits you receive will deliver significantly increased valuable than any other partner involved and you will receive the maximum amount of branding, promotional awareness, networking and business development opportunities. Delegates will leave having fully interacted not only with your brand, but your team members throughout the entire Interactive event. All delegates and speakers will have gained knowledge about the particular services you provide and take away information on these as well.

Benefits only for Platinum Sponsors:• Senior executive to open the event• Senior Marketing manager to deliver a 45 mins presentation at the event• Senior Marketing manager to moderate the event

Promotional MarketingYour organization logo will prominently appear on all mediums used, throughout our marketing campaign• Brochure Branding: Your organization logo will be prominently displayed on the all pages of the event brochure. On the front page, as Exclusive Founding Partner – your logo will be displayed as such and appear in the most favorable position as well as being a larger size than all other partner logos. You will also be able to include a 100 word description of your organization including your website address in the brochure. The brochure is distributed to over 20,000 unique PR targeted names from our database.• Email Broadcasts: Since the launch of our company we have built an opt-in database of over 25,000 key executives who will receive regular updates on our events, committee members, speakers, sponsors, news and features. Upon joining the event we will include your logo prominently on all e-shots going out. As exclusive founding sponsor, we will also carry out a unique e-shot specifically announcing your involvement in the event. • Telemarketing: During the entire length of the campaign, a dedicated team of project managers will contact key organization and individuals within your targeted industry to ensure their attendance at the event• Online - Website and Hyperlink: Our event websites attracts over 50,000 unique visitors throughout the campaign. Your organization logo will also appear on the home page of our website, as well as on our technical agenda website page highlighting your organization as exclusive sponsor of our event. You will have the opportunity to upload an introductory piece on your organization to the website.• Public Relations: Your organization name will be included in the press releases that are written and sent out to regional and international media. In addition the project manager at times facilitates interviews between media outlets and our key speakers/sponsors for the event• Wish List: You can provide us with specific organizations or individuals who you would like to have at the event, and our team will specifically get in touch to invite them to attend on y our behalf • Post Event Branding: Your organization logo will appear on the Post-Event materials and emails sent to delegates containing the event presentations and discussion materials

PLATINUM SPONSOR: EXCLUSIVE - 1 PACKAGE ONLY € 20.000

On-Site Visibility And Benefits• 15 VIP Delegate Passes to the entire event – giving your team full access to a room full of targeted potential clients and business development opportunities with a guarantee of front row seating. Your team will also have full access to the exclusive cocktail reception where vital informal relationship building will take place• 12 Sq M Exhibition Booth to prominently display your organization’s logo, information and service leaflets as well as highlight your brand and services for the event to a senior group of decision making targeted potential clients. You will be able to discuss your service opportunities with delegates who are specifically looking for new solutions to their challenges• Assisted Networking: You will have the opportunity to select the attending delegates that you wish to meet at the event whose badges will display a coloured sticker for your team to easily identify them through-out the event• Onsite Branding: Your organization logo will appear on all onsite materials located in the event room, delegate tables, head table and registration area at the event including: stage, welcome signage, sponsor and partner banners located in the event are and partner tent cards. Your logo will also appear prominently on the main event PowerPoint slide that we will displayed on the event stage screen at various times throughout the event• Double Banner: Your organization logo will appear on an exclusive double banner, located around the main stage / head table area in the event room throughout the event• Event Booklet: Your logo will appear on the front cover and you will receive one double page A4 Advert spread inside the onsite event booklet that is given to all delegates, speakers, committee members and chairmen• Delegate Gifts: You will have the opportunity to bring gifts displaying your logo that will be given to each delegate with their onsite documentation and literature and will be taken back to their offices• Information Leaflet: You will be able to insert a company information leaflet highlighting your new technologies and expertise into the delegate bag which is given to all attendees• Delegate Contact List: We provide you with the full event delegate contact list for you to continue building long-lasting relationships and create new business development opportunities

Additional Sponsorship Benefits• Exclusive Cocktail Reception: Your exclusive Founding Partner Package also includes the exclusive sponsorship of our cocktail, where you will receive personalized and significant branding and increased awareness. Our evening cocktails are always the highlight of the delegate experience and provide a hugely unique opportunity to informally bond and create strong lasting relationships with our delegates. You will have the opportunity to really get to know your potential clients needs, demands and expectations in a fun, relaxed and stimulating setting - 10 Minute Intro: You will have the opportunity to address all the delegates and provide the short opening introduction to our cocktail reception - Branding: Your organization logo will appear on all pre-event, on site and post-event marketing linked to our official exclusive cocktail reception. This includes the website, all marketing emails where the cocktail reception is mentioned as well as our post-event documentation pack that goes out to all delegates - Banner at Cocktail Reception: Your organization logo will appear on an exclusive banner, located at the evening or during the event, highlighting your company as cocktail reception sponsor.

Sponsorship opportunities and packages


SPONSORSHIP THE MARKETING KINGDOM BAKU

GOLD SPONSOR € 9.000

Benefits:As gold sponsor, you will receive significantly higher and more advantageous benefits than our other partners (except for Founding Sponsor). There will be only two gold sponsors. You will receive major branding and interaction opportunities with all attendee’s through-out the event.

Promotional MarketingYour organization logo will prominently appear on all mediums used, throughout our marketing campaign

• Brochure Branding: Your organization logo will be prominently displayed on the all pages of the event brochure. On the front page, Founding Partner – your logo will be displayed as such and appear in the most favorable position as well as being a larger size than all other partner logos. You will also be able to include a 100 word description of your organization including your website address in the brochure. The brochure is distributed to over 20,000 unique PR targeted names from our database.• Email Broadcasts: Since the launch of our company we have built an opt-in database of over 25,000 key executives who will receive regular updates on our events, committee members, speakers, sponsors, news and features. Upon joining the event we will include your logo prominently on all e-shots going out. As exclusive founding sponsor, we will also carry out a unique e-shot specifically announcing your involvement in the event. • Telemarketing: During the entire length of the campaign, a dedicated team of project managers will contact key organization and individuals within your targeted industry to ensure their attendance at the event• Online - Website and Hyperlink: Our event websites attracts over 50,000 unique visitors throughout the campaign. Your organization logo will also appear on the home page of our website, as well as on our technical agenda website page highlighting your organization as exclusive sponsor of our event. You will have the opportunity to upload an introductory piece on your organization to the website. • Public Relations: Your organization name will be included in the press releases that are written and sent out to regional and international media. In addition the project manager at times facilitates interviews between media outlets and our key speakers/sponsors for the event• Wish List: You can provide us with specific organizations or individuals who you would like to have at the event, and our team will specifically get in touch to invite them to attend on your behalf • Post Event Branding: Your organization logo will appear on the Post-Event materials and emails sent to delegates containing the event presentations and discussion materials

Benefits:• 9 VIP Delegate Passes to the entire workshop – giving your team access to a room full of targeted potential clients and business development opportunities with a guarantee of front row seating. Your team will also have full access to the cocktail reception where vital informal relationship building will take place• 9 Sq M Exhibition Booth to prominently display your organization’s logo, information and service leaflets as well as highlight your brand and services for the full four day event to a senior group of decision making targeted potential clients. You will be able to discuss your service opportunities with delegates who are specifically looking for new solutions and technologies to their challenges• Onsite Branding: Your organization logo will appear on all onsite materials located in the event room, delegate tables, head table and registration area at the event including: stage, welcome signage, sponsor and partner banners located in the event are and partner tent cards. • Banners: Your organization logo will appear on the event partner banners located around the event room throughout the event

GOLD SPONSOR € 9.000

• Event Booklet: Your logo will appear on the front cover and you will receive one page / A4 Advert space inside the onsite event booklet that is given to all delegates, speakers, committee members and chairmen• Delegate Gifts: You will have the opportunity to bring gifts displaying your logo that will be given to each delegate with their onsite documentation and literature and will be taken back to their offices• Information Leaflet: You will be able to insert a company information leaflet highlighting your new technologies and expertise into the delegate bag which is given to all attendees• Delegate Contact List: We provide you with the full event delegate contact list for you to continue building long-lasting relationships and create new business development opportunities

SILVER SPONSOR € 5.000

Benefits:As silver sponsor, you will receive significantly higher and more advantageous benefits than our other partners (except for Founding andGold Sponsors). There will be a maximum of 5 silver sponsors. You will receive extensive branding and interaction opportunities with all attendee’s through-out the event.

Promotional MarketingYour organization logo will prominently appear on all mediums used, throughout our marketing campaign• Brochure Branding: Your organization logo will be prominently displayed on the all pages of the event brochure. On the front page, as Silver Sponsor – your logo will be displayed as such. The brochure is distributed to over 20,000 unique oil and gas targeted names from the Praxis Global Research database• Email Broadcasts: Since the launch of our company we have built an opt-in database of over 25,000 key executives who will receive regular updates on our events, committee members, speakers, sponsors, news and features. Upon joining the event we will include your logo promi nently on all e-shots going out. • Telemarketing: During the entire length of the campaign, a dedicated team of project managers will contact key organization and individuals within your targeted industry to ensure their attendance at the event• Online - Website and Hyperlink: Our event websites attracts over 50,000 unique visitors throughout the campaign. Your organization logo will also appear on the home page of the event website, as well as on our technical agenda website page highlighting your organization as exclusive sponsor of our cultural evening. You will have the opportunity to upload an introductory piece on your organization to the website. • Public Relations: Your organization name will be included in the press releases that are written and sent out to regional and International media. In addition the project manager at times facilitates interviews between media outlets and our key speakers/sponsors for the event• Wish List: You can provide us with specific organizations or individuals who you would like to have at the event, and our team will specifically get in touch to invite them to attend on y our behalf

On-Site Visibility And Benefits

• 5 VIP Delegate Passes to the entire event – giving your team full access to a room full of targeted potential clients and business development opportunities with a guarantee of front row seating. Your team will also have full access to the cocktail reception where vital informal relation ship building will take place• Table Top Exhibition Booth to prominently display your organization’s logo, information and service leaflets as well as highlight your brand and services for the event to a senior group of decision making targeted potential clients. You will be able to discuss your service opportunities with delegates who are specifically looking for new solutions and technologies to their challenges• Onsite Branding: Your organization logo will appear on all onsite materials located in the event room, delegate tables, head table and registra tion area at the event including: stage, welcome signage, sponsor and partner banners located in the event are and partner tent cards. in touch to invite them to attend on y our behalf• Banners: Your organization logo will appear on the event partner banners located around the event room throughout the event• Workshop Booklet: Your logo will appear on the front cover and you will receive a one half page Advert space inside the onsite event booklet that is given to all delegates, speakers, committee members and chairmen

SILVER SPONSOR € 5.000

• Delegate Gifts: You will have the opportunity to bring gifts displaying your logo that will be given to each delegate with their onsite documenta tion and literature and will be taken back to their offices• Information Leaflet: You will be able to insert a company information leaflet highlighting your new technologies and expertise into the delegate bag which is given to all attendees• Delegate Contact List: We provide you with the full event delegate contact list for you to continue building long-lasting relationships and create new business development opportunities

The Baku PR Experience


ABOUT OUR WORK IN AZERBAIJAN

The P World’s first event in Azerbaijan was hosted on 17th October 2012. Titled the Baku PR Experience, the event featured presentations by the world’s biggest PR experts including PR directors from Gazprom, BBC, Schneider Electric, Eurovision and Princess Diana’s Private Secretary.

Take a look at some of the photos from the event

The Baku PR Experience


ABOUT OUR WORK IN AZERBAIJAN

http://www.trend.az/capital/business/2075741.html

http://az.trend.az/capital/business/2075740.html

http://en.trend.az/regions/scaucasus/azerbaijan/2075745.html

http://en.trend.az/news/society/2067716.html

http://en.trend.az/capital/business/2067684.html

http://az.trend.az/news/society/2067693.html

http://www.trend.az/news/society/2067695.html








http://www.today.az/news/business/112988.html


http://www.today.az/news/society/113125.html

Trend.az Zekalo

1. Prior to the event:

http://www.zerkalo.az/2012/menee-mesyatsa/

http://www.zerkalo.az/2012/baku-pr-experience/

http://www.zerkalo.az/2012/esli-dovepie-podpyivaetsya-ego-tpudno-vosstanovit/

http://www.zerkalo.az/2012/chto-ne-hvataet-mipu-pr-segodnya/

5 printed adverts, 2 interviews, 2 press releases in print

biznesinfo.azhttp://biznesinfo.az/business/businessnews/params/ln/ru/article/70176

http://biznesinfo.az/business/businessnews/params/ln/az/article/70176

http://biznesinfo.az/business/businessnews/params/ln/az/article/71614

http://biznesinfo.az/business/businessnews/params/ln/ru/article/71614

http://www.biznesinfo.az/business/businessnews/params/ln/ru/article/72397

http://www.biznesinfo.az/business/businessnews/params/ln/az/article/72397

http://biznesinfo.az/business/interviews/params/ln/ru/article/70814

http://biznesinfo.az/business/interviews/params/ln/az/article/70814

http://biznesinfo.az/business/interviews/params/ln/ru/article/71418

http://biznesinfo.az/company/thebakuprexperience/params/ln/az

Boutique Other links:http://boutique.az/view/4082

http://boutique.az/view/4272+ adverts and interviews in print




http://www.prspecialist.net/2012/10/baku-pr-experience-brings-together.html


http://sia.az/en/news/social/317248

http://youthfoundation.az/gnclr-fondunun-dstyi-il-baku-pr-experience-konfransi-kecirilir/

http://www.topix.com/business/public-relations/2012/10/baku-pr-experience-brings-togetherworlds-

best-specialists

http://salamnews.az/az/news/read/31449/bakida-avropanin-en-boumlyuumlk-tedbiri-keccedilirilirfotolent/

http://www.newsmeeting.com/az/n/4729171-dunyanin-en-yaxsi-pr-mutexessisleri-baku-prexperience-

de-toplasib.aspx

http://www.prspecialist.net/2012/10/baku-pr-experience-brings-together.html

http://www.mak.az/articles.php?item_id=20121022095433078&sec_id=2

http://boutique.az/view/4377

http://www.biznesinfo.az/company/thebakuprexperience/news/params/ln/az/article/72875

http://www.biznesinfo.az/company/thebakuprexperience/news/params/ln/ru/article/72875

For additional information please contact

Lavinia IosubVP Corporate CommunicationsP World [email protected]

Kosta PetrovChief Experience OfficerP World Global+38978 208 [email protected]

Baku Sponsor Brochure2-1

Documents

Transcript of Baku Sponsor Brochure2-1