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Transcript of BAKING CONCEPTS
Three branded baking concepts
for three different target groups
NMK Esbaco is specialized in tailor made home baking concepts for retailers. We offer a variety of complementary products: baking mixes, sprinkles, decorations, chocolate, but also nonfood. We continuously choose the best suppliers for these products.
NMK Esbaco offers you three branded total baking concepts for three different target groups. The assortment is logically divided into segments from the base to the finishing:
Bake: baking powders and other basic productsBasics: fillings and toppings, chocolate or jelly Decorations: decorations of marzipan, chocolate and sugar Sets: complete sets to make cakes and cookies
Home Sweet Bakery
Goal: promoting home baking, together, we instead of me, family, etc.
Target group: parents and children
Design: sweet and personal, family, colourful, 50s, post-its containing remarks and USPs, photos with ideas and inspiration.
Goal: baking on a higher level, to inspire, to create
Target group: young adults, semi-prof, amateur chefs, higher level cooking and baking
Design: trendy design, colourful, pictures of inspiring creations
Goal: basic baking products, functional use, selling points: baking stores or bakers
Target group: (semi-)professional, amateur chefs
Design: basic, target aimend/functional, lots of illustrations, clear instructions (the cartoon helps you with the baking)
With the help of strategic and creative design team freshmonkeys we have the privilege to offer you these unique customer indulging concepts that will upgrade your home baking sales.
Kernweg 27, 1627 LH Hoorn NHThe NetherlandsT +31 (0)229 281040E [email protected] www.nmkesbaco.com