Baker Labs Raising the Bar with Social Media Marketing Pick TN... · The Top 5 Reasons For Using...
Transcript of Baker Labs Raising the Bar with Social Media Marketing Pick TN... · The Top 5 Reasons For Using...
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Raising the Bar with Social Media Marketing
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&What channels should you use?
What are your goals?
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52% of online adults use multiple social media sites. Facebook acts as “home base” — it remains the most popular site for those who only use one, and has significant overlap with other platforms.
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The Top 5 Reasons For Using Social Media
1. To stay in touch with what friends are doing 2. To stay up-to-date with news and current events 3. To fill up spare time 4. To find funny or entertaining content 5. To share opinions
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FOMO(Fear Of Missing Out)
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Frequency of Social Media Site Use
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Social Media Sites
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What is next?
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Inbound marketing is a
philosophy based on the
truth that consumers buy
differently today than they
did 10 years ago.
WHY DOES SOCIAL MEDIA WORK?
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BUT WHAT DO I POST?
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INFORMATIONALEDUCATIONALASPIRATIONALHUMEROUS
TYPES OF CONTENT4(and babies or puppies)
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(or babies that look like animals)
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One of the most common, who, what,
when, where and why types of posts.
INFORMATIONAL
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Content that we learn from, how to,
explainer videos, and more.
EDUCATIONAL
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Stories about who we want to be, or
things we want to do.
ASPIRATIONAL
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Jokes, memes, funny videos or images.
HUMEROUS
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Goal: Increase New Visitors at our Corn Maze and Pumpkin Patch
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Information on where the first corn maze
was, or why you decided to do one, or the
number of hours it takes to make one, or
pumpkin carving ideas/skills
EDUCATIONAL
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Showcase photos of people, families and
their stories about how they’ve come to
your corn maze for the last 20 years. Or
how much they look forward to it.
ASPIRATIONAL
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Images that are funny featuring
pumpkins, or corn mazes made from “I
can’t believe” it images.
HUMEROUS
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Halloween
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Let’s pretend you were a VFL
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• Created a PDF that people could print
off of a Power T to use a stencil
• Created an easy “how to” with pictures
of using the stencil
• And delivered all of this with email
What if you:
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• Be providing utility and help to people
who are in your target audience
• Building your email list for growing your
awareness
• Have lots of Power T Pumpkin images
share
You’d then:
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“It is not the strongest of a species that survives, nor
the most intelligent, but the one most responsive to
change.”
Charles Darwin