Bajaj vs Hero Honda Yash

8/8/2019 Bajaj vs Hero Honda Yash

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RESEARCH ON

BAJAJ V/S HERO HONDA

SUBMITED TOSUBMITED BY

Miss. Shikha Bansal mem Yatish SharmaNeha NyatiNeha VijayvergiyaSunny SambervalShilpa JainMBA 2ND Semester

OM KOTHARI INSTITUTES OF

MANAGEMENT AND RESEARCH

KOTA

CERTIFICATE

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This is to certify that Mr. Yatish Sharma has completed his project report

title Comparative Study of Bajaj V/S Hero Honda under my supervision. To the

best of my knowledge and belief this is his original work and this, wholly or

partially, has not been submitted for any degree of this or any other University.

Date: Miss.Shikha Bansal(Research Methodology)

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Vs.

ACKNOWLEDGEMENT

The research on Comparative Study between Bajaj and Hero Honda has

been given to me as part of the curriculum in 2-Years Masters Degree in Business

Administration.

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I have tried my best to present this information as clearly as possible using

basic terms that I hope will be comprehended by the widest spectrum of researchers,

analysts and students for further studies.

I have completed this study under the able guidance and supervision ofMISS

SHIKHA BANSAL; I will be failed in my duty if I do not acknowledge the

esteemed scholarly guidance, assistance and knowledge. I have received from them

towards fruitful and timely completion of this work.

Mere acknowledgement may not redeem the debt I owe to my parents for their

direct/indirect support during the entire course of this project.

I also thankful to my friend who helped me a lot in the completion of this

project.

Yatish sharma

INDEX

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Sr No. Particulars Page no

1. OBJECTIVES 6

2. HISTORY OF BAJAJ 7- Profile- Key Person- Bajaj Intro- Company History- Timeline of new releases

3. HISTORY OF HERO HONDA 14- Board of Directors- Company Profile

4. RESEARCH METHODOLOGY 23- Data Source

- Research Approach- Sampling unit- Data Completion and Analysis- Scope

5. LIMITATION OF RESEARCH STUDY 25

6. ANALYSIS AND INTERPRETATION 27

7. CONCLUSION 39

8. RECOMMENDATION 41

9. BIBLIOGRAPHY 43

10. ANNEXURE 45

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OBJECTIVES:-

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.

3. To determine the customers satisfaction regarding bikes.

4. To determine the factors influencing the choice of customers regarding bikes.

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Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apartfrom producing two wheelers they also manufacture three wheelers. The company hadstarted way back in 1945. Initially it used to import the two wheelers from outside, butfrom 1959 it started manufacturing of two wheelers in the country. By the year 1970 BajajAuto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have becomean integral part of the Indian milieu and over the years have come to represent theaspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki heavyindustries of Japan to produce the latest motorcycles in India which are of world class

quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board ofKawasaki heavy industries. The core brand values of Bajaj Auto limited includesLearning, Innovation, Perfection, Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan inMaharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The salesare backed by a network of after sales service and maintenance work shops all over thecountry.

Bajaj Auto has products which cater to every segment of the Indian two wheeler marketBajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover

125 offers the consumer a great performance without making a big hole in the pocket.

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PROFILE:

KEY PERSONS:

Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

Kantikumar R. Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman Kirloskar Director

Naresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director

P Murari Director

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codes BSE Code: 500490; NSE - Code: BAJAJAUTO

Presence Distribution network covers 50 countries.Dominant presence in Sri Lanka, Bangladesh, Columbia,Guatemala, Peru, Egypt, Iran and Indonesia.

Joint Venture Kawasaki Heavy Industries of Japan

Registered & Head Office AkurdiPune - 411035IndiaTel.: +(91)-(20)-27472851Fax: +(91)-(20)-27473398

Works Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136

Chakan Industrial Area, Chakan, Pune 411501

E-mail [email protected]

Website www.bajajauto.com

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http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.htmlmailto:[email protected]://www.bajajauto.com/mailto:[email protected]://www.bajajauto.com/http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.html


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Niraj Bajaj Director

Committees of the Board

Audit Committee

S.H. Khan Chairman

D.J. Balaji Rao

J.N. Godrej

Naresh Chandra

Nanoo Pamnani

Shareholders & Investors Grievance committee

D.J. Balaji Rao Chairman

J.N. Godrej

Naresh Chandra

S. H. Khan

Remuneration committee

D.J. Balaji Rao Chairman

S.H. Khan

Naresh Chandra

Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE Akurdi, Pune 411 035

WORKS Akurdi, Pune 411 035Bajaj Nagar, Waluj Aurangabad 431 136Chakan Industrial Area, Chakan, Pune 411 501

Bajaj Autos Ltd.

Bajaj Auto Limited

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http://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asp


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Type Public

Founded 1945Headquarters Pune,India

Key people Rahul Bajaj (Chairman)

RevenueRs. 1,01,063 billion (2006) or USD 1.87billion

Net income Rs. 17,016 billion

Employees ???

Website www.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th

largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with plants in Waluj nearAurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makes motorscooters, motorcycles andthe auto rickshaw.

Contents

1 Company's historyo 1.1 Timeline of new releases

2 Scooters 3 Motorcycles 4 Upcoming Models 5 New Image 6 Forbes Global 2000 Ranking - 2005 7 External links

8 References

Company's history

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading CorporationPrivate Limited. It started off by selling imported two- and three-wheelers in India. In 1959, itobtained license from the Government of India to manufacture two- and three-wheelers and it wentpublic in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad.In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, itrolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.

Timeline of new releases

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http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Company.27s_history#Company.27s_historyhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Company.27s_history#Company.27s_historyhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Timeline_of_new_releases#Timeline_of_new_releaseshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Scooters#Scootershttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Motorcycles#Motorcycleshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Upcoming_Models#Upcoming_Modelshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#New_Image#New_Imagehttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Forbes_Global_2000_Ranking_-_2005#Forbes_Global_2000_Ranking_-_2005http://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#External_links#External_linkshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#References#Referenceshttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Logo_bajaj.gifhttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Company.27s_history#Company.27s_historyhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Timeline_of_new_releases#Timeline_of_new_releaseshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Scooters#Scootershttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Motorcycles#Motorcycleshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Upcoming_Models#Upcoming_Modelshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#New_Image#New_Imagehttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Forbes_Global_2000_Ranking_-_2005#Forbes_Global_2000_Ranking_-_2005http://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#External_links#External_linkshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#References#Referenceshttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995


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1971 - three-wheeler goods carrier 1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Rear engine Autorickshaw 1981 - Bajaj M-50 1986 - Bajaj M-80, Kawasaki Bajaj KB100 1990 - Bajaj Sunny 1994 - Bajaj Classic 1995 - Bajaj Super Excel 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw 1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter) 2000 - Bajaj Saffire 2001 - Eliminator, Pulsar 2003 - Caliber115,Bajaj Wind125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear,Bajaj Discover DTS-i 2005 - Bajaj Wave,Bajaj Avenger, Bajaj Discover 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200

Some of the models that Bajaj makes (or has made) are:

Scooters

o Bajaj Sunny

o Bajaj Chetak

o Bajaj Cub

o Bajaj Super

o Bajaj Wave

o Bajaj Legend

Motorcycles

o Kawasaki Eliminator

o Bajaj Pulsar

o Bajaj Kawasaki Wind 125

o Bajaj Boxer

o Bajaj CT 100

o Bajaj Platina

o

Bajaj Calibero Bajaj Discover

o Bajaj Avenger

Upcoming Models

Bajaj Pulsar 220 DTS-Fi Bajaj Krystal Bajaj Blade

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pedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edit


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Bajaj Sonic

New Image

The company, over the last decade has successfully changed its image from a scooter manufacturerto a two wheeler manufacturer, product range ranging from Scooterettes to Scooters to Motorcycle.

Its real growth in numbers has come in the last 4 years after successful introduction of a fewmodels in the motorcycle segment.

The company is headed byRahul Bajaj who is worth more than US$1.5 billion.

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India has the largest number of two wheelers in the world with 41.6 million vehicles. Indiahas a mix of 30 percent automobiles and 70 percent two wheelers in the country. India was thesecond largest two wheeler manufacturer in the world starting in the 1950s with the birth ofAutomobile Products of India (API) that manufactured scooters. API manufactured the Lambrettasbut, another company, Bajaj Auto Ltd. surpassed API and remained through the turn of the centuryfrom its association with Piaggio of Italy (manufacturer of Vespa).

The license raj that existed between the1940s to1980s in India, did not allow foreign companies toenter the market and imports were tightly controlled. This regulatory maze, before the economicliberalization, made business easier for local players to have a sellers market. Customers in Indiawere forced to wait 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he didnot need a marketing department, only a dispatch department. By the year 1990, Bajaj had awaiting list that was twenty-six times its annual output for scooters.

The motorcycle segment had the same long wait times with three manufacturers; Royal Enfield,Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine atthat time and took the higher end of the market but, there was little competition for theircustomers. Ideal Jawa and Escorts took the middle and lower end of the market respectively.

In the mid-1980s, the Indian government regulations changed and permitted foreign companies toenter the Indian market through minority joint ventures. The two-wheeler market changed withfour Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda.The entry of these foreign companies changed the Indian market dynamics from the supply side tothe demand side. With a larger selection of two-wheelers on the Indian market, consumers startedto gain influence over the products they bought and raised higher customer expectations. Theindustry produced more models, styling options, prices, and different fuel efficiencies. The foreigncompanies new technologies helped make the products more reliable and with better quality.

Indian companies had to change to keep up with their global counterparts.

BOARD OF DIRECTORS

No. Name of the Directors Designation

1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director

2 Mr. Pawan Munjal Managing Director

3 Mr. Toshiaki Nakagawa Jt. Managing Director

4 Mr. Takao Eguchi Whole-time Director

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5 Mr. Satyanand Munjal Non-executive Director

6 Mr. Om Prakash Munjal Non-executive Director

7 Mr. Tatsuhiro Oyama Non-executive Director

8 Mr. Masahiro Takedagawa Non-executive Director

9 Mr. Narinder Nath Vohra Non-executive & Independent Director

10 Mr. Pradeep Dinodia Non-executive & Independent Director11 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent Director

12 Mr. Analjit Singh Non-executive & Independent Director

13 Dr. Pritam Singh Non-executive & Independent Director

14 Ms. Shobhana Bhartia Non-executive & Independent Director

15 Dr. Vijay Laxman Kelkar Non-executive & Independent Director

Hero Honda Motorcycle Ltd.

Type Public companyBSE:HEROHONDA M

Founded January 19, 1984 in Gurgaon, Haryana,India

Headquarters Haryana,India

Key people

Om Prakash Munjal, Founder

Mr. Brijmohan Lall Munjal, Chairman

Mr. Toshiaki Nakagawa, Joint Managing Director

Mr. Pawan Munjal, Managing Director

Industry Automotive

Products Motorcycles, Scooters

Revenue U$ 2.8 billion

Website http://www.herohonda.com/site/home/home.asp

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HERO HONDA HEADQUARTERS

Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and scooters. HeroHonda is a joint venture that began in 1984 between the Hero group of India and Honda fromJapan. It has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001,when it produced 1.3 million motorbikes in a single year. Hero Honda's Splendor is the world'slargest selling motorcycle[citation needed]. Its 2 plants are in Dharuhera and Gurgaon, both in Haryana,India. It specializes in dual use motorcycles that are low powered but very fuel efficient.

Contents

1 Modelso 1.1 Bikes

2 Company Profileo 2.1 Just-in-Time

o 2.2 Ancillarisation

o 2.3 Dealer Network

o 2.4 Financial Planning

o

2.5 Qualityo 2.6 Diversification

3 External links

[ Models ]

Bikes

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Hero Honda Splendor Plus Hero Honda Passion Plus Hero Honda Karizma Hero Honda CBZ Hero Honda Super Splendor Hero Honda CD Dawn Hero Honda CD Deluxe Hero Honda Achiever Hero Honda Glamour Hero Honda Ambition

[ Company Profile ]

Hero, is the brand name used by the Munjal brothers in the year 1956 with the flagship companyHero Cycles. The two-wheeler manufacturing business of bicycle components had originallystarted in the 1940s and turned into the worlds largest bicycle manufacturer today. Hero, is aname synonymous with two-wheelers in India today. The Munjals roll their own steel, make free

wheel bicycle critical components and have diversified into different ventures like product design.The Hero Group philosophy is: To provide excellent transportation to the common man at easilyaffordable prices and to provide total satisfaction in all its spheres of activity. The Hero groupvision is to build long lasting relationships with everyone (customers, workers, dealers andvendors). The Hero Group has a passion for setting higher standards and EngineeringSatisfaction is the prime motivation, way of life and work culture of the Group.

In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of Hero HondaMotors (HHM), headed an alliance between the Munjal family and Honda Motor Company Ltd.(HMC). HHM Mission Statement is: We, at Hero Honda, are continuously striving for synergybetween technology, systems, and human resources to provide products and services that meet the

quality, performance, and price aspirations of our customers. While doing so, we maintain thehighest standards of ethics and societal responsibilities, constantly innovate products andprocesses, and develop teams that keep the momentum going to take the company to excellence inthe new millennium. This alliance became one of the most successful joint ventures in India, untilthe year 1999 when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India(HMSI). This announcement caused the HHM stock price to decrease by 30 percent that same day.Munjal had to come up with some new strategic decisions as, HMSI and other foreign new entrycompanies were causing increased intensity of rivalry for HHM.

== Growth == The business growth of Hero Honda has been phenomenal throughout its earlydays. The Munjal family started a modest business of bicycle components. Hero Group expanded

so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. Today HeroHonda has an assembly line of 9 different models of motorcycles available. It holds the record formost popular bike in the world by sales for Its Splendor model. Hero Honda Motors Limited wasestablished in joint venture with Honda Motors of Japan in 1984, to manufacture motorcycles. It iscurrently the largest producer of Two Wheelers in the world. It sold 3 million bikes in the year2005-2006. Recently it has also entered in scooter manufacturing, with its model PLEASUREmainly aimed at girls. The Hero Group has done business differently right from the start and that iswhat has helped them to achieve break-through in the competitive two-wheeler market. TheGroup's low key, but focused, style of management has earned the company plaudits amidstinvestors, employees, vendors and dealers, as also worldwide recognition.

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The growth of the Group through the years has been influenced by a number of factors:

[ Just-in-Time ]

The Hero Group through the Hero Cycles Division was the first to introduce the concept of just-in-time inventory. The Group boasts of superb operational efficiencies. Every assembly line workeroperates two machines simultaneously to save time and improve productivity. The fact that most ofthe machines are either developed or fabricated in-house, has resulted in low inventory levels. InHero Cycles Limited, the just-in-time inventory principle has been working since the beginning ofproduction in the unit and is functional even till date.. This is the Japanese style of production andin India; Hero is probably the only company to have mastered the art of the just-in-time inventoryprinciple.

[ Ancillarisation ]

An integral part of the Group strategy of doing business differently was providing support toancillary units. There are over 300 ancillary units today, whose production is dedicated to Hero'srequirements and also a large number of other vendors, which include some of the better knowncompanies in the automotive segment. Employee Policy:

Another Striking feature within the Hero Group is the commitment and dedication of its workers.There is no organized labor union and family members of employees find ready employmentwithin Hero. The philosophy with regard to labor management is "Hero is growing, grow withHero." When it comes to workers' benefits, the Hero Group is known for providing facilities,further ahead of the industry norms. Long before other companies did so, Hero was giving itsemployees a uniform allowance, as well as House Rent Allowance (HRA) and Leave Travel

Allowance (LTA). Extra benefits took the form of medical check-ups, not just for workers, butalso for the immediate family members.

[ Dealer Network ]

The relationship of Hero Group with their dealers is unique in its closeness. The dealers areconsidered a part of the Hero family. A nation-wide dealer network comprising of over 5,000outlets, and have a formidable distribution system in place. Sales agents from Hero travels to allthe corners of the country, visiting dealers and send back daily postcards with information on thestock position that day, turnover, fresh purchases, anticipated demand and also competitor actionin the region. The manufacturing units have a separate department to handle dealer complaints and

problems and the first response is always given in 24 hours.

[ Financial Planning ]

The Hero Group benefits from the Group Chairman's financial acumen and his grasp ontechnology, manufacturing and marketing. Group Company, Hero Cycles Limited has one of thehighest labor productivity rates in the world. In Hero Honda Motors Limited, the focus is onfinancial and raw material management and a low employee turnover.

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[ Quality ]

Quality at Hero is attained not just by modern plants and equipment and through latest technology,but by enforcing a strict discipline. At the Group factories, attaining quality standards is aneveryday practice - a strictly pursued discipline. It comes from an amalgamation of the latesttechnology with deep-rooted experience derived from nearly four decades of hard labor. It is anattitude that masters the challenge of growth and change - change in consumers' perceptions aboutproducts and new aspirations arising from a new generation of buyers.

Constant technology up gradation ensures that the Group stays in the global mainstream andmaintains its competitive edge. With each of its foreign collaborations, the Group goes ontostrengthen its quality measures as per the book. The Group also employs the services ofindependent experts from around the world to assist in new design and production processes.

[ Diversification ]

Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively looked at

diversification. A considerable level of backward integration in its manufacturing activities hasbeen ample in the Group's growth and led to the establishment of the Hero Cycles Cold RollingDivision, Munjal and Sunbeam Castings, Munjal Auto Components and Munjal Showa Limitedamongst other component-manufacturing units.

Then there were the expansion into the automotive segment with the setting up of Majestic AutoLimited, where the first indigenously designed moped, Hero Majestic, went into commercialproduction in 1978. Then came Hero Motors which introduced Hero Puch, in collaboration withglobal technology leader Steyr Daimler Puch of Austria. Hero Honda Motors was established in1984 to manufacture 100 cc motorcycles.

The Hero Group also took a venture into other segments like exports, financial services,information technology, which includes customer response services and software development.Further expansion is expected in the areas of Insurance and Telecommunication.

The Hero Group's phenomenal growth is the result of constant innovations, a close watch on costsand the dynamic leadership of the Group Chairman, characterized by a culture of entrepreneurship,of right attitudes and building stronger relationships with investors, partners, vendors and dealersand customers

RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing research process is to definethe problem. Choose for investigation because a problem well defined is half solved. That was thereason that at most care was taken while defining various parameters of the problem. After givingthrough brain storming session, objectives were selected and the set on the base of theseobjectives. A questionnaire was designed major emphasis of which was gathering new ideas orinsight so as to determine and bind out solution to the problems.

DATA SOURCE

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Research included gathering both Primary and Secondary data. Primary data is the firsthand data, which are selected a fresh and thus happen to be original in character. Primary Data wascrucial to know various customers and past consumer views about bikes and to calculate themarket share of this brand in regards to other brands.

Secondary data are those which has been collected by some one else and which alreadyhave been passed through statistical process. Secondary data has been taken from internet,newspaper, magazines and companies web sites.

RESEARCH APPROACH

The research approach was used survey method which is a widely used method for datacollection and best suited for descriptive type of research survey includes research instrument likequestionnaire which can be structured and unstructured. Target population is well identified andvarious methods like personal interviews and telephone interviews are employed.

SAMPLING UNIT

It gives the target population that will be sampled. This research was carried in KOTA

These were 30 respondents.

DATA COMPLETION AND ANALYSIS

After the data has been collected, it was tabulated and findings of the project werepresented followed by analysis and interpretation to reach certain conclusions.

SCOPE

My project was based on the Research on Bajaj V/S Hero Honda and data was taken inthe City KOTA only.

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LIMITATIONS

1. Research work was carried out in one Distt of Rajasthan (KOTA) only the finding may not beapplicable to the other parts of the country because of social and cultural differences.

2. The sample was collected using connivance-sampling techniques. As such result may not givean exact representation of the population.

3. Shortage of time is also reason for incomprehensiveness.

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4. The views of the people are biased therefore it doesnt reflect true picture.

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Q1) Which bike do you have?

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Hero Honda 47Bajaj 38Any other 15

Hero honda

Bajaj

Any other

Q2) Which Model do you Have?

Hero Honda BajajSplender 21 CT 100 7

Passion 13 Discover 12Karizma 7 Pulsar 11Any other 6 Any other 8

0

5

10

15

20

25

1

Model Name

No

ofPersons

Hero Honda

Splender

Passion

Karizma

Any other

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0

2

4

6

8

10

12

14

1

Model Name

No

ofPersons

Bajaj

CT 100

Discover

Pulsar

Any other

Q3) In which family Income level do you Fall?

100000-200000 22200000-300000 45300000-400000 23above 400000 10

0

10

20

30

40

50

1

In c om e le v

No

ofPersons

100000-20000

200000-30000

300000-40000

above 400000

Q4) For how long do you own a bike?

0-1 year 34

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1-2 year 292-3 year 26above 3 year 11

0

10

20

30

40

No o f

Person

1

No of ye ar

0-1 year

1-2 year

2-3 year

above 3 yea

Q5) For what purpose do you use your Motor Bike?

Hero Honda BajajOffice Purpose 9 4Personal purpose 13 15Joy Purpose 19 16Other 6 3

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0

5

10

15

20

Off ice

Purpose

Personal

purpose

Joy

Purpose

Other

Purpos

Noo

fPersons

Hero Hond

Bajaj

Q6) How do you come to know about this Motor Bike?

Hero Honda BajajNewspaper 4 2

Television 23 16

Magazine 2 1

Friends &Relative 18 19

0

5

10

15

20

25

Hero Honda Bajaj

Name of Compa

No

ofPersons

New spaper

Television

Magzine

Friends & Relativ

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Q7) Does Advertisement Influence your decisionin choosing a Motor Bike?

Yes 87%

No 5%Cant say 8%

Y es

No

Cant say

Q8) Do you have full knowledge about Bikes beforebuying?

Hero Honda Bajaj

Yes 25 23

No 22 15

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0

5

10

15

20

25

30

Hero Honda Bajaj

Com pany Nam

No

of

persons

Yes

No

Q9) Which Factor below Influence your decision?

Hero Honda Bajaj

Price 72% 78%

Mileage 78% 64%Quality 65% 48%Resale Value 40% 28%Status symbol 10% 7%

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0%

20%

40%

60%

80%

100%

Hero Honda Bajaj

Company Nam

No

of

Persons

Price

Mileage

Quality

Resale Value

Status symbo

Q10) How would you rate the following factors of Bikeswith respect to different company?

Hero Honda Bajaj

Mileage 74% 72%Price 68% 65%Pick up 70% 80%Maintenance 58% 62%

Look & Shape 85% 80%Brand Image 53% 55%

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0%

20%

40%

60%

80%

100%

Hero Honda Bajaj

Com pany Nam

No

ofPersons Mileage

Price

Pick up

Maintenance

Look & Shap

Brande Imag

Q11) If new Bike with good features comes in, then wouldyou like to change your bike?

Hero Honda Bajaj

Yes 19 21No 17 14Cant say 11 3

0

5

10

15

20

25

Yes No Cant say

Views

No

ofPersons

Hero Hond

Bajaj

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Conclusion

1. Most of the Pulsar, CBZ & Karizma are purchased by young generation 18 to

30 because they prefer stylish looks and rest of the models of Hero Honda arepurchased more by daily users who needs more average of bikes than looks.

2. Hero Honda is considered to be most fuel-efficient bike on Indian roads.3. Service & Spare parts are available throughout India in local markets also.4. While buying a motorcycle, economy is the main consideration in form of

maintenance cost, fuel efficiency.5. Majority of the respondent had bought their motorcycle more than 3 years.

RECOMMENDATIONS

1. Bajaj should introduce some more models having more engine power.

2. Hero Honda should think about fuel efficiency in case of upper segment bikes.

3. More service centers should be opened.

4. Maintenance cost and the availability of the spare parts should also be givendue importance.

5. They also introduce some good finance/discount schemes for students.

6. The price should be economic.

BIBLIOGRAPHY1. www.herohonda.com2. www.google.com

3. www.bajaj.com

4. www.twowheeler.com

5. www.extrememachines.com

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http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/


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QUESTIONNAIRE

NAME: -

CONTACT NO .

AGE:- 15-20 20-25

25.30 Above 30

OCCUPATION:- Businessman Employee

Student Other

Q1) Which Bike do you have?

Hero Honda Bajaj Any Other

Q2) Which Model do you have?

Hero Honda: - Splendor Passion

Karizma Other

Bajaj: - CT 100 Discover

Pulsar Other

Q3) In which Family Income do you Fall?

100000-200000 200000-300000

300000-400000 Above 400000

Q4) For how long do you own a Bike?

0-1 year 1-2 year

2-3 year above 3 years

Q5) For what purpose do you use your Motor Bike?

Office Purpose Personal Purpose

Joy Purpose Other

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Q6) How do you come to know about this Motor Bike?

Newspaper Television

Magazines Friends/Relatives

Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes No Cant say

Q8) Do you have full knowledge about Bikes before buying?

Yes No

Q9) Which factor below influence your decision? give ranking.

Price Mileage Quality

Resale Value Status Symbol

Q10) How would you rate the following factors of bikes with respect to different companies?Hero Honda Bajaj

Mileage

Price

Pick up

Maintenance

Look/Shape

Brand Image

Q11) In new bike with good feature comes in, then would you like to change your bikes?

Yes No Cant say

Q12) Any Suggestions for Company

Date: (Signature)

Bajaj vs Hero Honda Yash

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