bajaj discover project

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CHAPTER 1

INTRODUCTION:

Since the beginning of human civilization the needs and wants

of non kind were on the ascendancy. The efforts of non through

science and technology has brought to the notice of the world many

new products and services to satisfy the innumerable wants of human

beings. The efforts are containing even today to create more and

more substicated goods and articles for the sake of comfort and

luxury requirements of human beings. As the population increased

the towns and cities grew by many fold. The people are to another

locality with the help of different means of transportation. Which was

evolved over the appears which is the results of scientific research

and development.

The public convey system available is unable to meet the

demands of the public which has promoted industrialists to many

aware and market two wheeler's that can be owned and run by an

individual at this convenience and as and when require. Thus, today

we find in every look and corner of a village town or city two wheelers

used by the people. The increasing depends of the people on the two

A.R.G college of arts & commerce

2

wheelers or a mean of transport creates interest in anyone to

undertake a study of the two wheeler's segment of the transport

system.

In the light of the two wheeler's significance in the life of a

modern man and woman the project work entitled marketing of "Bajaj

Discover DTS -i" Davangere city with special reference to Jain Bajaj

has been undertaken. This project work is an attempt to highlight the

new modes with scientific

Origination recently introduced to the market by removed automobile

gains of India "Bajaj Auto Ltd".

OBJECTIVES OF THE STUDY

Following are the main objectives of the study

1) To get through insight into the consumer behavior and buying

materials.

2) To find the potential market for "Bajaj Discover DTS -i" in

Davangere city

3) To know the consumer attitude towards "Bajaj Discover DTS-i"

4) To determine factors that influence the consumer's buying

decisions of "Bajaj Discover DTS -i"


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5) To study the competitive condition’s is existence among

different two wheeler's

6) To provide suitable suggestions for the improvement of

marketing efficiency of "Bajaj Discover DTS -i"

7) To know the problems found by the dealer who is engaged in

marketing of "Bajaj Discover DTS -i"

SCOPE OF THE STUDY

1) To study the retreated to Davangere city.

2) The Scope of the study is to understand the problems of

consumer's choice of two wheeler's

3) The study is intended to know the potential market and the

consumer attitude towards two wheeler's in Davangere City with

special reference to “Bajaj Discover D.T.S.-i”

4) Comparison of marketing strategy by the Bajaj Auto with other

firm.

5) Consumer survey can be confined to 50 responds only.


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LIMITATION OF THE STUDY

1) The information provided by the company is assured to be

authentic.

2) The data and opinion collected are assured to be objective.

3) This study was done through primary and secondary data

4) The information collected through questionnaire and interview is

restricted to 50 responds.

5) Another limitation is time constraint

6) The opinion expressed by the respondents may have personal

bios

RESEARCH METHODOLOGY

Responds were selected by using random sampling method,

samples

Of 50 respondents are selected for the purpose of the study. The

respondents were selected mainly on the basis of occupation and

qualification.


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Data is collected through

1) Primary Data

2) Secondary Data

Primary Data:

It is collected through survey technique by forming a

systematically drafted questionnaire. Questionnaire is used as an

instrument in Gathering and collecting the primary data. The

questionnaire prepared contains relevant that are both close ended

and open ended.

2) Secondary data:

There data are collected from published sources as magazines,

newspaper's books and also with the help of internet.

Chapter Scheme

Chapter- I: In chapter one that is the present as highlighted the

significance of two wheeler's which promoted to take up this project

work Besides objectives of the study, promoted, scope, limitations,

of the study research methodology to be pursued has been stated.


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Chapter- II: In chapter two profile of Bajaj Auto Ltd. Will be deal

with in detail.

Chapter- III: In the third chapter profile of "Bajaj Discover DTS -i"

an attempt will be made highlight its origination, special features of

the Bike, technical specifications and advantages of digital Biking.

A comparison of “Bajaj Discover DTS -i" with splendor + will also

to be taken up.

Chapter-IV: In chapter forth establishment, prospectors,

management, capital, organizational structure, human resources

and sales analysis of the dealer namely Jain Bajaj, Davangere will

be taken up.

Chapter-V: Chapter fifth concentrates on marketing mix concept

Chapter-VI: Chapter sixth of consumer survey will be under taken

with the help of tables and diagrams.

Chapter-VI: Chapter seventh is deviated it list to suggestion toward

by respondents and concluding remarks will be made.


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Chapter 2:

Company profile

The background of Bajaj company:

The Bajaj group is one of the top 10 business concerns in

India its foot point stretcher over a wide range of

industries, spanning automobiles 12 wheelers and the

three wheelers, lighting iron and home appliances

insurance, travel, and finance.

It was founded in 1926 at a height of India’s movement

for independent from the birth the group has on

illustrious history the integrity dedications

resourcefulness and determination today are often traced

back of its bitch during there days of relentless devotion

to a common case, Jomanlar founder of the group was a

close confident and discipline of mahatma Gandhi in fact

gandgiji had adopted him as his son. This close

relationship and his deep involvement in the

independence movement did not leave Jamalal Bajaj with

much time to spend on his newly launched business

venture.

His son Kamalanayan Bajaj when he was 27 took over

the rains of business in 1942 he to be close to Gandhi and

it was only after independence in 1947 that he was able


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to give his full attention to the business. Kamalanayan

Bajaj not only consolidated the group but also the flagship

companies has gone up form 72 million to rs.47.18 billion

(US $ 936 million) its product portfolio has expanded from

one to and the brand has found a global market. He is

one of the Indian’s must distinguished business leaders

and internationally respected for his business acumen

and entrepreneurial spirit.

Management profile:

Board of directors

Rahul Bajaj Chairman

Madura Bajaj Vice chairman and whole

time director

Rajiv Bajaj Executive director

Sanjiv Bajaj Executive director

D.D.S. Mehta Whole time director

Kantikumar R.Podar Director

Shekar Bajaj Director

D.J Bajaj Roa Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman kirloskar Director

Naresh Chandra Director

Nonoo panmai Director

Manish Kejriwal Director

P. Murari Director


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Niraj Bajaj Director

Committees of the board:-

Audit committee

S.H. Khan Chairman

D.J. Balaji Roa Chairman

J.N. Godrej Chairman

Naresh Chandra Chairman

Nonoo pamnani Chairman

SHARE HOLDER’S AND INVESTORS GRIEVANCE

COMMITTEE:

D.J. Balaji roa Chairman

J.N. Godrej Chairman


S.H. Khan Chairman

Remuneration committee:

D.J. Balaji roa Chairman

S.H. Khan Chairman


Auditors Dalal and shah


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Charted accountants

International accounts K P M G

Cost auditors A.R. Raman cost central

bank of India

Central bank of India

State bank of India

Citibank N4

Standard charted

Grinloys bank

Bank of America

Registered under the Indian companies act vii of

1913:

Registered office workers Akrudi Pune 411035

Workers Akrudi Pune 411035

Bajaj nagar

Bajaj Nagar , waluj

AurangabadChaka industrial Area,

Ch=kanPune-411501

Bajaj Auto Ltd


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Type Public

Founded 1945

Headquarters Pune, India

Key people

Rahul Bajaj

(Chairman), Rajiv

Bajaj (Managing

Director)

Revenue

▲ Rs. 81,063

billion (2005) or

USD 1.32 billion

Net income▲ Rs. 11,016

billion

Employees 10,250 (2006-07)

Websitewww.bajajauto.co

m

Bajaj Auto is a major Indian automobile manufacturer. It is India's

largest and the world's 4th largest two- and three-wheeler maker[citation

needed]. It is based in Pune, Maharashtra, with plants in Akurdi and

Chakan (near Pune),Waluj (near Aurangabad) and Pantnagar in

Uttaranchal. Bajaj Auto makes and exports motorscooters,

motorcycles and the auto rickshaw.


http://en.wikipedia.org/wiki/Image:Logo_bajaj.gif

http://en.wikipedia.org/wiki/Image:Flag_of_India.svg

http://en.wikipedia.org/wiki/Image:Flag_of_India.svg

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The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at

1946 [1].

Over the last decade, the company has successfully changed its

image from a scooter manufacturer to a two wheeler manufacturer.

Its product range encompasses Scooterettes, Scooters and

Motorcycles. Its real growth in numbers has come in the last four

years after successful introduction of a few models in the motorcycle

segment.

The company is headed by Rahul Bajaj who is worth more than

US$1.5 billion[

Company's history

Bajaj Auto came into existence on November 29, 1945 as M/s

Bachraj Trading Corporation Private Limited. It started off by selling

imported two- and three-wheelers in India. In 1959, it obtained license

from the Government of India to manufacture two- and three-

wheelers and it went public in 1960. In 1970, it rolled out its

100,000th vehicle. In 1977, it managed to produce and sell 100,000

vehicles in a single financial year. In 1985, it started producing at

Waluj in Aurangabad. In 1986, it managed to produce and sell

500,000 vehicles in a single financial year. In 1995, it rolled out its ten

millionth vehicle and produced and sold 1 million vehicles in a year.

Timeline of new releases

1971 - three-wheeler goods carrier


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1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Rear engine Autorickshaw

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100

1990 - Bajaj Sunny

1991 - Kawasaki Bajaj 4S Champion

1994 - Bajaj Classic

1995 - Bajaj Super Excel

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first four-

stroke scooter, Bajaj Spirit

2000 - Bajaj Saffire

2001 - Eliminator, Bajaj Pulsar

2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder

Gear, Bajaj Discover DTS-i

2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover

2006 - Bajaj Platina

2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,Bajaj Pulsar

220 DTS-Fi(Fuel Injection) , XCD 125 DTS-Si (Pronounced

Exceed 125 DTS-Si)

Products


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Some of the models that Bajaj makes (or has made including

prototypes) are:

Scooters

Bajaj Kristal DTSi

Cars

Bajaj Lite concept

Motorcycles

Bajaj CT 100

Bajaj Platina

Bajaj Discover 110cc

Bajaj Discover DTS-i 125cc

Bajaj XCD 125 DTS-Si

Bajaj Discover DTS-i 135cc

Bajaj Pulsar 150 DTSi



Bajaj Pulsar 220 DTS-Fi

Bajaj Avenger

Upcoming Models


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Bajaj Blade

Bajaj Sonic

BaJaJ Pulsar 300

Bajaj Discover 150

Bajaj XCD 125 sprint

Discontinued Models

Bajaj Sunny

Bajaj Chetak

Bajaj Cub

Bajaj Super

Bajaj Saffire

Bajaj Wave

Bajaj Legend

Bajaj Bravo

Kawasaki Eliminator

Bajaj Kawasaki Wind 125

Bajaj Kawasaki 4s Champion

Bajaj Kawasaki KB 100 RTZ

Bajaj Boxer

Bajaj Caliber

Bajaj Wind

Spinoffs and acquisitions


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It has been reported that Bajaj is headed for a de-merger into two

separate companies: Bajaj Auto and Bajaj Finance. It is expected that

the sum of the parts created will be worth more that the current

whole, as was the case in the de-merger of Reliance Industries. [

In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power

Sports AG (holding company of KTM Sportmotocycles AG). The two

companies have signed a cooperation deal, by which KTM will

provide the know-how for joint development of the water-cooled 4

stroke 125 and 250 cc engines, and Bajaj will take over the

distribution of KTM products in India and some other Southeast Asian

nations.. Bajaj Auto said it is open to take a majority stake in KTM

and is also looking at other takeover opportunities. On the 8th of

January 2008, Managing Director Rajiv Bajaj confirmed the

collaboration and announced Bajaj Auto's intention to gradually

increase their stake in KTM to 25%.

References

1. The Forbes 2000 by Country

2. S. Kalyana Ramanthan. "Why Two Bajajs Are Better Than

One", Businessworld. Retrieved on 2007-07-22.

3. "Bajaj Auto takes 14.5% stake in KTM Sports", business-

standard.com, November 5, 2007. Retrieved on 2007-12-03.

4. Rina Chandran. "Bajaj to develop bikes with partner KTM",

Reuters India, January 10, 2008. Retrieved on 2007-01-11.

Company Branches of Bajaj auto Ltd.:


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Bajaj auto is the flagship company of the Bajaj group

companies. The group comprises of 27 companies and

was founded in the year 1926. The Bajaj group mainly

deals with Bajaj auto ltd. Two and three wheeler’s

Maharashtra Scooters, finance steels, sugar, alcohols,

Electrical, lamps, travelling, consumer care in insurance

like general insurance and life insurance.

Sales Performance


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Rs. In Million

Q2

2006-07

Q2

2005-06

H1

2006-07

H12005-06

Full year

2005-06

Sales and income and window power

24,360

18,669

46,386

35,041

76,679

Total turnover 1424 1,362 2370 2,290 4,385

Gross profit after interest

__ __ __ __ __

Before depreciation and taxation

5,056 4518 9.613 8.020 17944

Profit before taxation

4.439 4.028 8.399 7.068 15.807

Profit before taxation

1.250 1120 250 2.070 4791

Profit after tax 3189 2.0908

5849 4.998 11.061

Earning, purchase for the period.

31.4 28.6 57.7 49.2 111.0


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Segment and Brands

Products Brands

Motorcycle

s

4S 4S Champion Bajaj Avenger

Bajaj CT 100 Bajaj Discover Bajaj Platina

Bajaj PulsarBajaj Pulsar

DTSiBajaj Sonic

Bajaj Wind

125 Bajaj XCD 125 Boxer

Caliber Caliber115Kawasaki Bajaj

Eliminator

KB RTZ KB100 KB125

Scooters Bajaj Chetak Bajaj Kristal Dtsi Bajaj Wave

Awards & Accolades

2005 Bajaj Discover DTS-i was chosen as Bike of the

Year and Indigenous Design of the Year by

Overdrive Awards.

2004 Bajaj Auto was chosen as Bike Maker of the

Year by ICICI Bank Overdrive Awards.

DTS-i Technology was chosen as Auto Tech of

the Year by ICICI Bank Overdrive Awards.

Bajaj Pulsar DTS-i became Bike of the Year by


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ICICI Bank Overdrive Awards.

Wind 125 chosen as the Two Wheeler of the

Year by CNBC AUTOCAR Awards.

Wind 125 chosen as the Bike of the Year by

Business Standard Motoring.

2003 Bajaj Pulsar 180 DTS-i chosen as Wheels

Viewers Choice Two Wheeler of the Year and

Best Two Wheeler by BBC World Wheels

Award.

Bajaj Pulsar 150 DTS-i chosen as Best Two

Wheeler between Rs. 45,000 to Rs. 55,000 by

BBC World Wheels Award.

Bajaj Boxer AT KTEC chosen as Best Two

Wheeler under Rs. 30,000 by BBC World

Wheels Award.

Bajaj Pulsar chosen as Motorcycle Total

Customer Satisfaction Study by NFO

Automotive.

Bajaj Pulsar chosen as Bike of the Year by

ICICI Bank OVERDRIVE Awards.

2002 Bajaj Pulsar chosen as Most Exciting Bike of the

Year by OVERDRIVE Awards.

Bajaj Eliminator chosen as Bike of the Year by

OVERDRIVE Awards.


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2001 Bajaj Eliminator chosen as Most Exciting Bike of

the Year by OVERDRIVE Awards.

Market Share

Year

ended 31

March

Market

(nos.)

Market

growth

BAL

(nos.)

BAL's

growth

BAL's

market

share

2005 5,217,996 20.9% 1,449,710 41.6% 27.8%

2004 4,316,777 14.9% 1.023,551 17.9% 23.7%

2003 3,757,125 31.3% 868,138 32.3% 23.1%

2002 2,861,375 40.7% 656,018 55.4% 22.9%

2001 2.033,196 - 422,016 - 20.8%

Financials at a Glance

(Rs. in Million)


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Quarter

Ended

31.12.05

Quarter

Ended

31.12.04

Nine

Months

Ended

31.12.05

Nine

Months

Ended

31.12.04

Year

Ended

31.03.05

(Audited)

Segment Revenue

Automotive 20020.4 16071.8 55054.0 42852.1 59338.9

Insurance 9839.6 2917.4 20847.3 7303.1 14325.4

Investment &

Others1074.8 873.9 3404.3 2818.3 4095.2

Total 30934.8 19863.1 79305.6 52973.5 77759.5

Less: Inter

segment

Revenue

57.3 39.2 211.6 245.4 290.7

Net

Sales/Income

from

operations

30877.5 19823.9 79094.0 52728.1 77468.8

Segment Results

Automotive 3069.5 1863.5 8067.0 5217.6 7233.4

Insurance (259.3) 59.8 (363.9) 451.5 402.1

Investment &

Others927.8 856.4 3139.3 2683.8 3877.8

Total 3738.0 2779.7 10842.4 8352.9 11513.3

Less: Interest 1.4 2.7 2.8 5.0 6.7


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Total Profit

Before Tax3736.6 2777.0 10839.6 8347.9 11506.6

Capital Employed

Automotive 9916.9 7931.6 9916.9 7931.6 9084.9

Insurance 3853.7 3625.1 3853.7 3625.1 3355.7

Investment &

Others53308.0 46392.0 53308.0 46392.0 47354.6

Unallocable 1069.3 329.1 1069.3 329.1 (1729.9)

Total 68147.9 58277.8 68147.9 58277.8 58065.3

Milestones

2005 Bajaj Avenger and Bajaj Wave launched.

2004 Bajaj Discover DTS-i, New Bajaj Chetak 4 stroke with

Wonder Geaf and Bajaj CT100 launched. Bajaj also

unveils new brand identity, dons new symbol, logo

and brand line.

2003 Pulsar DTS-i and Bajaj Wind 125-The World Bike was

launched. In the executive motorcycle segment, its

Caliber 115 "Hoodibabaa!" was launched. 107,115

Motorcycles sold in a month.

2001 Launches Pulsar and Eliminator.

2000 Bajaj Saffire was introduced.

1999 Caliber motorcycle notches up 100,000 sales in

record time of 12 months. Production commences at


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Chakan plant.

1998 Kawasaki Bajaj Caliber rolls out of Waluj. Legend,

India's first four-stroke scooter rolls out of Akurdi.

Spirit launched

THE FACTS AND FIGURES:

PERFORMANCES:

a) Sale of company new products during 2002-03 spirit,

Bravo, Legend and caliber was 35% of the total number of

two wheeler sold during the period.

b) Sale of recently introduced sprit Scooter has crossed

6000 units per month. This will be followed by an new

scooter in the text quarter.

c) Four stroke form engine and rear engine three wheelers

will be introduced in the current quarter. Ultra low

emission form strokes three wheelers field by CNG and

LPG are under development.

d) In motor cycles segment introduction new Boxer, At, CT

and caliber has been very exchanging.

e) In 201 December Bajaj Pulsor introduced in chakan plant

(Pune).

f)Commercial production of “Bajaj Platina” bike connected

at Akrudi plant (Pune) on 2004.

CHAPTER 3


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Product profile:-

Introduction

Bajaj has always taken the credit for starting “motor cycle” revolution

with its popular model “Boxer” when it was launched it gives buyer

peace of mind with its unique fuel efficiency riding comfort and most of

all its reliability and in any road condition.

“Bajaj platina is a superb Example of redefining “the Indian motor

cycle”

The most keenly watched segments of the beginning bike market is

India has to be the premium segment which very much many bike

manufacturers have always “importance often and debated about

getting into however the cold hand of reality has made many shun it.

Some has been brave but haven’t done a proper focused job and the

result obviously didn’t either the manufacturer or the performance

segment many good because it threw up wrong reasons for the

segment not doing as well as it should have that the Indian bike user

has got used to power out puts of around 18 bhp and was looking for

more was becoming more apparent by the weak and along with

performance be was also demanding the latest trendy styles and

detaining while crucially relegating fuel efficiency not out of this orbit

lower down in this priorities behind his bike buying decisions.

One has to look a very long way in time to find a motor cycle from in

Indian two wheeler manufacturer. Which spoke if not screamed

performance sure the rairyy Yamaha, RD-350 is not what he have in


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mind for on affordable performance bike if one looks at the Yamaha R-

X-100 and also towards the Suzuki Shogun. We found there was

something undesirable about their appeal performance, engine

response especially in the former and sheer out right thirst form the

letter were hall marks of these two.

The Bajaj’s platina is the right answer to the starved of performance in

the Indian bikers. It’s that tension filled lines hinting at a racy from

being kept on a least are evident the movement one sets eyes on it.

This is as attitude to which is a must have for a true biker especially if

it also offers or posture which sets the joins of the man at the controls

a fire.

The platina’s riding position is sportiest yet on an Indian machine with

the right hint body of mass up front via the near flat handle bars tank

and the knees straddling it in a most sensuous manner and one have

superbly positioned fort resets plus gear and brake levers which

equate to a terrific riding position.

But many bikers with stylish looks have faired to stir thing up in a

bikers mind when the ignition key it turned on and the kick starter fires

the motor cycle is nothing without power and in this the platina stands

out in a class of its one. Keeping things simple in the engine

department is one ingredient to help it along compared to sensible

engineering which has seen the engine come up with strong intervals

backed up with less power sapping friction between moving parts.


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Good ignition key it turned on the kick starter fires the motor into life on

a motor cycle is nothing without power and in this and in the Platina

stands out In a class of its one keeping things simple in the engine

department is one. Ingredient to help it along compared to sensible

engineering which has see the 125 engine come up with strong

intervals backed up with less power shaping friction between moving

parts. Good ignition carburetion and a conscious effort to cut out harsh

vibes to aid in the riding pleasure.

The platina bike is fully loaded with alloy rims this is a rock solid

member of the best looking bike in India. It D.T.S.i equipped gas

charged shock absorber and thicker section near type have made the

discover good manner even better. A buyer in this segment will not go

on this classy Bajaj.

Technology:-

The gleaming all new Bajaj platina is here now right travel at a new

speed with the platinum silver and sleek chrome graphics. You’ll be

amazed how hard everyone tries just to catch a fleeting glimpse of the

matt finished black silencer with chrome heat shields make your world

glow with the multi to cal reflector.

Origin of Bajaj Platina:-

The Bajaj platina begin with Japanese design consultancy Tokay R&D

setting the ball rolling with the initial concept sketches over 25 different

approaches were forwarded before “Rajiv Bajaj” who drove the design

team zeroed in on the concept on see here. The idea earlier was to do


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a pair bit some through provided and the company decided to be a bit

more adventurous in both engine capacity and modern styling. The

between sketches in both engine capacity and modern styling the

between sketches show new Bajaj styling team went on the refine the

Tokay R&D ideas while the colored sketches show the final shape

evolving one other import aspect which one can elaborate on is that

barring the initial design renderings every thing was done on

computers making is one of the first truly best project executed in the

Indians automobile industry.

Special features:-

The special features of “Bajaj Platina” are as follows.

Premium alloy wheels:-

“New aluminum alloy die cost wheels are fitted on Bajaj platina up

grade bike”

Advantages of alloy wheels:-

1. They are light weight compared to convetional wheels, means

reduction in the rotating mass (unstrung weight), which is near the

suspension, resulting in a smooth drive.

2. These wheels could dissipate a greater amount of heat caused by

the friction from the brakes, which otherwise could cause cracks in the

wheels

3. And the spokes, I believe, are merely for visual appeal as you

suggested. Since the alloy can be taken to any form and it will still


29

retain its strength, depending on the cars, the number of spokes differ.

4. There are small amounts of rigid metal present in the alloy of these

wheels which makes them stronger, resulting in a longer life.

Higher in weight.

Stronger and high resistive to impact.

Enhance aesthetic and study look of the bike.

Rust free.

Easy to clean and maintain

It’s very attractive.

Double shock absorbers:-

Enhanced damping action of rear suspension.

Give smooth ride on extreme road conditions.

Superb mileage:-

The platina gives a wonderful mileage it gives 108 KM/liter

Technical specification:-

Engine 4 stoke, single cylinder natural air

cooled.

Bore * stroke 53.0mm X45.0m

Engine displacement 99.27cc

Compression ratio 9.5 0.3

Idling speed 1300150 R.P.M ( in warm

condition)

Maximum Net power 603K.W @ 7500 R.P.M.


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Maximum Net Torque 8.05 N.M @ 4500 R.P.M.

Ignition System. Digital C P I

Spark Plug Champion PRZ9HC. microUR3AC.

Spark Plug gap 0.6 to 0.7 M.M

Lubricant /lubrication Wet sump forced.

Front brake Mech. Expanding shoe and drum

type.

Rear brake Mech exp. Shoe and drum type.

Fuel capacity

Fuel 13.0 liter

Reserve 2.5 liter

Usable reserve 1.75 liter

Dimensions:-

Length 1990 M.M

Width 770M.M.

Height 1090 M.M

Wheel base 1275 M.M

Min turning radius 2040 M.M

Ground clearance 160. M.M

Tyre pleasure Front = 1.75 kg/cm (25 PSI)

Rear(solo)=200kg/cm( 28.psi)


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Rear( pillin)= 225 kg/cm2(32PSI)

Electrical system:-

Electrical system

Head lamp

Turn single lamp

Natural indicating lamp

High burn indicator lamp

Speedometer lamp

Fuel gage

Horn

Battery

Vehicle kerb weight

Gross vehicle weight

Maximum speed

Climbing ability

12 volts AC+DC

35/35 WHS 1

10W

10W

3W

3W

3W

12v DC-2A

12v DC-Ah

113 Kg

243.kg

90km/hr(with a single rider68 kg)

25% (14%)

90km/hr. with a


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single rider 68

Advantages of Bajaj platina:-

1. It has superb advantages are of engine type which 99.27 cc

which makes a good road to be ruled by the platina vehicle.

2. Comfort is a very important aspect on vehicle the Bajaj platina is

more Sperry in nature extended high speed riding on the road.

3. The platina bike has a super mileage.

4. There is absolutely no doubt that Bajaj platina is the better

looking with large macho fax styli shed mask muscular stops and

angles and alloy wheels rider will fuel in live with it at the first sight.

5. When it’s come to brakes the front wheelers provided with

hydraulic dise brake which enable with rider to stop the bike

effectively.

Comparison with splendor +

Performance and

specification

Bajaj platina Splendor +

Ground

Fuel tank capacity

1275 mm

13 lit

159mm

10.5lit


33

Kreb weight

Price

Engine

Eng displacement

Max power(net)

Bare stroke

Compression ratio

Idling speed

Front brake

Rare brake

Fuel tank capacity

Fuel

Reserve

Useable reserve

113.kg

37.865

4 stroke single cylindered natural

cooled

97.27.cc

6.03kw@ 7500 RPM

53.MM × 45.0 m

9.5 0.5:1

1350 1500RPM

Mech expanding shoe and drum type

Mech expanding shoe and drum type

13.0m lit

2.5lit

1.75 lit.

109kg

48000

Single cylinder

97.2 cc

7.5PS @%

8000

52.3/54.8 RP

9.0 0.1:0

------------

Air cooled

Telescope

hydraulic fork

hydraulic

spring.

Over all rating:-


34

The standing looking “Bajaj platina” is a tough to defeat with amazing

balance of power and best mileage. This complete package is tough to

beat with Bajaj offering on unmatched dealer network and affordable

spare parts.

Over all the not staff in all respects from millage front look from dis-

placement from power to from road grip so any choices is to switch on

to Bajaj Platina and enter in to the power waved and power bike.

Bajaj platina is a leader I mileage and looks in the 100 cc. class. The

Bajaj platina is resplendent in platinum silver color and shiny chrome

graphics enhanced by a contrasting matt black silencer and graphite

tinted engine. Bajaj platina has sold more than 700,000 units within

one year of the launch. In April 2006. The Bajaj platina as an entry

level bike has fine details worked over to provide a complete package.

Some special features of this model include.

A large 13 lit. Fuel tank that saves frequent visits to the petrol

pump.

17.5 inch wheels.

A sound and reliable battery.

Key cover in ignition and fuel tank.

Four speed gear box.

L shaped Kick start.

Torque expansion chamber for exhaust ( Bajaj patented)


35

Rider controls switch to shift between ‘power’ and ‘economy’

modes (patent pending).

Rubber pad on foot brake.

Telescopic front suspensions increase rider comfort.

Twin SNS adjustable rear suspensions (Bajaj patented) comfort

for both the rider and the pillion rider.

TRICS III (throttle responsive ignition control system) engine

wakes up instantly even in chilling climates.

Looks

Brilliant platinum silver color with glued on shiny chrome

graphics.

Scintillating chrome streaked blades on side panels.

Striking matt back epoxy finished silencer that contrasts sharply

with the silver and chrome.

Graphite tinted engine and crankcase that provides a mellow

contrast to the silver.

Flamboyant alloy metal wheels (optional) that give an imported

look to, and match with, the rest of the bike’s get up.

Stylish chrome heat shield and annular chrome rings on the

console

Clear head lens.

Attractive lens blinkers and MFR lens.

Sleek rear panels with flowing polymer coated grab rail design.

Smart twin pod instrument cluster.

Speed and fuel gauges with concentric circles looks like etched

glass.

Brushed aluminum cap topping the fuel tank.


36

Control

o Strong pick up, can travel uphill in third gear with a single rider

and on2nd gear with two riders.

o Automatic transmission –bike can be controlled simply by

accelerator and a brake.

o Exhaus TEC-Torque expansion chamber for exhaust system

helps enhanced torque at low revolutions bike can be run at low

speeds without stalling the engine or jerking.

o Engine power highest at 8.2bhp. at 7500rpm while engine torque

is 0.82 kg at 4500 rpm.

o Ride control switch for throttle control

o Rubber pad on foot brake.

o Good brakes, including 130 mm drum brakes(optional) for both

front and rear wheels.

o 100cc keeps you front over speeding.

o Digital CDI &TRICS III ignition allows instant engine start up

even in chilling weather.

o Mesh type four speed gearboxes.

Comfort:-

Easy handling and braking.

Upright and relaxed riding posture.

Bigger dimensions improve stability and ride quality.

Wheelbase is four centimeter longer than CT-100.

L shaped kick start easier than C shaped ones.

Longer front forks.


37

130 mm drum brakes (optional) for both front and rear wheels.

Twin SNS (spring-N-spring) rear suspension makes it more

comfortable both for the rider and the pillion rider.

Telescopic front suspensions.

Horn sound is good and appealing, not irritating.

Gear changing is easy with 4 frontal gears to speed up and 4

back gears to slow down.

Levers, grips mirrors and switchgears are of the finest quality.

Nimble handling adequate cornering, and quick turning.

Mileage and economy.

Mileage in new bikes starts with around 60km/l and known to

reach 75-80 km/l by third servicing. 108km/l under standard test

conditions of the manufacturer.

Ride control switch allows fuel saving mode.

Proven highest mileage in 100cc category.

Four stroke air cooled single cylinder 99.27 cc squared under

engine burns fuel more efficiently and generates more power and

better torque.

Low end torque aids in gaining high mileage,

Fuel gauge allows greater control over fuel consumption.

Tires are good and long lasting.

Low maintenance costs.

Unique oil indicator.

Economic both in the short run (Price) and in the long run (mileage

and maintenance)


38

CHAPTER 4

Dealer profile:-History of dealer.


39

A Jain motor is the authorized dealer of Bajaj ltd. In davanagere city.

The firm came into existence due to the efforts of Sri Vinod Jain and

Ramesh Jain since 2 years.

The firm Jain motors is individual firm which came into being

September 2006 the firm is exclusive show room which is situated in

P.B. road near to Marwadi temple in davanagere under the name of

the “Jain Bajaj”. The show room is a spacious one which provides for

the exhibition and stocking motors serving is also rendered for the

benefit of customers.

Objectives of the firm.

The following are the objectives of the firm.

1. The market the various products coming form the house of

Bajaj Motors Ltd. In davanagere city.

2. To achieve improved sales of Bajaj bikes year after year.

3. To provide satisfaction to the customers by offering products of

Bajaj Motors in concise of like and taste of the customers.

4. To render different of sales service to the satisfaction of

customers.

5. To gain customer royalty.

6. To earn reasonable Project.

Human resources:-

The company has sufficient number of staff and workers in the show

room and services centre to render services to the customers.

Staff pattern:-

Directors:-


40

1. Ramesh Jain.

2. Vinod Jain.

Sales executives:-

Mallikarjun

Praveen

Javeed

Santhosh

Vinay

AREA COVERED:-

The dealer firm is authorized by Bajaj and marketing its products in

Davanagere districts as there on no authorized dealers in these

districts.

Objectives of the dealer:-

To promote and sell the Honda vehicles.

To create good will for the firm.

To provide good service to the customers.

To make customer satisfied after the vehicle purchase.

Service provided by the dealer to the customer:-

The dealer provides a reminder call for its customer. The customer

whose free service is there has to come with in the due date

mentioned in the owner manual according to the rules a the company


41

for that purpose the dealer provides three times reminder call for its

customer for free service.

Further the dealer also provided and opportunity to keep the good

relationship with customer by making an enquiry over the phone

regarding the service they have got in the service station.

If there is any problem in the vehicle the customer has to come to

service station and get the vehicle serviced properly.

Along with them there are nearly 10-15 workers in the center

who are provided with a good salary and other allowances.

Sales analysis of Jain Bajaj

Year of 206-07 Number of vehicles sold

September 315

October 458

November 568

December 535

January 598

February 618

Sales performance.

The sales performance of a business is basic function particularly in a

commercial concern. The volume and the value of the sales and the

consequent margin of profit ultimately give the size of your business

its pattern of organization the financial and person’s problems.

The sales management in the items applied to the process of

distribution the goods from the produce to the ultimate user of


42

consumer. It covers selling advertising and sales promotion and risk

taking, one of the effective ways to improve in sales or in way are of

your life for that matter, is to model the behavior of what people who

are already successful doing it are doing.

How to improve sales performance.

Prospecting

Successful people spend 45% of their time in prospecting activities

that’s right, 45% cold calling networking researching new companies

and people to speak to is the single biggest area of time spent in

sales activity. The lesson here is that even once you are achieved a

certain level of success in sale. You can’t prospecting consistent

prospecting is one of the most important things you can do to get and

to stay successful.

Presenting

20% of the sales people spend time in front of prospectus

understanding what the prospectus does and presenting solutions

as to how their product or service can help the prospect.

Product knowledge

Another 20% of time is spent on activities and skills related to product

knowledge and product malleability there is an important distinction

between product knowledge and product malleability. Product

knowledge means understanding the technical side of what your

product or service does or how is works. For example if you were

selling silver products, product knowledge means that have basic

knowledge that you have a basic understanding of how to use of

silver in different products product malleability, on the other hand


43

takes product knowledge to much higher level in the real of product

malleability, you spend time studying the real world. Application and

uses of your products or service. It means understanding how your

product can be adopted and use a in a variety of situation that may

not always be immediately obvious to the prospect.

Personnel and professional development

Successful people spend 15% of their time honing their skills

through classes, workshops, books, tapes, meeting with mentors and

any other things that will them improve.

2.3 Evaluation of sales performance

There are three reasons to evaluate or appraise the

performance of sales people.

They are:-

1. To measure performance against planned sales and marketing

objectives.

2. To distribute rewards for performance.

3. To guide the development of sales force.

Target for sales performance are set and they act as criteria for

comparison with the actual accomplishment sales quotas, expense

control, personnel development objectives are the casual target for

the purpose of evaluation. It is essential that are evaluation should be

forward looking and aims at future and improved performance.

Performance evaluation should be done periodically and promotion,

pay rise ,rewards should be offered to the deserving sales people


44

forward looking to positive evaluating and control enable salesman to

severe self advancement or developments.

2.4 Effective sales performance measures.

Sales man’s performance can be measured by number of factors,

such as to ability to sell a satisfactory volume ability to sell at profit,

ability to sell at a low cost ability to plan and organize his time and

efforts ability to plan and organize his time and efforts, knowledge of

products policies customers and competition ability to attract and hold

customers etc.

CHAPTER – 5

MARKETING STRATEGY


45

Marketing is a comprehensive term, which includes human

activity directed towards satisfying needs and wants once the need is

identified, the product or service is produced, stored, promoted,

transported, the terms of exchange negotiated, price fixed and

service assured. All these human activities will constitute marketing.

The marketing mix refers to the maximum efforts. The

combination, the designing and the integration of the elements, of,

marketing into a program of mix which on the basis of appraisal of the

market forces will best achieve the objectives of an enterprise.

The effective marketing mix is determined by the firm’s

management. The fundamental determinant of companies success is

the caliber of its management. Management may be defined as the

process of planning, organizing, directing, and evaluating the efforts

of a group of people towards a common goal.

MARKETING MIX

It is an important tool used by marketing to design the process

of marketing in an organization. It is a plan designed to analyses the


46

marketing problems. The concept of marketing is useful in designing

a market one strategy to meet the uncontrollable or to nullify there

effects.

The marketing deals with the 4 important elements of marketing

mix i.e., (4P's).

1. Product Mix

2. Place Mix

3. Price Mix

4. Promotion Mix

NEW PRODUCT DEVELOPMENT

The company has adopted the following steps in developing

this new product.

A new product is the culmination of a process, a series of steps

beginning with generation of ideas and proceeding to the

commercialization of full scale marketing of the product. It is the

general process that conceives, develops and brings to the market

the new product. There are six logical steps in this creative process of

new product development Viz.


47

1. Idea Generation:

The most keenly watched segment of the booming bike market

in India has to be the premium performance segment which very

many bike manufactures have always lusted after and debated about

getting into. However the cold hand of reality has made many shun it.

Some have been brave but haven't done a proper focused job & the

results obviously didn't do either the manufacture or the performance

segment any good because it threw up wrong reasons for the

segment not doing as well as it should have.

That the India bike user had got used to power outputs of around

12bhp and was looking for more was becoming more apparent by the

week and along with performance he was also demanding the latest

trendy styles and detailing while crucially, relegating full efficiency not

out of his orbit-lower down in this priorities behind his bike buying

decision.

Then there was the matter of style and biking being most

exciting segment, every Indian bike failed to deliver, until Hero Honda

tried to stir things up in the lions with its CBZ. This bike truly was a


48

major departure from the standard Indian spec but it had staying with

problems of different kind.

So you can see why no Indian motor cycle manufactures. TVS-

Suzuki included dared to go in for a machine, which embodied the

three hiking highlights it was expounded on in the introduction of this

feature.

Then along come Bajaj Auto & gives as sheer heart-attack in

the most delightful way possible with a brace of performance

machines, which have in one, fell stroke completely taken Indian

hiking to an altogether new plane.

2. Screening:

Screening is the 2nd stage of product development that

eliminates the greatest number of ideas from further consideration. It

is the critical part of the development activity. That is, even though

the concept may be considered very marketable, it may be viewed as

inappropriate for a firm that is lacking specific resources needed to

produce and market it successfully.

Business analysis:


49

The 3rd major step in the new product development is that of business

analysis. It is an in depth study of the estimated economic feasibility

of new product ideas. It is an attempt to predict the economic the

economic consequences of the product for the company as a whole,

it is assessing the profitability of a new product idea that helps

management in deciding whether to introduce the new product,

continue the development and the evaluation further or to drop the

idea. It is the evaluation of the product idea in-depth to determine its

financial competitive manufacturing and marketing viability in an

accepted business environment.

Steps in business analysis:

The three major steps are

a) Demand analysis

b) Cost analysis

c) Profitability analysis

3. Product development:


50

During the development stage- The product idea is converted

into the tangible physical! Product. This involves the design and

formulation of the product and development of a technically, and

commercially viable method of manufacture. Product development is

a scientific and engineering task leading to the design and building of

prototype working models on one hand and functional testing on the

other.

Bajaj Platina is a 100 CC Motorcycle built by Bajaj Auto. It debuted

in 2006.

Bajaj Platina is the latest 100cc bike from Bajaj Auto to take on TVS

Star City. The cheaper version will come for Rs 34,500, while the

higher version of Bajaj Platina will cost Rs 36,000 (ex-showroom

prices, Delhi). Bajaj hopes to sell about 75,000-80,000 units of

Patinas a month.

The Bajaj Platina is based on the CT-100, but with a revised gearbox,

fresher body panels and optional alloy wheels. Bajaj also offers the

Bajaj Discover 112 in the entry level segment. The entry-level

segment is being strengthened by the arrival of the Bajaj Platina. The

company will use it new Pantnagar plant to build the Platina.

It is very much visible that all the body panels, fairings, electronics of

this bike are borrowed from the successful Bajar Wind 125 Worldbike.

It is debated whether it was a wise decision to cease the productions


51

of Wind 125 & Caliber 115. Both were highly successful machines &

were the top selling models in their respective segment when the

production was cut. Both had exceptionally efficient & smooth

Kawasaki K-Tec engies. The smooth engines were quite uncommon

in India & were well received by the customers. The K-Tec engines

are no longer in use & Bajaj instead uses indigenously developed

powerplants.

Bajaj Platina comes in platinum silver colour with dazzling chrome

graphics. It has unique streak designed side panels and optoprism

headlens with clear lens blinkers. Platina's levers, grips, mirrors and

switchgear are of the finest quality, and add to its exquisiteness.

Manufacturer

Bajaj

Model Platina

Model Motorbike

Engine capacity (cc)

99.27

Transmission

4-DOWN

Starting Kick Weight (kg) 112 Top speed

(km/hr) 93

Fuel economy (km/litre)

74

Price (Rs) 38,621

Bajaj Auto has also announced plans to launch a dual-fuel bike which


52

will run on CNG/LPG as well as petrol. The bike is under

development.

4. Test marketing:

Test marketing is the stage where the entire product

and .marketing Program is tried out for the first time in a small

number of welt chosen and authentic sales environment. Test

marketing is normally the fast step in the development process before

a new product is launched either on regional or an nation level,

obviously, test marketing is a means of minimizing the risk of national

or original launched-

5. Commercialization:

Commercialization is the actual introduction of the product into

the market place, with all of the related decisions and resource

commitments.

Commercialization is to implement the decision taken at earlier

stage & committing to the resources to implement new product

strategy in other words, raw-materials and components parts contacts

are to be made with the suppliers, channels of distribution are to be


53

selected, manufacturing facilities equipment, process must be get in

operation sales people to be hired and trained, advertising program is

to be formulated. Thus, it is a commitment in terms of finance and

people. To achieve success in new product development following

are the guidelines.

1. Market requirements:

Successful innovators pay attention to the requirements of the

market. They undertake extensive and intensive market research.

2. Market intelligence:

Successful innovations pay close attention to all facts and

practice of marketing such as advertising, promotion, selling,

packaging, branding technical literature and so on.

3. Top management support:

Successful innovators have the wholehearted support of the

people at the top in the corporate hierarchy.

4. Good external communications:


54

Successful innovators have an open mine and external

Communications. That is, they keep in good and constant contact

with institutions in science and technology.

5. Diligent development work:

Successful innovators tend to perform their development work

diligently and efficiently rather than more quickly.

The new product fails in the market because of the following

steps:-

1. Lack of product uniqueness

2. Poor planning

3. Poor timing

4 .Misguided enthusiasm

5. Product deficiencies

5.2 PRODUCT STRATEGY OR MIX


55

The product is the focus of marketing and it efforts product is

the sum total of physical and psychological satisfaction it provides to

buyer.

Variables:

a. Product line and range

Product line is a group of closely related products which are

able to satisfy a class of need to be used together, to be sold to the

same consumer groups to be moved through same distribution

channels or fall within a given price ranges. Each firm has its own

product line.

Product range on other hand, speaks of depth of specialization

in terms of varieties based on consumer pockets and functional

requirements.

b. Product Design

The Marketing decision starts with designing the product in the

way, which is required by the target consumer. It is an important

factor in the sale of many products. The trend in product


56

appearance is away from ornamentation and leaning towards greater

simplicity in form and construction products designed properly to

enhance their utility attractiveness of operation, safety and appeal etc

and increased sales volumes, etc.

c. Product quality

Establishment and control of quality standard is a basic step in

merchandising. These are established for products either by

agreements among producers or by law. These are based on factors

like colour texture finish, appearance etc.

Quality is an attribute, which is essential for a product to

service in the market. Bajaj Auto's are committed for the utilization of

the best and most appropriate technologies, applying the finest

manufacturing disciplines to consistently give customers the best

value for their money.

PLACE STRATEGY OR MIX

Place or distributions mix stands for the matching arrangement

for the smooth flow of goods and services from the producers to

consumers. It is concerned with place time and possession utilities.


57

a) Transportation: A selection is to be made of the most efficient,

economical, rapid and dependable made of transport for the firms

products taking into account rail loads, motor trucks, inland

waterways and railways express. It is known fact that transport is

creating place utility that widens market and market ability for the

product of the firm.

b) Ware housing: Ware housing has its own place in distribution of

goods that created time utility by adjusting supply and demand

preserving or conditioning the product and obtaining more

favorable demand and market price. Today storage involves 4

functions in distributing the goods viz. Receiving, actually receiving

and checking, unloaded include goods transfer to warehouse,

selecting.

c) Inventory levels:

Merchandising is responsible not only for what to make available

but also to know how much to produce. In determining amount of

merchandise, to make for inventory past and current and the


58

anticipated future sales for the product liner are to be considered.

It is dependent on economic condition.

d) Channels of distribution:

Every, manufacturer of producer. Is faced with the problem

of developing plans and policies involving the choice of channels or

channels of distribution for his products. These plans and policies are

related with the determine of the number of middlemen to be used.

Distribution and dealers to be complied on one hand and franchise

agreement stipulating the obligations of manufactures and

intermediaries and the legal implication involved in their relationship

on the other.

Bajaj auto's adopts good distribution policy to reach its product

to its customer. At the light in the process the products move

from

Manufacturing unit to brand office. From brand office to dealers

and finally, from dealers to the ultimate users i.e., customers, Jain

Bajaj receives the products from brand office.

5.5 PRICE STRATEGY FOR MIX


59

Price is a marketing tool and helps in directing the product to a

specific consumer segment price is value of a product expressed in

terms of money. It is a powerful instrument in which both the buyers

and sellers are keenly interested. It is the price of product or a service

that ensures a decent return on investment, guarantees stable

economic structure creates maintains and

extends market and market share.

a) Price policies and strategies:

The price policies and strategies are guidelines and the flames

within which management administers prices so to match them to

market needs.

b) Terms of credit:

Credit by expanding a market can make new firms of

production economically worth while. The modem business is built

up and expansion is based on the credit. Credit it the breath of

modem marketing efforts no firm can think of surviving without this

credit. It is a means of sales promotion, its significance is in its

contribution to efficient selling.


60

c) Terms of delivery: Delivery of the goods to the dealers and

customers is also of vital importance.

d) Margin: Margin, here refers to the difference between the final

price paid by the consumer and total cost incurred in making

available to them the product or service. This includes the margin of

dealers and producers.

The prices are fixed by the management of bajaj auto's the

dealer does not have authority to fix up the price of the product fixes

the prices he has to sell for that price which is fixed by the

management. The dealer only gets the commission on certain profit

from the company as per the agreement.

5.6 PROMOTION STRATEGY OR MIX

Promotion is a form of communication. In marketing effective

communication is absolutely necessary even though you have a good

quality and brand product, best package and also you offer a fair

price. People will not buy your product, if they have never heard of it

and they are simply unaware of its existence promotion efforts act as

a powerful tool of its entire marketing program.


61

a) Advertising: Advertising is a very popular method of impersonal

communication using, its wide variety of media and media vehicles.

In planning advertising decisions must be made on the objectives

to be achieved the audiences to be reached etc.

b) Trade fairs and exhibitions: An exhibition is the huge

congregation of manufactures to dealers under a single roof for

displaying demonstrating and selling their products and a trade fair

is a mammoth gathering of prospects arranged by manufacturer

and the dealers where fun and frolic and entertainment are

prominent.

c) Public relations: It involves the installation and maintenance of

mutual understanding between a firm and all that are likely to

come in contract with it. There sections of society" are

customers, share holders administration staffs and general public

it attempts to portray the image and personality of organization. It

is an impression of delivery reciprocal understanding and goodwill.


62

Thus, the above dealt concepts are very useful i.e., weapons

to make the product very powerful in market by this the product

can stand firmly in the market.

ADVERTISEMENT

Meaning

Advertising is a persuasive communication to potential

consumers or target buyers in the market, it is intended to influence

the buyers in the market and create and increase in sales.

Advertising is thus the method or mode of carrying a massage to

the customers or people to buy a product

5.70BJECTIVES OF ADVERTISING

The main goal of advertising is to stimulate exchange-sell

goods and services and create more consumption.


63

Make consumers aware of the brand or product and create on

intention to buy."Change the attitude of the consumers from

disinterest in a product to a state of interest and desire to buy.

Inform the market of a new product or an improved product or

of an existing product and its uses or entirely new idea to

have a large market share.

Build an image of the product in the market and create a

permanent market.

Help personal selling through non-personal communication.

Support other sales promotion efforts.

Force middlemen to handle the product.

Publicize some change in the market strategy.

Counteract prejudice or substitution.

Group of customers. Advertising supports a sales man's call or

uncovers Potential customers.

Media of Advertising


64

The following are the important advertising media

1. New papers: They are appropriate for announcing new products

and developments in existing products. They are suited to opportunity

market due to their frequency of publication.

2. Magazines: Magazines are designed to suit the reader. It has a

longer life and it also makes advertisement attractive.

3. Outdoor advertising: This is the oldest form of advertising and

products that need a wide appeal use this method. It is meant for

moving population. Some of kinds are posters- boards, neon signs,

sandwich men, car cards, sky writers, electric signs, etc.

AUDIO VISUAL ADVERTISING

Under this there are

a. Films: Film advertising is yet another medium of publicity

characterized by saved, motion, color and vision. It has wide

coverage. I this it is possible to demonstrate the product use.

b. Radio: It is also a mass advertising media but a non-visual one.

Commercial stations are step to help marketers to advertise their

product.


65

c. Television: It is fast growing mass media and the message

reaches all homes having viewers, virtually adults and children are

the audience, message is conveyed through both eyes and ears.

CHAPTER 6

ANALYSIS AND INATERPITATION OF SURVEY DATA

Consumer survey analysis :-


66

In order to know the opinion of user of “Bajaj Platina” model a

consumer survey was under taken 50 respondents were selected

based on random sampling method. The respondents selected

are raring ages of varying income groups and residing ages of

varying income groups and residing in different locations of the

city carefully designs questionnaire was prepared and given to the

selected respondents. The following is the analysis of survey of

50 respondents on different aspects of the bike.

Table 1

Showing the qualification of the respondents.

Qualification No. of

respondents

percentage

S.S.L.C 5 10

P.U.C. 6 12

Graduation 36 72

Post graduation 3 6

Total 50 100

As per the above 50 respondents 72% are graduates 6% are post

graduates and12% PUC and 10% are S.S.L.C.

Graph showing the qualification of the respondents.


67

S.S.L.C

P.U.C.

Graduati

on

Post gra

duation

Total

0

20

40

60

80

100

120

140

160

10 12

72

6

100

percentageNo. of respondents

TABLE 2

The table showing occupation of the respondents.

Occupation No. of

respondents

Percentage

Student 30 60

Business 11 22

Profession 5 10

Employee 4 8

Total 50 100

Graph showing occupation of the respondents.


68

1 20

20

40

60

80

100

120

30

60

510

48

50

100

OccupationStudentBusinessProfessionEmployeeTotal

Here the above table address that our of 50 respondents 60% are

students 22% are business 10% are profession and 8% are

employees.

Table 3 showing that monthly income of the respondents:-

Income in

rupees

No. of

respondents

Percentage

Below -5000 14 28

5000-10.000 15 30

10000-15000 7 14

15000 and

above

14 28

Total 50 100

Graph showing the income per month of respondents :-


69

14

15

714

50

No. of respondents

Below -50005000-10.00010000-15000 15000 and aboveTotal

Out of 50 respondents the income level of 28% is below 5000 and

is below 5000 is 30% of 5000-10000 and 14% is 10000-15000

and 28% is 15000 and above.

Table number 4

The table showing the classification of respondents on the basis

of source of information:-

Source of

information

No. of

Respondents

Percentage

Advertisements 30 60%

Dealer’s 10 20%

Friends 7 14%

News papers 3 6%

Total 50 100

Graph showing the classification of recordation’s on the basis of

source of information


70

Adver-tisements

Total0

10

20

30

40

50

60

70

80

90

100

60% 20% 14% 6%

10000%

No. of Respondents Percentage

Table Number 5

The table showing the factor influencing the purchase of “Bajaj

Platina”

Factors No. of

respondents

Percentage

Price 6 12

Brand Image 6 12

Performance 19 38

Outlook and

design

13 26

Technology 6 12

Total 50 100

Graph showing the influencing factor where purchasing a “Bajaj

Platina”


71

1 20

20

40

60

80

100

120

140

160

180

200

50

100TotalTechnologyOutlook and designPerformanceBrand Image Price Factors

Out of 50 respondents price influenced 12% brand image 12%

performance 38% out look and design 26% and technology 12%

Table 6

The table addresses the inferior factor:-

Showing consumer opinion regarding price:-

Price No. of

respondents

Percentage

High 12 24

Reasonable 36 72

Low 2 4

Total 50 100

THE GRAPH SHOWING CONSUMER OPINION REGARDING

PRICE:-


72

36

2

50

ReasonableLow Total

out of 50 respondents 24% says that the price is high and 4%

says is low and the range remaining 72% says is reasonable.

Table 7

Showing the superior factor and inferior factor in “Bajaj Platina”

Factor No. of

respondents

Percentage%

Low period 3 6

Performance 24 48

Outlook and

design

10 20

After sales and

service

4 8

Total 41 82

The graph showing superior factor and inferior factor in “Bajaj

platina”


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0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.50

10

20

30

40

50

60

70

80

90

1

1

1

1

1

No. of respondentsPercentage%

Table 8

Factors No. of

respondents

Percentage

Highly priced 1 2

Low

performance

1 2

Outlook and

design

4 8

After sales and

service

3 6

Total 9 6

The graph showing the inferior factor:-


74

0123456789

1 1

43

9

2 2

8

6 6

No. of respondentsPercentage

Out of the respondents found inferior factor in that in 2% found

that the highly period 2% low performance 8% found that outlook

and design and 6% found sales and service.

Table no.9

Showing consumer opinion regarding complaint in “Bajaj

Platina”

Opinion No. of

respondents

Percentage

Yes 25 50

No 25 50

Total 20 100

the graph showing consumer opinion regarding complaint in

“Bajaj platina”


75

Yes No Total0

20

40

60

80

100

120

50 50

100

PercentageNo. of respondents

TABLE 10

Showing consumer opinion regarding after sales and services

from the dealer:-

Opinion No. of respondents percentage

Satisfactory 44 88

Un Satisfactory 6 12

Total 50 12

Satisfactory

Un Satisfactory

Total

0 20 40 60 80 100 120 140

88

12

12

No. of respondentspercentage

CHAPTER 7


76

SUGGESSTIONS AND CONCLUSIONS:-SUGGESTIONS:-

1) As the bike suffers from the few problems like fuel efficiency.

The respondents suggest that the company should take steps to

improve the fuel efficiency and other problems of the bike.

2) Some respondents are the opinion that their is problem of good

grip in the tyers used. Hence that they recommended for charge

to provide better road grip.

3) Respondents suggest that the company should take initiative in

selling up more number of authorized services centers in

different locality of the city.

4) Respondents feel that the price are “Bajaj Platina” model is high

and suggested that Is should be brought down so that more

people can purchase it.

5) Few of the respondents are of the opinion that the owners sales

service of the dealer is not up to their expectation. Hence that

the dealer’s should consider bringing improvement is their

services to their consumers.

6) Frequent changes of model are not like by the respondents.

7) It is also suggested that company should open an retail outlets in

different part of city for the distribution of spare parts.

Questionnaire


77

Dear Sir,

I am happy to introduce myself as a Naveen Kumar B.G. studying final

year B.B.M in A.R.G. College of arts and commerce davanagere. I

have undertaken a project work entitled “marketing of Bajaj

Platina” in davanagere city” with special reference to Jain Bajaj”

Could you speak a few minutes in answering the following questions?

The information given by you will be used only for my academic

purpose your identity will be kept confidential.

Thanking you,

yours faithfully.

Naveen B.G.

Questionnaire

Please mention whatever [ ] applicable.

1. Name :

2. Address :

3. Qualification :

a) S S L C b) P.U.C.

c) Graduation d) Post graduation


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4) Occupation

a) Student b) Business

c) Profession e) Employee

Other’s please specify___________________

5) Income of family per month.

a) Below 5000 b) 5000-10,000

c) 10,000-15,000 c) 15000 & above

6) Do you have any two wheelers (Bike?)

a) Yes b) No

7) If yes which bike you are having

a) Bajaj Platina b) Hero Honda

d) Passion d) Pulsor

8) Do you have own Bajaj Platina.

a) Yes b) No

9) If yes how did you come to know about this product?

a) Advertisement b) dealer

c) Friends d) News papers

10) What factor do you consider while purchasing Bajaj Platina vehicle?

a) Price b) Brand image

c) Performance and mileage d) Design and outlook


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e) Technology

11) What is your opinion about the price of Bajaj Platina

a) High b) Reasonable c) Low

12) Do you find any superior factor in Bajaj Platina against other?

a) Yes b) No

13) If yes which superior factor do you consider?

a) Performance b) Low priced

c) After sales and service d d) Outlook and design

14) If no which inferior factor.

A) Highly priced b) Low mileage

c) Pick up d) Low pick up

15) Do you have complaint in Bajaj Platina Bike?

a) Yes b) No

16) If yes how often

a) Rarely b) Frequently

c) Occasionally

17) What is your opinion about the ‘after sales and service from dealer?

a) Satisfactory b) unsatisfactory

18) Do you recommended this brand to the potential buyer

a) yes b) No


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19) If ‘Yes’ mention the reasons-----------------------------

----------------------------------------------------------------------

----------------------------------------------------------------------20) If ‘No’ Please share -----------------------------------------

-------------------------------------------------------------------------------------------------------------------------------------------------------------------

21) Your suggestions to the company?

-------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------------------------------------------------------------------------

22) Your suggestions to the dealer

--------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------------------------------------------------------------------------

Place: - Davanagere

Date :- signature,

naveen B.G.


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Biblography

Marketing management = Philip kotler

C.N Sonnataki

Marketing salesmanship = Ramaswamy.

and advertising

Encyclopedia = Britannica Encyclopedia

Website = WWW.bajajautos.com

Magzines = Auto car march 2008.


http://WWW.bajajautos.com/

bajaj discover project

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