Impossible is Nothing

About the companyMission and visionOrganizational Structure ObjectivesSWOT analysis

ABOUT THE COMPANYThe Adidas Group is a worldwide operating German

sports apparel manufacturer with its head office in Herzogenaurach, Germany.

Adi Dasler made his first shoes using the few materials available after the First World War.

The company was founded in August 1949 and named after its founder Adolf (Adi) Dassler.   With the winning of the World Cup 1954 in Bern by the German national team, the Adidas soccer shoes became world-famous.

Adi Dassler’s aim was to provide every athlete with the best possible equipment.

Adidas reported in 1996 one of the most successful years in its history after implementing new sales and marketing strategies.

In August 2005, the company announced that it had made a deal to acquire rival Reebok for $3.8 billion.

1998- sachin tendulkar is brand ambassador for india1999- introduced the cheapest range of shoes they

had ever sold2001- first televised advertisement for

india:paes&sachin

The name of this company means stands for, “All Day I Dream About Soccer”.

At the beginning, Adidas made only soccer shoes.Adidas is a for profit business because they make products

for a profit. The owner of the company gets to keep the profit.

The goal of the organization is to be the best sports brand all over the world because if they can be like that, they will be able to get much more fame and wealth.

Managers of the company manage four functions, planning, organizing, leading and controlling.

Adidas is divided into three levels of management, first-line, middle and top.

Adidas introduced its revolutionary three-divisional structure in 2002.

The brand segmented into three divisions: 1. adidas sport performance, 2. adidas sport Heritage &, 3. adidas sport style.

PRODUCTSREEBOK, &

TYLORMADEAdidas control 5Adistar rideAdistar cushion 6Supernova sequenceSupernova cushion 7Supernova glide

Watches Bags T-shirts BallsGolf setCricket bats

Corporate Information

CEO adidas-group :- Herbert HainerFinance adidas-group :- Robin J.StalkerCEO adidas brand :- Erich

StammingerGlobal Operations adidas-group :- Glenn

S.BennettManaging Director adidas India :-

Andreas Gellner

adidas in India Adidas first entered India in 1989 through a licence

agreement with Bata. adidas later re-entered India for the second time in 1996 through a joint venture with Magnum International Trading Company Ltd with an initial investment of $2.5 million to form adidas (India) Trading Pvt. Ltd. adidas holds a 100 percent stake in the company.

The company launches every six months between 600 and 800 new designs in footwear and between 1,500 and 2,000 new designs in apparels. The apparel range is priced between Rs279 and Rs2700, while the footwear is priced between Rs499 to over Rs12499. adidas' products in India are sold through 140 own outlets (excluding multi-brand outlets).

The company, which is known for football and running shoes, introduced its cricket gear in India in 2004.

The company adheres to strict quality and design specifications and uses the manufacturing unit of Lakhani Footwear to manufacture the locally produced adidas range in India.

Mission

Our mission is to become the best sports brand in the world. To that end, we will never equate quantity with quality. Our founder Adi Dassler was passionate about sports. For Adi, the athlete came first. He gave those on the field, the court and the track the unexpected and the little differences that made them more comfortable and improved performance. This is our legacy. This is what the brand stands for. This will never change."

Vision

Organization Structure CEO

Chairman of the Board

Vice Chairman of the Board

Director

Director

Director

Director

Director

Voice Chairwoman

Finance

Global Operations

Adidas Brand

Director emp Represent

OBJECTIVESQuite simply, the key objectives were to reinforce

adidas’ position as an innovator and technologically savvy marketer by leveraging off sponsorship of the much hyped Real Madrid tour of China and Japan by utilizing the 3G phone to connect with the football-mad populous.

The fully adidas branded interactive 3G mobile experience was the perfect solution in a country where the top mobile content services are football related.

This channel served to fill the audience need for game information & exclusive content/interviews available no where else.

Additionally, the channel served to connect adidas with the adidas consumer who might not be able to attend the games but are served by the mass market penetration of the mobile phone.

The tour was set to garner much general media hype, with this in mind, a first-to-market branded 3G Tour channel concept was set to benefit immensely from this surrounding excitement.

SWOT AnalysisStrengths

Competitive pricing

Good financial position

Effective Marketing Strategy

Market Leadership

Strong online presence

Strong brand

Strong

international operations

Strong distribution chain

Weaknesses High cost

structure Over pricing Low quality

products/services

Limited product line

Opportunities

Change in consumer lifestyles

Available technological innovations

Entering new markets Expand customer base

(Geographically or through new products)

Expand product/service lines

Market Diversification Merger or takeover

Threats

Competition from foreign markets

Competitor's actions Change in consumer

lifestyles Changing consumer

patterns Growing power of

customers to set the price Growing power of suppliers

to set the price Financial slowdown Increase in taxation New competitors entering

the market Price war between

competitors

Financial Statements for ADIDAS income statementCurrency in

millions of Euros

Jan 02 2007 Jan 02 2008 Dec 31 2008 Dec 31 2009

Total revenues 10084.0 10299.0 10799.0 10381.0

Cost of goods sold

5589.0 5417.0 5543.0 5669.0

Gross profit 4495.0 4882.0 5256.0 4712.0

Selling & admin expenses, total

1592.0 1705.0 1508.0 1376.0

Other operating expenses

2012.0 2246.0 2703.0 2794.0

Other operating expenses, total

3604.0 3915.0 4211.0 4170.0

Operating income

891.0 931.0 1045.0 542.0

Interest expense

-184.0 -166.0 -178.0 -138.0

Interest & investment income

37.0 27.0 37.0 16.0

Net interest expense

-147.0 -139.0 -141.0 -122.0

Currency ex gains ,l

2.0 7.0 -25.0 -25.0

Totals ADDDF Industry Range

Total Revenue 14.9B-7.3K

10.3T

Gross Profit 6.7B-8.6M

500.9B

Operating Income 776.0M

-150.9M

254.3B

Net Income 350.8M

-503.2M

204.5B

INDUSTRY INCOME STATEMENT ANALYSIS

Thank You..

Mirza Shoaib Baig