BAGS LOOKBOOK - Squarespace · Heightened awareness of quality will increase the Helly Hansen brand...

BAGS - LOOKBOOKSPRING 2018

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BORN BY THE SEARAISED BY THE MOUTAINS

For the past 140 years Helly Hansen has been developing & testing its technologies together with professionals living and working in some of the world’s toughest environments.

Their spirit, experiences and feedback are woven into every detail and every fiber of our garments.Ski patrollers, mountain professionals, offshore sailors, search and rescue professionals all rely on our products and technologies to keep them safe, protected and warm in some of the most challenging conditions known to man.

On the following pages you can read more about the technologies used in the gear that professionals know and trust.

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DUFFELS 08

TRAVEL 10

URBAN 16

MOUNTAIN 22

KIDS 26

CONTENT

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TECHNICAL FEATURES

Display BagThis bag is used to display bags at retail but also doubles as a secondary storage bag for dirty clothes, running shoes,

Waterproof FabricsWaterproof fabrics allow you to set bags down and no worry about water or moisture seeping through. If your bag is left out on the tarmac during travel, you stuff is protected form the elements.

Laptop SleeveThoughtful placement of sleeves and pockets for your lap top. Always protected while on the go.

Adjustable StrapsThis feature is found through out our collection, whether it is adjustable sternum straps, shoulder straps or handles, you can always find the right fit.

OUR MARKETInspired by professionals, our line embodies performance, style and function. Athletes and professionals need equipment and gear that they can trust to stay and feel alive. Durable and fully featured, our line builds on the success of our duffel program.

GROWTH & POSITIONING

Our spring 2018 has been totally revamped. Elevated details, trend right designs and new production partners have set us up to deliver a stellar line. Heightened awareness of quality will increase the Helly Hansen brand presence.

With travel becoming and increasing focus in the outdoor space, iconic styles like the Duffel have been expanded into the New Classic Duffel bag series as well as the Helly Pack Bag, which allows your to compartmentalize your gear in one easy to open system. A must see. Packable options and day packs round out the line.

NEW CLASSIC DUFFEL SERIES

A classic, durable and versatile duffle bag series with sporty designs which easily converts into a travel backpack with adjustable padded shoulder straps. Made from waterproof hard-wearing main fabric, the easy access zip opening with external and internal side pockets keep you organized. Each bag comes with its own packable external wash bag for your dirty clothes or sneakers. It is the essential year round duffel.

THE ESSENTIAL YEAR ROUND DUFFEL

ACTIVITIES

USUABILITY

• AIRLINE TRAVEL• WEEKENDER BAG• BACKPACK STRAPS ALLOW YOU TO EASILY TRANSPORT

GYM EQUIPMENT OR ESSENTIALS FOR YOUR BOAT TRIP.

• ADJUSTABLE STRAPS• WATERPROOF HARDWEARING FABRIC• TOP CARRY STRAPS• PACKABLE EXTERNAL WASH BAG

DUFFELS

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COLOR: 990 BLACK

COLOR: 655 PLUM

COLOR: 994 GRAPHITE BLUE

COLOR: 823 NIMBUS CLOUD

COLOR: 563 OLYMPIAN BLUE


COLOR: 220 SPRAY ORANGECOLOR: 689 EVENING BLUE

FEATURES:

SIZES:

• Approximately 30L (XS), 50L (S), 70L (M), 90L (L)• Durable waterproof main fabric• YKK®Zippers• One big main compartment• External compartment with zip

• 67166 HH NEW CLASSIC BAG XS• 67167 HH NEW CLASSIC BAG S• 67168 HH NEW CLASSIC BAG M• 67169 HH NEW CLASSIC BAG L

HH NEW CLASSIC BAG

FABRIC:100% Polyvinyl Chloride

DUFFELS

TRAVEL SERIESTRAVEL SMARTER

TRAVEL

With an increased focus on travel, Helly Hansen has you covered with a variety of travel options. From waterproof trolleys, to packable duffels. You can be sure you will be prepared with whatever the road reveals.

ACTIVITIES

USUABILITY

• AIRLINE TRAVEL• WEEKENDER BAG• COMMUTING

• HARD WEARING WHEELS( ON TROLLEYS)• ADJUSTABLE HANDLES AND STRAPS• WATERPROOF FABRIC• LAP TOP SLEEVES

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TRAVEL

COLOR: 994 GRAPHITE BLUE

COLOR: 990 BLACK

FEATURES:

FABRIC:

• Helly Pack System™• Approximately 50L• Waterproof main fabric• Internal compartments with zip in different sizes

and shapes• Full zip-out functionality• Hanging solution for ceiling bars, hooks and doors• YKK®Zippers• Name tag holder• Light weight mesh pockets• Removable internal wash bag• customized shoe bag• Shoulder straps

Face 100% Polyester Back 100% Polyvinyl Chloride

67164 HELLY PACK BAG

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COLOR: 990 BLACK

COLOR: 990 BLACK

FEATURES:

FABRIC:

• Hardwearing wheels and handles• YKK®Zippers• Main compartment with double zip• Front compartment with zip• Name Tag


67159 HH EXPLORER TROLLEY MEDIUM

FEATURES:

FABRIC:

• Approximately 90L• Hardwearing wheels and handles• YKK®Zippers• Main compartment with double zip• Front compartment with zip


67194 HH EXPLORER TROLLEY LARGE

TRAVEL

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COLOR: 689 EVENING BLUE

COLOR: 344 ESSENTIAL YELLOW

COLOR: 469 FOREST NIGHT

COLOR: 689 EVENING BLUE

COLOR: 469 FOREST NIGHT

COLOR: 344 ESSENTIAL YELLOW

FEATURES:

FABRIC:

• PU main fabric• One large main compartment• External accessories pocket• Carry handles

Face 100% PolyurethaneBack 52% Cotton, 48% Polyester

67176 TRAVEL BEACH TOTE

FEATURES:

FABRIC:

• PU main fabric• One large main compartment• External accessories pocket• Carry handles• YKK®Zippers

Face 100% PolyurethaneBack 52% Cotton, 48% Polyester

67177 TRAVEL BEACH BAG

TRAVEL

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COLOR: 980 EBONY COLOR: 655 PLUM

COLOR: 981 EBONY

COLOR: 564 OLYMPIAN BLUE COLOR: 692 EVENING BLUE COLOR: 990 BLACK

COLOR: 820 SILVER GREY COLOR: 655 PLUM

COLOR: 183 PERSIAN RED

FEATURES:

FABRIC:

• Durable waterproof main fabric• YKK®Zipper• One big main compartment• Internal mesh pocket• hanging solution for bathrooms


68007 HH WASH BAG 2

TRAVEL

FEATURES:

FABRIC:

• Durable waterproof front fabric • Double padded mesh backside• YKK®Zippers• Fits up to 17 inch computers


67171 HH LAPTOP SLEEVE

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COLOR: 980 EBONY

COLOR: 655 PLUM

COLOR: 655 PLUM

COLOR: 994 GRAPHITE BLUE COLOR: 689 EVENING BLUE COLOR: 990 BLACK

COLOR: 823 NIMBUS CLOUD COLOR: 220 SPRAY ORANGE


FEATURES:

FABRIC:

• Durable waterproof main fabric• YKK®Zipper• One big main compartment• Internal mesh pocket• hanging solution for bathrooms


67170 HH NEW CLASSIC WASH BAG

TRAVEL

FEATURES:

FABRIC:

• Durable waterproof main fabric• Three card compartments• Lightweight


67172 HH WALLET

URBAN SERIESEXPLORE YOUR CITY

URBAN

While Helly Hansen is born by the sea and raised in the mountains, it is truly in the cities that our product is tested. Urban adventurers and commuters are able to embody the alive spirit everyday.

ACTIVITIES

USUABILITY

• COMMUTING• URBAN ADVENTURES• DAY TRIPS

• SPACIOUS COMPARTMENTS• LAP TOP SLEEVES• ADJUSTABLE STRAPS FOR COMFORT• WATERPROOF FABRIC

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URBAN

COLOR: 655 PLUM COLOR: 597 NAVY

COLOR: 351 SULPHUR

COLOR: 820 SILVER GREY COLOR: 563 OLYMPIAN BLUE

COLOR: 469 FORREST NIGHT

FEATURES:• Approximately 20L• One large main compartment with zip• External front compartment with zip• Two external, open side compartments• Carry handle on top• Adjustable, padded shoulder straps• Computer sleeve inside

67184 OSLO BACKPACK

FABRIC:100% Polyester

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COLOR: 425 FOREST GREEN

COLOR: 990 BLACK

FEATURES:• Approximately 29L• Waterproof main fabric• Roll top construction with buckles• Large main compartment• Front compartment with zip• Adjustable, padded shoulder straps • Side entry Lap Top compartment

67187 STOCKHOLM BACKPACK

FABRIC:Face 100% Polyester Back 100% Polyvinyl Chloride

URBAN

COLOR: 820 SILVER GREY

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URBAN

COLOR: 994 GRAPHITE BLUECOLOR: 990 BLACK

FEATURES:• Large main compartment• External pocket with zip • Padded computer compartment with access from inside the back

and from the outside through an external zip in the back • Padded back panel • Padded and adjustable shoulder straps • Multiple internal pockets with and without zip

67189 TRAVEL MESSENGER BAG

FABRIC:Face 100% Polyester Back 100% Polyvinyl Chloride

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URBAN

COLOR: 655 PLUM

COLOR: 990 BLACKCOLOR: 655 PLUM

COLOR: 990 BLACK

FEATURES:

FABRIC:

• Durable, waterproof bottom fabric• Durable light weight top fabric• External pocket with zip• Large main compartment with zip• Bottom half horizontal compartment with zip

67173 W HH ACTIVE BAG 2

FEATURES:

SIZES:

• Light weight rip stop main fabric• YKK®Zipper• Built in packable pocket• Carry handles

• 67174 NEW PACKABLE BAG S• 67175 NEW PACKABLE BAG L

NEW PACKABLE BAG

FABRIC:100% Nylon

MOUNTAIN SERIES

Developed for our professional guide working in the mountains and backcountry, we have created a line of packs perfect for your adventures. Vanir series, will support your through multi day treks, while Loke is perfect for day trips and short overnights.

HELLY DURABILITY ON YOUR BACK

ACTIVITIES

USUABILITY

• MULTI-DAY TREKS• CAMPING• HIKING• DAY TRIPS

• STRETCH MESH POCKETS• WATER BOTTLE POCKETS• EXPANDING COMPARTMENTS• WATERPROOF FABRIC• ADJUSTABLE STRAPS FOR COMFORT

MOUNTAIN

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COLOR: 351 SULPHUR

FEATURES:• Approximately 35L• Waist belt with side compression• Adjustable Sternum strap with whistle• External pocket with key-hook in lid• Reflective printing• External daisy-chain• Trekking pole attachment• Side compression• Hose guiding loop on shoulder straps• Bladder sleeve• collar with quick opening• Full front opening to main compartment• Expandable front pocket• Semi-ventilated back panel• Adjustable side pockets• Integrated Hi vis rain cover

67186 VANIR + BACKPACK

MOUNTAIN

FABRIC:100% Polyamide

MOUNTAIN

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COLOR: 655 PLUM

COLOR: 420 LAUREL WREATH

COLOR: 990 BLACK


FEATURES:• Approximately 25L• Durable Poly Oxford fabric• One large main compartment with zip• Padded laptop sleeve• Internal organizer• External pocket with key-hook• Reflective printing• External daisy-chain• Adjustable sternum strap• Side compression straps• Elastic side pockets

67188 LOKE BACKPACK


MOUNTAIN

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MOUNTAIN

COLOR: 351 SULPHUR

COLOR: 585 LEGION BLUE

COLOR: 425 FOREST GREEN

FEATURES:• Approximately 25L• Stow-able waist belt• Adjustable Sternum strap with whistle• Reflective details• External daisy-chain• Trekking pole attachment• Side compression• Hose guiding loop on shoulder straps• Bladder compartment• Full front opening to main compartment• Expandable front pocket• Semi-ventilated back panel• Side pockets

67185 VANIR BACKPACK

FABRIC:100% Polyamide

MOUNTAIN

KIDS SERIES

Kids are the most curious adventurers. That is why we designed 3 new backpacks with them in mind. Lots of pockets to store books, treats and whatever else fascinates them. Bright colors and perfectly sized, just for them.

AS PACKABLE AS THEY ARE

ACTIVITIES

USUABILITY

• SCHOOL • SLEEP OVERS• ADVENTURES

• ADJUSTABLE STERNUM STRAPS• LARGE COMPARTMENTS• EASY ACCESS ZIPPERS

KIDS

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KIDS

COLOR: 103 SHELL PINK

COLOR: 151 VERY BERRY

COLOR: 597 NAVY


FEATURES:• Approximately 10L• One large main compartment with zip• External front compartment with zip• Two external, open side, compartments• Carry handle on top

67190 K OSLO BACKPACK


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COLOR: 469 FORREST NIGHTCOLOR: 980 EBONY

FEATURES:• Approximately 22L• Large main compartment accessible with zip• Adjustable Sternum strap• External pocket with zip

67191 JR BACKPACK


KIDS

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COLOR: 103 SHELL PINK

COLOR: 563 OLYMPIAN BLUECOLOR: 469 FORREST NIGHT

FEATURES:• Approximately 10L• Large main compartment accessible with zip• Adjustable sternum strap with whistle

67192 K OUTDOOR BACKPACK


KIDS

KIDS

VISUAL MERCHANDISE GUIDELINE - BAGS

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GUIDELINES - BAGS

HOT SPOTS

The “Hot Spot” is a stop-point placed along the main pathleading in to each product category area.

The goal is to draw the attention of customers, make them stopand start to shop. The Hot Spot should be highlighting eachprod-uct category area with outfits ready to wear or specialoffers of the week.

This is a great spot in which to merchandising bags!

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GUIDELINES - BAGS

HOT SPOTS - TABLES

Tables inspire the customer to view product in a different way.You can show an outfit combination, which can lead to animpulse buy with additional sales opportunity.

Use different folding techniques to create interest,add accessories to complete the look.

You can also put a bust on the table or a mannequin next tothe table, showing the complete outfit.

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GUIDELINES - BAGS

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GUIDELINES - BAGS

WINDOWS

Create a strong colour story and nice mannequin groups withinthe window for greater impact. HH bags always colourcoordinate with the apparel and are essential for telling a story.

• Remember that a lot of black in the window is hard for consumers to see. So don’t use it even though its your bestselling jacket. So avoid displaying black even though it may be your best selling color.

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GUIDELINES - BAGS

BAGS LOOKBOOK - Squarespace · Heightened awareness of quality will increase the Helly Hansen brand...

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