©2010 Prentice Hall

Tools for AnalysisMANf337

andBAf320F

Instructor:

Eli D. Mercer

972-896-3780

©2010 Prentice Hall

Tools for Analysis

• PESTE = What are the relevant trends?

• Feasibility Analysis = Is the idea feasible?

• Value Chain = Players and roles?

• Generic Strategies = How to compete?

• 5 Forces = How attractive is the industry?

• SWOT = Snapshot of competitive

2-2

©2010 Prentice Hall

PESTE Analysis

Used to identify and analyze trends:

• Political

• Economic

• Social

• Technological

• Environmental– Operating– Natural

4-3

©2010 Prentice Hall 3-4

Feasibility Analysis

Role of feasibility analysis in developing business ideas.

©2010 Prentice Hall 3-5

Outline for a Comprehensive Feasibility Analysis

©2010 Prentice Hall

Porter’s Value Chain Analysis

4-6

You’re asked to conduct a PVCA on your project

©2010 Prentice Hall

Porter’s Generic Strategies

• http://www.quickmba.com/strategy/generic.shtml• http://marketingteacher.com/lesson-store/lesson-generic-strategies.html

4-7You’re asked to conduct a PGSA on your project

©2010 Prentice Hall

Porter’s Five Forces

4-8

http://www.quickmba.com/strategy/porter.shtmlhttp://www.investopedia.com/terms/p/porter.asp

You’re asked to conduct a PFFA on your project

©2010 Prentice Hall

• http://www.marketingteacher.com/lesson-store/lesson-swot.html• http://www.quickmba.com/strategy/swot/

4-9

You’re asked to conduct a SWOT on your project

©2010 Prentice Hall

Tools for AnalysisMANf337

andBAf320F

Instructor:

Eli D. Mercer

972-896-3780