BADL Presentation
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Transcript of BADL Presentation
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What is BADL? BADL is a lifestyle brand, focused on the individual
who works that much harder and commits that much more to anything he/she puts their mind to.
BADL maintains its roots and foundation in basketball, but has grown to encompass a variety of sports.
The website will be a complete social media platform, from an online store to a social forum to a viral video library. All encompassing to the market of Bilal's choosing. The epicenter of basketball in its purest form: the
athlete who doesn't quit no matter what
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More Than Just a Name“Ball All Day Long”
*BADL supports the individuals who “BELIEVE” they can “ACHIEVE” their highest goals. To become the best one can be at anything in life requires…
HARDWORK, DEDICATION, COMMITMENT, PRACTICE.
*With these core values one builds “DETERMINATION” to “DEFY” all odds and expectations, as they achieve ultimate SUCCESS!
*This model of character, and path of action defines a “LIFESTYLE.”
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More Than Just a Name“Ball All Day Long”
*People of all occupations and walks of life can associate with the meaning behind BADL.
*Whether one is a “DIEHARD” sports fanatic, or a hardworking individual, anyone can make BADL
a “LIFESTYLE.”
*BADL is rooted in in its founder Bilal Abdulla.
*He is “BALLING (in work) ALL DAY LONG,” whether it's 5am or 5pm.
*They “Ball All Day Long,” and it truly can be a “Battle" or BADL!!
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BADL: Back To Basics
• The brand must go back to its roots
• Develop the business into a household name
• Refocus The Brand and Reallocate The Resources
• The brand can conquer one sport at a time
• Specializing efforts to attract each of the
separate customer segments
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Mockup of FB Page
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Mockup of MySpace
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Mockup of Twitter Page
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Survey Results
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USD 3 POINT TOURNAMENT
o Format
o Logistics
o Cost Analysis
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Advertising With Google!
o Create a Google Account
o Local Business Center
o Tabs
o Description
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Strategic Blogging Capitalization Of
Blogs
Drive Traffic
Target Markets
Apparel Discussion Blogs
Branding
Comments & Responses
See Brochure for Examples
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Media Outreach!
News Print Radio
Television Internet
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Long Term Outlook
Where Will BADL Be In… 1 Year? 5 Years? 10 Years?
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