UW ATHLETICS COMMUNITY RELATIONS

Badgers Give Back All Coaches Meeting

May 6, 2014

Kayla GrossCommunity Relations Coordinator

UW ATHLETICS COMMUNITY RELATIONS

Unveiled to public September 2012

Three Goals:

•Ensure compliance with NCAA regulations

•Increase publicity

•Streamline request process and documentation

Program Creation:

UW ATHLETICS COMMUNITY RELATIONS

First Year Outcomes:

263% increase in appearancesStudent-athletes made 145 appearances in Madison community

198% increase in appearance requests179 requests received for a student-athlete(s) appearance

79% increase in hours volunteered by UW student-athletesUW student-athletes volunteered more than 4,185 hours

450% increase in publicity of outreach efforts

UW ATHLETICS COMMUNITY RELATIONS

First Year Challenges:

Lack of cohesion •Too much variety in appearances, difficult to tell cohesive outreach story

Not enough appearances to fill student-athlete demand

Appearances did not align with student-athletes’ schedules

UW ATHLETICS COMMUNITY RELATIONS

Badgers Give Back Platform: Education: The Badgers are committed to promoting learning and academic achievement amongst the students of Wisconsin, with an emphasis on literacy.

Mentorship: We are committed to developing the next generation of leaders by supporting programs that foster the development of character and life-skills.

Helping Hand: We strive to provide experiences for children and families that provide and strength and joy in a time of crisis or illness.

Health & Wellness: UW Athletics supports any effort that encourages physical fitness and nutrition.

UW ATHLETICS COMMUNITY RELATIONS

Badgers Give Back Programs:

Education: Bookin’ It With Bucky

Mentorship: Chin’s Up Mentoring Program, Adopt-A-Player Program

Helping Hand: American Family Children’s Hospital- Caleb’s Pitch

Health & Wellness: WiscFit

UW ATHLETICS COMMUNITY RELATIONS

Year Two Growth: 70% increase in appearancesStudent-athletes made 246 appearances in Madison community

36% increase in appearance requests244 requests received for a student-athlete(s) appearance

79% increase in hours volunteered by UW student-athletesUW student-athletes volunteered more than 7,500 hours

47% increase in publicity of outreach efforts*on UWBadgers.com alone. Does not include earned media

UW ATHLETICS COMMUNITY RELATIONS

Numbers Recap: Year One Year Two

Appearances 145 246

Requests 179 244

Hours Volunteered 4,185 7,500+

Increase in Publicity 450% 47%

UW ATHLETICS COMMUNITY RELATIONS

Publicity:

UW ATHLETICS COMMUNITY RELATIONS

Badgers Give Back Staff: Kayla Gross

Volunteer Undergraduate Interns:

“Assistants” (3): Interns (4):

• Assist with football, men’s and women’s basketball, men’s and women’s hockey, and volleyball appearances

• Serve as primary contact for all other sports• Run outreach programs

• Transport student-athletes to-and-from appearances

• Assist with outreach publicity• Lexi Mueller-- Scheduling

UW ATHLETICS COMMUNITY RELATIONS

Appearance Request Process: www.UWBadgers.com/BadgersGiveBack

UW ATHLETICS COMMUNITY RELATIONS

Student-Athlete Involvement:

Student-athletes are notified of upcoming volunteer

opportunities WEEKLY via email.

To sign up, they simply click on link under the appearance

information and input their name and sport

UW ATHLETICS COMMUNITY RELATIONS

Transportation:

A member of the community relations

staff will contact the student-athletes

with a departure time and will

transport them to and from all

appearances