TRACY A. BADCOCK – BADCOCK AND ASSOCIATES, LLC

TRAVEL MARKETING,

ADVERTISING , PR & CUSTOMER EXPERIENCE DISCOVERY

BADCOCK AND ASSOCIATES, LLC. OFFERS TOURISM FOCUSED CLIENTS…

• Guidance with developing the "Always Communicating" Marketing

plan to drive Return on Investment (ROI). Millennials, Boomers,

and all sales targets need specialty plans. Badcock and Associates,

LLC works with companies finding their way into social media and

the new avenues to reach their customers, engage, and increase ROI.

Focus -- Badcock and Associates, LLC evaluates the marketing

strategy and focus of the plan to determine whether there are any

options to enhance more ROI.

DEDICATED SOLUTIONS…

• Advertising Creative Development and Media Placement Analysis: Online, Social, Print, Radio & Television.

• Public Relations Representation, Communications, Branding, Logo Development, and Brand Strategy Planning and Sales & Marketing Practices.

• Start Up Marketing, Branding Creation and Awareness Campaigns, Worldwide Event Coordination, Digital and Standard Collaterals.

VERIFYING CUSTOMER EXPERIENCE….

The Badcock and Associates, LLC.

“Developing Profitability From Within” Program.

Customer Service Evaluation/Customer Experience Discovery:

• Secret Shop Program for businesses that want an outside company to "shop" their product.

• The “Shop” can be for a specific area, or department, or the broad coverage of the company personnel and services.

• Includes Follow Up:

• Internal Programs: Company Culture Development and Training Programs, Program Development, Change Management & Training on Positive Management Solutions.

HANDS ON EXPERIENCE TRAVELING THE WORLD

• Caribbean (Land and Cruising)

• Europe

• UK and Ireland

• Mexico

• Middle East• USA - North East, South East, South West, Gulf Coast, West Coast,

Mid West, Heartland, and the many great places in between.

HANDS ON EXPERIENCE STATE TOURISM MARKETING- Global Representation at World Travel Market, London, UK

InSync Corporation 11 Wexford Drive Mendham, NJ 07945 Vice President/Owner, 1997-1998

Provided Marketing, Advertising and Public Relations services to the New Jersey Hotel/Motel Association, New Jersey Department of Travel and Tourism, Individual Hotels, Resorts and various transportation companies. Managed the New Jersey Hotel/Motel Association (NJH/MA) Membership Services Department, Associate Publisher of the NJH/MA Innovator Magazine, Director of Allied NJH/MA membership sales, Assistant Developer of NJH/MA Internet site and reservations system. Developed and organized the state of New Jersey trade show booth at World Travel Market, London, UK and marketed hotel product.

HANDS ON EXPERIENCE TOURISM AD SALES-Cutting Edge Digital Video Technology

Visual Data Corporation/Hotel View Corporation 1600 S. Dixie Highway, Suite 3A Boca Raton, FL 33432 US & Caribbean Sales and Marketing Director, 1996-1997 Managed United States and Caribbean Region Sales Team soliciting all travel products for participation in Interactive Video Libraries and Marketing Programs. Assisted Development of Digital Video brochures to advertise Hotels, Tourist Boards/Destinations and other travel related companies to the consumer and travel professionals via the Internet. Partnership liaison with Pegasus Systems, Inc., "Travel Web", Reed Travel Group On-line Products, and Meeting Planners International – Meetings Exchange Website for Meeting Planners, to develop alliance sales teams, increase product circulation, and build Interactive video content. Company representative for International and Local Trade Shows and Conferences.

HANDS ON EXPERIENCE TOURISM AD SALES- Travel Trade Publication, Top US Newspaper Division, Lifestyle Magazines and Specialty Sports Magazines

Globe Media, Inc. 2600 Douglas Road, Suite 801 Coral Gables, FL 33134 Senior Account Manager, 1994 – 1996 Created and developed Globe Media, Inc. Travel Trade Department including sales assembly and maintenance of accounts. Managed Southeast advertising sales territory for company Newspaper Division and Consumer Magazines. Senior Sales Manager for TTG US, TTG UK/Ireland, TTG Europa, New York Newsday, The Los Angeles Times, The San Francisco Chronicle, The Dallas Morning News, Golf For Women and Travel & Leisure Magazine publications. Company representative for publishing accounts for worldwide conferences and trade shows.

HANDS ON EXPERIENCE TOURISM AD SALES-Cutting Edge CD Rom Technology

The Reed Travel Group/Reed Elsevier 3440 Hollywood Boulevard, Suite 460 Hollywood, FL 33021 Regional Sales Manager, 1992 – 1994 Managed Sales Southeast and Caribbean sales territory for leading travel publishing company and computerized travel directory. Created educational sales presentations for business-to-business sales calls and worldwide group presentations for company or organizations. Created relationships with foreign governments to promote travel publishing product at the individual nation level. Represented company in U.S., Europe and Caribbean at International and local trade shows.

HANDS ON EXPERIENCE TOURISM- 300+ Hotels/Travel Agency/Tour Operator/Scuba Dive Desk

International Travel & Resorts 4 Park Avenue New York, NY Director of Sales & Marketing, 1987-1992 Managed Sales and Marketing Department providing services to over 300 hotels in the United States, Europe, Caribbean, Mexico and South America. Managed Public Relations, Advertising, Trade Show Promotions, Wholesaler/Tour Operator Contracting, Promotional Literature, Direct Mail Programs, Packaging and innovative marketing programs. Managed Outside Sales Team responsible for promoting FIT and group sales. Developed new worldwide hotel base for the company's sales, marketing and reservations representation program. Created and placed advertising in travel trade and consumer publications, scheduled and organized photo shoots, created collateral materials, managed in-house advertising agency set-up, wrote and disseminated company press releases. Represented company at U.S., Europe, and Caribbean based trade shows and meetings.

HANDS ON EXPERIENCE TOURISM- 300+ Hotels/Travel Agency/Tour Operator/Scuba Dive Desk

http://flipagram.com/f/VZT2ZYiPCM

Traveling In The 80s…The ITR Days With Tracy B. Check Out My Flipagram! At Times, It Was A Punky Reggae Party!

HANDS ON EXPERIENCE IN CAR RENTAL BUSINESS-Central Reservations Department Management

Budget Rent A Car of Manhattan 12th Avenue and 23rd Street New York, NY 10011 Reservations Manager – 1985 to 1987 Managed computerized Call Center Reservations Department serving 8 Manhattan locations, and maintained positive sales closing ratios while following departmental budget. Managed 18 reservations agents to meet company objectives in rental car sales. Manager On Duty – Management of all eight locations and over 80 staff employees.

HANDS ON EXPERIENCE IN HOSPITALITY-Hotel Food & Beverage

The Parsippany Hilton One Hilton Court Parsippany, NJ Restaurant Manager – 1983 to 1985

Managed Lobby Lounge, Night Club, Out-Door Seasonal Restaurant, Gourmet Restaurant, and Café Restaurant. Provided Service and Technical training for bartenders, waitpersons, hosts and junior management personnel. Prepared Profit/Loss Statements for food and beverage outlets. Managed Lobby Lounge, Night Club, Out-Door Seasonal Restaurant, Gourmet Restaurant, and Café Restaurant.

CONTACT INFORMATION

BADCOCK AND ASSOCIATES, LLC

240 ARROWOOD WAY

BASKING RIDGE, NJ 07920

908-510-9084

Tracy@badcockandassociates.com

@alwayscommunica