Backpacking And Youth Presentation
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Transcript of Backpacking And Youth Presentation
Backpacking and Youth Travel
28 November 2007
2
• Background : the dti
• Background : backpacking
• Findings
• Where to from here?
Contents
Background : the dti’s tourism focus
Dti tourism unit (sector desk): Enterprise and Industry Development Division (EIDD)
Investment and Business Development Niche market industry development
Niches can diversify business opportunities, markets AND benefits
Best practice in Australia, Canada, etc. Backpacking, business tourism and community-based
tourism reports (www.nedlac.org.za)
Background: Backpacking
Backpacking: lack of understanding and information on this niche
Backpacking and Youth travel trends publication For existing and new businesses, government officials,
and other tourism stakeholders Primary aim: increase awareness and support for
backpacking amongst all stakeholders
Findings: Backpacking and Youth Travel
WYSETC(2007): youth = 20% of global travellers
In Australia, Backpacking = AUS $3 Billion In SA, 90 000 backpackers in 2005; approx
R900 million in direct spend Huge opportunity presents itself Need to focus and work together to realise this
Findings: Where do they come from?
Tend to travel independently, have flexible travel schedules,
Travel for a longer period (42 days), Prefer budget accommodation, cost conscious, Place emphasis on meeting other travellers, Keen on informal and participatory holiday activities
explore other cultures (83%), excitement (74%), and increasing knowledge (69%).
Findings: Backpacking and Youth Travel
Findings: Backpacking and Youth Travel
0 500 1000 1500 2000 2500 3000
Spend in rand value
Accommodation
Activities
Food
Transport
Shopping
Beverages
Ite
m o
f e
xp
en
dit
ure
Findings: Backpacking
and Youth Travel
Findings: Backpacking and Youth Travel
Not only hippies! Real value too… many choose this way of travel.
Bring benefits to out-of-the-way places: geographic spread. Seek authenticity and interaction. Younger travellers return later in life. Per day spend is less, trip spend often the same, or more. Global industry is growing, competitive, increasingly
formalised. Product must innovate, provide high levels of service AND
experience.
Consider this….
Where to from here?
We need to pursue opportunities in this growing segment: we need your buy-in and partnerships
Distribute publication with Tourism Enterprise Programme, Small Enterprise Development Agency.
Continue to work with Backpacking South Africa on formalising the industry: Market support (e.g. World Youth Student Travel
industry Conference). Registering an industry association with the dti.
THANK YOU
QUESTIONS?