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![Page 1: Background Political need to demonstrate the wealth of legal services available to consumers in the UK Alliance for Intellectual Property (representing.](https://reader036.fdocuments.in/reader036/viewer/2022062619/55152e5a550346c77d8b579a/html5/thumbnails/1.jpg)
![Page 2: Background Political need to demonstrate the wealth of legal services available to consumers in the UK Alliance for Intellectual Property (representing.](https://reader036.fdocuments.in/reader036/viewer/2022062619/55152e5a550346c77d8b579a/html5/thumbnails/2.jpg)
Background
• Political need to demonstrate the wealth of legal services available to consumers in the UK
• Alliance for Intellectual Property (representing all content industries) brought together film and TV, music, publishing, video games and sports broadcasters to create single portal
• www.thecontentmap.com launched November 2012 financed by
BACKGROUND
![Page 3: Background Political need to demonstrate the wealth of legal services available to consumers in the UK Alliance for Intellectual Property (representing.](https://reader036.fdocuments.in/reader036/viewer/2022062619/55152e5a550346c77d8b579a/html5/thumbnails/3.jpg)
• Clear focus on target audience• Easy to use• Comprehensive• Key messages to focus on safety, choice and legality• To serve also as information source
GUIDING PRINCIPLES
![Page 4: Background Political need to demonstrate the wealth of legal services available to consumers in the UK Alliance for Intellectual Property (representing.](https://reader036.fdocuments.in/reader036/viewer/2022062619/55152e5a550346c77d8b579a/html5/thumbnails/4.jpg)
• Comprehensive list of sites providing legal content across music, film & TV, video games, sport and books across all types of format e.g. streaming, download-to-own etc
• FAQ & jargon-busting section to education consumers• A search function that allows consumers to check if a site is
featured
FEATURES
![Page 5: Background Political need to demonstrate the wealth of legal services available to consumers in the UK Alliance for Intellectual Property (representing.](https://reader036.fdocuments.in/reader036/viewer/2022062619/55152e5a550346c77d8b579a/html5/thumbnails/5.jpg)
![Page 6: Background Political need to demonstrate the wealth of legal services available to consumers in the UK Alliance for Intellectual Property (representing.](https://reader036.fdocuments.in/reader036/viewer/2022062619/55152e5a550346c77d8b579a/html5/thumbnails/6.jpg)
![Page 7: Background Political need to demonstrate the wealth of legal services available to consumers in the UK Alliance for Intellectual Property (representing.](https://reader036.fdocuments.in/reader036/viewer/2022062619/55152e5a550346c77d8b579a/html5/thumbnails/7.jpg)
![Page 8: Background Political need to demonstrate the wealth of legal services available to consumers in the UK Alliance for Intellectual Property (representing.](https://reader036.fdocuments.in/reader036/viewer/2022062619/55152e5a550346c77d8b579a/html5/thumbnails/8.jpg)
![Page 9: Background Political need to demonstrate the wealth of legal services available to consumers in the UK Alliance for Intellectual Property (representing.](https://reader036.fdocuments.in/reader036/viewer/2022062619/55152e5a550346c77d8b579a/html5/thumbnails/9.jpg)
Ed Vaizey MP, Minister for the Creative Industries: “This is an excellent initiative and one which will be very useful to guardians and gatekeepers, educators and the general public. I am delighted that UK businesses and creative industries are helping to signpost innovative services that allow consumers to access content legally.”
WHAT OTHERS SAY
Childnet International: “Another useful resource is The Content Map which is a directory of legal sites for film, TV, music, games, ebooks and sports events. The site has a built in search function so you can check URLs to see if they are listed or not for added peace of mind. The list is as comprehensive as possible. If a website or service is listed on the Map, you can be confident it is legal.”
![Page 10: Background Political need to demonstrate the wealth of legal services available to consumers in the UK Alliance for Intellectual Property (representing.](https://reader036.fdocuments.in/reader036/viewer/2022062619/55152e5a550346c77d8b579a/html5/thumbnails/10.jpg)
• Since launch:– 26,584 site visits– 20,279 unique views– 46,879 page views
• Visitor location:– 24,473 site visits from whole of Europe– 20,836 site visits from the UK
• Most popular pages:1. Sports2. Film & TV3. Music4. Books5. Video games
VISITOR STATISTICS
![Page 11: Background Political need to demonstrate the wealth of legal services available to consumers in the UK Alliance for Intellectual Property (representing.](https://reader036.fdocuments.in/reader036/viewer/2022062619/55152e5a550346c77d8b579a/html5/thumbnails/11.jpg)
• Success has resulted in interest from other EU member states– www.thecontentmap.nl in development
• New Police IP Crime Unit (PIPCU) directing visitors to seized domains to The Content Map – resulting in uplift of traffic
• Phase two activity planned– Development of fact sheet– Audit of potential link sites and activity to achieve these links– Inclusion of other digital content e.g. magazines
DEVELOPMENTS
![Page 12: Background Political need to demonstrate the wealth of legal services available to consumers in the UK Alliance for Intellectual Property (representing.](https://reader036.fdocuments.in/reader036/viewer/2022062619/55152e5a550346c77d8b579a/html5/thumbnails/12.jpg)
For further information contact [email protected] us on Twitter @thecontentmap