Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie...
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Background and History • History of the Internet – Darpa – E-mail, Usenet, FTP, Gopher, Archie – HTML (Berners Lee) – Web Browser: Lynx – Mosaic – Netscape – Internet Explorer – Firefox
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Transcript of Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie...
Background and History
• History of the Internet– Darpa– E-mail, Usenet, FTP, Gopher, Archie– HTML (Berners Lee)– Web Browser: Lynx – Mosaic – Netscape –
Internet Explorer – Firefox
Marketing Concept
• Production Concept• Sales Concept• Marketing Concept• One 2 One
– Amazon; cookie files and collaborative filtering … Life Time Value
• Viral– Hotmail– Social media, blogs
Communications Model
• One to many, and indirect
• One to one, and direct and chatter
Media Convergance
• Each media survived emergence of new media … can this persist ?
• Newspaper Business Model ?
Evolution of Web Design
• Brochureware
• E-commerce / transactions
• Community
• Search impact
Evolution of Search
• Web crawler
• Alta Vista
• Time-based search ?
• Local search ?
Evolution of Internet Advertising
• Banner advertising: Wired 1994
• CPM versus PPC
• Text-based ads on Google
1.0 to 2.0
• Blogs / podcasts
• RSS
• News readers
