Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie...

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Background and History • History of the Internet – Darpa – E-mail, Usenet, FTP, Gopher, Archie – HTML (Berners Lee) – Web Browser: Lynx – Mosaic – Netscape – Internet Explorer – Firefox

Transcript of Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie...

Page 1: Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie –HTML (Berners Lee) –Web Browser: Lynx – Mosaic – Netscape –

Background and History

• History of the Internet– Darpa– E-mail, Usenet, FTP, Gopher, Archie– HTML (Berners Lee)– Web Browser: Lynx – Mosaic – Netscape –

Internet Explorer – Firefox

Page 2: Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie –HTML (Berners Lee) –Web Browser: Lynx – Mosaic – Netscape –

Marketing Concept

• Production Concept• Sales Concept• Marketing Concept• One 2 One

– Amazon; cookie files and collaborative filtering … Life Time Value

• Viral– Hotmail– Social media, blogs

Page 3: Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie –HTML (Berners Lee) –Web Browser: Lynx – Mosaic – Netscape –

Communications Model

• One to many, and indirect

• One to one, and direct and chatter

Page 4: Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie –HTML (Berners Lee) –Web Browser: Lynx – Mosaic – Netscape –

Media Convergance

• Each media survived emergence of new media … can this persist ?

• Newspaper Business Model ?

Page 5: Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie –HTML (Berners Lee) –Web Browser: Lynx – Mosaic – Netscape –

Evolution of Web Design

• Brochureware

• E-commerce / transactions

• Community

• Search impact

Page 6: Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie –HTML (Berners Lee) –Web Browser: Lynx – Mosaic – Netscape –

Evolution of Search

• Web crawler

• Alta Vista

• Google

• Time-based search ?

• Local search ?

Page 7: Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie –HTML (Berners Lee) –Web Browser: Lynx – Mosaic – Netscape –

Evolution of Internet Advertising

• Banner advertising: Wired 1994

• CPM versus PPC

• Text-based ads on Google

Page 8: Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie –HTML (Berners Lee) –Web Browser: Lynx – Mosaic – Netscape –

1.0 to 2.0

• Blogs / podcasts

• RSS

• News readers


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