BACKGROUND CHECKS Cooperative Extension Volunteer Program Background Reviews.
BACKGROUND
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BACKGROUND. Established brand: founded in 1982 , thus turning 32 this year. Initially, City Press was the only Sunday paper that specifically voiced the issues of Black South Africans. As our country evolved, so too did this beloved paper, along with its people. - PowerPoint PPT Presentation
Transcript of BACKGROUND
Established brand: founded in 1982, thus turning 32 this year.
Initially, City Press was the only Sunday paper that specifically voiced the issues of Black South Africans.
As our country evolved, so too did this beloved paper, along with its people.
It is now a quality Sunday broadsheet newspaper that offers cutting edge journalism and meaningful content that enriches the ever improving lifestyles of our market.
City Press boasts a readership of 1 996 million readers nationally.
In October 2011 City Press launched iMag, a glossy magazine filled with fascinating articles on fashion, celebrities and the arts. It’s a light, inspiring read for sophisticated men and women.
Source: AMPS 2013 AB
RICH HISTORY • INFLUENTUAL FUTURE
BACKGROUND
CITY PRESS HAS STRONG EDITORIAL LEADERSHIP
Ferial Haffajee is well known and respected for quality journalism and is dedicated to making City Press a winning brand.
Ferial amplifies the message of excellence and has ensured that City Press remains an upmarket brand that is read with both interest and pride.
As well as creating talking points, City Press also provides an entertaining and easy to read Sunday offering that can’t be missed by those with influence.
EDITORIAL EXCELLENCE • FERIAL HAFFAJEE
EDITOR-IN-CHIEF
NEW LOOK CITY PRESS KEEPS ABREAST OF TRENDS
It offers readers compelling news, information and entertainment packaged in a fresh redesigned bouquet.
Editorial offers:
• Breaking news.
• Leading investigations.
• Trend-setting with analysis.
• Market relevance.
VIBRANT IMAGE TO SUIT THE LIFESTYLE OF READERS
REDESIGN
Source: AMPS 2013 AB
Broadsheet
1 122 000readersNationwide business publication
Offers best reach of Black business audience
Tenders, Auctions and Personal Finance are regular subsections.
Broadsheet
1 354 000readersPartners withRapport’s Loopbane24 to offer one of the country’s biggest recruitmentOptions.
Broadsheet
978 000readers
Opinion sectionfeaturing top columnists
South Africa’s talking points
Tabloid size insert
AMPS has no data on this supplement.
It is bold, visual and opinionated, combining culture news, reviews, debate; with pop, movie, fashion, design, leisure-time tips, lifestyle trends; practical advice on getting ahead, personal finance, relationship and life skills.
Main bodyNews section
1 996 000readers
14 pages 24 pages
8 pages 6 pages 12 pages
BOUQUET OFFERING
Broadsheet
1 299 000readersPunchy sports news coverage with good visuals
Tracks the latest in League news.Golf, rugby, cricket,athletics and boxing
8 pages
READERSHIP: 1 996 000
CIRCULATION: 118 676
DISTRIBUTION: NATIONAL, IN ENGLISH
Source: ABC Q1 2014, AMPS 2013 AB
SUNDAY BROADSHEET WITH SUPPLEMENTS
803 000 HOUSEHOLDS
BLACK, URBAN, YOUNG, WELL EDUCATED
LSM 7-10: 61%
R16 034 AVERAGE HOUSEHOLD MONTHLY INCOME
CITY PRESS AT A GLANCE
Source: AMPS 2013 AB
38 AVERAGE AGE
95% BLACK
59% MALE
1.7MIL LSM 6-10
1.5MIL MATRIC +
800 000 GAUTENG
1 043 000 WORKING
DEMOGRAPHIC PROFILE OF READERS
34, in a serious relationship, living alone in a complex in Gallo Manor.He works for WBHO as acivil engineer and is selfemployed outside ofworking hours runningsmall events and hiringbusiness. Wants to dohis MBA but keepspostponing because ofhis schedule. Alwaysconnected. Always hasan opinion on everythingfrom business, sport, politics and keeps track of the news online and on his phone
Single mom living at home in Diepkloof Ext,where all contribute.Partying ways behindher. Ambitious withentrepreneurial goals.Tuned in: media is bigpart of her life. Keepsinformed on a broad range of topics.
Young, single, up andcoming go getter.Straddles her familycustom and roots andher present success/future. Reads anythingthat keeps her abreastfrom biographies,nonfiction, businessbooks, newspapers andonline articles.
38, lives in Kensington with wife and 2 kids in main house with tenants in back. Works in localgovernment. Wife is aretired teacher that isstarting her ownbusiness. Loves to hosta family braai, have abeer and watch sport.Woza weekend: tunesout work from lunchtime Friday. Reads forSports and Politics andoften writes the editor.
PSYCHOGRAPHIC SEGMENTS
Source: AMPS 2013 AB
AMPS 2013 AB
NATIONAL COVERAGER=READERSHIP: 1 996 000
LimpopoR - 148 000
MpumalangaR – 193 000
KZNR – 159 000
Eastern CapeR – 162 000
Western CapeR – 121 000
Northern CapeR – 46 000
Free StateR – 220 000
North WestR – 146 000
GautengR – 800
000
REGIONAL READERSHIP
Source: AMPS 2013 AB
CITY PRESS TARGET
Entrepreneurial, smart, athought leader, influentialand has a range of mixedinterests.
Avid consumer of information who looks for hard hitting stories, news and opinion pieces.
Trend setters who shapeevents and opinions in their communities.
Masters of their own destiny.
41%MARRIED
54%SINGLE
Young Couples 7%Mature Couples 8%Young Families 21%Mature Family 5%
At-home Singles 21%Young Independent Singles 13%Mature Singles 13%Single-parent Families 13%
READER
Source: AMPS 2013 AB
READERS ARE AVID CONSUMERS
76% of City Press readers agree that they are more likely to buy brandsthat they see or hear advertised .
READER
LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
0
5
10
15
20
25
30
Total City Press
%
Less than R5000
R5000-R7999
R8000-R10999
R11000-R19999
R20000+ 0
5
10
15
20
25
30
35
40HH Income City Press-Business Readers
%
CITY PRESS BUSINESS
Business readers are generally young, aged between 25-49 years.
They are techno-savvy, 82% like to keep up with technology.
81% of them have Matric and or post Matric certificates.
Source: AMPS 2013 AB
15-24 25-34 35-49 50+05
101520253035
Age City Press-Business Readers
%
Professional and technical
Administrative and Managerial
Clerical and sales
Transport and Communications
Service
Agriculture
Artisans and related
Production and Mining
0 50 100 150 200 250
Sectors and Industries Readers ‘000
READERS:
39%
61%
Source: AMPS 2013 AB
CITY PRESS SPORT READERS: BLACK 95% WCI 5%
73% 27%
City Press Sport provides punchy sports news coverage.
Sport tracks the latest in League news.
Golf, rugby, cricket, athletics and boxing are all covered to make sure the readers feel part of the action.
70% of the readers are interested in soccer.
15-24 25-34 35-49 50+05
101520253035
Age City Press-Sport Readers
%
0
10
20
30
40
50
60
70
8070 %
Top 10 Sporting Interests of Readers
%
This supplement reaches over 1,2 million readers nationally.
73% 27% READERS: BLACK 95% WCI 5%
73% 27%
The average age of Careers reader is 37 years.
Their average household income is R16,813.
49% of these readers believe that advertising informs them about benefits of products and services.
EDUCATIONAL BACKGROUNDMATRIC 45%TERTIARY EDUCATION
38%
CITY PRESS CAREERS
Source: AMPS 2013 AB
READERS: BLACK 95% WCI 5%
62%
38%
Work Fu
ll Tim
e
Work Pa
rt Tim
e
Non W
orking Hou
sewife
Student
Retired
Unemploy
ed
Self Em
ployed
01020304050 46%
8%3%
14%4%
26%
13%
Work status: Careers Readers
%15-24 25-34 35-49 50+
05
10152025303540
Age: Careers Readers
City Press Voices provides column opinion news coverage on relevant issues of the day.
Suitable candidates from various sectors can effectively be reached.
R17,034 average house-hold income.
R10,399 average personal income.
38yrs average age.
60% men.
978 000READERS
CITY PRESS VOICES
Source: AMPS 2013 AB
EDUCATIONAL BACKGROUND
MATRIC 41%TERTIARY EDUCATION
37%
76% of Voices readers agree that they are more likely to buy brandsthat they see or hear advertised.
Professional and technical
Administrative and Managerial
Clerical and sales
Transport and Communications
Service
Agriculture
Artisans and related
Production and Mining
Sector and industries of Readers ‘000
• City Press reaches 21% of all Sunday tabloid newspaper readers and 31% of Sunday broadsheet readers.
• City Press is the most cost effective way of reaching the upper end Black market through a highly regarded broad sheet environment
• 706,000 people can only be reached via City Press and no other Sunday newspaper.
• City Press reaches 1 in 3 Black people in LSM 8-10
• Reaches those with influence and who are nation builders and global citizens
MAJOR SUNDAY PLAYER • INFLUENTIAL • BLACK MIDDLE CLASSAdvertising Sales: [email protected] • Ads24: [email protected] • Careers: [email protected] • Marketing: [email protected]: www.citypress.co.za • Mobi: m.citypress.co.za • Subscriptions: [email protected]
PERFORMANCE
Source: AMPS 2013 AB
THANK YOU
