Background

Key Messages

A community’s economic vitality affects everyone

Jobs growth is the key to Columbia’s economic health

The amenities we enjoy are supported by a healthy economy

StrategiesRaise awareness of the benefits of economic vitalityConnect job creation to economic vitalityBrand Columbia as a “business friendly” communityPromote doing business and buying locallyWork with key partners to attract new businesses and support the growth of existing businesses

TacticsRange from the “traditional” to the “unexpected”Realistic execution planOrganicWill require leveraging partners and supporters

Show Your SupportIncorporate the “It’s Your Business” logo in your print advertisements and direct mailings Audio “tag” available for useLink from your company’s website to the “It’s Your Business” page: www.ColumbiaMOChamber.com/IYB

Window clingsTell your story