Back to the future for public sector cipr talk - for distribution

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BACK TO THE FUTURE FORPUBLIC SECTOR COMMUNICATIONS

Dr Mark Pack Head of Digital, MHP Communications

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Wrong

Wrong

Wrong

P.S. Wrong

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1. Change is not inevitable

2. The lessons aren’t so new

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Or in other words:

1. Books are still with us

2. Humans are still humans

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Anti-smoking campaigns:

1. Cutting edge advertising techniques

2. Psychology and behavioural economics

3. Much more than just adverts

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Pro-voting campaigns:

1. Tedious ‘direct mail’

2. Traditional marketing only

3. People in soaps don’t vote

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1. Change is hard: “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to lead the introduction of a new order of things” – Machiavelli

2. Technical expertise is precious

3. Being neutral often hinders being effective

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Bus stop photo courtesy of Diamond Geezer on Flickr. Some rights reserved.

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When did you last see an email sign-up box on the front of a council website?

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Lessons from the Romans:

1. Put your information where audience is

2. Spice up news with human colour (and cats)

3. Make it easy to share

4. If you don’t communicate, someone else will

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THE BOOK IS COMING…

Share This: The Social Media Handbook for PR Professionals

Published 20 July

Available for pre-ordering at 15% discount:

http://amzn.to/ShareThisCIPR

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Questions?

P.S. http://amzn.to/ShareThisCIPR

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THANK YOU

The next two Social Summer sessions are:

Social Media and the Third Sector- 14 JuneSocial Media Newsrooms– 28 June

…and you can ask further questions on @markpack

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Back to the future for public sector cipr talk - for distribution

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